Legendary Broker

"Oh, Jochen. Do you need to do it yourself for such a small sponsorship?"

Rist was just talking about it at the time, but Jochen Leitz kept it in his heart.After he went back, he focused on investigating the Chinese market and the issue of Chinese football.What Rist said is not false at all, the current atmosphere of Chinese football is very good.Even better than they imagined.The current Chinese football is very hot, and the enthusiasm of the fans is also very high.

As Rist said, Chinese history has always had a hero-worship complex.This complex exists in all areas, and it is the same in football.Chinese football is looking forward to Chinese football can have a world-class star.I hope that there will be a player who is successful in European football.

So Jochen Reitz would like to sponsor a Chinese player, a very good Chinese player.But what he wants is an explosive, not an ordinary player.Therefore, as Rist said, he inspected Zhang Enhua and Sun Jihai who played in Sunderland and Fan Zhiyi in Extremadura.

Lister was right.Puma's staff analyzed Sunderland and Extremadura clubs, and the result is that both clubs have a great chance of upgrading.This made Jochen Leitz very thoughtful.The Chinese market is a big market that no oligarch in the world would despise.So he is going to adopt Rist's suggestion and let three Chinese overseas players speak for the Puma brand.

Rist is a middleman, and Rist is not a living Lei Feng.Although the sponsorship fee for this is very small, Rist is the master of geese in the Czech Republic.This matter is still pulled by myself, of course it is impossible to waste it.

"Rist, that's China. As long as we Puma can get [-]% of the Chinese sports goods market, then..." Jochen Leitz didn't finish his sentence, but his expression was longing.

The Chinese market is really huge.And the most important thing is that the development of the Chinese market is rapid, and all the world's predators are eyeing the Chinese market.Now even if it is Nike, Adidas and other giants, they can currently occupy a little more than [-]% of the Chinese market.

If Puma can occupy [-]% of the Chinese market, their sales may double.China's sports goods market is now billions of dollars, which is unimaginable according to the current development.If Puma can overwhelm Nike and Adidas in the Chinese market, it will definitely be an epoch-making success for Puma.

"Jochen. Although the three of them are very good in China, they are still in the low-level leagues, and the effect will not be outstanding at present."

"I know that."

Jochen Leitz nodded, but said with a smile: "Didn't you say that they will all be able to play in the top league next season? The influence of the Premier League and La Liga is enough. In addition, we have bragged about it in the Chinese media. I believe this influence is definitely not small. Don’t you think so?”

Rist chuckled.Jochen Leitz is a man of foresight.This man is amazing.Able to turn losses in a row.Puma, which has been considered a low-end brand, has turned a profit. This person's ability and wrist are absolutely top-notch.Anyway, Rist thought he was no match for this one at all. Fortunately, the interests of the two were the same.rather than an opponent.

"Jochen, I can't guarantee the rest. But I can guarantee that once they reach the top league, their influence will be soaring. The time of La Liga in China is wrong, it is the game in the early morning. If the Premier League is broadcast live on China's national TV, then I can assure you that over 3000 million viewers is out of the question. Even 5000 million is not out of the question. It's a pity."

The Premier League is the most suitable for Chinese audiences to watch, because in terms of time, the Premier League is the most suitable work and rest time for China.Many games in the Premier League are played at a little over seven o'clock, at eight o'clock, and at ten o'clock. These are all in line with the work and rest habits of Chinese fans.

"Is it because the Premier League doesn't have enough influence?"

3000 million people, what is the population. 5000 million is even more surprising.With so many fans, Jochen Leitz drools just thinking about it.One-tenth of these fans buy Puma products, and the income is amazing.If there are so many viewers, will China's national TV station refuse?

Rist shook his head and said, "It's not because the Premier League doesn't have enough influence. It's because China's national TV station only has one sports channel. Think about it, it's the only signal covering the whole country in China. I don't know how many sports events want to be on that channel." And many of the Premier League games are played during the prime time in China, which is the most various games. There is no need to introduce the Premier League, and the broadcast fee of the Premier League is not cheap. And even if there is no Premier League, China’s national TV stations will not worry about running out of programs , don’t worry about not having ratings.”

Jochen Reitz sighed, and looked at Lister with some doubts.Because he always thought that Rist was only good at football, but he didn't expect to know so much about China.

In fact, for CCTV, the Premier League is really dispensable.Although the current Premier League broadcast fee is not as abnormal as it was later, it is still too high for CCTV.Now CCTV broadcasts Serie A and Bundesliga broadcast fees is a symbolic [-] to [-] US dollars.There is even a saying that the Bundesliga promoters lined up at the gate of CCTV, and then begged CCTV to broadcast the Bundesliga.Although I don't know if it is true, but it can also be seen that CCTV is in an advantageous position in broadcasting football matches.

As a monopoly media, CCTV is proud.Ask them to spend a lot of money to broadcast the Premier League, they will not do it.Moreover, the current Premier League is far inferior to leagues such as Serie A, La Liga, and Bundesliga in terms of influence.

"So what is the influence of the Premier League in China?"

"It's not very low. Guangdong, the richest province in China, has been broadcasting the Premier League for several years, and the atmosphere there is very strong. And Beijing, the capital of China, has also broadcast the Premier League for more than two years. Some wealthy provinces There are still quite a few local stations broadcasting the Premier League.”

Seeing Jochen Leitz's puzzled look, Riester focused on the composition of China's TV stations.The composition of Chinese TV stations is completely different from that in Europe.Those media tycoons in Europe all have their own independent TV stations, like Murdoch's Sky TV, Berlusconi's TV station in Italy, and so on.

But China is different. There are no private TV stations in China.China's TV stations range from CCTV to provincial stations, and then down to city-level and county-level TV stations.It is completely organized in accordance with the administrative structure level by level.Although Jochen Reitz also knows about Chinese football, those materials are definitely not as much as Rist.Rist was in Chinese football back then, and Rist knew many inside stories that others didn't know.These things are not something that can be known by casual investigation.

After listening to Rist's explanation, Jochen Leitz understood something.

"So, Jochen. It's much better now, but a few years ago, China's national TV stations represented national-level credit, and provincial-level TV stations represented a provincial-level credit. So the advertising costs of national TV stations are very high. It's expensive, but people are still flocking to it, trying to win the ad platform on national TV."

Riester explained to Jochen Leitz very carefully.

"Jochen, it's almost time."

This time the signing was not as fanciful as the last signing with the Czech national team.On the contrary, Jochen Leitz made it very simple, just everyone signed the contract.It's just that Jochen Leitz is planning to use Fan Zhiyi, Sun Jihai, and Zhang Enhua to shoot a group of advertisements, as a brick for Puma to enter the Chinese market.The endorsement fees of the three are different. Fan Zhiyi's annual endorsement fee is 15 US dollars, while Sun Jihai and Zhang Enhua's endorsement fees are [-] US dollars.Looking at this offer, Rist was thinking about other things.

At this time last year, Rist sought a three-year, $50 endorsement fee for Poborski and Nedved.But in just one year, the player's endorsement fee has changed so much that Fan Zhiyi can even earn $15.

Although the Chinese market is far larger than the Czech market, there is a gap in strength and reputation between Fan Zhiyi, Nedved and Poborski.But the endorsement fees are similar, which makes Rist have some ideas.Should Nedved and Poborski be helped to change their contracts?

"Thank you, Mr. Cherny."

After signing the contract, Sun Jihai thanked Rist.Among the three people studying abroad, Fan Zhiyi has a very temper and a high vision.Even in the face of a well-known European agent like Riester, he did not bow his head in any way.On the other hand, Zhang Enhua was a little shy, not very willing to communicate with others.Only Sun Jihai's temper is not bad, and people are willing to contact and talk.

"It's nothing, I also earn money."

Rist smiled and shook his head, then looked at Sun Jihai and said: "You are still young, you must learn with humility. You have the strength to play in the Premier League, and you will not even look down on such a small endorsement contract."

"Well, I understand."

After Sun Jihai and Zhang Enhua arrived in Sunderland, they were actually angry.They didn't know it at first, but after a period of time in Sunderland they found out that their salary was the bottom in Sunderland.It's not even comparable to the salary of some substitute players. After some things, they realized that they were cheated by Michael Williams when they went to Europe this time.

Therefore, they never contacted Michael Williams again. Although Michael Williams hoped to continue serving as their agent, they did not agree.Sun Jihai was very grateful for Rist's help in getting them an endorsement contract this time.

"You should have my number there. If there is anything you can't solve in England, just give me a call."

Although I have become a Czech in this life, the memory of China cannot be erased.Although Rist was not a bad person, they couldn't help but think about what happened in China when they saw Sun Jihai.So help if you can. (To be continued..)