Big names rise

"The Great Magician" is Bona's own, Yu Dong has high hopes for Er Dongsheng, and "Pleasant Goat 4" is released in cooperation with Duojia Company, Bona's share is not much, so it is not as good as "The Great Magician" in terms of publicity. "The Magician" is powerful.

But the results of the box office were surprising. The big names gathered and the expensive production "The Great Magician" lost to the young animation film "Pleasant Goat 4", which was released on the same day. It earned 7400 million in the first week and ranked second. The income of 4 million is the best result of this series, and it is also the most active one for parents to watch. Although the shots of Shu Ke and Beta are only about five points, those five minutes belong to their childhood time. Seeing them , Sheriff Black Cat, Calabash Baby, Afanti, these old friends are all revived in my mind, this feeling is very good.

At the same time, the restored 3D version of "Havoc in Heaven", which plays a big role in nostalgia, was also re-released. With the strong alliance between Wanda and Shanghai Magic City, it even won the box office of 1900 million in the first week, surpassing the new Hollywood film "Sherlock Holmes" in the same period. 2" (1800 million), the results are quite gratifying. Although the 3D is relatively poor, the classics are classics, and many people are willing to pay for them. From this, we can also see that those old classic animations are still very appealing. Yes, "Havoc in Heaven 3D" also provided a shot in the arm for He Ye's new version of "Shook and Beta".

After Bona's efforts, Huayi Company kicked off 2012 with Lin Chaoxian's "Reverse War" jointly produced by two idols Nicholas Tse and Jay Chou. It is said that the film invested 1.8 million yuan, and part of it was shot in Jordan.It claims to be a super hot-blooded gunfight action blockbuster created in full accordance with Hollywood standards, and it is advertised that this will be the highest-profile gunfight action blockbuster in Asia. It is expected to repeat the box office route of the similar type of "Daka".

But once released.The bubble that was blown up suddenly dissipated, and the box office in the first six days was only 4700 million. This is not comparable to the 2.1 million in the first week of "Big Card". Huayi's first hit in the past 12 years is considered a misfire.

In addition, there is another article starring Bona this week, "Family Chinese New Year", which he filmed before "33 Days of Broken Relationship" became popular.The box office in the first week was only 550 million, and it failed to achieve a small-cost counterattack. It seems that the box office appeal of the article still needs the test of some movies.But I heard from Datang that this kid is making trouble as a director now, so I don't know if it's a good thing or a bad thing.

The Year of the Rabbit is about to pass, and the new year is the Year of the Dragon. There is no Thirty this year. After 29 is the first day of the new year.Looking at the Spring Festival Gala that is getting worse and worse, but I can't let go, I have a New Year's Eve dinner with my family, this Spring Festival has passed so plainly.

This year's surprise is that little Bayi is able to speak out. Under the guidance of his mother, He Yiche clumsily greeted his father, grandparents and grandpa, and got a lot of bulging red envelopes as he wished. Although I don't know what the function of these red envelopes and the red paper inside are.But seeing my mother happily saying to help me put it away and give it to her later, it must be a good thing.

The post-production work of "Zibuyu 2" started under the supervision of He Mu in the middle of the month.However, the Spring Festival interrupted the work process, He Mu gave his colleagues a vacation, and did not resume the previous work until after the fifth day of the Lunar New Year.

At the same time, "Big Card" was released nearly two months after its release. Shuimu Forest also made a systematic summary of the company's achievements in the previous year and the general trend of the domestic film industry.

In 2011, from the beginning of "Zi Bu Yu" to the end of "Intimate Enemy", Shuimu Forest released a total of 12 films, "Zi Bu Yu", "Watchmen: Lost in Evil", "Art School Girl 2", "Zhang Zhen The five films "Telling Ghost Stories" and "33 Days of Broken Love" are wholly owned and operated by Shuimu Forest, and are independently released with full copyright. The product of cooperation with Wanda and Xu Jinglei, "Big Card" partners include China Film Group and Universal Pictures of the United States. "Cry" is an agency distribution film, and "The Piano" is a buyout distribution work.

Among the 12 works, "Zi Bu Yu" achieved the best results. With a production and publicity cost of 7000 million, it leveraged a domestic box office of 6.50 million and a global box office of 2.15 million US dollars. Its influence reached Japan and the United States. It can be called the most successful in 2011. In the annual box office list, "Zi Bu Yu" is lower than "Transformers 3" 11.1 billion, ranking second in the year, and it is the first Chinese film, ranking No.5 in the mainland film history rankings, Chinese This film also made He Mu famous in the director circle, and its effect is no less than that of Jiang Wenping's "Sunny Day" in the past.

Young director Ning Hao's cross-border cooperation blockbuster "Big Card" created with a strong front- and back-stage lineup finally earned a box office of 5.51 million in the Mainland, which was lower than "Zi Bu Yu" and "Jinling Thirteen Hairpins", and higher than "Dragon Gate Airplane". In 2011, the box office of Chinese films topped the list. In February of the next 12 years, "Big Card" will be released on a global scale under the promotion of Universal Pictures. Its global box office is very worth looking forward to.This movie not only helped the talented director Ning Hao successfully step into the ranks of Chinese directors, but also let Liu Yifei get rid of the infamy of vases, and his popularity soared. After joining Xiao Hetang, the next work should also be Mizuki's movie.

After "Zi Bu Yu" and "Big Card", Mizuki also produced a 2011 million blockbuster film, namely "33 Days of Broken Love", known as the biggest dark horse of Chinese films in 1000. The small-budget comedy films with a full cost of 3.6 million hit the Quartet during the Singles’ Day, resisting Hollywood blockbusters such as "Big Card", "Steel Armor", "Rise of the Planet of the Apes", "Tintin Adventure" and so on. It generally achieved a box office myth of [-] million, and its input-output rate created a new record in Shuimu Forest. The article, Bai Baihe, and director Teng Huatao all benefited a lot from this.

After that, Mizuki had three masterpieces with a box office of more than 2.08 million yuan, namely "Carrying Love Through to the End" with 2.11 million yuan, "Cold Heart 2" with 2.32 million yuan, and "Zhang Zhen Tells Ghost Stories" with [-] million yuan.

"Will Love" uses nostalgia as its selling point, wins word-of-mouth for its quality, and coupled with the stimulation of spending on Valentine's Day, it finally managed to exceed [-] million at the box office.

"Chang Chen Tells Ghost Stories" is a horror film with a unique style. Before that, the horror film with the best performance in the mainland was "Far Cry", which was also called "bad film". "Ghost Stories" leapfrogged the highest record of a horror film to 9100 million. The film's box office success is both inevitable and accidental, but experts in the circle agree that the box office record of a horror film may not be broken in the short term. , I am afraid that even Tao Quduo himself will worry about what kind of story he should use to defeat himself.

The 2 million box office of "Cold Heart 2" was a huge failure, because the bloody pornography and other issues were greatly deleted, resulting in incoherent content and affecting the viewing experience. Waterloo is 2.50 million less than the box office of the first film, and North America is only the same as the previous film.Fortunately, "Cold Heart 2.77" has a good reputation at the box office in Japan and Europe. The fee has increased significantly compared to the first film, but it is still very profitable for Rubik's Cube Films, and it is the company's main profit point in 2011.Maybe the third part will be launched after a period of cooling off. Now Rubik’s Cube is working on the medium-produced best-selling book adaptation film "The Hunger Games". Jeff's ambitions are constantly expanding with the improvement of the company's performance.

From March to July last year, Mizuki successively released films such as "The Piano of the Steel", "The Watcher's Evil and Lost", "Quiba's One Hundred Thousand Urgency", and the box office was less than [-] million yuan, and even suffered losses. It will inevitably be experienced. No one can be invincible forever. He Mu is willing to accept losses and box office failures, and these small setbacks have not affected him. He will continue to invest in cultivating new ideas. The new works of directors Zhang Meng and Fei Xing will both be located in Shuimu Forest.

Last year, only Xu Jinglei's "Intimate Enemy" had a box office of more than 1 million yuan. Although it is similar to "Du Lala", it has a different title and a different actor. The film, which is at the end of its release, has a box office of 1.21 million yuan so far. , less than the 1.62 million of "Du Lala". For Wanda's first trial of upstream production, this achievement is enough to support their new plans in the future. Wanda will also get rid of Mizuki and make great strides in the film industry alone.

这12部电影的内地总票房约26亿（25.97亿），其中在11年12月31日之前拿到的票房约为23.5亿，而去年内地票房较突破百亿的2010年又有了大幅度提升，根据中国电影报等机构的统计，2011年内地总票房收入高达141亿，水木森林的23.5亿占其中16.7%的份额，为所有内地民营娱乐公司之首。

In 2011, Bona’s box office in 11 was about 17.5 billion (the total box office of the films released was 19.51 billion), and Huayi’s performance was even worse, only 7.6 million. Shaolin Temple" and "Party Founding" (one of the producers and distributors of Bona and Huayi), if the combined box office of the two companies is still less than 11 billion in 20, the Mizuki family will surpass the most The two film companies are so bullish! (To be continued..)