One person's entertainment

Chapter 143, One Million Dollar Business
"Star": The results of the four major music award ceremonies in Hong Kong were announced. Mainland singer Shen Lingyou was the biggest winner, sweeping more than a dozen awards. The Chinese music scene has entered a new era!

"Yanjing Entertainment News": Hong Kong music and Hong Kong music scene remain the same. The only suspense is Shen Lingyou!
"Musical Gramophone": Shen Lingyou's masculinity increases day by day, and he looks very handsome in a black suit at the award ceremony!

"Contemporary Music": Shen Lingyou, well-deserved "Newcomer Award"!
"East Guangdong Daily": Shen Lingyou succeeded in fighting against the entire Hong Kong music scene with just one album!

Ming Pao Weekly: Shen Lingyou won two of the top ten golden songs, which made many artists dissatisfied!
……

Reports from the mainland media are mostly full of praise and flattery.

After all, this is the first time that a mainland singer has shined at the Hong Kong Music Awards Ceremony.

Since there is such an excellent student in the family, it is natural to let everyone know.

The reports from Hong Kong were more varied, with some praising and some criticizing.

Take the report in Ming Pao Weekly for example, it is not groundless.

The article said that Xu Zhian was unhappy about "eating eggs" and had a visibly unhappy face when he left.

When the ceremony came to the last award, he knew that he had no award to win, so he walked out in anger, and missed the subsequent toast ceremony on the stage and the press conference after the award ceremony.

Later, when asked by reporters, he said: "I admit that I am a little disappointed, but I am not unhappy because I did not expect the result to be like this."

It would be more or less unpleasant to be overshadowed by a newcomer, especially one from the mainland.

Shen Lingyou read most of the newspapers and periodicals, as well as those on the Internet, and felt good about them.

To be in the entertainment industry, you must have good psychological qualities.

That is, being able to adapt to the gap, knowing how to settle down, not being complacent when faced with praise, and not breaking down when faced with scolding.

As celebrities, they are bound to be subject to various controversial discussions and absorb too much negative energy. If they can't bear it, they may become depressed.

Shen Lingyou had seen too many examples in his original time and space, so he didn't care too much about the opinions of outsiders, or he wouldn't take them to heart.

"I think these people are just jealous of you. Your Cantonese album has sold over a million copies, and many of the songs have topped the charts since their release. From the data and quality, it's impeccable. I feel that two is too few. My brother and Principal Tan once got three or four. Why don't they express dissatisfaction? It's obvious that they are bullying you because you are a newcomer." Jiang Qinqin spoke up for Shen Lingyou.

"Hong Kong's entertainment industry is like this. Factional struggles and clique culture have always been a prominent problem. The relationships between celebrities are often influenced by factions rather than pure talent and expressiveness. This situation has made it difficult for many potential artists to stand out. Of course, the reason you won the award this time is due to your strength, but there are other reasons. On the one hand, Hong Kong has returned, and on the other hand, there are commercial interests to be gained." Huo Wenxi explained the ins and outs.

"In fact, it's the same everywhere. Factional struggles and small circle culture also exist in the mainland entertainment industry, but it's not that serious yet. As for winning awards, one is not too few, two is not too many, three or four is also fine, as long as you don't go empty-handed." Shen Lingyou said lightly.

"Also, you only released one Cantonese album this year and three Mandarin albums. You will be at a disadvantage when it comes to awards in Hong Kong. It would be great if there were music award ceremonies in the mainland as well." Jiang Qinqin sighed.

"Yes, there is one, it's called 'Chinese Music Chart', but it's not very well-known and there's no award ceremony. The list of winners is announced through their program at the end of each year." Huo Wenxi replied.

"It can't be helped. The mainland music scene started late and developed slowly. The various award ceremonies are not as grand as those in Hong Kong and Formosa Province." Shen Lingyou shook his head. "I almost forgot to tell you about the schedule for next month. The CCTV Spring Festival Gala has entered the rehearsal stage. I asked and it's necessary to go to the scene at least three times. You are in Yanjing, so this won't delay much time..."

"Then there's the 1998 Asian Superstar Tokyo Concert on January st. We have to go there two days in advance and there will be a rehearsal. By then, the filming of Love Across Time and Space should have been finished..."

"Next, 'Never Forget' is scheduled to premiere on the first day of the Lunar New Year. You need to attend the promotional event..."

Huo Wenxi chatted for a while and then turned the topic to business, saying, "There is also a collaboration for endorsement + advertising + advertising song + exclusive MV. The brand is very generous and has offered 100 million. See if you want to take it."

Shen Lingyou's eyes lit up and he said, "Oh, which brand is willing to spend so much money?"

Jiang Qinqin was shocked when she heard this. Her pay was only a few thousand per episode, and shooting a commercial would only give her 10,000 or 20,000 at most, while Shen Lingyou was already making millions.

Huo Wenxi replied: "There is a Chinese-created shampoo brand called 100 Years Runfa. I know that it is affiliated with Nice Group. The company is committed to integrating bamboo culture and Chinese herbal medicine culture into its products, and promoting the influence of traditional Chinese culture with its products."

Shen Lingyou was slightly shocked. It turned out to be this brand.

The classic advertisement has already emerged in his mind, the combination of Chow Yun-fat, Jiang Meiyi, Peking Opera and love. In that year, the society as a whole was still a time when men were the breadwinners and women were the homemakers, with women taking care of the household and men being the majority of the time. His mind was opened up and he changed the angle. The two main product scenes in the advertisement were both of the male lead washing the female lead's hair with affectionate eyes, which was full of warmth. It is said that 80% of the audience were touched by these two shots. No matter how capable a man is, if he doesn't take some practical actions, how can he say he loves his wife? If you love her, don't just buy things for her, go and wash her hair.

Just like that, thanks to this advertisement, Runfa sold 100 million in 8.6 years.

But why didn’t you look for Zhou Runfa, but came to me instead?

Shen Lingyou didn't quite understand.

Perhaps, it is because he has been too popular recently, coupled with the successful cooperation with Aido VCD.

"Take it." Shen Lingyou didn't think twice. The money was right in front of him, so he added, "But there are two conditions. Everything is based on me, and they can't interfere too much. Then, the advertisement and the exclusive MV need a female lead, and Qinqin will be in charge."

"Okay, I'll tell them tomorrow." Huo Wenxi nodded.

"Me?" Jiang Qinqin raised her hand and pointed at herself.

"Good things should be kept within the family. If not you, who else should I give it to? Besides, your dark and flowing hair is perfect for shampoo. Moreover, I might add some Peking Opera elements, which you also know." Shen Lingyou stroked her hair and said.

"I'll listen to you." Jiang Qinqin said with a sweet smile.

This is one of the benefits of winning an award. Once you become famous, it’s easier to make money.

One million is equivalent to a courtyard house.

Well, I can keep my beautiful wife in a golden house.

(End of this chapter)