There is no market for deep affection, the military advisor personally appears

Chapter 16: Mixue crosses the river by feeling the stones, I ride Mixue across the river!

Seeing everyone looking at him, Pei Chuan grinned.

"What my cousin said makes sense."

My cousin laughed and said cheerfully, "You're welcome. I'll just help you. Which of the two shops do you choose?"

"I want it all!"

"Gah!" The cousin's smile suddenly stopped, and he looked at Pei Chuan blankly. Didn't this kid just say that what he said made sense? Why did he want to rent both stores in the blink of an eye? The cousin asked again: "Did I hear it right?"

Pei Chuan confirmed again: "Cousin, you heard me right. I plan to rent both stores together."

Yang Zhou and Jiang Xiyu looked at Pei Chuan in surprise.

"Isn't it a choice between two?" Yang Zhou was a little confused.

"Are you serious?" Jiang Xiyu frowned slightly and looked at Pei Chuan in confusion.

Seeing everyone's puzzled looks, Pei Chuan looked at the three people calmly and asked:
“You all know Starbucks, right?”

All three nodded.

Pei Chuan continued, "I plan to open a store similar to Starbucks, providing consumers with a place to sit and rest, or even take photos and check in. So one store is not enough. Tearing down the wall between the two stores will just meet my needs."

In everyone’s inherent impression, milk tea shops are small shops.

There are very few large milk tea shops.

You mean Starbucks?

In most people's perception in this era, Starbucks is a high-end coffee shop where rich and successful people go to drink coffee.

Jiang Xiyu was dragged there two or three times by her aunt. She thought the decoration of the place was nice, but the drinks were very expensive, and as for the taste, they were not as good as she had imagined.

Yang Zhou had never even been there. When she went online, she would try to find a crappy Internet cafe that offered a 100 yuan bonus for a 100 yuan top-up, or actually only charged 0.5 yuan per hour. She couldn't help but quicken her pace when passing by the entrance of Starbucks.

My cousin raised a question: "But Starbucks is a high-end coffee shop from abroad. Even if it's a little expensive, some people who care about face will buy it. How do you make money by opening such a big milk tea shop?"

“We sell milk tea cup by cup.”

"Such a large store would require hiring several more people, and the water and electricity costs would increase. How popular would your milk tea have to be to make money?" The cousin looked at Pei Chuan in disbelief.

"Trust me, I guarantee you'll make money!" Pei Chuan made an OK gesture and smiled calmly and confidently.

The cousin sighed. As someone who had failed many times, he could tell at a glance that Pei Chuan was going to open a milk tea shop that it was impossible to make money. The cousin looked at Yang Zhou, wanting Yang Zhou to persuade him.

Yang Zhou waved his hands hastily and said, "Brother, don't look at me. You've failed in your business so many times, and my words are not as strong as yours."

My cousin’s face turned dark. This kid was talking about something that was not relevant. He looked at Jiang Xiyu.

Jiang Xiyu actually agreed with her cousin's idea, but she also knew that since Pei Chuan could say that, he must have a complete plan in mind. Why not give it a try? Even if she failed, she could just consider it as gaining experience!
"I believe in Pei Chuan."

Pei Chuan went to the printing shop, drafted two contracts and printed them out. After the shop owner confirmed that they were correct, Pei Chuan rented both shops at the same time under the witness of the three people.

After the boss handed over the keys and left, only Pei Chuan and the other three were left in the empty shop. "What do we do next?" Yang Zhou asked blankly.

Looking at the old-fashioned decoration in the store, Pei Chuan took out the design drawing he found from a designer on the forum last night and said, "Redecorate it."

When Pei Chuan went back home last night, he searched through the forums overnight and found a night owl designer. He told the other party about Mixue's design concept in his previous life. The night owl designer stayed up all night to design it and revised it several times. Pei Chuan couldn't hold on and fell asleep. Finally, when the last version was submitted in the morning, Pei Chuan was finally satisfied.

"Cousin, do you have the phone number of the renovation team? Give me a few."

Pei Chuan asked his cousin for the phone numbers of several renovation teams with good reputations, made several calls, and finally decided on one. He paid them a little more money and asked them to work overtime for five days to complete the task.

Fortunately, the decoration inside the milk tea shop is very simple and does not require any major changes. Otherwise, it would take one or two months to renovate the shop, and Peichuan University would have already started school, and the milk tea shop might not be able to open.

My cousin hesitated for a moment, but still said, "I know the people in the decoration company very well. If you don't keep an eye on them, they will cut corners. It's best to go and take a look whenever you have time."

Pei Chuan counted the things he had to do in the next few days, including applying for licenses, recruiting shop assistants, training shop assistants to make milk tea, finding the original supplier of milk tea, buying recipes, and handing out flyers. If he wanted to open the store in five days, there were really too many things to do, so he didn't have time to keep an eye on it.

Pei Chuan also knew that the renovation team needed to be monitored, but he really couldn't spare the time, so he said helplessly: "Well... I'll come to the store to take a look when I'm done with my work, write out the contract, and pay the full amount for the renovation only after the acceptance is qualified. There shouldn't be any big problems."

"These decoration teams have a good reputation. If the contract is well written, there shouldn't be too many mistakes." As a veteran, my cousin knew how troublesome it was to open a store, so he could only nod.

The cousin thought of the scene last night when Jiang Xiyu was sleeping on Pei Chuan's thighs, and suggested: "Xiyu, I still have a store to look at. Given your relationship with Pei Chuan, why don't you come over and take a look if you have nothing to do."

"What...what is the relationship between us?" Jiang Xiyu's pretty face instantly turned red with shame, and she was so nervous that she stuttered.

After taking a deep breath and regaining her composure, Jiang Xiyu glared at her cousin and said, "I have things to do too. I don't have time."

The cousin knew that Jiang Xiyu was shy and didn't dare to look into her eyes, so he changed the subject and asked, "What's the name of the milk tea shop?"

"Honey Snow Fruit Tea." Pei Chuan said the name he had thought of in advance.

Michelle had crossed this river many times by feeling her way through the stones, and had taken many wrong paths. It took her more than ten years to slowly get back on the right track. As long as Pei Chuan strictly followed the path Michelle had taken before, he would not make any mistakes.

Michelle crossed the river by feeling the stones, and Pei Chuan rode Michelle across the river.

A cup of lemonade is 4 yuan and a cone of ice cream is 2 yuan.

These two signature products of Mixue are always a killer no matter when they are used.

When Mixue became popular all over the country in later generations, there were imitators who competed with Mixue by offering lower prices.

But later all of them failed, and the reasons for their failure were all the same: quality control was still good for one or two stores, but once there were more franchise stores, quality control would be completely out of control.

If you want to follow Mixue’s path, the most important thing is the supply chain issue.

The current price of ice cream on the market is about 6 yuan per piece, and the cost is mostly around 3 yuan, but the price of Mixue's ice cream is only 2 yuan per piece.

According to the normal supply chain, the cost of a serving of ice cream is 3 yuan. If he also sells ice cream for 2 yuan like Mixue, he will lose 1 yuan for each serving of ice cream. This does not include the labor, water and electricity losses of 1000 servings of ice cream every day. Ice cream happens to be Mixue’s most popular product. When it is popular, they can sell more than 1000 servings every day!
Not to mention that he only had 6, even if he had 60, it would not be enough to cover his losses in half a year.

Mixue’s solution to the problem was to build its own supply chain. The cost of making an ice cream must be controlled within 1 yuan, so it can survive and dominate the milk tea market!

Pei Chuan has just opened his first milk tea shop, so he doesn’t need to completely solve the supply chain problem, but he must at least find low-priced milk tea cones.

(End of this chapter)