super energy power

At the beginning of its birth, China's professional football league received considerable preferential treatment and expectations. .In order to prove that this kind of preferential treatment and expectations are wrong, all relevant personnel of the Chinese Football League have also exhausted all means to destroy every bit of capital and hope of Chinese football.

The so-called evils committed by heaven are still to be violated, and self-inflicted evils cannot be lived. Regarding the Chinese football league, even if Sioux City has a billion dollars in cash, it has no intention of getting involved.

To put it bluntly, the football circle and the oil circle are actually very similar, they are both dirty, dark and complicated. The difference is that football should have been a joyful entertainment, while crude oil has been involved since its birth. full of guilt.

Sioux City broke into the oil industry without hesitation in order to make profits and change the fate of itself and others.But changing football circles for profit?Su Cheng shook his head without even thinking about it. Football in the 90s could indeed make money, but its reputation was too bad, and there was a risk of going to jail.

Change the fate of people in the football circle?Su Cheng never thought about it.Those players and coaches who are already in the football circle actually have no choice, and the primary form of socialism in China cannot provide them with better choices. It is also positive to go around in the circle and put life above happiness. Weak and impoverished societies are inevitable.

But those who have a choice should avoid this basin of dirty water.

Su Cheng fell into memory and didn't speak for a long time.

Yang Jingshan thought he was moved, and then introduced: "Mr. Su has spent most of his time abroad this year. He may not be aware of the development of domestic football. This time, professional football is very big, and with the support of the central leadership, the club system is fully implemented. , comprehensive implementation of promotion and relegation... Coupled with the foundation of the previous professional team, the domestic football boom is not far away, if Su Dongruo has the idea of ​​investing, this is a good opportunity."

After talking about the schedule in one breath, Yang Jingshan saw that Su Cheng didn't show any signs of impatience, so he continued his efforts: "Whether it's naming the league, naming the team, or placing advertisements in the stadium, they are all excellent means of publicity. *Even Wanda, Shenyang Liuyao, Sichuan Quanxing...these are all teams that are guaranteed to be sponsored by the company, a rare opportunity..."

Su Cheng listened and recalled.

In fact, he has never experienced the most glorious time of A-A, just like many students who went to college around 10 years ago. When they paid attention to football, A-A is almost in the past tense, and many people don’t even know that China Football has had such a fiery and pure era.

Of course, it's just superficial innocence.

However, most of the first 12 A-A teams survived to the Super League era, and some of them survived pretty well.

Yang Jingshan has a wide range of connections in the country. This box is responsible for understanding the investment situation of Dahua Industrial, and there are old friends from the General Administration of Sports and the Chinese Football Association who have found money to find money and sent entrustments.

It just so happens that Suzhou City also wants to invest in projects, so Yang Jingshan couldn't help advocating: "Boss Su is not short of funds now, and Jia A is recruiting troops, so it is a rare opportunity. It must be squeezed in."

When Jia A was booming, it was true that some bosses could not find an admission ticket with tens of millions.But a few years later, this market will be unsustainable.

In terms of investment, it is not difficult to invest in Jia A now, and then sell it slowly in three to five years, earning 10 times the profit.However, Su Cheng had his own ideas, and blocked Yang Jingshan's bragging, saying: "Dahua Industrial is neither a commodity dealer nor lacks exposure. We will not participate in this emerging sports for the time being. But , if you are related, and you can help me find some fixed VIP tickets, that would be the best."

"VIP ticket?"

"It's like the VIP box of American football and baseball. There is a house with reading ability and a place to watch the game. Is there such a thing?"

"VIP box? I don't know too well, let me find out."

"I want it for the whole season, and give it to the PR department." Sioux City doesn't have to hide it from Yang Jingshan. Compared with the current domestic atmosphere, inviting customers to watch the game is a clean PR act.European and American companies have been able to continue this kind of safe public relations method for decades. Dahua Industrial Co., Ltd. borrowed it, which can be regarded as a use of A-A's residual heat. In a few years, I am afraid that no one will come to see it.

Of course, the stadium seats in 94 were still quite scarce. On the one hand, the capacity of the stadium was limited, and on the other hand, it was the competition between related households and upstarts.If you don't ask for help, although Dahua Industrial can get good seats or boxes for some games, it can't guarantee that you can get all the games.

From a public relations point of view, naturally, the harder it is to buy a game, the more valuable it is.

Yang Jingshan was doing business for an old friend of the General Administration of Sports and the Football Association. It was easy to get a few tickets, and he said, "No problem, which team do you want?"

"Beijing, Shanghai, and Shandong." Su Cheng was not polite at all.

"Three teams..." Yang Jingshan thought it was one, hesitated for two seconds, then nodded and said: "No problem, I will find you a place, but it will cost money."

"Of course. Well, if the location is good, I'll advertise for them. The better the location, the more advertisements." When Su Cheng said this, he didn't hesitate to spend several million yuan.

Yang Jingshan seemed to have taken a reassurance, and immediately said: "It's easy, I will definitely find you a box with a good location, if not, I will let them build it now, and decorate it according to your liking."

In 94, when Jia A was first flourishing, it didn't seem like a few years later, he had the confidence to negotiate with advertisers.For example, a big-name unit like CCTV does not even pay the Football Association for the broadcast fee, but only compensates the Football Association with a 2-minute advertising period for each round. According to the cost at the time, CCTV broadcasting Aa for one year is only equivalent to 60 yuan. One price, will remain for five years.In 99, the Football Association raised the price, and in the end it was 1050 million yuan for three years, which was equivalent to 350 million yuan per year. It was very different from the several million yuan in the advertisements of several stadiums in Sioux City.

It should be said that in Sucheng now, Jia A can be bought by pulling a hair out, and Yang Jingshan is not worried that he will not be able to afford the money.

For the current General Administration of Sports and the Chinese Football Association, as long as Dahua Industrial buys advertisements, it is the best advertisement for advertisers.Just attracting one-tenth of the affiliated companies of Dahua Industrial is enough for them to eat.

Although he didn't bring Su Cheng into the football circle, Yang Jingshan settled his worries, and then he took out the bank's project and handed it to Yang Ming, and said: "These are the recent big projects in China, you see If you are interested, I will ask them to come and talk to you in detail."

For the current country, investors are like gods.In the past two years, the development zones that were in full swing were merged. In the final analysis, the number and quality of developers were insufficient.

In addition, the State Council has not changed its guidance on state-owned enterprises to "grasp the large and let go of the small". The "big" mentioned by the State Council usually refers to large state-owned enterprises at the vice-ministerial level and above, generally located in certain provincial capitals, municipalities directly under the Central Government and planning In the eyes of the State Council, state-owned enterprises that are very good in the separate listed market are still "small". There are not many found in the province.

Therefore, not to mention asking the other party to come to Sioux City for a talk, it is also possible to ask the head of the local government to invite him in person.

Su Cheng lacked interest in these empty tasks, and waved his hand and said, "You know my request. Now, Dahua Investment has a real estate investment department ready to buy land to build a hotel, or reserve it. This is our maturity. Therefore, in the first stage, we still consider buying these real estate-related assets in a package. As for other projects, we will put them on hold.”

"I understand, I understand. There are also a lot of real estate-related assets, especially those sent by the department directly under the bank." Yang Jingshan didn't say anything about non-performing assets, but he still found more than half of them from the documents.

Real estate is a favorite collateral for banks, and companies can often lend considerable cash on this basis.However, when the number of bank loans increases, there will always be insolvent bankrupt companies, and the real estate they use as mortgages is often taken over by the bank.

And the banks themselves do not deal in real estate, so what they can do is to package these non-performing assets and sell them to other financial institutions or companies.There are specialized financial groups in the United States that do this kind of business, and the famous Fannie Mae and Freddie Mac are the best among them. There is no such insurance company in China, so they can only sell to each other between banks or to companies in need.

As far as the state of business operations in China in the 90s was concerned, there were countless insolvent companies, and the choice of Dahua Industrial was the same.

Su Cheng refrained from opening the thick pile of documents until Yang Jingshan was sent away, and then the clerk in the office sorted them out quickly, and then sat on the chair alone to read the catalogue.

Tens of thousands of acres of land in Beijing*, tens of thousands of acres of land in the inner ring of Shanghai*, hundreds of thousands of acres of pastures and forest farms, and even entire county development zones were packed into the package...

Su Cheng read halfway through, but couldn't stand it anymore, shook his head and closed the document, and said, "Yang Ming, let the people from the Strategy Department study the policies to see which real estate can be legally bought and sold, and which ones are problematic... …These guys, I think they dare to sell anything.”

"The bank's bad debts are going to skyrocket, and the employees of state-owned enterprises can't pay their wages. Of course, they have to sell what they have." Yang Ming said with a smile, and went to make a phone call.

Su Cheng had no choice but to pat the folder, giving up the idea of ​​understanding it.Many of the real estates here are likely to experience twists and turns in the next few years.However, today in 94, not many people are willing to buy these assets.

That being the case, Sioux City would rather choose some assets with good liquidity.

Apart from buying land, as far as Sioux City knows, the projects with the most investment value should be Internet companies and new technology companies that are about to emerge.

The Internet bubble in 00 caused many investors to lose money, but after passing this threshold, countless new companies with a value of [-] billion will appear in the future.

Compared with the mentality of the local rich, the top local tyrants are more attractive to Sioux City.

"Call the people from the venture capital department to come in and ask them to bring the directory of the companies they invest in." Su Cheng picked up the phone and said.After putting it down, I rubbed my hands vigorously, feeling inexplicably excited in my heart.

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