Lin Gao Qiming

Chapter 402 Order from Guangzhou

Beginning this year, the farm has expanded soybean planting, but the soybean itself is out of stock right now and Nick wants him to fight for it.Xun Suji decided not to compete with this lunatic, and simply made a substitute - broad bean tofu.

Broad beans are easy to grow and live, and have high yields. In addition, the roots can fix nitrogen, and the bean shells are good organic fertilizers.The farm has planted a lot to improve the soil.The supply is adequate.In the years when the supply was difficult, broad bean tofu was also a common substitute.Its disadvantage is that it is ugly to sell, it is dark when it is made, and its texture and taste are far less delicate than real tofu.

Soy beans are not enough, and mung beans are an important food therapy for relieving summer heat. The bean sprouts business in the tofu workshop has to continue to look for broad beans. Xun Suji made germinated beans in porcelain pots and clay pots.

After the production substitutes of the tofu workshop became official, Xun Suji gathered people from the immigrants to form a sauce garden team.This team is really unambiguous: the bankrupt shopkeeper of the soy sauce garden, unemployed sauce chefs and handymen, a group of soy sauce garden practitioners from all over the world gathered in Lingao to form the first commercial entity under the Ministry of Light Industry - Tianchu Soy Sauce Garden.

He didn't put Tianchu Sauce Garden in the food factory, but found a remote place in Dongmen City.Xun Suji's idea is very simple. Since the Transit Group has gradually canceled the supply system, with more and more immigrants joining, the consumption of pickles and the like will also increase day by day.It is much more convenient to put the production and management sites in Dongmen City than the farms in the Green Zone.

He originally wanted to name this soy sauce garden "Liubiju", but he heard people say that Liubiju has existed in Beijing for many years - it is said that the plaque of "Liubiju" was inscribed by the famous Yan Song .Using it again will inevitably lead to suspicion of impostor.Therefore, the name of Tianchu MSG Factory, which has made outstanding contributions to the Chinese food industry and the inventor of Chinese MSG, Wu Yunchu, was used.

"Actually, the name of Tianchu is very good, with style and artistic conception!" Mo Xiaoan said when Tianchu opened, "In the future, the food factory can also be called Tianchu when it grows bigger."

Tianchu sauce garden uses traditional techniques and equipment to brew bean paste, chili sauce and soy sauce, and also pickles and pickles.The products are not only supplied to various canteens, but also sold externally.The chefs in the sauce garden come from all over the country, bringing the flavors of their respective hometowns.Xun Suji is a chef himself, he is knowledgeable about what to eat, and he is good at mixing the strengths of other families.It didn't take long for the reputation of Tianchu Pickles to spread.

The COA applauded this move.Some of the large amount of vegetables in the original farm's vegetable fields could not be consumed in time and were forced to be changed into feed, especially cabbage and radishes with large yields.Now that there is a sauce garden, the surplus vegetables are consumed by the sauce garden without any waste.Huang Dashan came to the sauce garden several times for technical guidance, and also sent several new fermentation bacteria.

Travelers also expressed their sincere joy to have such a soy sauce garden. It is always a good thing to have another food that can adjust the taste.Not long after it opened, many people came to Tianchu to offer advice and suggestions, and contributed the secret method of making pickles and dried vegetables in their hometown.

Xun Suji saw that the demand for pickles was good and the supply of red peppers was sufficient, so he ordered several large pickle jars from Xiao Bailang, and taught the workers in the sauce garden the technique of making Sichuan pickles.Soon there will be Sichuan pickles in the cafeteria. The refreshing and delicious pickles are very popular in the hot summer.Even the gentry and officials in the county sent people to buy it to try something new.

Then he used the brains of the little shrimp in the seafood processing factory.There are a large number of small shrimps that are not of the same grade in the catches of Bopu every day. Apart from drying them to make shrimp skins, they can be directly used as phosphate fertilizer or feed.Xun Suji remembered that he had eaten "Jinzhou small dishes" in the Northeast, which were soaked in shrimp oil-it was delicious, very salty, and very good for rice.The so-called shrimp oil is actually the supernatant liquid extracted from shrimps fermented with salt.As for the mixed sediment in the lower layer, it is "shrimp paste", which is also a seasoning sauce.

After he shared his idea with the seafood processing factory, he got this "shrimp oil" very quickly. The characteristic of "Jinzhou small dishes" is that most of them are pickled with "small vegetables". Small cucumbers and small eggplants are the most popular, and these have no cost in the first place - they are sifted from the vegetable garden.

Neither Xun Suji nor Mo Xiaoan expected that Tianchu Sauce Garden would become one of the most important export enterprises of the Ministry of Light Industry in the future.

A few days after Mo Xiaoan handed over the matter of the food factory, Zhang Xin returned to Lingao.That night, he ordered someone to invite Zhang Xin to his office—he wanted to hear the opinions of this professional who was at the forefront and had a sales background about export products.

"But I don't know how you plan to sell monosodium glutamate." Zhang Xin said after hearing his preliminary idea, "If there is no food control problem, the idea of ​​dry rice noodles is good, because everyone wants to eat. But MSG is the icing on the cake. Rich people don’t need it, poor people don’t need it.”

Rich people are particular about their food, and they use a broth made from whole chicken and ham over a slow fire. They look down on your artificial umami flavoring agent.It is a problem for the poor to have enough to eat, and they never thought of asking for this stuff——after all, monosodium glutamate is just a seasoning, not canned soup.

"Isn't there no hope?"

"No, there is still a market." Zhang Xin said, "In addition to the rich and the poor, there is a middle class in this world, but you can't expect it to be exported in large quantities. Also, small businessmen who come to high trade will not like it." This—the customers they face don’t need it. It is possible to use it in the catering industry.”

"The catering industry is also good, as long as it can be sold."

"We can try this." Zhang Xin thought that it could be used in the kitchens of Qiwei's inns, mules and horse shops and other places first.If the response is good, someone will naturally come to ask.

"If you are a small businessman from Guangdong or Fujian, and you come to Lingao and sell out your goods, what kind of goods do you think are more popular?" Mo Xiaoan listed, "They probably don't dare to salt, after all, it is against the law. .Sugar is a bulk commodity. It doesn’t make sense for them to carry dozens of catties. Moreover, there is sugar in Leizhou, and there is also a lot in Fujian..."

"The first is cheap, the second is novelty, and the third is easy to use." Zhang Xin said, "Australian products now have a reputation for being exquisite and easy to use. Mirror glass is not affordable for ordinary citizens, but they envy Australia. The mentality of wanting to use Australian products already exists. Just like someone who may not be able to afford a Mercedes-Benz, but insists on having a Mercedes-Benz logo as a key ring is a psychological.”

Zhang Xin's opinion is to develop some cheap and high-quality kitty and obscene things to cater to this mentality in the market.

"Actually, the sewing needle is pretty good, with a good steel nipple, and it's the best in the market in terms of appearance. It can reflect the impression left by Australian products on everyone." Zhang Xin commented.

"However, sewing needles need to be made of steel, which is a first-level control material..."

"How much steel can be used?" Zhang Xin disagreed, "How much iron is a 12-pound shell fired from a cannon? One shell can make many, many needles."

Mo Xiaoan hesitated: "There is also a problem of production capacity. The sewing needle is produced by the machinery factory, and it is not an urgently needed material, so it is often ranked last."

In fact, sewing needles were discontinued after a total of less than [-] were produced.The machinery factory not only has too many things to do, but everyone is very lacking in making such small hardware daily necessities.

"This equipment can't be placed in the machinery factory. Although you all belong to the Workers' Energy Committee——but these people in the machinery factory are playing with machinery. They are all engaged in steam engines and boilers. It's not enough to make boilers. You want them to do it for you. Sewing needles? Tell the governor to ask the machinery factory to manufacture a few more sets of needle-making equipment, which will be included in the establishment of the Ministry of Light Industry. Workers, you can ask the machinery factory to help you train, and the raw materials will be allocated by the planning committee. Only the needle factory can guarantee to work every day.”

Mo Xiaoan wondered why he hadn't thought of this earlier!Both machines and personnel are in the hands of others, so naturally things will not go smoothly.

"Masset opens!"

"We also hope that the light industry department will sell more new products. If you keep selling mirrors and glassware, you will get tired of looking at them sooner or later."

"How are the sales of flat glass?"

"This kind of thing is like a glass mirror, how big a market can it have?" Zhang Xin has a very clear view on luxury goods-although luxury goods have huge profits, they are not the main direction of product development.But now the heights are very cold, so far everyone is reluctant to carry out the measure of reducing the cost of small mirrors proposed by Mr. Wen, after all, the current profits are considerable and stable.

The Industrial Energy Commission itself is not willing to cheapen the mirrors. The production capacity of the glass factory is limited.

"You can also pay attention to the food, not MSG—is there any cheap snacks for the masses, and you can buy several for one penny...for example—sugar"

"sugar?"

"Sugar!" Zhang Xin said, "Yes, children can eat candy. When I was a child, I lived in a small county in Hunan. A relative went to Guangzhou on a business trip and brought me a pack of fruit candy. At that time, I thought it was The incomparable deliciousness in the world..." Zhang Xin was immersed in the memories of the past.

"Will there be a market?"

"At least it is impossible in Guangzhou. Don't forget how Wenzhou people got rich back then."

"I know this—chicken feathers for sugar."

"The sugar from chicken feathers is just maltose made by farmers themselves during their slack. In China, where material conditions were extremely scarce at that time, Wenzhou people could accumulate the first capital, and maybe it could be done in Daming."

"I see, it's the candy industry." Mo Xiaoan nodded.This is indeed an idea.First of all, sugar is a bulk product of Transworld Group, and there is a shortage of raw materials, and this is deep processing to increase the added value of products.

Although the price of sugar is not low now, it is sold as "stone". No matter how cheap candy is, it still costs a penny.After all, the profit of candy is much higher.

Zhang Xin also mentioned several materials that might be exported in bulk, the first being writing paper.Now that the chemical industry has been able to produce sulfuric acid and caustic soda, large-scale batch papermaking is no longer a problem. Whether it is bagasse paper in Leizhou or straw paper, the paper made by the crossing group must be the cheapest. After being mixed with kaolin, it can still be made Produce the paper with the highest whiteness.

"Writing paper is very expensive." Zhang Xin said that although papermaking raw materials are cheap, in the era when there were no chemicals in the past, the retting of papermaking raw materials into pulp would take a long time and a lot of labor. The only chemical that can help It's just lime.

Under Mo Xiaoan's Ministry of Light Industry, there is an indigenous papermaking workshop, which is produced by paper workers recruited from mainland immigrants, and the whole process is indigenous.Mo Xiaoan is well aware of the low efficiency of indigenous papermaking.Most of the paper produced is used as toilet paper except for better quality paper for writing.

The papermaking industry in the Ming Dynasty was quite developed, but its value was still not low. In addition to the special tribute paper detailed to "sheets" from each paper-producing area, the government also implemented a system of "receiving paper": those who were interrogated for the crime Prisoners must pay a certain amount of paper, and later all litigants involved in the case have to "pay paper".

The paper used for ledgers in the past was already extremely coarse and poor paper, and it was such paper. Zhang Xin also saw someone writing on the back of it.Writing paper was not cheap at the time.

"After talking about paper, we need to talk about books. Books are not cheap. We have a chance." Zhang Xin said.

How much is the price of books in Guangdong? Zhang Xin said that the price is very high, higher than any country in the 21st century.A set of well-marked and well-marked Shifang printed copies cost at least one or two taels of silver.

"The technology of engraving books should be very mature in the Ming Dynasty. Engraving is labor-intensive when it is rigid, so it can be used repeatedly after it is finished?"

"The cost of engraving is very high, and it is not easy to preserve. Moth-eaten and moldy, some have to be repaired or replaced every year. This kind of long-term maintenance cost is not low."

Moreover, engraving is labor-intensive and takes up a lot of space after completion. If the unpopular books or new works cannot be guaranteed to be sold for a long time, booksellers are not willing to engrave them.Therefore, it is very difficult to publish new books in ancient times, and the authors often have to print them at their own expense, and the authors who are shy can only rely on finding sponsors to publish books.Li Shizhen wrote "Compendium of Materia Medica", and also got the help of Hu Chenglong, a book engraver and collector in Nanjing, and Wang Shizhen, a giant in the literary world at that time, so that he could see his works start engraving in his lifetime. As for the official publication, he had to wait until after his death. It was not officially published until the sixth year.The long time span and huge cost of publishing books are hard for modern people to imagine.

"You can ask Zhou Dongtian about this matter. He specializes in this. It's better to start a movable type printing factory."

After talking with Zhang Xin, Mo Xiaoan felt that he was greatly inspired.Wrote several pages.Zhang Xin had another business promotion matter to discuss with him.

"This matter is directly related to the Ministry of Light Industry, and it also involves whether we in Guangzhou can still occupy the commanding heights of fashion consumption in Guangzhou in the future!"

There were fashions and fashions in ancient society as well.At the end of the Ming Dynasty, Guangzhou, a place with a strong commercial atmosphere and the supremacy of consumerism, occupied the commanding heights of fashion, which could change the consumption habits of the richer citizens to a large extent, so that all kinds of "Australian goods" with high production could be sold smoothly. enter the market.

"What exactly is it?"

"The Ziming Building has been renovated." Zhang Xin said.

"Could it be that PEPI is messing around with some demon moth again?" Mo Xiao'an instinctively disliked + doubted this person.

"Her idea is included, but this is a group discussion at the Guangzhou station." Zhang Xin first emphasized this "group discussion" when he came up, "We want Ziming Building to be a fashion consumption place in Guangzhou..."

"Don't be the Daming version of Heaven and Earth. It's easier to engage in information and build relationships. High, it's really high!"

"Where," Zhang Xin smiled, "it's more complicated."

The guiding ideology of this renovation is to transform Ziming Building into a model of "Australian lifestyle".Install all kinds of modern living facilities, and sell all kinds of enjoyment products to rich and powerful families who can afford a lot of money, including food, clothing, housing, transportation and other aspects.

"Attention is life enjoyment, not luxury."

"What's the difference? Ordinary people can't afford it anyway."

"Ordinary people are divided into many types. There are still many people in Guangzhou who live a prosperous life." Zhang Xin has been in Guangzhou for a long time, and he has a deep understanding of the social life of Ming Dynasty. The lives of people in Guangdong, especially in the Pearl River Delta, are still It is stable and affluent.Especially in a city like Guangzhou, although dead people can be seen from time to time and beggars are not rare, the living conditions of ordinary citizens are still passable.

This kind of citizen class that can barely be called the "Daming middle class" may not be able to spend a lot of money in Ziming Building, but just like the modern middle class is particularly obsessed with "high-end", "elegant", "luxury", "extreme quality", Words such as "noble" always have to endure hunger to buy an LV bag, and sometimes you have to pretend to be chic to go to some places where you will feel distressed for a while to drink a cup of coffee. The life enjoyment of the rich is what they imitate.If not all, at least some of it.

"I roughly understand what you mean. Ziming Building is similar to high-end clubs, nightclubs and other places."

The sample of Ziminglou is a high-end nightclub in modern time and space, which is nothing more than sensuality, eating, drinking and having fun.It's just that all of this will be packaged with technologies, ideas and products from modern time and space.

"Then PEPI is considered a famous prostitute or a bustard." Mo Xiaoan said without hesitation.

"Fuck, PEPI is looking for you desperately. In name, she is Guo Yi's concubine..."

"Xiao Guo has a really good appetite."

"Didn't you say it was in name?" Zhang Xin said dissatisfied, "Don't make jokes, this is a tentative commercial promotion activity for Guangzhou to stand on the mainland. If it is successful, your Ministry of Light Industry will flood in with orders! "

"Okay, okay, I'm all ears."

"The first thing to do now is to develop a complete set of sanitary ware." Zhang Xin gave him a list, "The sanitary ware must be brought out within two months, and the rest can be delayed."

(End of this chapter)