One person's entertainment

Chapter 151, Suppressed by the TV Series Soundtrack? (Part ) [Subscribe, monthly pass]

One of the important roles of marketing and advertising is to increase product awareness and, through various forms of channel promotion, enable more people to be exposed to the product and subsequently purchase it.

No matter in which era, only well-known products can gain advantages in market competition, and marketing and advertising are one of the best ways to increase product awareness.

Nowadays, television advertising is the main channel for people to learn about brand products. The ratings of "Water Margin" now exceed 40%, which means that there are tens of millions of viewers watching TV every day. If you broadcast an advertisement at this time, the effect will be very good.

Shen Lingyou saw this point clearly and chose this marketing method that no one had ever used before to promote the original soundtrack of the TV series "Never Forget You".

At present, the Internet is still in its initial development stage and has not yet become a big deal. It cannot do online marketing like movies like "Lost in Russia", "Hello, Li Huanying" and "Hot as Hell", so it can only be done through TV.

Judging from the current situation, it is a good attempt.

The day after the ad aired, audio-visual stores in major cities across the country were packed with people who came to buy the original soundtrack for the TV series Never Forget You.

To be precise, this is a compilation album.

Side A: The theme song of Never Forget Me, The Lone Hero, the interludes Just Met You and Love Until Death, the ending song Come Back Soon, and instrumental music composed by Zhao Jiping, Never Forget Me, The Lone Hero, and Spring Blossoms;
Side B: "The New Drunken Concubine" and "Ode to Pear Blossom" sung by Zeng Xiaolai, "Rain Butterfly", "Since You Were Born", "You Are the Wind and I Am the Sand", "There Is a Girl" sung by Jiang Qinqin, and "When" sung by Blue Ocean Band.

There are 14 songs in total, and there is no price increase for additional songs.

A video store in Wuhan.

"Boss, give me a disc, Shen Lingyou's new album." A girl of about eighteen or nineteen came in panting.

"You are talking about the original soundtrack of the TV series 'Never Forget', right? It's sold out. Do you want to check out Ren Xianqi's new album 'Look Over Here, Girl Across the Street'? It's also very good..." Before the boss could finish his words, the girl left without looking back and rushed to the next store.

This……

The boss had a bitter face and was now regretting his decision.

Although all the songs were written by Shen Lingyou, most of them were sung by artists under Xinghuo, and they were not professional singers. This made him worry about the sales problem, because now the physical record stores are getting worse year by year. If he gets too much goods and can't sell them all, not only will he be working in vain, but he will also lose money.

Therefore, he chose to be conservative this time and cut the purchase volume by half.

Unexpectedly, from the moment the store opened in the early morning, there was a constant stream of people coming to buy, and the products were sold out in just a few hours.

It really proves the saying that the timid will die of starvation and the bold will die of gluttony.

In Hangzhou, on the central commercial street, the Joyo Electronics Store is the busiest store on the entire street today.

That’s right, Shen Lingyou’s parents bought a lot of original soundtracks of the TV series “Never Forget You”.

Of the three previous albums, except for the Japanese album "新たな征途 (New Journey)" which only had a small amount of stock, "Spark" and "Jingge Jinqu" were both in full stock.

Not only did he make a lot of money, but he also made the store famous. Young people all over Hangzhou knew that this was the store that sold Shen Lingyou's albums. They even stopped going to music stores and went straight here.

"Honey, I'm thinking about buying the store next door and opening a video store."

"I think it's okay. It doesn't matter whether it makes money or not. It's good to be able to promote my son."

Shen Yongchun and Jiang Xiuyue made up their minds to hand over the store to their employee Xiao Wang and went to the next store.

At the same time, Demon City.

"Because I just happened to meet you

Leaving footprints is beautiful

The wind blows and the flowers shed tears like rain

Because I don’t want to be separated…”

……

"I chase you and blow gently
As long as you have no regrets, I have no regrets

Love is so beautiful that my heart is intoxicated

The feeling of being loved..."

……

"I will love you even to death
don't cry till you smile
The desire to destroy the universe is still there..."

As a die-hard fan of Shen Lingyou, Shan Lin bought the original soundtrack of the TV series "Never Close Your Eyes" as soon as possible.

At first she couldn't understand why the song was given to Zeng Xiaolai, Jiang Qinqin and the Blue Ocean Band to sing.

The previous songs were all for superstars like Wang Jingfei and Zhang Guorong. Even Fish Leong was a newcomer who could sing.

"I see."

After going through the process several times, Shan Lin finally got a clue.

First, it is the people who support their own company; second, it is the taste; third, it is the emotion.

It is understandable that Shen Lingyou founded Xinghuo and signed artists to make them famous.

Their voices and singing skills are not the most professional, but they sing the songs in their own style, which may be rough, gentle, or lazy. It may not sound the best, but it is the most flavorful.

Music is not only a spice of life, but also an expression of mood and emotions. Many times when listening to a song, you not only listen to the melody and lyrics, but also listen to the voice of your heart at that moment. Only when the singer expresses the emotions of the song can it arouse resonance and empathy.

"Zeng Xiaolai, her mellow and soft voice is her strength..."

"Jiang Qinqin, her voice is not good, but she sings with deep emotion and moving..."

"The Blue Ocean Band, that sharp sound like glass breaking, is the sound of rock and roll..."

While Shan Lin was evaluating Zeng Xiaolai, Jiang Qinqin and the Blue Ocean Band, he also wrote the headline of the new front-page headline of the "Music Gramophone" [Shen Lingyou's layout and ambition in music].

As expected of a true fan, he can set the pace himself.

There is no other way. How can I support my idol if I don’t make money?

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Formosa Province, Rolling Stone.

"Fuck, this can also hit?"

Xiao Chong couldn't help but curse.

"Teacher, it's okay."

Ren Xianqi comforted Xiao Chong instead.

He has renewed his contract with Luoshi. This album, "Look At The Girl Across The Street", was produced by Xiao Chong, who wanted to help him become famous. His previous album, "Ren Xiaoyao", was not quite up to the mark.

As a result, I met Shen Lingyou again.

I was relieved when I saw that it was a TV series soundtrack. It is not very competitive.

Who would have thought that this is not just a simple TV series soundtrack, the songs in it are of good quality.

Then, they were sold out in seconds after they went on sale.

Unable to compete in sales, unable to compete in the charts, and being suppressed from all aspects.

The problem is that there are not only tigers in front, but also jackals behind. Lin Zhixuan released "Tears of Mona Lisa", Huang Lei released "I Think I Am the Sea", and Qi Qin released a new album "What Can I Do to Love You"...

What’s even worse is that a few days later, Zhang Guorong released her new album “Me”.

Now, Ren Xianqi has become cannon fodder, and the sales volume that was originally expected to reach 50 copies has now been greatly reduced.

Want to cry but no tears...

Why is it always hell level difficulty!

(End of this chapter)