Legendary Broker

() "Jochen, I don't know much about this. But I still want to ask, isn't Africa very poor? I seem to have heard that children in Africa play football barefoot. What is there in Africa? The market can make you fancy."

In this friendly match between the Czech national team and the Côte d'Ivoire national team, Puma spent a lot of money.It covered round-trip air tickets for the Czech national team, accommodation and a bunch of other expenses, and also gave the Czech national team an appearance fee of 20 US dollars.

Rist has some doubts.Africa is considered to be the poorest state in the world, and there are places where wars have been fought so far.Thirteen and fourteen-year-old children are also everywhere in war with ak47.Of course, those who can hold ak47 are very well-armed forces, and there are not a few tribes fighting with broken guns and spears.

Anyway, when it comes to Africa, many people will frown.Rist is no exception.Rist doubts whether Puma can get back the sponsorship fee by sponsoring Africa.Jochen Leitz laughed when he heard what Rist said.Then he said confidently: "Rist, African football will definitely develop. And don't underestimate Africa. There are a lot more rich people in this kind of place than you think. Of course, there is a big gap between rich and poor, so there are also many people in slums. And our sponsorship of African teams is not just for the African market. Through the cooperation between African teams and African stars, we also indirectly enter the markets of France and England."

Riester nodded. In fact, Riester didn't fully understand Jochen Leitz's strategy.However, Rist did not continue to ask, because this has nothing to do with Rist himself.Rist thought for a while, and said to Jochen Leitz: "Jochen, have you considered the Chinese market?"

"of course."

Jochen Leitz gave Rist a very positive answer, and then said with a look of longing: "China, a country with a population of 12 billion. Given China's current economic development, how big a cake is this. Our market analysis department According to the information given to me, according to China’s current development speed, after ten years, China’s sporting goods market will be at least 60 billion US dollars, which is still a very conservative figure. If the development of China’s sports market can catch up with the development of China’s economy, then ten years Even $100 billion a year from now is not out of the question.”

China, this is the country that all world giants care about now.Because the Chinese market is too large, many people believe that the future Chinese market will be the third largest market in the world comparable to Europe and the United States due to the development of the Chinese economy.It should be said that it may be the largest market beyond Europe and the United States.But soon Jochen Leitz sighed, shook his head and said: "But you know that Nike and Adidas have already entered the Chinese market. And I heard that there are some local brands in China, and the market share is not low. We don't have any Such conditions to enter the Chinese market."

Rist looked at Jochen Leitz and thought of the three players he brought from China this time.Riester can't make much contribution to the development of Chinese football, but it is not impossible to let a few players get some benefits.

So he said to Jochen Leitz: "Do you know how many fans there are in China?"

Jochen Leitz shook his head.

"At least 5000 million people. This year, the Asian channel of ESPN TV broadcasts China's A-League. It is estimated that the number of viewers will exceed 7 million people throughout the year. And because many provinces and cities in China do not broadcast ESPN TV, they all pass through China. National TV stations and provincial TV stations watch the games. If you add this group of people, the number of people watching the Chinese league in a season can easily exceed one billion people."

"I just came back from China some time ago. The average attendance of the Chinese league is around 2.7 people."

Listening to the numbers, Jochen Leitz sighed more and more, what kind of fucking big market is this.

"What a pity, what a pity, what a pity."

Jochen Leitz expressed his regrets again and again.

"However, Puma is not without opportunities."

"kindness?"

Jochen Letz looked at Rist.The Chinese market is so big that even big players like Nike and Adidas don't dare to ignore it.In order to grab the territory, they are already fighting to the death, let alone a second-rate sports brand like Puma.

"Do you know? The level of Chinese football is not very high, and they haven't produced any outstanding international superstars."

"I know this. Among the East Asian countries, there was a player in Japan in Japan, who performed very well in Bremen. There is also a player in South Korea. He is called a bomb truck. It seems that it is still a foreign player in the Bundesliga. record holder."

Rist smiled. It is indeed difficult for Europeans to pronounce the names of Asian players.So Rist told John Letz: "The Japanese star who played in Bremen is called Yasuhiko Okodera, and he is one of the greatest Japanese stars. As for the bomb car you mentioned, it is called Cha Fangen , is the best star in South Korea."

Okuda Yasuhiko and Cha Bum-geun are not only the best stars in their respective countries, they even have the strength to leave their names in the clubs they have played for.Fortunately, they are all stars from the 70s to the 80s.If it is placed in the 21st century when the Internet is booming, the two of them will definitely be superstars worshiped by Asian fans.The achievements of the two of them are enough for the younger generation in Asia to look up to.

But compared to the two of them, there has never been a very outstanding superstar in Chinese football.In addition to the legendary high-ranking minister Gao Qiu and the world champion Li Huitang.

"It is precisely because China has not yet produced a star with strong appeal, so fans will pay great attention to local players. Once China has one or two stars who can gain a foothold in European football, then Chinese fans will focus on them. of."

As the youngest chairman of a listed company, Jochen Leitz must have far surpassed Riester in terms of IQ and ability.When Rist said this, Jochen Leitz immediately understood what Rist meant.

"You mean me to sponsor Chinese players? Like Poborski and Nedved?"

Rister nodded.

"Don't want those famous Chinese players, but the stars who have gone to Europe. Their endorsement fee is much cheaper than that of European football stars, but the effect is definitely sensational. Now there are a total of three Chinese players in European football. Two in League One and one in Spain's Second Division."

"They're all in the lower leagues?"

Jochen Leitz really wanted to enter the Chinese market, and what Rist said was indeed very tempting.But the influence of low-level leagues is too low.

"Jochen, do you believe my vision?"

"Of course. You can't be the general manager of Puma, but I'm definitely not as professional as you in football."

Jochen Leitz responded with a smile.Jochen Leitz really admires Rist's ability in football.Rist, a small Czech agent, has slowly grown into a European football club in a short period of time that cannot be ignored.It would be impossible if there were no excellence in football's professional ability.

"That's easy to say. I can assure you that there will be no problem with their clubs being promoted after the end of this season. That is to say, they will all be players in the top league next season. By that time, their influence in China The power will increase dramatically. You may not understand the bragging skills of the Chinese media, which is no less than that of the English media. As long as the performance of the Chinese players is slightly better, they will be able to claim the victory of the game as the credit of the Chinese players.”

Jochen Leitz nodded.What Riester said really tempted him.He also understands that it is impossible for Rist to recommend Chinese players like this for no reason, and maybe those three players are the players of Rister.But this doesn't conflict with him.

Rist wants to advertise for his players, and Puma is also greedy for the Chinese market.So Jochen Leitz thought for a while and said: "Rist, I will definitely consider this matter seriously when I go back. Once I make a decision, I will tell you as soon as possible."

(There will be one more tonight)

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