super energy power

Chinese cadres have always had strong executive power.

Cadres without execution ability cannot be promoted to decision-making cadres.

Although Liu Yunshan is an enterprise cadre, he is still a standard cadre, so it only took five days to bring the main team of "Red Sorghum" here.

The so-called team here includes not only "Gong Li", but also the leading actor Jiang Wen, director Zhang Yimou and screenwriter Mo Yan.

The endorsement fee of 2000 yuan was too much by the standards of 1988.

This year, Gong Li's salary was 200 yuan, Mo Yan's film adaptation sold for 800 yuan, and Zhang Yimou's salary plus subsidies was only 500 yuan.

Adding sorghum noodles is enough, which is their income for more than a year.

Liu Yunshan took out 2000 yuan and guaranteed that the advertisement would be displayed for a whole year, and several people agreed to take a look.

For them, salary is one aspect, and exposure is also very important.Movie stars in this era don't have many chances to appear on the stage.TV commercials can also generate excellent publicity for them.

The researchers of Dahua Laboratory are basically nerds in the 80s. When they heard that Gong Li and Jiang Wen were coming, they almost flocked to welcome them.

Zhang Yimou visited several factories alone, and after figuring out what a gas water heater is, he began to silently plan the shooting details.

Because it is an endorsement contract, many advertisements will be shot at one go. In terms of quantity, the price of one advertisement may only be more than [-] yuan.

Even so, Gong Li and Jiang Wen still put on makeup and prepared conscientiously.The place where they filmed the commercial was surrounded by young people, forcing the Oilfield Public Security Bureau to send personnel to maintain order.

Su Cheng only glanced at it from a distance, but didn't approach it.At this time, Gong Li is still just a student of the Film Academy. Although she looks graceful, she can't hide the greenness between her brows, and her star temperament has not yet accumulated.

Shu Lan, on the other hand, took the opportunity of getting to know someone, sneaked into the backstage and took a group photo with her.

It only took about a day for the advertisement of "Debon" water heater to be filmed. Liu Yunshan read the lines in it over and over again: "Debon water heater, the whole family is happy", and then laughed happily to himself.

He gratefully said to Su Cheng: "Director Su, when the gas water heater in our oil appliance factory is ready, I will send the first one to your home."

"Then we've made a deal." Su Cheng laughed, chatted with him about the situation in the factory for a while, and then asked, "Have you got in touch with the TV station?"

"I want to contact Shandong TV Station when the product is offline. Director Teng, who shoots the advertisement, promised me to introduce the director of the advertisement department to me."

"Well, but there's no need to wait until the product is off the assembly line, let's broadcast it now while red sorghum is hot."

Liu Yunshan asked in surprise, "Then what should I do if he wants to buy something?"

"Just look forward to it. What you need to pay attention to is not the consumers, but the distributors." Su Cheng reminded him: "Look at the current products, basically as many units are sold as the factory, so the channel Once the dealer sees a new brand, he will definitely come to him. At that time, you can collect a certain amount of deposit to alleviate the lack of funds.”

Liu Yunshan's eyes widened, and he said, "We didn't get the things out, so we took a deposit?"

Su Cheng also widened his eyes and asked, "Is there any relationship?"

"For such a long time, isn't it a scam?" Liu Yunshan said quite honestly.

Su Cheng was puzzled and asked, "How long do you expect the factory to produce gas water heaters?"

"This...the blueprint hasn't been seen yet..."

"The production is the same. Give me a rough estimate."

"2 years?" No wonder he didn't dare to accept a deposit. In two years, the water heater market will be divided.Su Cheng turned his head to look at Shu Hao, and said helplessly: "In two years, what domestic market are you still competing for? Go to Africa to sell water heaters."

"Can you go to Africa to sell water heaters?" Liu Yunshan was very excited. Zimbabwean currency should be regarded as foreign exchange.

Shu Hao pulled Liu Yunshan back very embarrassedly, and said, "Director Su is joking."

"Alas..." Liu Yunshan rubbed his head in embarrassment, and said, "Two years is a bit long, but we are a small factory, with little money and few people, and work slowly. Slow work produces fine work."

"Go and have a look." Su Cheng didn't say much.

He has [-]% of his stock for nothing, and he always has something to do.In terms of the research institute, with the existence of Zhong Zhigen as a killer, any project team cannot escape his sharp eyes. As long as the progress can be maintained, the extended displacement well is a matter of course.

A group of people got on the bus and rushed to Longqu County.

Longqu is adjacent to Dongying, at the corner of Jinan and Dongying, with obvious location advantages.However, due to the weak industrial foundation, the planned economy era gave it very few industrial projects, most of which were small petroleum and petrochemical projects that Jinan and Dongying looked down upon.

One of them is the Petroleum Equipment Factory. It originally produced liquefied gas stoves. When the factory was first established, it had a bit of technical content. After entering the 80s, it began to fail repeatedly.By 1987, the stoves produced by the oil appliance factory in Longqu County had become synonymous with junk, and even the locals were reluctant to buy them.Every year, they rely on the forced distribution of the supply and marketing cooperatives to sell some, so that the face of the factory can be a little better.

However, there are fewer and fewer good things that are promoted by supply and marketing cooperatives.Liu Yunshan is not the kind of pioneering leader. When it comes to solving the factory's loss problem, his main method is to ask the leader for help.

Please ask the leader to solve the problem of bank loans, ask the leader to solve the problem of poor sales, ask the leader to solve the problem of employee benefits during the Spring Festival, and ask the leader to solve the problem of employment for the children of employees... This is also the common way of business cadres of his age.Because the enterprise belongs to the country and the county.When enterprises had money, they sent it to the government continuously. Now that they are short of money, it is natural to ask the government to guarantee it.

The problem is that there are too many companies that have problems at the same time.

After one or two years, not only Liu Yunshan was exhausted, but also the leaders of Longqu County were exhausted. Seeing Liu Yunshan again, the county leaders were full of resentment, and the money allocated naturally became less and less.

Hearing that Dahua Industrial intends to participate in the restructuring, so that it can take the opportunity to throw away this hot potato, the leaders of Longqu County were so excited that they were on fire. At least 3 people were late to put out the fire.

The leadership team of Longqu County is at the end of the county road, waiting for the bus to arrive.

A secretary of the county party committee, plus 8 deputy secretaries of the county party committee, and five deputy county heads who are not on the standing committee are the bloated establishment of county leaders.

This was the first time that Sioux City encountered warm hospitality from the local government, so he could only obediently get out of the car and shake hands.Fortunately, the ceremony was not cumbersome, and it was over with just a few words, but the well-designed canteen meal in the factory could not take place, so we had to have a big meal at the county party committee guest house first.

Boxes of Yanghe Daqu were drunk to the point of darkness. The county and township cadres followed the policy of drinking the wine well. It was useless to say anything, and the wine had to be poured down.Even with Su Cheng's good physique, he still couldn't last until the end of the banquet.

The secretary of the county party committee wiped his mouth and left.

The next day, the county magistrate came forward again and brought his county government team to treat guests to dinner, but in fact they still drank.

Su Cheng persisted until the end of the banquet this time, but did not persist until the guest house.

On the third day, another team from the National People's Congress, together with the Chinese People's Political Consultative Conference and the Chamber of Commerce and Industry, came to treat guests.

Su Cheng didn't want to go, so two people ran over, pulling and pulling to persuade: "You must drink for seven days before you can treat the guests well. We have never had any decent entrepreneurs here. You are the first bit."

"Even if there are people who come, they have to be scared away." It is impossible for Su Cheng to waste seven days drinking and sleeping.

However, reasoning is obviously useless.Otherwise, I wouldn't have gotten drunk two days ago.

Looking at the person sent by the other party, who had already put on a persuading posture before the banquet started, Su Cheng patted his clothes and decided: "I'm going back to Dong*ying."

"What?" This time, there was no more tugging.

Su Cheng moved his body, rubbed his painful forehead, and said, "Just pretend that I'm there, and drink as much as you want for seven days. I'll come back after seven days."

"Director Su was joking." The one who came to persuade him hurriedly said, "You are gone, what should we drink?"

Su Cheng laughed angrily, and said, "I'm here, so it's just for the value of drinking with you. Otherwise, I'll leave a few hundred yuan for you, and you can drink to your heart's content."

"Director Su, Director Su..." Liu Yunshan begged, "Will you wait any longer? You are leaving, our factory..."

"I think the drinking environment in Longqu County is not suitable for setting up a factory, or move out." Su Cheng said casually, still packing his things.

Now, the cadres of Longqu County knew that something was wrong, they repeatedly promised that there would be no banquet, and then ran back to report.

Not long after, the county magistrate and director of the National People's Congress also came.

The county magistrate is over 50 years old, and he said with a heartbroken attitude: "Director Su is a person who does practical things, and he is different from ordinary entrepreneurs. This time, we made a mistake. Our officials in Longqu usually actually Don't drink like that..."

They usually don't have the opportunity to drink like this, not because they don't want to drink like this.

For the leaders of the county party committee and county government, there are not many opportunities to pour Yanghe Daqu down their throats unscrupulously.

No matter what Liu Yunshan said, he was a cadre in Longqu County, so he could only follow the words of the county magistrate and said: "Director Su, the purpose of serving the wine table is to get acquainted. You don't like to drink, and our petroleum equipment factory will stop drinking in the future. .”

Then came Shu Hao and other cadres at all levels.

Almost an exhortation session.

On the one hand, Su Cheng pretended to be false, and on the other hand sighed secretly: The administrative efficiency of these guys is actually very fast, even if they are not used when they are in business, they will not have such a high administrative efficiency unless they are in a hurry.

After getting the guarantee, Sioux City was finally able to go to the oil equipment factory.

This is already the fourth day of departure.

Since it is a factory built by the state, it looks the same on the outside, but the embarrassment in the factory area cannot be concealed no matter what.

The dilapidated machines and dilapidated factory area make this place look like an abandoned factory, not a factory in production.

Su Cheng walked around inside, and could even smell a strong smell of urine.

The age of the workers is also uneven, the youngest is only 50 or 40 years old, and the oldest is [-] or [-] years old, but there is a shortage of middle-aged workers in their [-]s and [-]s.

Such a decaying factory cannot be seen in Shengli Oilfield.

Su Cheng sighed in disappointment.

Shu Hao has come to the oil equipment factory more than once. Seeing Su Cheng's expression, he said: "The current situation is not good. All county-level factories in China are like this. The oil equipment factory is already good. The income of the oil field is stable. Can't compare."

"Where are all the middle-aged workers?"

"I found a way to transfer to a factory with good profits, and the rest went to work outside. When I bought this factory, their iron rice bowls were lost, and they didn't start work, so they couldn't keep people." Shu Hao said, And he said confidently: "When our machines are installed, the county government promises to help us with some workers, and it will not be difficult for us to recruit people ourselves."

"Leave them 10% of the equity, and these workers don't want it anymore?"

"What's the point of such a factory equity." Shu Hao said, paused for a while, and asked in a low voice: "Su Cheng, tell me, can this factory be able to continue?"

Su Cheng didn't say a word, and lowered his head to walk around the factory area again, and then said: "If we want to continue, besides buying new machines, we have to start over from the rules and regulations."

"I have already bought the new machine. The rules and regulations, can I copy the machine factory?"

"The problems of the machinery factory and this factory are still a bit different." Su Cheng took a deep breath, and then spit it out as quickly as possible, saying: "The first rule of the rules and regulations: It is forbidden to size anywhere in the workshop." convenient."

Liu Yunshan, whose ears were pricked up behind him, suddenly blushed.

It sounds a bit weird to defecate on the factory floor.But in fact, this phenomenon occurs in many domestic factories. The smaller the factory, the more common this situation is. Longqu County Petroleum Equipment Factory is no exception.

When working in the factory, when you are busy, find a corner where no one is there to urinate, save time, and comb your hair according to the yellow urine.When you are free, you don’t need to go to the toilet. Anyway, there are fewer people in the factory, so you can find more unoccupied corners.

This kind of problem is not a simple living habit, but more a problem of factory management.

Due to the small number of workers in the factory, the managers do not have the power to fire workers.Therefore, in addition to some important issues, many management systems are being compromised step by step.At the end of the compromise, defecating anywhere has become a common thing.

Liu Yunshan had seen a large state-owned enterprise factory before, and when he looked at his own factory, he was so ashamed that he couldn't speak.

Su Cheng didn't say much more, just said: "From today on, let's clean up."

So Liu Yunshan called together more than 400 workers who were still at home and began to clean the workshop.

Although many people were not happy, but this time, Liu Yunshan insisted on suppressing it: "We are already a private company, and the big pot of rice has been smashed. If the factory is not allowed to resume production, everyone can only go back to eat their own."

Two weeks later, the blueprints and new equipment arrived in Longqu County one after another.

In fact, the so-called new equipment is not necessarily new machines, and many of them are obsolete products from state-owned enterprises.However, compared with those professional factory equipment, the requirements of home appliances are much lower.

Soon, the first workshop and the second workshop, which were renamed as Debang Water Heater Factory, were rebuilt one after another.

11 month 1 day.

The advertisement for Debon water heater began to be broadcast on CCTV at noon.

The national media in this era is a real national media, almost every time period, can achieve a very high ratings, such as new things like water heaters, are immediately regarded as new and spread by people themselves go.

Early December 11st.

Su Cheng, Shu Hao, Liu Yunshan, and seven or eight people in charge of the factory all stayed in the office.

There are 2 phones in front of them, one red and one yellow, quietly waiting for a call.

Shu Haotian arrived at the office before dawn, stared straight at his eyes, and asked, "Could it be that the advertisement time is too short for them to write it down in time."

"It will be broadcast later." While Liu Yunshan comforted Shu Hao, he was also comforting himself.

They borrowed 20 yuan from the bank, and bought more than half of the machines in debt. Even so, the cash prepared by Shu Hao was almost exhausted.If there is no deposit replenishment, it will be difficult to continue production.

Shu Hao said nervously: "They can't just wait in front of the TV with a pen and paper. We should also publish the news in the newspaper."

"If they really want to be agents, they will wait in front of the TV with a pen and paper." Su Cheng's voice was deep.

He traveled between Dahua Laboratory and Debang Water Heater Factory, and he was indeed a little tired.

However, offshore drilling platforms require a huge amount of capital investment. Although the Petroleum Corporation will continue to invest, Sioux City wants to occupy a large proportion of patents.Therefore, if Debang Water Heater Factory can enter the stage of fund withdrawal as soon as possible, it can also bring him a lot of help.

It would be even better if the company can grow into a large home appliance company.

"It's 8 o'clock." Liu Yunshan sat up straight.

8 o'clock is the time for the company to go to work. If you have an impatient agent, you can make a call at this time.

The red phone and the yellow phone remained motionless.

5 minutes.

10 minutes.

Still no call coming in.

Just when Su Cheng was a little discouraged, the door was opened with a "bang".

"Director, someone is here to pick up the goods."

"Pick up the goods? What kind of goods are you picking up?"

"They wanted a water heater, and they brought cash." The visitor was panting, with incredible shock on his face.

With joy on their faces, the three of them rushed out of the conference room together.

Sure enough, there were three trucks parked outside the factory gate.

"I'm from Qingdao. How many water heaters do you have? I want them all." Through the iron fence of the factory, a boss has already started waving his backpack.

Seeing that Su Cheng, Shu Hao, and Liu Yunshan seemed to be in charge, the third boss became anxious. He opened the bag in his arms, showed stacks of RMB, and shouted: "As much as you want, Debang The water heater should be from Debon."

The old adage that wealth is not revealed has long been thrown into the ravines by bold businessmen at this time.

At this time, the most serious inflation is sweeping the country, and the price of a commodity can easily rise by 50%, basically without reason.

At this moment, not to mention food and daily necessities, electrical appliances and furniture are also good things that are snapped up, and they belong to hard currency that can be exchanged and used.

People don't ask your water heater price at all, just buy it and increase the price.At this time, there are no unsalable electrical appliances in China.

Su Cheng looked at the three people dumbfounded. He never thought that these aggressive private owners didn't intend to make a phone call at all, and they drove the truck directly to deliver the goods.

There are two beeps of "Didi" in the back.

Another car arrives.

This time, 4 people jumped out of it, obviously small businessmen who carpooled.

"Yes. Director Liu, hurry up and find some chairs and make some tea. Don't let him get too tired." Su Cheng hurried up to meet him, cupped his hands, and said in a very fast voice: "Everyone, no Sorry, the water heaters in our factory have to pay a deposit before selling them, and they are sold through different channels."

"What do you mean?"

"It means that you have to pay a 1% deposit first, and you won't see the goods until one month later."

"How can this be done!" One person shouted, and the remaining seven or eight people listened quietly.

Sioux City once again expressed amazement at their ability to withstand, and at the same time thought to himself: If it can’t be done, it must be done, even if it’s a month later, maybe there will be no goods.

On the surface, he could only explain: "Our official sales time is set in 45 days, and the goods will be picked up in one month. You still have plenty of time to return."

"Then we're not going to do it again."

"Sorry, I'm sorry, for all the customers who came today, we will give away a water heater as a free sample for each car." This was originally intended to be a gift, but it is full of sincerity to say it at this time.

After waiting for a while, Su Cheng raised his voice again: "The factory price of a Debon water heater is 3600 yuan, which is similar to the price of ordinary household appliances. Thank you for your hard work. If you are interested in selling it, please place an order now."

Since it was not a spot transaction, everyone's enthusiasm was greatly reduced.

While hesitating, the young man in the office came back panting again: "The phone, the phone rang. It's about the water heater."

"Shu Hao, go back and answer the phone." Su Cheng made a decisive decision, and said in a high voice: "Everyone, our production capacity is limited, and we don't have as many units as we want. Therefore, only those who have placed a deposit can buy it." water heater."

"The deposit for a water heater is 360 yuan?"

"That's right, the smallest unit is 10 units, and the largest unit is 1000 units. After the order is made, we promise to deliver the water heater to you within the specified time."

"Okay, I'll order 100." The one who said this was the owner of the second car. He carried his backpack upside down on his chest, but he was a little thin.It gave Su Cheng the feeling that if someone wanted to rob him, he could take away his bag and take him away, and then peel off the person like a shrimp skin.

The porter let it in.

The other bosses were not in a hurry and just watched them trade on a small square table.

I took the money in stacks of backpacks, took 36 stacks, and piled them into a small square, and exchanged them for a standard bill of lading. The time was December 12, and the quantity was 10 units.

He looked at it carefully, but asked, "Is it possible to take away the water heater as long as I get this list?"

"Yes, you don't recognize the person. Please keep it safe. This is for the convenience of customers, so that you don't have to come here in person."

The backpack let out an "oh" and asked the question that made Su Cheng's head explode: "Then if I sell this order to someone else, he can also pick up the goods?"

Su Cheng hesitated again and again, but finally nodded.

In an instant, the crowd behind the fence became chaotic: "I want to buy, let me in, I have money!"

(To be continued)