One person's entertainment

Chapter 96, Want Him! [Please subscribe, please vote]

The Chinese music scene in May is extremely lively.

Coco Lee, who won the second place in the year-end sales of Taiwan Province's Golden Melody Dragon and Tiger Chart with her album "Coco Lee" last year, has released a new album "Every Time I Think of You".

The MUJI group, which won the Malaysia Top Ten Singers Award, released its second album "MUJI X2".

Last year, Valen Hsu became the best-selling female singer of the year with sales of over 220 million copies in Asia with her album "If the Clouds Knew". Her new album "Sunlight Airport" is coming out strong.

In addition, there is "IF" by King Lai, Lin Moumou and Raymond Lam, "Take It as You Like It" by Queen Wang, which sold three copies on Cinemapoly, "Longer" by the four kings of Formosa Province, and so on.

People say that he can punch the king of pop and kick the queen of pop, but he is not naive enough to think that he has the ability to do so now.

Therefore, Shen Lingyou's expectation for the three hit songs is to enter the top ten of major music charts.

Increase the attention to the new album, and sell more when it is released.

As a result, the song "Unknown Person" topped major music charts on the third day of its release.

The momentum is greater than the previous three songs "Compendium of Materia Medica", "Yellow Man" and "I Love You China".

Moreover, it set a new record for the number of song requests on the radio station in a single day.

If a song wants to be widely sung, generally speaking, it must first have a distinctive style, that is, a memorable point, and then it must be easy for the audience to understand and be able to generate empathy and resonance.

In fact, no matter what, it just means to sing into the hearts of ordinary people.

He who wins the masses wins the world.

Shen Lingyou, "The Nameless Man", achieves the extraordinary through the ordinary and creates fame through the namelessness.

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Formosa Province, Warner UFO.

Zhou Jianhui looked at the company's financial statements with a frown on his face.

He just made the move from Tech Era to Warner Flying Saucer as general manager earlier this month. At that time, Warner was at rock bottom due to the failure of its acquisition of Flying Saucer, with a market share of only 3%.

Strong on the outside but weak on the inside...

In this era, if an artist wants to become famous and a record wants to make money, it all depends on the packaging and companionship of the record company.

After the media in Formosa Province entered the era of openness, the publicity fees for artists' records increased several times. The record industry, which requires payment, is like cancer cells, in a symbiotic relationship with the human body.

Last year, the first case that Zhou Jianhui worked on at Tech Era was to create newcomer Liang Yongqi.

At that time, Leung Wing-kei had already made his mark in Hong Kong and had won many newcomer awards.

In order to break away from the traditional record marketing approach, Zhou Jianhui and his team came up with a creative concept. They found some passers-by on the streets of Hong Kong to act as actors, and had them say to the camera, "Leung Wing-kei can't sing or act," "She won awards in Hong Kong entirely by luck," "Don't buy her CD" ... and then filmed these materials into three series of commercials that were broadcast on Formosa Province media, using reverse thinking and reverse techniques to highlight the positive value of Leung Wing-kei's popularity.

Before the official release of Liang Yongqi's first Mandarin album "Short Hair", her name had already spread throughout the streets and alleys of Formosa Province. After its release, it achieved very good sales.

When he came to Warner Flying Saucer and saw the difficulties the company was facing, Zhou Jianhui wanted to follow suit and push out another Liang Yongqi to improve the company's situation.

However, I have not been able to find a suitable partner.

At this moment, he thought of Shen Lingyou, the talented young man whom Warner UFO missed.

If Shen Lingyou had been signed at that time and he had given some support, Warner Flying Saucer would have been revived by now.

"Boss Zhou, you're looking for me?"

"You go to the mainland in person and talk to Shen Lingyou. If you can agree to the copyright conditions, try to sign him."

"Ah? Well, it seems like there's no chance."

"Why? Was he signed by another company?"

"No, he founded his own company called 'Spark' and will release an album of the same name on June 6. By the way, just a few days ago, he released a new song from the album to chart, and the response was very good. It has already topped many music charts."

"Really… Is there this new song of his?"

"Yes, we recorded it. I'll have someone send it over." "By the way, is there any progress in finding new people?"

"Not yet."

"Please work harder and expand the scope to the mainland and Hong Kong."

……

After Zhou Jianhui listened to Shen Lingyou's "The Nameless Man", he made a decision in his heart.

We still need to send someone to talk to Shen Lingyou. They really need a singer like this.

It's okay to have your own company, you can buy it. How much can a small personal company be worth?

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At the same time, many different voices emerged in the Chinese music scene regarding Shen Lingyou's song "Unknown Person".

“The lyrics are quite emotional, but I always feel like something is not fitting.”

"Boring, assembly line garbage."

“It’s an absolute abuse of sentiment.”

"Shen Lingyou's route is still too narrow, and this song is not well written. It promotes sentimentality wantonly and makes everyone feel humble."

"He has no explosive power and can only rely on drums and bass to drive the emotions. Shen Lingyou doesn't know how to sing."

"Shen Lingyou is too young, and his creative and singing methods correspond to a fixed target group. It is very safe and has no surprises."

……

Some people like celebrities in the entertainment industry, while others hate them.

In fact, it's not just celebrities, everyone is the same, it's just that celebrities attract more attention.

Who doesn’t have a few people they like and hate?
In Shen Lingyou's opinion, it is normal to have praise, criticism, encouragement and questioning.

As long as it is not a personal attack or an attack on family members, they can say whatever they want, it will not affect him anyway.

Just when the outside world was discussing this, his second hit song "Change Yourself" was released.

“I can change the world
change yourself
Changing the diaphragm
Change stinginess
Keep working hard and never give up

Only then can we change the world

Come on and change yourself..."

A song with a rock flavor, it is lighthearted and a bit self-deprecating, conveying serious themes in a humorous way.

The melody is beautiful and the rhythm is brisk and powerful, creating a vibrant atmosphere.

While listening to the song, I felt the positive attitude towards life, which is to change myself, change the world.

When this song came out, it seemed to be a response to those criticizing and questioning "The Nameless Man".

The fans cheered...

Passers-by stopped to listen...

The haters gnashed their teeth...

Isn’t this the manifestation of the role of chart-topping songs?

After a few days, everyone's attention to Shen Lingyou and his new songs and new album has skyrocketed.

Some people have even gone to video stores to pay for reservations.

(End of this chapter)