Star Media Helmsman

"No matter how colorful the report is, the current Shinhan is a castle in the sky."

"Facebook, Twitter and other foreign online social services have never stopped impacting Shinhan. Some people say that Shinhan will become the next nhn, because the latter can never successfully block the development of Google and Yahoo in the Korean Internet field, but so to speak Those people in China have overlooked the fact that online social services are fundamentally different from online search services. Compared with the world platforms provided by foreign online social services, Shinhan has never gone out.”

"Marching into Japan and even the entire Southeast Asia should be the top priority of Shinhan. With the virtual idol, Shinhan has made sufficient groundwork in Asia within two years, but the dismal results of landing in China seem to make them start to be timid. The Japanese landing plan It has not been opened for a long time, and the huge pattern that wasted two years of laying the groundwork was turned to South Korea’s large investment in value-added industries. It has to be said that this is a major decision-making mistake.”

"When it comes to its domestic expansion, I have a different understanding. Molen is a music portal website launched by SK Telecom in 2005. It only undertakes the sidelines of providing music services within the overall strategic framework of SK. Ring tones have become popular. Fashion ended a few years ago, and now too many competitors with both strength and ability have poured into this market, because the Korean music field has long been dissatisfied with the digital audio provider's arbitrariness in the past two years, and sm and The conflict of ment is an example. At this time, SK Telecom chose to sell molen and turn it into a pure content provider. Pass it on to Molen's possible new owner, Shinhan Media."

"Running a company's image means increasing revenue and reducing expenditure. Chairman Lin may be an excellent manager in terms of increasing revenue, but as far as the current situation is concerned, he seems to need a helper who can be diligent and thrifty. When it comes to this, I can't help but think of The recent scandal about President Lin, it is obvious that President Lin’s love life is not empty, some people say that he wants to buy SM because of a woman, I think it is time for me to believe it.”

On TV, elites of certain ages were chatting with eloquence, and the humor at the end made the vase host laugh again and again. The free play of the TV broadcast made the obviously serious financial analysis humorous.A few words of ridicule that are neither painful nor itchy are of course harmless.

'A castle in the air behind the prosperity'

It has to be said that it is rare for the daily economy, which has always been known for its rigor, to write news headlines so poetically.

If it is said that the elites on TV at this time have carefully studied Shinhan's recent business initiatives, then he would not have changed the popular version of the facts written in the reports.

As a representative company in South Korea's new media field, it is not uncommon to have long and candid analysis reports on Shinhan Media, but it is the first time that Lin Weiran's management policy has been questioned with such fanfare. The three-year-olds around couldn't believe it.Not long after the report was published, there were rumors of Lin Weiran being jealous of some sons and sisters in the market. Rather than lamenting that the world is not ancient and people's hearts are declining, people are more interested in the woman who made Chairman Lin no longer abstain from sex. who.We must know that Lin Weiran is still somewhat famous in the upper class of Korea. On the one hand, he can make money, and on the other hand, although he frequently appears in public, he has never been abducted by any beautiful woman who is eager to cling.Han Weiyi, who used to be by his side, had long been recognized by a pair of fiery eyes as not having that kind of ambiguous relationship. Over time, some rumors of hidden diseases or strange orientations emerged.Fortunately, Lin Weiran never regarded people with kindness, so the rumors did not spread.

certainly.Ordinary reporters don't know this kind of joke, let alone Jiang Minjing, who can only admire Lin Weiran on TV. Sitting cross-legged on the sofa, she took a bite of an apple, and then used the remote control to change the channel.

It turned out to be him again.

On the TV, Lin Weiran walked from the door to the middle of the podium with his head upright, not at all like a young hero who was poked in the back because of an affair with a female artist. He was constantly baptized by flashing lights in just a dozen steps, as if the person outside the window at this time Like lightning and thunder.

"I knew I didn't need to go up, so why bother?" Li Haili, who was leaning on the sofa next to her, sighed. She followed the media reports all the way and immediately received the news that Jiang Minjing did not show up at the press conference. It was not connected, and when this heartless person came back, he simply mentioned it.

Remembering her explanation, Li Haili bumped Jiang Minjing a few times with her elbow: "To be honest, I'm not grateful to him at all?"

"What are you grateful for? Who knows what he's worried about?" That's what he said, but Jiang Minjing, who was also watching the press conference for the first time, didn't change the channel.

"Hey, how do you know that people didn't take the initiative to shelter you from the wind and rain because they saw you nervous?"

Jiang Minjing glared at Li Haili: "Did you listen to my explanation?"

Li Haili is not afraid of this paper tiger: "Your explanation is too subjective, it doesn't make sense whether you listen to it or not."

Jiang Minjing snorted, and didn't continue to defend herself, but continued to stare at the screen, stayed in Shinhan for a few hours, and in the end only saw Lin Weiran, in order to ask for the so-called guarantee, she did a long time of psychological construction. It died without a word.Li Haili followed the report for a while, and found that the audience was full of unnutritious official speeches. Even if she didn't expect to hear some boudoir private interests from here, since the news is not too insincere?She didn't know that the culprit who made this press conference a collection of official speeches was Jiang Minjing next to her, but she just snatched the remote control from the other party's hand.

"Instead of looking at this, it's better to look at how much your boyfriend's net worth has shrunk..."

"What boyfriend?" Jiang Minjing sincerely rejected this title, but unfortunately he couldn't explain more, and finally just whispered; "He is not my boyfriend."

"One person said yes. It was a misunderstanding, and two people said yes. It was a rumor, and everyone said yes. Then it was true." Li Haili poked Jiang Minjing's cheek, as if trying to disguise her sister's glamorous and noble appearance Po: "Compared to this, you should think about how to explain it to your family. You are an artist, so you know what the scandal is, but your family can understand? When your brother flies back from England to meet his brother-in-law, what will you do?"

Jiang Minjing was taken aback for a moment, and then his face was full of sadness.

"I have a solution." Li Haili was full of interest: "The fake show is real, let him show up when the time comes, it's just a relationship anyway. No one said that you must get married."

Jiang Minjing rolled his eyes, obviously not wanting to accept this bad idea.

Li Haili laughed to herself, and the pressure accumulated for several days seemed to be able to vent out of this laughter, even Jiang Minjing, who put on a posture of preferring death to surrender, curled her mouth, which shows that she has passed the most difficult moment It was rare for her to regain a good mood.

As for the report on the TV show?

Jiang Minjing, who is not Lin Weiran's real girlfriend, of course doesn't pay attention to how much his net worth has shrunk.

pity.With her small body that is not weather-proof, it is estimated that she will not be able to fly by then.

……

Outside the window is the rare continuous heavy rain in September, and a typhoon with a bad name is about to make landfall. It can be seen that the focus of public opinion will shift in a few days.In the face of unpredictable natural disasters, any news must be detoured. At that time, all media reports will wash away all the news like this heavy rain, no matter what the truth of Lin Weiran's legendary scandal is.Regardless of whether Shinhan's management is inappropriate or not, the tide of public opinion created by some people will definitely disappear completely.

unless.Let him fall flat before that.

The news orientation of the media is a very strange thing. It can extract what the public is interested in or what it wants to convey.It is predictable to tease the nerves of the public. Lin Weiran may become a bad businessman who has more money but not enough money in the eyes of the public. The momentum of the news made Shinhan's people fluctuate. For Lin Weiran, he only needs to promote a puppet-like CFO to participate in the management, and he can turn the enthusiasm of interested people into a farce without threat. Therefore, if the black hand behind the news is not idle The trouble for Lin Weiran is that there is another trump card waiting to be launched, and it only needs a suitable time.

It's a pity that the sudden natural disaster made people lose the possibility of waiting for a good opportunity.

Stuff out the cigarette butt in the ashtray on the window sill, the open transom permeated with rain, and a ray of flame illuminated Shen Zhihao's wrinkled face early on. This is a small balcony specially opened by the study for his smoking addiction. Except here, there are non-smoking areas everywhere in the huge apartment. In his early years, Shen Zhihao was a young talent everywhere. He graduated from the Department of Media and Communication of Seoul University and had the best grades among graduate students in the same class. One of the tigers who climbed the fastest as a professor. He joined the Elson Media Institute in 2000. The paper he published in the same year caused a shock in the industry. He also called the media field with Professor Guan Lao, who joined the institute as honorary deputy director a year earlier. The Taishan Beidou is now the leader of the Korean media system. He has taught for decades and has students everywhere. Ordinary media people are embarrassed to walk into his house with expensive gifts. The best students are all working in the three major TV stations. Executives, those who entered government agencies are also climbing steadily, and the fastest one has reached the rank of deputy minister. It is said that he should have no regrets in his life if he is so academic, but even such Shen Zhihao has a marriage that is criticized by others. Hearing other people's slander about the power of his wife's family, even today, some of his enemies still use this to make fun of him.

Up to now, what supports him to continue climbing is probably not the ambition when he was young, but the resentment that he could only swallow after being slandered and criticized.

Someone knocked on the door and came in. Seeing his wife in pajamas putting strong tea on the table, Shen Zhihao rarely showed a smile. Over the years of being together, no matter what the purpose of living together at the beginning, it has become an indispensable part of life. The lack of warmth, the charming wife on her face was just about to say something about his smoking problem, but the phone rang inappropriately.

Shen Zhihao glanced at the phone screen, waved his hand, and waited for his wife to go out before picking it up.

"Are you sure you want to use this thing?" On the other end of the phone, Jin Zaizhe's tone was complicated: "Think about it, now is not a good time. It's best to wait for the special financial law to be passed within the party before doing it."

"I've been putting smoke bombs for so long. If I don't do it now, I won't have a chance." Shen Zhihao looked out the window.The tone was firm: "Women's problem, ability problem, it's not difficult to discredit him, the only thing that can shake him is this thing, CJ, Samsung, I'm not new to these people, but for them Lin Weiran is very valuable as an investment, businessman Well, profit-seeking. I can't drive Lin Weiran back to China now, but he must step down from this position."

There was a pause on the phone: "Have you considered the impact of the thing?"

Shen Zhihao said lightly: "Recently, it has been rumored that he had some conflicts with a few wealthy families. After inquiring about it, there really is such a thing. When the time comes, they will be the culprits. I should be able to get down this level."

Kim Jae-cheol still hesitated: "I still think it's not right."

Shen Zhihao seemed to have expected it a long time ago: "Abc Broadcasting Association will have a new member named Zhao Encheng."

"SBS Advertising Bureau?"

"That's right, President Jin, you should know what it means for Lin Weiran to push him in. Lin Weiran is probably going to take the line of Taishan Real Estate."

There was a long silence on the phone, it was not hard for Shen Zhihao to imagine Jin Zaizhe's shock. In fact, when he got the news, he was also surprised by Lin Weiran's ability to penetrate their circle.It made him make up his mind to get rid of this uncertain factor.In this circle, he who only entered the arena as an academic has no advantage over the two of them, and his disciples are all over the world.It's just nice to hear, the few students who have worked so hard to support them all these years have reached a bottleneck.However, as a teacher, he never pierced that layer of window paper, and he was powerless to go up.The mercenary of capitalist society will be manifested most vividly at times. Everyone can tell the difference between love and future. To a certain extent, everyone must pay attention to the distinction between public and private. It is not as good as some people who are old and strong, so Shen Zhihao cannot be tolerated. Don't be impetuous, the old monk enters meditation.

After a while, another voice came from the phone: "I will consider it."

Shen Zhihao smiled indifferently, and persuaded Jin Zaizhe again, but he was doing his best and obeying the destiny.

Putting down his phone, Shen Zhihao, who was over half a century old, looked out the window again at Ye Yu. On the eve of the typhoon, he and Lin Weiran were going to fight for luck after all.

……

"Sister Weiyi, we're here."

Opening her eyes, Han Weiyi, who had just taken a nap for more than ten minutes, was still dazed and looked around in a daze. The last thing she saw was Zheng Enna's worried face. She immediately woke up, looked at the time, and first asked herself The makeup on the face: "How does it look? If it's not good, you can help me to touch it up. It's okay to make it thicker. The key is not to make them see anything."

"Sister, now I know what's going on as soon as I see you, so I don't need to do this kind of scene work?"

"Knowing it doesn't mean we don't have to make the scene full. If we come, we have a guilty conscience. If we don't come, we don't pay attention to it. It's the lesser of both harms. Besides, I didn't show a guilty conscience."

Zheng Enna opened her mouth, but stopped talking.

Han Weiyi didn't even look at it, but said: "I know what you wanted to say since you came out with me this morning. Since you know you shouldn't say it, then don't think about it."

Zheng Enna was undoubtedly stricken, she pouted and took the toolbox from the back seat. From the morning when she went to the beauty room to put on makeup, she would not be idle for a moment after running all day. She could rest in the car, but Han Weiyi couldn't. Raising her eyebrows, seeing this slightly haggard face at a close distance, Zheng Enna still asked the question: "Why didn't the president come in person?"

Han Weiyi closed her eyes and smiled: "I can come, but he can't. After all, he is the chairman of our Xinhan, so what's the matter if he comes out because of a piece of news? I have the advantage of coming, and let the other party I feel that I am valued and I don’t worry too much about the company’s situation. I didn’t know if I didn’t run away before, but now I realize that there are so many small shareholders in the company.”

Zheng Enna pouted and raised her eyebrows: "Why are the minority shareholders here to see? Anyway, it won't affect the overall situation."

Han Weiyi remained motionless honestly: "Although we don't know who is targeting us, but depending on the situation, the other party's energy is not small, and they are well versed in the principles of media campaigns. First, use low-level jokes like scandals to attract attention. , and then revealing what he has in hand and exaggerating the facts, although it only damages his image, there must be someone behind him."

Sensing that Zheng Enna stopped her hands and opened her eyes, Han Weiyi continued: "I came out not to save face for these small shareholders, but more to appease people's hearts. Public opinion can make the public believe it is true. If they quit, they will be profitless speculators." Naturally, we have to leave the market. Investors’ trust in listed companies is based on the stock price. If the stock price plummets, he will be criticized in the company. At this time, if the person behind the scenes releases his back, we will have no room to retreat.”

Enduring it, Zheng Enna still said: "If there is no purchase from SM..."

"okay."

Han Weiyi suddenly became strict: "You can say these things here, but if you say these things in the company, it will cause a lot of misunderstanding. The acquisition of SM is the decision of the Shinhan board of directors, not his own. The difference here is you Make it clear."

Zheng Enna was taken aback by Han Weiyi who suddenly became serious, bit her lip, feeling aggrieved.

Han Weiyi's face softened, but his eyes were still serious: "I know you love me, but there must always be a priority, and we should treat it very seriously in extraordinary times. Not only you and me, everyone in Xinhan must be cautious in words and deeds. "

Zheng Enna was still aggrieved, but she nodded. Apart from the fate with Lin Weiran when she first joined Shinhan Advertisement, it was Han Weiyi who supported her the most in the past few years, and the two were not simply subordinates. They can be regarded as good friends if they are congenial in some matters. For example, Han Weiyi brought her instead of the assistant assigned by the company today. Although this job is not as relaxing as being in the crew .

"You have to keep an eye on the big thing. Although he has only been there a few times, everyone can feel that he attaches great importance to this drama."

"I don't think Li Jinghao is familiar with him. There must be something wrong with deliberately getting close to you. It doesn't matter if you maintain the harmony on the surface, but don't be so stupid that you really become someone's pawn."

"You don't need to worry about the happy family. You are already busy. If you help me share the burden, you won't be afraid of getting tired. The old ones will not be able to get married soon. When the time comes, I will not be able to take responsibility."

Intermittently, Han Weiyi started chattering while she was putting on her makeup. There was nothing she said. Although it was trivial, Zheng Enna really listened to it. The makeup is a little thicker.

"Okay, the last itinerary for today."

Seeing Han Weiyi's smiling face, Zheng Enna said in dismay: "Aren't you going to run tomorrow?"

Han Weiyi smiled, stopped talking, and got out of the car. There was already a waiter with an umbrella waiting beside her. Unlike her usual feminine attire, she changed into a conservative attire before arriving.

Not far away, the mansion standing in the dark is brightly lit. Even in Longshan, where rich people are everywhere, this mansion can be ranked among the top three.

Stepping on the stone road, Han Weiyi and the man holding the umbrella walked forward in silence, all the way to the door, but Han Weiyi suddenly stopped, looked at the fir door, and was slightly dazed. (To be continued..)