Legendary Broker

"Lazio is going to play in China, is it possible?"

Rist had been waiting for this sentence, for this sentence from Craniotti.Craniotti is strong and most importantly very ambitious.If it is said that the most ambitious player in Italian football is Craniotti besides Moratti.

As a fan and chairman of Lazio, he not only wants to overwhelm the old Sensi, he also wants to overwhelm the Milan duo and Juventus.It can be understood in several contacts between Rist and Cranioti, because his ambition and love for Lazio are completely revealed.That's why Rist felt confident in persuading Craniotti.Deliberately dragged the topic from the players to the issue of the business game.

Rist and Craniotti proposed to let Lazio play in China, and Craniotti told Rist that they would go to China to play.The relationship between the two is very different, and the initiative is different.

Rist turned his head to look at Craniotti, shrugged and said, "There is a sports company in China. It should be said that it is the largest sports culture company in China. In 96, it used to operate the England national team and the Chinese national team. This time they also hope to introduce a strong European team to play in China. At first, we contacted Inter Milan because of Chairman Moratti. But Coach Hodgson objected, so this matter was left alone. I have always Neither found a suitable club."

"Lazio is also a strong team in Serie A. The results in the past few seasons have been very good. There are also many fans in China. Of course, it is a very suitable club. It's just that you Lazio are not short of money. It seems that you don't care much about the Far East market, so I didn't expect you .If Lazio can really go to China, then of course there is no problem. I even believe that Lazio fans in China will increase exponentially.”

Craniotti's eyes lit up, and he asked, "Rist, tell me. If we Lazio play games in China and attract more fans, will they overwhelm the fans of the Milan duo and Juventus in China?"

This is what Craniotti wants to know most.He didn't care about the appearance fee when he went to the Chinese competition. In the next few years, Craniotti will spend a lot of money. A transfer fee of 3000 million euros is nothing, and even 4000 million euros or 5000 million euros he dared to make a move.This is a master who is not short of money at all, no worse than the later Abramovich.

What is the appearance fee of hundreds of thousands of dollars.Craniotti's company is thriving now.The daily income is hundreds of thousands of dollars.Craniotti is indeed not interested in developing the Far East market.Because he is a rich man himself, he only knows investment but not open source.There is only one thing he is most concerned about, whether he can overwhelm the Milan duo and Juventus and become the most popular club in China and even Asia.

For the victorious Craniotti, he is more popular among Asian fans than the Milan duo and Juventus.Far more important than making money in the Asian market.This is a person who values ​​face more than anyone else.

"It is possible. And there is a great possibility. Chinese people generally have a plot of first love. Many Chinese fans either saw a certain team in the first game, or bought the jersey for the first time. They become fans of a certain team because of their jerseys and other reasons. Therefore, many of their current stages are fake fans. They are not like many die-hard fans, because they become fans of a certain club. Time is short."

"If Lazio goes to China to play and promote in the hottest period in Serie A, it can win over those vacillating fans at once. And it can turn those Lazio fans into diehard fans. Although it is only a short-term publicity, Lazio fans turn over It's not impossible."

Although Rist is exaggerating, he is definitely not talking big, he is definitely telling the truth.There are not so many diehard fans among Chinese fans, and it will take a certain amount of time to cultivate some diehard fans.Many fans in China are a little vacillating.More fans prefer teams with good results.

If a strong Serie A team like Lazio comes out at this time to play in China, it will easily attract many Chinese fans.Coupled with the promotion of the Chinese media, it can even attract many fake fans to pay attention to Lazio and become Lazio fans.

The most typical is the year of Real Madrid.Although Real Madrid won the Champions League in 98 and 00, they definitely do not have the most fans in China.In other words, Real Madrid fans in China are far less than the number of fans of clubs such as Manchester United, Milan, and Inter Milan.Florentino's superstar policy is to attract a large number of fans, but the Chinese fans that Real Madrid cultivated during their trip to China in 2003 are really many.Many pseudo-fans also knew about Real Madrid from their huge commercial competition and became fans of Real Madrid.

If things like business competitions are done well, not to mention short-term benefits, there are also many long-term benefits.In Real Madrid's 03 commercial competition, the peripheral income in a few years is said to have exceeded 2000 million euros.

"Rist, let's have a good talk later. I am more interested in going to China to compete."

Riester was very happy in his heart.Lazio is a strong team in Serie A, and the superstars in the Lazio team are no worse than the giants in Serie A.With Craniotti's frequent spending, there are now many Lazio stars.Now Lazio wants to have achievements and stars, but it just lacks a trace of heritage.

If the operation is done well, it will definitely set off an upsurge in the hearts of Chinese fans.This is a real Serie A team, far better than Sampdoria in 94, with more star players.So Rist walked out right away and made a long-distance call.Called Liu Hongwei of Beijing Gaode Company.

Because playing business games is far more difficult than negotiating with players.Because even if both parties are really interested, if they want to fully promote the cooperation in the end, there will be much more variables in it.And for Rist and Liu Hongwei, they need to get this done in advance.

For something like a business competition, a cooperation agreement needs to be reached at least half a year or eight months in advance.Because only in this way can Rist and Liu Hongwei have time to promote this event, especially to find a large number of advertisers.Once an agreement cannot be reached for a long time, those sponsors will definitely hesitate, because they are afraid that this matter will change.There has been such a thing in history.

Because the negotiation time is too long, the two sides have been unable to reach an agreement.Therefore, sports companies on the Chinese side were unable to attract sponsors, and things were not finalized until around May.And the commercial competition was held at the beginning of August, which can be regarded as a full three months.But still because of insufficient operating time, the sports company lost a lot of money in the end.Because there is no time for advertising and publicity, the profits of commercial competitions have not been fully developed.

Three months was too late for them to operate, and in the end they could only rely on ticket revenue and meager sponsorship revenue.Therefore, all sports companies that operate this kind of commercial games need to be ready about half a year to eight months in advance.From now on, the two sides will also need to continue consultations on various issues.Then it will take a lot of time. When everyone has talked about it, in fact, there are only seven or eight months before the commercial competition in the summer of 99.It's good for publicity and can get those sponsors.

"Mr. Liu, we have some clues about what we are talking about. I just talked to Lazio's owner Craniotti. Their club intends to play games in China. You need to come to Italy as soon as possible to discuss specific matters with Lazio."

"That's great."

For Liu Hongwei, the most difficult part of the commercial competition is to contact European clubs.These European clubs are willing to go to China to make money, and they are also willing to go to China to expand their influence.But these people are very reserved and hope for the best.Moreover, they are greedy for the Chinese market, but they still have doubts about Chinese sports culture companies, so they are cautious about canceling.It is very difficult for Chinese sports companies to contact them and then cooperate with them.

Liu Hongwei started working in this area long ago, but the results have been mediocre because of the lack of contacts in this area.Otherwise, it would be impossible for Liu Hongwei to agree to Rist's cooperation request immediately, and also give up a lot of profits.It is because Rist can help Liu Hongwei contact European clubs.Unexpectedly, Rist had already contacted a club so soon.

Although Lazio is not a giant in Serie A, it also has many fans in China.So Liu Hongwei was very excited, and said to Rist on the phone: "Rist, I will go to Italy soon."

Rist was originally planning to participate in the negotiations between Lazio and Liu Hongwei, and Rist was also eligible to participate.This is the first time for Rist to operate a commercial competition, so Rister also pays special attention to it.By the way, take a look at how this kind of business competition works.But before the negotiation between the two parties, Rist received a call from Arnesen.Arnesen had something to discuss with Rist, which was something Rist had always wanted to talk about.

Rist had been waiting for this call, and now it finally arrived.Although the negotiations with Lazio are also very important, Rist only needs to know the progress of the negotiations.After all, in terms of more professional cooperation, Rist is no better than Liu Hongwei.On the contrary, in professional negotiations, Liu Hongwei is far better than Rist.Moreover, Rist didn't want to get too involved in such trivial matters.Rist's is not for business competitions, Rist just wants to be an intermediary.Therefore, it is more about Liu Hongwei and Lazio talking.

So after handing over the matter to Liu Hongwei, Rist flew to the Netherlands, to Eindhoven.There are more important things waiting for Rist here. (To be continued..)