The Golden Age of Basketball

The propaganda form of "hype" has existed since ancient times. In the Internet age, the highly developed media has given this ancient propaganda method a great vitality. Gan Guoyang has experienced the baptism of hype many times in later generations. Know a thing or two.

One of the tricks of "hype" is to learn to hug your thighs and cling to other more influential people to promote your career.

Gan Guoyang seized the opportunity of Gorbachev and Reagan to watch the game this time. Gan Guoyang knew that he must not get too deeply involved in politics, so he simply used the two politicians to expand his business. value.

Of course, Gan Guoyang is not the only behind-the-scenes mastermind. Wu Zhiwen is the first to cooperate with him. He is one of the few reporters in the locker room with a camera. The photos are taken, and then he puts them on other media with great influence.

Photos of Gan Guoyang shaking hands with Reagan wearing only one pair of shoes and Sabonis and Gan Guoyang each giving a pair of shoes to Gorbachev soon appeared in newspapers and magazines. The effect of such advertisements is astonishing.

Of course, Nike is also involved in this little trick behind the scenes. Nike has tailored new combat boots for Gan Guoyang at the beginning of the season, but when will this new shoe be released and what kind of name will it be given internally? It is in hesitation.

Originally, Gan Guoyang planned to separate this brand from Nike, so he also participated in the planning of the sneaker packaging. The name "Twin Towers" was given by Gan Guoyang. At that time, the "Petron Towers" in Kuala Lumpur had not yet been built. The name was stolen.

At the same time, "Twin Towers" also contains the meaning of Gan Guoyang and Sabonis' insider twin towers, because Sabonis has also signed a contract with Nike and has become one of the users of "skyscraper".

Gorbachev's visit gave Gan Guoyang an idea. After discussing with Nike, they agreed to Gan Guoyang's plan, and moved forward the schedule of large-scale promotion of this new shoe from the All-Star Game to Christmas. The marketing case of "Dongfeng" has therefore become a classic lesson in commercial promotion, and it is a lesson that is difficult to replicate.

It is precisely by virtue of the success of this sneaker that "skyscraper" can finally be on an equal footing with air-jordan in terms of sales in the United States, and it is time to wrestle the wrist.

Of course, air-jordan still firmly occupies the first position and is unshakable, which is enough to prove how great appeal and influence Jordan has in the basketball world and among young people.

However, an accident still happened, that is, when Reagan entered the physiotherapy room to meet Gan Guoyang, Gan Guoyang was still in the big bathtub. It was not as fast as the shutter. A reporter still captured the moment Reagan entered the door and Gan Guoyang was still lying in the physiotherapy bathtub.

On one side is President Ronald Reagan who warmly extended his hand, and on the other is the NBA star lying in the bathtub and ignoring Reagan. This strong contrast is undoubtedly an excellent news photo material. This picture is taken from the angle of the door Together with several other photos, it has become the most frequently appeared photo in December. Not only that, but this photo will also become a classic photo in history, and this reporter will also win the Pulitzer Prize for Photojournalism.

These are of course something to say later. At that time, this photo caused Gan Guoyang a lot of trouble. Some media commented that Gan Guoyang showed "rare rudeness and disrespect when facing the leader of a country, not like a man at all." A player from a country of etiquette".

What's more, a small number of racists use this photo to promote racial antagonism, believing that the Chinese in the United States do not respect other ethnic groups, and suppress the Chinese in the United States on a small scale and on a small scale.

In the United States, racial issues are a very serious issue. After the 1987 Eastern Conference finals, Dennis Rodman, a young rookie of the Pistons at the time, said in an interview that the reason why Larry Bird achieved what he is today is entirely because He's a white guy, and if he's not white, he's just an average good player.

Rodman was just a nobody at the time, but as the boss of the Pistons and the long-established smiling assassin Isiah Thomas, when asked this question, he actually agreed with Rodman's statement. After an uproar, Thomas was forced to hold a press conference with Bird to clarify the matter. As a result, Thomas refused to admit his mistake at the press conference, and Larry Bird left on the spot.

Afterwards, this question troubled Thomas for a whole year. He would be asked this question on various talk shows and live shows, but the stubborn Isiah Thomas always refused to admit his mistakes, and only vaguely believed that he was making mistakes. The expression is somewhat inappropriate.

Gan Guoyang has a deep memory of this turmoil. He was studying for a degree at Gonzaga University when he was reimbursed for the season. The publicity of this incident can be described as overwhelming, and related discussions have even covered the university campus. Students will also engage in fierce discussions on this issue. debate.

With the experience and lessons learned from this turmoil, Gan Guoyang quickly clarified the matter, and first expressed his apology to President Reagan, explaining that he had to take more than ten minutes of water bath treatment after the game to relieve muscle tension and prevent the recurrence of old injuries ; At the same time, he also stated that he got out of the bathtub and shook hands with President Reagan immediately after meeting him.

As the outgoing president, Reagan did not want to cause disturbances. Although as a politician, he knew Gan Guoyang's cautious thoughts clearly, he was also happy to be a favor. In an interview, he said that Gan Guoyang really quickly Get out of the tub and shake hands with him.

"His speed was so fast that I thought I was hallucinating. I didn't believe that he was really in the bathtub until I held his hand and found water droplets on it." Reagan said with humor at the time.

As Christmas approached, the festive atmosphere shrouded the entire United States, so this moderate disturbance was just annihilated in the few saliva, and no one mentioned it again.

………………

Gan Guoyang, who has shown his prestige in business, continued his stable performance on the court. The Blazers' schedule in November and December is really too easy. There are few games and weak opponents. Even if the Blazers lack the big insider Barker -Williams, but it was a blessing in disguise, finally mentioned Sabonis to the starting lineup, and after the game against the Clippers, this Soviet giant tower seemed to be blessed by Gorbachev, and finally became enlightened on the court.

In the six games from December 12th to Christmas, Sabonis started every game, averaging 12 points, 15.7 rebounds, 6.9 blocks and 2.1 assists per game. The perfect fit, the Blazers' original shortcomings in positional offense have finally been well supplemented, and Sabonis' first pass has also become a powerful weapon for the Blazers' fast break.

On December 12, the last game before Christmas, the Blazers played against the Golden State Warriors in two consecutive back-to-back games. In the first game, they relied on Drexler's strong performance in the away game, and they fully contained Chris on both offensive and defensive ends. - Mullin, and then won easily in the away game.

The two sides returned to Portland in the second game, and Mullin began to show his power. He made 12 of 10 shots in the first half and scored 22 points in the half, helping the Warriors take a halftime lead in the away game.

Tonight, the Blazers' performance on the defensive end was very unstable. Due to Mullin's super touch, the Blazers' defensive center of gravity shifted, and Mullin has a very good ability to transfer the ball. He completely revitalized the entire Warriors' offense , The cooperation between him and Richmond made Cauchy and Drexler exhausted, and the Blazers began to enter the defensive rhythm of tearing down the east wall to make up for the west wall.

Until the fourth quarter, the Warriors always maintained the lead, but Sabonis and Drexler set off the Blazers' counterattack together. Three goals out of the Warriors, the score is approaching.

Then Adelman let Sabonis become the main attack point. Sabonis showed his low-post ability for the first time in the NBA. He was facing Manute Ball, the tallest man in the NBA at the time. The two were over 2 meters tall. Although Ball is tall and has long arms, Sabonis is not much shorter, and Sabonis is much stronger than Ball. He made consecutive singles hits at the basket to help the Blazers tie the score. Overtake.

The Blazers, whose morale was ignited because of this, never gave the Warriors another chance. In the first half, the "God's Left Hand" Mullin was miraculously absent in the second half. In the fourth quarter, his stealth was completely locked. They defeated the Warriors in two games, and after ending their 17-game winning streak, they won another 8 consecutive victories, which is simply unstoppable.

Sabonis played the first representative game of his career. He scored 22 points, 11 rebounds, and 8 assists in a quasi-triple double. It can be said that his state is getting better and better.

In contrast, Gan Guoyang, who has been performing amazingly for some time ago, has come to a statistical trough in this game. Tonight, he only scored 19 points, grabbed 10 rebounds, 2 blocks, and 2 steals. These data are replaced by Sabonis It was another excellent performance, but Gan Guoyang failed. People have long been accustomed to Gan Guoyang's stats of 40 points and 20 rebounds. Such a [-]% discount is really not enough to look at.

After the game, a reporter asked Sabonis if it was because of his outstanding performance that Gan Guoyang lost the opportunity to perform, so his performance was mediocre.

Sabonis, who has become accustomed to accepting questions from reporters recently, gave an answer that surprised everyone: "You are all wrong, you don't understand him, without him, I would not be able to perform as I am now, I did not seize his Opportunity, but he made me, he is a real unsung hero."