pinnacle of power

Hearing the anticipation in the boss's voice, Xu Aiguo couldn't help being a little proud, and said with a smile: "Boss, to be honest, these two problems have troubled me for a long time, and the person who really prompted me to suddenly understand and solve these two problems It's actually you."

"It's me?" Liu Qingyu was a little shocked.

"That's right, it's you. Do you still remember that during the Spring Festival two years ago, our brothers chatted while drinking? That day, you talked about many problems encountered in the officialdom and your solutions, and after I listened to Later, I realized something at that time, and after I came back, after careful consideration, I suddenly discovered that many times, many problems encountered in the officialdom are actually similar to the problems in our corporate management and brand management. After carefully collecting some detailed information on the various measures you took to solve the problem at that time, and after summarizing, you finally came up with a trick." Xu Aiguo's words made Liu Qingyu's eyes widen suddenly, and the eyes were full of splendor.

At this time, Xu Aiguo went on to say: "Boss, from your official experience, I realized a truth, that is, our company must have core competitiveness and a clear development direction. The goal must be clear, and the clearer the better. Our If an enterprise wants to break through the "ceiling" and realize management reform and innovation, key personnel must truly understand the scientific rules and regulations and its own corporate culture from the heart. To increase the transparency of operation and management, on the one hand, the company's business development goals must be broken down into Departments and individuals, so that relevant personnel have a sense of participation and responsibility; on the one hand, it is necessary to cultivate individual career development plans for employees, so that employees have a sense of belonging and accomplishment.

At the same time, as a leader, you must also have a skill, and you must lead the way and achieve unity.The reform of an enterprise starts with the reform of the general manager himself.If the general manager is willing to show determination to make changes from himself, the management of this enterprise will have the hope of success.At the same time, I also vigorously attract talents, match the relationship between the talents of good talents and the money they get, and improve the treatment of useful talents as much as possible.At the same time, I have reformed the internal processes of the company so that each process can be managed by a functional organization from the beginning to the end, so that the institutions do not overlap and the business does not repeat, so as to shorten the process cycle and save operating capital. "

Speaking of this, Xu Aiguo said with a smile: "Boss, a lot of what I did was inspired by what you did in Ruiyuan County in those two years."

Liu Qingyu nodded vigorously when he heard the words, and had a lot of insights in his heart, and then asked: "Then how did you solve the brand problem?"

Xu Aiguo said with a smile: "This is even simpler. If you want to do a good job in branding, you need to do two key points. The first is to produce marketable products, and the second is to socialize the enterprise. Standards, manufacturing event news and many other forms of social influence, to undertake the social responsibility that our enterprise must undertake. Only when an enterprise undertakes the social responsibility that it should undertake, can it be recognized by the society.”

After Xu Aiguo finished speaking, a faint smile appeared on Liu Qingyu's face.

At this moment, Liu Qingyu has completely figured it out.He knew that he did encounter a ceiling effect in the development plan of Tianfeng Mountain Resort. Although he wanted to develop Tianfeng Mountain Resort, he was a little eager for success, which restricted his thinking. The divergence of his thoughts restricted his thinking. At this moment, after communicating with Xu Aiguo, he suddenly became enlightened.

Since what I want to do is to create a hugely influential tourist resort brand, why do I have to start with Tianfeng County and Tongda City first?Why do I have to win the support of the Municipal Party Committee Propaganda Department?Although this is a typical official means, why don't I operate through the means of the market and brand?

After trying to understand these problems, Liu Qingyu immediately smiled and said: "Okay, Patriotic, you are really my lucky star, I finally figured it out, I'll hang up first, I'll treat you to a drink when I have time."

After finishing speaking, Liu Qingyu hung up the phone directly, then called his secretary Li Cailin and the executive deputy director of the Tourism Bureau Bao Honggui over, and immediately said with a smile: "You two should do a few things right now, first, Bao Honggui you First find a way to contact a good photography studio or advertising company, and pay them to shoot a promotional film about Tianfeng Mountain Scenic Area, focusing on the beautiful scenery of Tianfeng Mountain and the original ecology of the people near Tianfeng Mountain Remember, in this promotional film, the part about the scenery can only occupy up to 40% of the space, and the rest is mainly used to shoot and reflect the peaceful and harmonious life of the people near Tianfeng Mountain, creating a kind of It is picturesque but belongs to the most primitive way of life of ordinary people, including the pictures of ordinary people picking vegetables, washing vegetables, and cooking. Such details seem ordinary, but it is precisely these details that attract the most attention. People in the city. In this regard, you can ask the photographer to refer to this documentary about Huaxia on the tip of your tongue."

Immediately afterwards, Liu Qingyu said to Li Cailin: "Cailin, your task is also very difficult. You have to find a way to contact the Provincial Academy of Social Sciences, the Academy of Agricultural Sciences, and even some famous Chinese medicine experts and health experts who are well-known throughout the country, and invite them Let’s go to our Tianfeng Mountain area in Tongda City for on-the-spot inspections, and even conduct on-site inspections on the water quality, environment, and air of our Tianfeng Mountain Tourist Resort, and ask them to write something about the environment of our Tianfeng Mountain Tourist Resort. , health care articles. Of course, you don’t need to ask them how to write, let alone let them brag, just ask them to write truthfully. And as they promised, as long as they can write an article, they can In our future Tianfeng Mountain Resort, you can enjoy a month of free food, lodging and health care, write two articles and enjoy two months of treatment, and so on."

Li Cailin said with some doubts: "Mayor Liu, there is nothing on Tianfeng Mountain now. If I promise like this, will they be willing?"

Liu Qingyu smiled and said: "It's okay, you can just say it like this. I believe that as long as they really have a real experience, they will not only be willing, but also very willing and very positive."

Receiving Liu Qingyu's order, Li Cailin and Bao Honggui took action respectively.

20 days later, in the compound of Tongda Municipal Party Committee, in Sun Yanping's office.

Sun Yanping is listening to the report from secretary Ma Limei.

Ma Limei said: "Minister, I got the news that for a while, due to the banning measures of our propaganda department on the Tianfeng Mountain Tourist Scenic Area, Liu Qingyu's flag has almost died down, but he still asked the Tourism Bureau Over there, an advertising company was found to shoot a promotional video, and I don’t know what method he wants to use.”

Sun Yanping laughed when she heard the words: "If he wants to shoot, he can shoot as he pleases. You keep an eye on the city TV station and TV stations in various counties and districts, so that they must never broadcast promotional videos for Tongda City. I have already said hello to the provincial TV station. It is estimated that the provincial TV station will not promote this project this time. After all, the advertising fee of the provincial TV station is still quite high. Without the intervention of administrative resources, if Liu Qingyu wants to get a good time to broadcast a travel advertisement about Tianfeng Mountain, It is basically impossible. Unless he is willing to throw money into it. But now, he has not even attracted a single investor, and he wants to throw money but has no funds. I will make a request at the Standing Committee this afternoon, that That is, the Tianfeng Mountain Tourist Scenic Area project cannot be used up indefinitely. A time must be set. If Liu Qingyu cannot make achievements within the time limit, he must give up or give up this project so that capable people to take charge."

Ma Limei immediately flattered and said: "Well, the minister is still the best. I think that once Liu Qingyu is given a time limit, he must have finished playing this time. People can't always have good luck."

At the Standing Committee meeting that afternoon, Sun Yanping directly put forward the opinion of setting a time limit for the Tianfeng Mountain Tourist Resort project, and gave many reasons.

At this moment, since Ma Botong and Lei Zelin saw that Liu Qingyu had not moved for more than a month since he was in charge of this project, they also doubted whether Liu Qingyu could handle this project. Knowing that Sun Yanping was doing tricks here, but they didn't ask about it, because they didn't want to have a direct conflict with Sun Yanping, and at the moment, many people in the municipal committee had some doubts about Liu Qingyu's ability, so However, this time, Sun Yanping's proposal was passed by the Standing Committee of the Municipal Party Committee.

After the meeting adjourned, Wang Tianyu called Liu Qingyu directly, and said earnestly, "Liu Qingyu, you have to hurry up on the Tianfeng Mountain Tourist Resort project. The Standing Committee of the Municipal Party Committee just passed a resolution. I only give you another three months. If you fail to achieve results, the matter you mentioned earlier about establishing the Tianfeng Mountain Tourist Resort Management Committee will become a dead letter, and at the same time, this project will be handed over to Tianfeng again. Feng County will take charge."

Liu Qingyu was taken aback after hearing this, and said in shock: "Secretary Wang, what's going on? Didn't you already file the document before? Could it be that the city is going to go back on its word?"

Wang Tianyu sighed and said, "It's not that the city repents, but that Minister Sun Yanping is vigorously promoting it. Secretary Lei and Mayor Ma are also trying to balance the overall situation in the city, especially the grievances of the cadres in Tianfeng County, so , now you are under a lot of pressure, if you can't make results within three months, then you have to hand over the project of Tianfeng Mountain."

After Liu Qingyu finished listening, his complexion suddenly became ugly.

He didn't expect that this woman, Sun Yanping, would be so insidious, and she played such a trick on him at this time, which made him very angry, but he was helpless, who made him just the last deputy mayor?

However, the anger turned into anger, which instead aroused Liu Qingyu's fighting spirit. Liu Qingyu gritted his teeth and said, "Secretary Wang, don't worry, I am confident that this project will be completely popular within a month!"