Super Plane Trading Terminal
Chapter 128 Hungry Marketing?
For the general public outside, what they were most concerned about and shocked was the scene of nearly 100 reporters eating instant noodles at the press conference, and they couldn't help thinking: the new instant noodles are really so delicious.
There are quite a few people who have this question, and there are many people who post on the Internet and post on Weibo to ask questions. The reply they get is: a bunch of bad guys, just try the instant noodles that were first released.
Seeing the reply, there is no doubt that those people are old customers of the group's instant noodles before, otherwise such an answer would not come out.
As for the water army, the top management of the group did not think about it, nor did they use it. Everything was answered by the news released by the supporters themselves, in order to let those who do not know the truth understand the situation.
"In the face of countless people popping up: whether the new instant noodles launched by Sanhe Group are delicious, I want to say: Are those reporters one or two idiots? Pretending to be like that is to help Sanhe Advertise with the group?"
"There are quite a few big-name journalists in it. It's okay to buy one or two, but there are more than 100 of them. I believe that those who can become reporters still have a little bit of professional ethics as a reporter."
"I'm also a loyal fan of the instant noodles launched by Sanhe Group. I tasted it for free when it was first launched."
"Not to mention anything else, the taste is not comparable to other instant noodles."
"As far as the soup is concerned, pour a bowl of ordinary boiling water into the bowl, add seasonings, and the final taste is equivalent to the taste of freshly boiled soup."
"Take the seasoning packet as an example, it has enough ingredients. It's not like other instant noodle manufacturers who only have a few milligrams per packet, and the appearance after hot is not the same as the appearance on the outer packaging."
"The instant noodles launched by Sanhe Group have done it. Needless to say, the taste is exactly the same as that on the outer packaging after soaking the instant noodles."
"..."
The above is a speech made by a consumer who was conquered by the first generation of instant noodles launched by Sanhe Group, and his admiration for instant noodles is shown between the lines.
After seeing the post.There are indeed quite a few people who choose to buy the first-generation instant noodles launched by Sanhe Group, which caused the first-generation instant noodles that were not in the market to be wiped out crazily.
After letting Liu Fenggao see the data, he hurriedly contacted Zhang Huaxuan and asked, "Boss, I really don't understand. Now the sales volume of the first generation of instant noodles is very good. Taking advantage of this shareholder wind, we can sell more. It is equal to other instant noodles. Noodles, has become the country's fourth largest instant noodle manufacturer, why should it be ordered not to produce the first generation of instant noodles?"
What I got was Zhang Huaxuan's very usual reply: "New products have been launched, so of course we have to eliminate the old ones."
"Ah!!" Liu Fenggao couldn't turn his head around for a while. What they produce is instant noodles and other foods, not high-tech products.
It is still reasonable to say that products with new packaging are launched, and then products with older packaging are eliminated.
The current situation is that two products of the same type but with different tastes do not need to be replaced and removed from the older generation.
It is completely possible to treat the old generation of instant noodles as a classic.It is even possible to become an iconic product of the group.
However, Zhang Huaxuan, the boss, didn't have such an idea, and he didn't plan to continue producing the first generation of instant noodles, so he chose to stop production directly.
After a long time, Liu Fenggao came to his senses and said, "But the boss's money is all in vain, and when will we release the second-generation instant noodles? What about other products?"
"You don't know what kind of taste our instant noodles are. The second generation will inevitably steal all the share of the first generation. It would be a waste to produce more now. It's better to wait for the second generation's production and inventory to increase. Make a sale and take over the entire share of the first generation in one step.”
"There is no need to worry about other products. I am still working on a draft plan, and when they come out, they will cooperate with each other and bring us more profits. Don't feel bad."
At the end of Zhang Huaxuan's words, he comforted Liu Fenggao's desire to make money, and explained some of his thoughts by the way.
"Well, then." Liu Fenggao didn't say anything more, he was just a high-level wage earner, not the real boss of the group, and he couldn't change some strategic directions of the group.Still carry out the order honestly.
The two reached a consensus, but the other high-level people inside the group and people outside didn't know about it. It didn't mean that Liu Fenggao just hung up the phone and the high-level people outside the group rushed in.
The manager in charge of the sales department said: "Boss, the sales department is under a lot of pressure now. People from outside keep calling and asking us to provide them with a huge amount of first-generation instant noodles."
The manager in charge of the publicity department said: "Boss, the Internet has already started to stir up trouble. When consumers find out that we no longer provide the first-generation instant noodles, it may not be very beneficial to our group's image."
"Ah... ah... say one by one, I'm listening."
After listening to it, Liu Fenggao rubbed his brows with a headache. He knew and understood the situation reported by the people below.But the tone has already been set, and it is basically impossible for him to change the boss's mind.
So I finally thought of some ideas and sent away the younger brother under me.
Then log in to the network to see the situation.
There was constant commotion outside, and finally there was a good news and a bad news. The person in charge of the production department came to Liu Fenggao's office and said, "Boss, after our overtime production, we already have a production line that can satisfy half of country Z." Inventory in the market."
"However, other products may not be able to keep up with the production. I would like to apply to the higher authorities, whether they are adding a few production lines so as to keep up with the production and meet the market demand."
"Uh..." Liu Fenggao was speechless for a while.
He cursed secretly in his heart: Damn you, you directly asked for money to buy a production line and increase production.
The group expands all kinds of expenditures, and the most expensive expenditure is the purchase of production lines, the expansion of factory buildings, and so on.
"Boss, I can't take it anymore. Consumers are starting to turn their attention to asking us to increase the supply of first-generation instant noodles."
"Hey...Okay, okay, it's not hard for you. Get ready, take out a certain amount of instant noodles, and have a free tasting event."
"Contact some food experts and ask them to rate our instant noodles."
"Of course, some famous chefs can't let go."
"In addition, get all the people in the publicity department ready, and I'm going to lead them directly to promote the product."
Liu Fenggao had no objection to the previous few orders, and quickly ordered them to be carried out, but he was really confused when it came to the last one. (To be continued..)
There are quite a few people who have this question, and there are many people who post on the Internet and post on Weibo to ask questions. The reply they get is: a bunch of bad guys, just try the instant noodles that were first released.
Seeing the reply, there is no doubt that those people are old customers of the group's instant noodles before, otherwise such an answer would not come out.
As for the water army, the top management of the group did not think about it, nor did they use it. Everything was answered by the news released by the supporters themselves, in order to let those who do not know the truth understand the situation.
"In the face of countless people popping up: whether the new instant noodles launched by Sanhe Group are delicious, I want to say: Are those reporters one or two idiots? Pretending to be like that is to help Sanhe Advertise with the group?"
"There are quite a few big-name journalists in it. It's okay to buy one or two, but there are more than 100 of them. I believe that those who can become reporters still have a little bit of professional ethics as a reporter."
"I'm also a loyal fan of the instant noodles launched by Sanhe Group. I tasted it for free when it was first launched."
"Not to mention anything else, the taste is not comparable to other instant noodles."
"As far as the soup is concerned, pour a bowl of ordinary boiling water into the bowl, add seasonings, and the final taste is equivalent to the taste of freshly boiled soup."
"Take the seasoning packet as an example, it has enough ingredients. It's not like other instant noodle manufacturers who only have a few milligrams per packet, and the appearance after hot is not the same as the appearance on the outer packaging."
"The instant noodles launched by Sanhe Group have done it. Needless to say, the taste is exactly the same as that on the outer packaging after soaking the instant noodles."
"..."
The above is a speech made by a consumer who was conquered by the first generation of instant noodles launched by Sanhe Group, and his admiration for instant noodles is shown between the lines.
After seeing the post.There are indeed quite a few people who choose to buy the first-generation instant noodles launched by Sanhe Group, which caused the first-generation instant noodles that were not in the market to be wiped out crazily.
After letting Liu Fenggao see the data, he hurriedly contacted Zhang Huaxuan and asked, "Boss, I really don't understand. Now the sales volume of the first generation of instant noodles is very good. Taking advantage of this shareholder wind, we can sell more. It is equal to other instant noodles. Noodles, has become the country's fourth largest instant noodle manufacturer, why should it be ordered not to produce the first generation of instant noodles?"
What I got was Zhang Huaxuan's very usual reply: "New products have been launched, so of course we have to eliminate the old ones."
"Ah!!" Liu Fenggao couldn't turn his head around for a while. What they produce is instant noodles and other foods, not high-tech products.
It is still reasonable to say that products with new packaging are launched, and then products with older packaging are eliminated.
The current situation is that two products of the same type but with different tastes do not need to be replaced and removed from the older generation.
It is completely possible to treat the old generation of instant noodles as a classic.It is even possible to become an iconic product of the group.
However, Zhang Huaxuan, the boss, didn't have such an idea, and he didn't plan to continue producing the first generation of instant noodles, so he chose to stop production directly.
After a long time, Liu Fenggao came to his senses and said, "But the boss's money is all in vain, and when will we release the second-generation instant noodles? What about other products?"
"You don't know what kind of taste our instant noodles are. The second generation will inevitably steal all the share of the first generation. It would be a waste to produce more now. It's better to wait for the second generation's production and inventory to increase. Make a sale and take over the entire share of the first generation in one step.”
"There is no need to worry about other products. I am still working on a draft plan, and when they come out, they will cooperate with each other and bring us more profits. Don't feel bad."
At the end of Zhang Huaxuan's words, he comforted Liu Fenggao's desire to make money, and explained some of his thoughts by the way.
"Well, then." Liu Fenggao didn't say anything more, he was just a high-level wage earner, not the real boss of the group, and he couldn't change some strategic directions of the group.Still carry out the order honestly.
The two reached a consensus, but the other high-level people inside the group and people outside didn't know about it. It didn't mean that Liu Fenggao just hung up the phone and the high-level people outside the group rushed in.
The manager in charge of the sales department said: "Boss, the sales department is under a lot of pressure now. People from outside keep calling and asking us to provide them with a huge amount of first-generation instant noodles."
The manager in charge of the publicity department said: "Boss, the Internet has already started to stir up trouble. When consumers find out that we no longer provide the first-generation instant noodles, it may not be very beneficial to our group's image."
"Ah... ah... say one by one, I'm listening."
After listening to it, Liu Fenggao rubbed his brows with a headache. He knew and understood the situation reported by the people below.But the tone has already been set, and it is basically impossible for him to change the boss's mind.
So I finally thought of some ideas and sent away the younger brother under me.
Then log in to the network to see the situation.
There was constant commotion outside, and finally there was a good news and a bad news. The person in charge of the production department came to Liu Fenggao's office and said, "Boss, after our overtime production, we already have a production line that can satisfy half of country Z." Inventory in the market."
"However, other products may not be able to keep up with the production. I would like to apply to the higher authorities, whether they are adding a few production lines so as to keep up with the production and meet the market demand."
"Uh..." Liu Fenggao was speechless for a while.
He cursed secretly in his heart: Damn you, you directly asked for money to buy a production line and increase production.
The group expands all kinds of expenditures, and the most expensive expenditure is the purchase of production lines, the expansion of factory buildings, and so on.
"Boss, I can't take it anymore. Consumers are starting to turn their attention to asking us to increase the supply of first-generation instant noodles."
"Hey...Okay, okay, it's not hard for you. Get ready, take out a certain amount of instant noodles, and have a free tasting event."
"Contact some food experts and ask them to rate our instant noodles."
"Of course, some famous chefs can't let go."
"In addition, get all the people in the publicity department ready, and I'm going to lead them directly to promote the product."
Liu Fenggao had no objection to the previous few orders, and quickly ordered them to be carried out, but he was really confused when it came to the last one. (To be continued..)
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