Su Yong Chuan

()Chapter 25, website

Cui Xiuying heard Papa Cui say that the company's music website has been launched for trial operation, so she quickly asked about the domain name.The domain name is not long but it is a bit of a mouthful. Fortunately, the girl's English vocabulary has been greatly enhanced recently, and she quickly memorized it completely without spending too much effort.

After confirming it again, the girl couldn't hold back her excitement, cheered happily, and hurried upstairs.On the second floor, Cui Xiuzhen, who was boringly browsing the web in her bedroom, immediately suffered an indiscriminate disaster. The girl snatched the brand new 4 from Sister Cui's hand.Completely ignoring all kinds of harassment and protests from Sister Cui behind her, Cui Xiuying quickly entered the domain name, and began to browse the new website that appeared because of her with a serious expression.

This should be something that didn't exist in the original history?Because of my own appearance, a brand new thing, because of my own appearance!

South Korea's internet speed is really unbelievable, almost instantly, a blue color appeared in front of the girl's eyes.Looking at the webpage named "music_warehouse" in front of her, the girl couldn't help twitching her eyes. It really deserves its "trial run" status, and it is indeed a crude prototype.Huge cursive fonts look up, and there is an obvious bbs entry and a music category search bar in the navigation bar of the web page, but the gray state of the search bar seems to be still not enabled.The main interface of the webpage with a light blue color tone is roughly divided into two parts. The upper half is divided into several columns, which are sliding panels for some music news and popular songs.The next big block is the vertical song name, the font looks very conspicuous, and there is an obvious download button with special effects at the end of each song name, and the small downward arrow jumps up and down.

"What is this? You are in such a hurry just to see this?" Sister Cui, who was robbed of her class and power, stood behind the girl, and she could clearly see Cui Xiuying's every move.However, the more I see it, the more I can't figure it out, what is my younger sister who has been acting unexpectedly lately doing.

"Yes, I just want to look at this." Cui Xiuying's mood has calmed down at this time, and she began to seriously examine the design of the webpage.

"Is there anything special about this website?" Sister Cui continued to wonder.

"It's nothing, it's just that it may become an interesting place in the future." Cui Xiuying tried to operate, but the experience of using it can't be said to be very interesting. The song's playback even has a waiting process of calling an external program. "It's still too simple. The interface relies too much on text, and the intuitive experience is a bit cumbersome."

At this time, Cui's mother came in and told the two sisters to go downstairs for dinner.Cui Xiuying ignored Sister Cui's obstruction, and went downstairs with her laptop.When I came to the dining table, the first thing I said when I saw Dad Cui was: "Dad, the website launched by the company is too simple."

"Now this is just a prototype, the purpose is to test the stability of some web programs in advance, especially the experimental download function, the ui has not been fully completed. Besides, it is only a trial run at present, and the company has not carried out any external publicity, so few people should know about it. "Papa Cui focused on arranging the tableware in front of him without raising his head. "The main problem that the operation team is currently facing is the source of music, not just one or two songs. This requires various negotiations, and the issue of copyright is very complicated. In addition, we have to wait for the progress of Samsung Electronics' hardware cooperation, depending on the time. It is more urgent. If you just wait for others to catch up, you will be more passive, so the idea of ​​​​the management is to enter the market with an ordinary music website model."

"Downloading these songs, does the company have to spend money?" Cui Xiuying, who organized the cooperation, didn't care too much, but heard about the music copyright issue.

"There are some, but most of them still sign sharing agreements. After all, during the trial operation stage, we only contacted some small music production teams to establish the framework of the music library. We have not yet contacted any major music production companies. "

"Dad, I have to say that your concept is still too rigid, and the most old-fashioned one is: try to control everything in your own hands. I remember I said the other day that the main core concept of building this website is to serve as a bridge. The role of Liang, we connect all the scattered links in the sales chain to one point, making the whole process flat. As long as this concept is maintained and this point is done well, not only will we not pay money, but even the music company will take the initiative to upload own music works into our music library."

"Oh? What's your idea? In fact, copyright and anti-piracy are the most important problems we need to overcome at present. It is also because of these concerns that it is expected that negotiations with music production companies will be very difficult. What can you do about this?" Father Cui Here comes the interest.

"Dad, is the company really interested in investing in online music?" Cui Xiuying raised her head, which had been looking at the computer screen, with serious eyes.

"The focus is not on online music, it's just a way to enter the market. As you said that day, our goal is mobile commerce." Cui's father answered very seriously.

The girl tilted her head noncommittally, her lips curled up in a very cute way, sister Cui couldn't help pinching her younger sister's cheek when she saw it, the girl was about to fight back, and then the two sisters were quickly stopped by mother Cui.Cui Xiuying returned her gaze to the computer screen, and continued her explanation: "Dad, you are too underestimating the potential of Korea's entertainment industry. In fact, online music is also very promising. Although I told my father so much that day, it is inevitable that some Castles in the sky, so I checked some information on the Internet. According to these information, I think that a music service platform integrating wired network and mobile network is actually very promising. If it is done well, this piece will definitely be a huge market. ..." Cui Xiuying continued to work on the computer, but Su Yong recalled some "long-term" memories in his mind.She was sure that there was no trace of the website in her memory. "Anyway, your current pre-construction will also be linked to this aspect, and the digital music service will be done well here. As an extension, maybe the pace of mobile commerce can be accelerated."

"The investment department of these companies you mentioned has also conducted investigations. Digital music is indeed very popular now, and it has a great impact on the sales of physical records. But these are some acts without copyright, not to mention illegal, and they have no profit point, is it? Still selling advertisements in the end?" Papa Cui frowned. "What are your thoughts?"

"I……"

"Okay, it's time for dinner." Cui's mother intervened forcefully, preventing the father and daughter from having a business meeting, "Eat honestly, and we'll talk after dinner."

The repressed Cui family father and daughter had no choice but to go to the dinner table obediently. Cui Xiuying ignored Cui's mother's education, browsed the company's music website while eating, and even took the time to register music_warehouse's bbs.Unexpectedly, for the website that was only opened this afternoon, there are two or three cats registered in the forum. It seems that some senior nerds spend a lot of time searching for new things on the Internet.As long as there are users, there will be posts. The few posts discuss the origin of this website. Most people think that it is a website created by a music lover. The reason is that the interface is too simple and old-fashioned.And based on the currently downloadable music, it must be a weird music house with a hobby.Interestingly, everyone thought it was a music piracy site, and some even bet on how long the site would survive.To the girl's surprise, everyone gambled for a long time, because the music was hardly heard of, and it was estimated that it would be difficult to discover.

Haha, the communication between fans is really interesting. Looking at these posts, the plan in Su Yong's heart is also more complete.

Cui's mother tried to dissuade Cui Xiuying's unruly table behavior from time to time, but in the end she returned without success under the acquiescence of Cui's father.Cui's father is also very interested at this time. After returning to China, he has given him many surprises for his little daughter. What kind of answer will he give himself after the meal.Eldest sister Cui stared at Cui Xiuying with wide eyes, and every action that might dirty the g4 she just bought would make her extremely nervous.A sumptuous dinner ended in a hasty and tasteless meal under the family's various thoughts.

After eating, the three father and daughter returned to the living room. Mother Cui brought snacks after the meal, patted the head of Sister Cui who was watching the fun, and left with a smile amidst Sister Cui's complaints.

Papa Cui took a purple potato pancake and said calmly, "Okay, no one is bothering you now, Xiuying, just tell me what you think."

"First of all, let me talk about the most obvious shortcomings of the company's website. First, the name is too cumbersome. music_warehouse is so long, it is difficult to remember, and it is not conducive to word-of-mouth communication and brand management. Second, the user experience is too poor , too much text, and cumbersome typesetting, I am completely sorry for the world-leading network speed in South Korea. Of course, this is related to the ui that you said, Dad, is not yet perfect, and it is very simple to solve. What I want to remind is that now it is time to read pictures In this era, picture icons should be used as much as possible on the UI, and business introduction, function usage, and cao operation process should be described and explained through a series of pictures as much as possible, so that users can feel intuitive and easy to understand. In conclusion, cao operations cannot be generated for users Create a fresh and fashionable intuitive feeling while burdening, this is what a popular music website should look like." The girl looked at Cui Xiuzhen who was nodding while looking at the computer screen, and then said: "These are secondary, The website is redesigned, and user data can be easily and seamlessly migrated. The next thing I want to say is the key point.”

Cui Xiuying squeezed Sister Cui away with a mournful expression, took the g4 and clicked an icon, and a playlist management program similar to a player interface appeared on the screen. "Dad just said that the most important thing for music websites is the issue of piracy in the dissemination of music sources. After all, for music production companies, no matter how widely their works are disseminated, they cannot be regarded as one if they cannot make a profit. It’s a good thing. In fact, there is already a solution to this matter, in terms of technology, and there are already mature implementation cases that can be referred to.”

The girl pointed to the screen, "Look, this is iTunes 4 released by Apple in April this year. There is an interesting improvement in it, which is an online music sales service with the concept of a music store. This service costs $4.0 per The low price of the song attracts users. Users can choose any piece of music they like without having to buy a single or album. The core supporting technology of the itunes music store is Apple's proprietary fair_play_drm The copyright protection mechanism, this, is what I'm talking about."

Cui Xiuying clicked on a webpage, where there is a description of the DRM copyright protection mechanism. "After the music is purchased and downloaded, although users can transfer it to any computer, or burn it to countless CDs, or synchronize it to countless iPods, they can only be played on a certain number of authorized media terminals. Music, for those unauthorized terminal devices, is nothing more than a piece of useless data. Therefore, at the technical level, anti-piracy already has a ready-made solution. It's just a matter of time. There is a more important message here..." The girl licked her lips, "On the day the Apple Music Store was launched, 20 pieces of music were sold. Companies will be a huge temptation. At the same time, this also shows that when there are genuine digital music at a suitable price, consumers will still choose genuine digital music. This should make all music that has concerns about online audio sources Production companies see hope."

"It's very interesting, but what you want to say should be more than that." When Papa Cui heard the 20 yuan, his expression was obviously serious.The current record market is no longer the day when it sold millions of dollars at every turn. In 95, Jin Modeling and "Wrong Encounter" sold 282 million. Now it seems that they are all myths.Now even 10 can make any record company laugh.Although the 20 is just a total score, there is no doubt that this ready-made and reliable data is a powerful bargaining chip on the negotiating table.

"As I said, the website is only responsible for pushing data, and other problems are solved by the terminal. So now the primary goal is to develop our own itunes and have our own drm. Then use this as the core to develop online music services. And this early stage The purpose of the plan is to achieve enough trustworthy word-of-mouth, and to expand user stickiness, paving the way for future mobile commerce.”

"Xiuying, you just said that there are already successful cases in the United States, so why should I choose yours instead of Apple's service?" Sister Cui interrupted at this time.Cui's father also smiled and looked at the girl.

"Yes, why choose our service?" Cui Xiuying smiled slyly.

ps: There is very little information about the website I think, so I will search again, and many details are not sure...