Big names rise

Zhong Lifang, vice president of Galloping Horse, just heard about the bankruptcy of the digital field, and immediately flew to the United States from China. Galloping Horse has been cooperating with the digital field since last year, and plans to co-produce the animated film "Legend of Tang Bo". The investment in the project has already exceeded tens of millions of dollars. In terms of the intimacy of cooperation, Pony is far better than Mizuki in the digital field. Now that the digital field is bankrupt, it will inevitably affect the cooperation between them, so Li Ming, the president of Pony, urgently sent Zhong Lifang Arrived in the United States.

However, after arriving in California, Zhong Lifang did not worry about their future cooperation. On the contrary, she discovered a huge opportunity, that is, the acquisition of the digital field. , only unexpected, nothing impossible, after analyzing various data, Zhong Lifang believes that this acquisition is feasible.

The biggest problem with the acquisition of Digital Realm is the company’s poor financial situation. According to the 12-year mid-year report, Digital Realm’s net assets are -$1140 million and liabilities are $2.1 million. No fool would bear such a heavy burden for him.

Fortunately, the digital field has gone through the bankruptcy process. The new company that successfully bids only needs to pay the auction amount to the creditors, and is also responsible for repaying the receivables and payables generated during the normal operation of the digital field, which is about 300 to 400 million US dollars. , no need to bear the additional debt of 2.1 million yuan, so the auction in the digital field immediately attracted the attention of nearly a hundred companies around the world.

The predecessor of Galloping Pony was Remington Advertising Company. It started to get involved in the film and television production industry from "The Sky of History" in 04, and signed a number of TV drama directors headed by Gao Xixi. Three Kingdoms" and "I am a special soldier" and other dramas have cooperated.

In 09, he announced his official entry into the film circle with a sci-fi film "Robot Man" by Liu Zhenwei. Later, he successfully signed two popular directors, Wu Yusen and Ning Hao. ", "Mulan", "Wulin Biography" (movie version), "Kung Fu Dream", "Golden Heist" and other blockbuster movies.In the film circle, it can be regarded as the second camp under Huayi, Bona, and Shuimu, and its strength is even stronger than Guangguang and LeTV.

Although Galloping Horse is not as good as Shuimu Forest in the film field, because this company is involved in multiple fields such as film and television production, advertising, theater chain, performance agency, new media, etc., and its achievements are also good.So the finances are in good shape.The economic strength is still strong, for this auction.Li Ming raised a total of 4200 million U.S. dollars. Of course, all the money can't be used in the auction, because the operating expenses after the auction is successful will also be paid from this money.

4200 million US dollars is not too small, if all are used for auction.The digital field of winning the starting price of 1500 million U.S. dollars is almost certain, but He Mu is more ruthless, and directly transfers 6000 million U.S. dollars. The cash flow of Shuimu Forest is quite strong. The mainland's box office share is just that. If the box office revenue in Hong Kong, South Korea, Japan and other places is added, Mizuki will get a bigger income.But He Mu still felt that the money was not enough.

Because the box office revenue of "Zibuyu 2" has already been planned, "Tomb Raiders Notes", which is building locations in Henan, Shaanxi, and other places, and "Shook and Beta", which has completed character modeling and is officially entering the production stage They all urgently need a large amount of capital investment. This money was originally invested in "Tomb Raider Notes" and "Shook and Beta". MLA.He Mu would rather lay a good foundation and spend more money and time, and never rush the progress, and never shoddy the good.

Now this money will be used to acquire and operate the digital field, and the rest of "Tai囧", "Shennongjia Big Footprint", and "Zibuyu 3" will also be used for post-production and publicity, so Tomb Robber and Two Mice are affected. This effect may have to delay the production until the share of other box office markets is available before continuing.

Of course, these two series do not require a one-time large-scale investment. If you spend less in the acquisition of the digital field, for example, you only spend 6000 million out of 4000 million, then the remaining money will be enough for a while After the overseas box office share of "Zi 2" is obtained, He Mu is another local tyrant.

It's a pity that the movies under Shuimu Forest are really influential internationally. Only his "Zibuyu" series can get a good box office, and the most influential overseas box office is Japan. But recently, Japan and China are on the Diaoyu Island It is absolutely impossible for He Mu and all the crew members to go to Japan to do publicity, otherwise they will be drowned by the spittle stars in China, and even such things as the popularity of movies in Japan have to be handled in a low-key manner. It's terrible, even the Japanese cars bought by Chinese people can be smashed. Isn't she sick? If you have the ability, go to Japan and smash cars.

He Mu is not very familiar with business matters such as corporate mergers and acquisitions and asset auctions, so he urgently transferred Chen Li, the general manager of Shuimu, and Xue Xiangchen was temporarily in charge of domestic company affairs. Of course, this was not enough. Su Cong, CEO of investment bank Rick Capital, served as a consultant. He flew to the United States with two assistants and Chen Li. Afterwards, they hired a team of lawyers in the United States, which involved international mergers and acquisitions. There were not one or two legal provisions in it. Lawyers can handle it.

According to American lawyer Brono Lee, assets in the digital domain are now divided into six parts, special effects studio (including technology and patents), carrier media (including advertising production services and virtual performance products), the movie "Andrew The production rights and shares of "The Game", animation studios (basically disbanded, there is an animation "Legend of Tang Bo" that has invested 1200 million US dollars, which is not completed), education and training bases, and 2D to 3D technology.

The three parts of this auction are special effects, aircraft carrier, and "Ender's Game", which are also the most valuable three parts of high-quality assets in the digital field. As for how to deal with the remaining three parts, it is still unknown.

Among them, the special effects business must be the core of the auction, and it is also what He Mu is most eager to get. If the carrier media operates normally, it can also be profitable. Cooperative, adapted from a best-selling novel, the production started last year, and the digital field has successively invested 1700 million US dollars (technical conversion and cash investment) for this purpose, accounting for 37% of the shares (the rest is owned by Lions Gate), and the film is expected to be released next year , and its total investment will exceed US$1 million.

In the eyes of many people, this is a movie project that is destined to make a lot of money. After all, there are "Harry Potter" and "The Hunger Games" which are also successful examples of movies adapted from best-selling novels. It is a sci-fi story that everyone likes, and the most powerful independent film company Lions Gate teamed up with the once brilliant special effects giant Digital Field. The starring also has a box office success like Harrison Ford, and the director chose "X-Men Prequel: The director of Wolverine, Gavin Hood, has a successful experience in directing blockbuster films, so many people are optimistic about this film. They think that if the bidding gets the digital domain, even if the special effects business and carrier media are still losing money, as long as " The shares of Ender's Game are tightly held in his hands, and he may still be able to make a profit in the end.

However, He Mu doesn't think so. "Ander's Game" is far from finished. If he wants to keep the 37% of the shares, he will definitely continue to invest in the future. It's hard to say whether it is 1000 million or 2000 million. Reorganization, a company with a shortage of funds, investing in such a large project, success is easy to say, if it fails, He Mu believes that if he is the owner, it is estimated that the digital field will have to be sold again.

He Mu is very courageous, and he is willing to spend money on film production, but it is based on his understanding of the Chinese film market in the mainland, so he dared to make the "Zibuyu" series and the "Tomb Raider Notes" series, Dare to use the "Shook and Beta" series to create a new era of Chinese CG animation, but in Hollywood, facing American movies, He Mu does not have this confidence.

Although he has not yet obtained the digital domain, he is already thinking about it. Once he succeeds, let Rubik's Cube Films and Jeff help evaluate this project. Whether it is necessary to continue. Strong, He Mu is not optimistic, but Jeff insists on the big sale of "The Hunger Games", which is a clear proof. If Jeff shakes his head and He Mu disposes of it immediately, there should be many people wanting to take over this kind of "sweet pastry".

In addition to these three auction items, the remaining three assets, if the auction is successful, can also be purchased through negotiation with the original digital domain owner.

2D to 3D technology has been widely used in Hollywood recently. Both "Titanic" and "2012" used the same method to collect money in the Chinese market. It is still shocking. It is estimated that those domestic film companies that are focused on money will like this technology very much. When shooting, they use 2D to shoot, but then convert it to 2D format, so that the audience can spend the high ticket price of 3D movies and watch fake movies. 3d effect.

He Mu is not that keen on 3D technology, he is more interested in the content of the movie than in the way of watching the movie, and he hates the crudely converted 3D format movies.

As for animation and education, both are products of the blind expansion of the digital field. The CEO of the company tried to create a DreamWorks or Pixar by virtue of its strong technical capabilities. As a result, the technology is there, but the ability to tell stories is not good. Software may not be able to make good movies. The company went bankrupt largely because of this. Now that the animation department has been abolished, there is still a semi-finished "Legend of Tang Bo" and more than 20 staff members. It is a mess, but the animation department is now Some technologies and those 20 senior Hollywood animation workers still make He Mu envious.

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ps: There will be an update tomorrow, ask for double monthly tickets after the 28th!