Star Media Helmsman

215 The Future of Virtual Idols

It was very messy, this was Lin Weiran's first impression of coming to m at the invitation of Kim Kwang-soo. ◎Smart children remember that &ion Group is one of the most important profit points of this large-scale commercial group based on Korean entertainment.

As one of the investors of "The Birth of a Family", I am not familiar with the former Korean singer Lin Weiran who only joined the filming crew in September last year. Although I know that he belongs to the cooperation project between m and Shinhan, it will make Jin Guang Soo invited these two heavyweights in the Korean music industry of the former era to come out.

Looking at his thick arms, which are no less than those of a bodybuilder, Lin Weiran, a man, was in a delicate mood. He shook hands with Kim Jong Kook, and before the other party could speak, he took the initiative to exchange greetings.

"Mr. Jin's figure is really enviable."

"It's nothing, representative Lin is being polite." Kim Jong Kook smiled, and indeed he had those squinting eyes that are often seen on TV.

Li Xiaoli, who was sitting at the long table of the meeting, put down his phone and complained without hesitation: "It's so sour, it's so sour."

Both Lin Weiran and Kim Jong Kook were taken aback, but Lee Hyori stood up and walked to the side of the two men, a light question eased the somewhat stiff atmosphere.

"Didn't you want to call me Miss Hyori?"

Calling this kind of thing is really a headache. For example, the current atmosphere should be that Mr. comes and Mrs. goes. Kim Kwang-soo on the side immediately smiled and said: "Representative Lim is just as casual as m is just established, there are not so many red tapes. , Let’s change your address. It’s good to get closer.”

He continued, "Zhong Guo, are you older than Representative Lin?"

Jin Zhongguo asked a little difficult: "Well, that's what I said..."

"Hey. If it's a man, it's cooler." Li Xiaoli interrupted, obviously messing around.

But Lin Weiran interjected: "If it's cool, it's fine for Miss Xiaoli to be cool alone, because we're not cool, that's why you appear to be special."

A similarly teasing joke made the atmosphere in the room much livelier.Although there were more smiles on their faces, Lin Weiran also thought more.

Kim Kwang-soo's purpose in putting on such a show is definitely not pure. Lin Weiran is familiar with Lee Hyo-ri because of the relationship between Han Weiyi and Yoo Jae-seok. Even if he was not at the filming location of "The Birth of a Family", he occasionally met him a few times when he attended some events. .As the saying goes, acquaintances are easy to talk to.Lin Weiran accepted Kim Kwang-soo's invitation today to discuss that m is a part of m. As the largest music entertainment company in Korea, m has high-quality resources that many brokerage companies cannot have.The first is its multiple TV channels, the second is its huge influence in the Korean media field, and the third is the strong resources of its upper group ion in the film and television industry.

This is a tycoon in the Korean entertainment industry. Most of the Korean actors familiar to the audience are from m, which is just a brand new subsidiary of m headquarters.The available resources are not that scary.

With the addition of Lee Hyori.The conversation was pleasant, but it was unavoidably irrelevant. Kim Kwang-soo deliberately mentioned the success of Girls’ Generation, and praised Lin Weiran’s vision in a disguised way. This move coincides with the current discussion about Lin Weiran’s choice of Girls’ Generation. It means that his eyes are as bright as a torch.

"Representative Kim is absurd. In fact, the investment in Girls' Generation is to a large extent because of SM's promotion and planning capabilities. If you say that the vision is not as exaggerated as outsiders talk about. Now think about it. The last time I saw Representative Jin In the past three months, you and I have also talked on the phone several times about Tara's debut as a virtual idol. I think the two parties should exchange their exact intentions today."

Lin Weiran was modest, and then pushed forward the topic, and even faintly grasped the initiative on the field.

Neither Lee Hyo-ri nor Kim Jong-kook interrupted, and the rest of the conversation was naturally a question between the two representatives.Kim Kwang-soo pondered for a while. He used Lee Hyo-ri and Kim Jong-kook to test Lin Weiran but was unsuccessful, at least he didn't find out the depth of this young man, which made him feel uncertain.

Lin Weiran pondered for a moment, then nodded in agreement.

Soon, an assistant walked into the meeting room and first placed the four documents in front of the four present.Here are the resumes, background checks, and even some concept photos similar to the theme of the album, most of which are sweet and lovely, only one is special.

Is this Leopard Girl?

No.

Lin Weiran immediately dismissed this idea, and let an idol group with an average age of only 20 years old play this kind of sexuality, Korea is far from being open to this level.

The paw on that hand is...'cat'?

Lin Weiran naturally thought of the kitten dance that Lin Yuner showed in front of him back then, and instinctively glanced at Kim Kwang-soo.

"Cat's ears and cat's claws are also derived from the Japanese ACG culture. The virtual idol represented by Lin has given me a lot of inspiration, such as showing the elements in the animation through reality."

Lin Weiran smiled, and then continued to look through the resume.

This girl turned out not to be Han Enjing, but 'Han' Enjing.Thinking of the appearance when he first saw them, although Lin Weiran's memory was a little fuzzy, he could vaguely remember something.

Flipping through the resume to the next chapter, Lin Weiran saw that very familiar girl again. According to the information, her name is Park Zhiyan, she was born in 17, and now she is only [-] years old?

It is indeed the general trend for idols to be younger, but Lin Weiran still can't remember who this girl looks like.

There was a knock on the door.Someone opens the door and enters.

"Representative, Tara is here."

Lin Weiran closed the documents in his hand, and looked at the girls who filed in.They are still trainees, not idols.

The meeting room was very large, and the girls were standing some distance away. After seeing the lineup in the field, almost everyone lowered their heads. Lee Hyo-ri from M Headquarters, senior Kim Jong-kook, representative and producer Kim Kwang-soo, and a strange man with a strange face but a big seat.

Such a lineup.Could it be the last review before debut?

There is only one exception, it is Park Ji-yeon who makes Lin Weiran feel familiar, she was very surprised when she saw Lee Hyo-ri and Kim Jong-kook, a pair of long and narrow eyes even ignited a faint longing, and then looked at herself curiously, as if to urge him Stand up and introduce yourself.

Lin Weiran and her looked at each other, she immediately looked away, but turned her eyes back after a while.

Ah.Quite interesting.

"Representative Lin. This is the current member of Tara." Kim Kwang-soo introduced, and then told the girls in front of him, "Please introduce yourself."

The girl standing on the head of Lin Weiran's right hand seemed to have some experience, and she was about to speak when she took a step forward.

"No need, I'll just look at the photos, and I'll be right."

Lin Weiran stopped him, and then asked Kim Kwang-soo, "I don't know if I can ask some questions?"

"Representative Lim is light." Kim Kwang-soo agreed directly.At the same time very curious.

Lin Weiran has the habit of questioning these girl group members, this is one of the rumors about this in the circle.Now it seems that what was said was true.

"Han Enjing, right?"

"En." The girl who just took a step nodded in response.

Lin Weiran asked softly: "A child star made his debut, so far he has participated in three movies, six TV dramas and many MVs. As a model, his performance is also good...Why do you want to become a singer? Isn't it better to be an actor?"

Han Enjing replied: "First of all, I am not a pure singer, but an idol. The past experience only proves my potential for multi-habit development, not that I must become an actor."

Lin Weiran pondered for a while, and continued to ask: "What about the status? Since it's not the first day in this circle, the status gap, cognition gap, and activity life gap between actors and singers, etc., aren't these enough? so you can make smarter choices?"

Han Enjing froze for a moment, as if she didn't know how to answer, she glanced at Kim Kwang Soo who was sitting next to Lin Weiran, only to find that the company representative seemed curious about this question as well.

She licked her lips and replied honestly: "Everyone knows about smart choices, but not everyone can choose."

<m的人才储备更倾向于‘科班出身’,比如成员宝蓝就是祖上三代从事演艺事业的演员世家出身,成员素妍曾经是少女时代的候选成员之一,成员孝敏多次参与过mv拍摄。相比之下,另外两名成员杨智媛和李智雅的简历则要单薄许多。

"Park Ji-yeon."

Finally at the end of the process, Lin Weiran carefully looked at the girl in front of him, but still didn't know who she looked like.

"Having experience in acting and a good background...why do you want to be an idol? You don't even need to study hard, as long as your parents send you abroad to study for a while, won't you have a better life after you come back?"

Park Ji-yeon, with narrow eyes, asked back, "Who are you?"

Lin Weiran was stunned for a moment, a little unable to react, the girls in front would answer his questions honestly, but at this point, they seemed to be turned against customers.

Lee Hyo-ri, who had been dozing off a bit, woke up in an instant. Even Kim Jong-kook looked at the girl with a "speaking indecent" expression on his face in surprise. Some helpless.

"I'm a representative."

"Same as Uncle Jin?"

"Well, the same."

After receiving the answer, Park Ji-yeon paused, seemed to be thinking, and then replied: "I want to debut, I want to be famous."

Lin Weiran smiled, and then asked: "It's nothing to do with dreams?"

She replied: "If wanting to be famous is a dream."

"Isn't it better to just use the word dream? It sounds better."

"You ask us these questions not to hear better answers, but to hear more real answers."

Lin Weiran nodded secretly, this girl named Pu Zhiyan is very smart.It even threw him off a bit, adding an additional question on a whim.

"I always thought you looked like a person. Who do you think?"

She replied directly: "Senior Kim Tae Hee, if I debut, I will probably be called Little Kim Tae Hee."

With a 'puchi' sound, it was Li Xiaoli who laughed lightly.There are many people in the Korean music scene who are called Lee Hyori No. [-], but none of them are as frank as this little girl.

The four present, including Kim Jong Kook and Kim Kwang Soo, were all amused by her. Lin Weiran continued to ask: "Aren't you sad to be called that? You are obviously not Kim Tae Hee."

"Why are you sad? Senior Kim Tae Hee is the most beautiful woman in Korea, if you are young, you should be the second most beautiful woman in Korea."

There was another chuckle in the conference room. Lin Weiran completely closed the resume in his hand, and was about to announce the end of the question, but unexpectedly, Park Zhiyan asked again: "Why are you asking us these questions? These are things we don't want to mention A good background is not all good. Sister Baolan's parents are actors and singers. Just becoming an idol has put a lot of pressure on her. Sister Enjing's TV dramas and movies are also fought for by herself. It wasn't given by someone else, so what's wrong with her wanting to be an idol now?"

All eyes were on Lin Weiran, as if they were waiting for him to give an answer.

Lin Weiran asked: "What do you think an idol is?"

Park Ji-yeon tentatively replied: "A star?"

Lin Weiran shook his head and announced the answer: "It's a doll."

Most of the people present frowned, except Kim Kwang Soo and Lin Weiran.

"Fans want to see you glamorously appearing in various occasions, focusing on career and relationship. You are best friends with beautiful female stars. You can only associate with handsome male stars; the spectators can't wait for you to make mistakes. Then wait for your weeping apology, and finally stand on the moral high ground to accept you who have reformed.

No matter whether you pay attention or not, know you or don’t know you, you are facing these two kinds of people. They love you and at the same time put you in all kinds of clothes.Playing with you to make them look like they like.If it is a pure dream, when you realize that your dream is like this.You have already lost the qualifications to be idols, because at that time you will value fame and fortune.In general, the job of conveying beauty and fantasy is ignored.Some things are useless even if you work hard, because you who are sitting in the TV can convey your sincerity to the outside of the TV. "

As soon as Lin Weiran finished speaking, the expressions of the people in the conference room were different. Lee Hyori and Kim Jong Kook expressed their agreement from their expressions while being silent, while Kim Kwang Soo was simply surprised by Lin Weiran's understanding of the idol profession.

What did he learn from Li Xiuman?

Lin Weiran continued: "I need you to find something other than your dreams to support you on stage, it doesn't have to be so idealistic, it can also be pure money, so at least when you realize this, you won't suddenly become Strangers to fans."

The girls looked puzzled, Lin Weiran's description was very apt, and he was right.But they who have not made their debut are still unwilling to believe this kind of statement, because it is really cruel.

"Okay, you guys go back to practice." Kim Kwang-soo finally spoke, and the girls reacted quickly, and filed out the door.

Lin Weiran collected himself, he didn't want to convey such a melancholy message to such a girl, but good medicine always tastes bitter.

"Representative Lin?"

When Pu Zhiyan's voice came, Lin Weiran looked up and found that she was lying at the door.

She asked: "Is there no other explanation? Like a Barbie doll or something?"

Li Xiaoli burst out laughing directly, even Kim Jong Kook, a muscular man, had to raise his hand to cover his smiling face.

"Jiyan, if you do this again, I will punish you!" Kim Kwang Soo yelled, causing Pu Zhiyan to leave the door immediately.

Lin Weiran directly gave Kim Kwang-soo a step up: "Representative Kim knows her parents?"

"Well, we have been friends for a long time, and I watched this kid grow up." Kim Kwang-soo replied with a smile, and then made a formal proposal: "What do you think of Representative Lim? Tara debuted as a virtual idol."

"This will definitely create a topic, and it will arouse the curiosity of some Korean fans. Virtual idols can use their own advantages to pass on their image to fans, so as to gather popularity... Representative Kim's plan is not just that?"

"You are right. At the same time, some of them will land on the 'irls' US tour. If the idols launched now have no quality, then they will not be competitive. Fans are no longer satisfied with idols that are simply for their imagination, but to let They dreamed of it."

Lin Weiran smiled and said: "Representative Jin means that I, Lin Weiran, have a lot of troubles. The groups that are debuting now must work hard on their experience."

<irls开始到现在的少女时代,在女团方面林蔚然的名气可真不小。经历了那种情况的少女时代如今都能翻身,做为当初第一个力挺他们的制作人。林蔚然自然得到了慧眼如炬的评价。

Even if there are sm's favors among them, Lin Weiran will not take the risk of ruining his reputation to support them.

Kim Kwang-soo said politely: "Why does Representative Lim say that? It is the general trend of the Korean entertainment industry to further plump up the image of idols, and Representative Lim is just fueling the flames. If Tara debuts as a virtual idol, then the virtual idol will become Tara's second image, and in the After that, I believe virtual idols will be completely different."

Lin Weiran ignored the flattery in these words, and said directly: "The change that Representative Jin said is too far away, I want to bring it closer."

"condition?"

"From the moment Tara debuted as a virtual idol, the official fc will be established on a brand new section of virtual idols. And the form of advertising sharing is not limited to the so-called endorsement fee, but based on m sharing."

"Official fc..."

Kim Kwang-soo repeated in a murmur, a little 'frightened' by Lin Weiran's request.

"I'll go out and make a phone call. Representative Kim, please think about it." Lin Weiran got up directly, bypassing Li Xiaoli who was also a little shocked.Straight out of the meeting room door.

<g。它做为一种专属粉丝的聚集地,象征着艺人的人气,说是偶像们的生命线也不为过。

Of course, in the era when Lee Hyo-ri and Kim Jong-kook were not yet popular, and now they naturally don't need to pursue fc numbers as proof of their popularity.

"Lin Weiran, you have such a big appetite."

As an idol producer.Kim Kwang-soo directly grasped the intention of Lin Weiran's move, and tara should only be his first step.And the fc that integrates all fan groups in Korea is his ultimate goal.

What does this represent?

It means that from the day when fc is integrated into this platform, 'virtual idol' will become the most important publicity platform for idols after the three major TV stations.It is no longer just a game platform that provides entertainment and entertainment, but a brand-new media composed of fans, the most important resource of idols.

The orientation of this media is the plots of the various landing groups of virtual idols, and it is a dream machine for fans besides watching variety shows and online comments from idols.

What's wrong with living with idols, even if you know it's virtual?

What's more, isn't the plot here all based on the real life of the idol?

Kim Kwang-soo's mind was a little swollen for a while, because with Lin Weiran's proposal, the impact he could imagine was too much and too huge.

"Agree, or disagree?"

Lee Hyori's words directly interrupted Kim Kwang-soo's train of thought. She was invited to help today, she shouldn't have interrupted at this time, but being entrusted by others, it is natural to be loyal.

She said softly: "sm, jyp, dsp, yg, they only do their own thing, except for the music style and the direction of promoting idols, they have no direction at all. Li Haoyang and etribe who wrote gee are all on their own Music has only become a star in the circle, but Lin Weiran, who seems to be able to turn stones into gold, has not appeared in the circle of producers for many years. You should be able to imagine the popularity of those people. If Tara is really allowed to debut as a virtual idol in advance After half a year, Lin Weiran's consent proves in disguise that he values ​​Tara very much, which may make people in the circle think that they are the next Girls' Generation."

Kim Kwang Soo hesitated and said, "I know, but if I set this precedent..."

"Perhaps, you may have witnessed the new century of the Korean entertainment industry." Li Xiaoli lowered her head halfway, and slowly slid a finger forward along the edge of the long conference table. (To be continued..)

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