super plane treasurer

In the early morning, as a ray of sunlight shone through the curtains into a room full of children's colors, a black-haired loli lying on the bed rubbed her eyes, then jumped out of the bed in white pajamas, and ran out the door with bare feet , turned around and entered the bathroom.

Turn on the faucet, wash your hands under it, and then the little loli took a piece of soap with the my logo on it and began to apply and wash it.

Then, looking at the row of tooth cups on the shelf, after drying her cheeks, the little girl stood on tiptoe, took down one of the tooth cups, took out a toothpaste with cartoons printed on it, and continued to collect water brush teeth.

After finishing these smoothly, the little loli squeezed out skin cream from the plastic bottle with panda pictures on it for herself.

At this point, the sleepy and slovenly little loli turned into a fresh and beautiful little princess in an instant, which surprised a young couple who just opened the door...

Following the broadcast of "Panda Planet" on CCTV's children's program, such a short advertisement full of warm scenes appeared on the TV screen more and more frequently.

Needless to say, this is Li Mo's new move with the help of the just-released cartoon.

If the original Phantom attracted the attention of housewives, then this time Li Mo chose to "start" with the flowers of the motherland, develop new markets, create exclusive care products for children, and snatch Baojie, Qiangsheng, etc. The last piece of fat occupied by foreign brands.

In order to boost his market share through young consumers, Li Mo once again spent tens of millions of yuan to purchase several corresponding new products for children and teenagers to enrich his product content.

There are not only shampoos for children, but also traditional products such as small boxes of soap.

the difference is.Li Mo added some extra small gifts to these new products more or less.For example, a few pages of four-panel comics.Genuine stickers, etc... to attract the attention of younger sales targets.

On the one hand, there is the trend of "Darkness", which is still hot, and on the other hand, "Planet of Panda", which is surging

Novel background world, wonderful soundtrack, funny plot...

Coupled with Li Mo's continuous release of side stories and novels, "Panda Planet" has quickly received a lot of attention from the beginning of its broadcast, and its ratings have soared.

Taking advantage of the animation boom, Li Mo took the opportunity to launch the children's clothing Phantom, which is favored by countless families.

Children are naturally the most susceptible to animation infection.I watched too many cartoons, and when I saw related items in real life, I would be attracted to them no matter what they were, and I would ask the adults for them.

Faced with the coquettish begging of little emperors and princesses for children's soap and toothpaste from Panda Planet comics, adults are more than willing to pay for snacks.

Heavyweight unique publicity, coupled with impeccable product quality... When young parents who are anime fans buy products for their children, it is even more indispensable to buy a few Phantom products for themselves.

From this moment on, Phantom's new slogan "Create an exclusive care brand for Chinese people" is also transmitted to every family through its own products.

"We don't have the word failure in our vocabulary, as long as we don't give up. There is still hope for a comeback."

"But the market can't be won by courage. Look at our sales data. It has been declining for two consecutive months, and no one can bear the loss if it continues like this!"…

While Li Mo's new products were being sold in full swing in the market, a discussion was going on in the meeting room of United Lihua in Shanghai.

Phantom, which was originally regarded as a second-tier brand by them, has now snatched nearly half of the market share from them, especially the toothpaste industry, which they were once proud of, has lost a large amount of market share under the capture of Phantom.

With the extension of Phantom's tentacles, new products beyond imagination are frequently revealed. If this continues, the entire United Lihua Greater China region, which has failed in sales, will face the end of being disbanded and reorganized by its overseas headquarters.

Not only that, but at this very moment, Phantom, who was originally their acquisition target, actually proposed an acquisition agreement to them, hoping to take the opportunity to buy the original Chinese local brand "Zhonghua Toothpaste".

One of the world's leading consumer goods giants was actually acquired by a new brand in China. Compared with Lenovo's acquisition of IBM's personal pc business, it is an unbelievable thing.

But this thing actually happened.

As the supreme commander here, Bokain is also facing an extremely difficult choice at this moment.

On the one hand, this former candidate for the list of global figures wants to continue to resist the attack of Phantom through new sales strategies and R&D efforts.

But no matter how it is done, the general trend of the market is set, that is, almost all Chinese people are tempted by various ideas of Phantom, and do their best to support this new domestic brand.

Should we give up defense and take a new route, or resist to the death, and still compete with Phantom for the traditional market...

All the executives focused their attention on the dark-skinned president, waiting for his latest decision.

"For the overall benefit of the group, I have to make such a decision. I think they will understand my choice this time."

Looking at the bleak performance report in his hand and the series of Phantom's results in comparison, Bokain finally sighed, "I decided to send my assistant George to discuss the acquisition of Zhonghua Toothpaste with Phantom on behalf of the group. I hope you can Get us a decent price."

Hearing this, a gray-haired foreigner sitting near him nodded, and there was also a trace of helplessness in his eyes.

The Phantom was really too fast, so fast that none of them could react, and found that the market had changed hands almost overnight.

"I will fly to the UK headquarters to report this matter immediately. Before that, inform our factory to reduce the production of personal care products and increase the market expansion of high-end cosmetic products..."

Since Li Mo's target is the majority of ordinary Chinese consumers, the high-end consumer goods market is not within his reach, so this has become the last defensive position of bigwigs like United Lihua.

"In addition, this may be the last meeting I hold during my tenure. After this negotiation is over, I will voluntarily submit my resignation."

Just as he got up to leave, Bokain suddenly said something like this, which caught the senior officials at the scene by surprise, "I regret that I couldn't lead everyone through this difficult time, sorry."

After bowing slightly to everyone, Bokain walked out of the meeting room without saying a word, and rushed towards the airport, leaving behind a group of executive members who were still in a daze.

A similar situation also happened in the offices of Baojie in Greater China

Shi Shengwen, who has always been energetic, also fell into the final entanglement.

Compared with Unilever, which has already begun to expand into food and other fields, Baojie, which still focuses on the development of daily chemical and personal care products, has undoubtedly suffered the most intense impact.

He originally expected to suppress this never-before-seen wave of business competition through big sales and big publicity strategies.

However, Li Mo's continuous heavy moves made him, a professional expert with rich experience in actual combat, start to be overwhelmed, and he staggered back, until finally he had to make the same decision with Bokain——

That is to temporarily abandon the vigorous competition in the traditional daily chemical products market, divert energy to build a fortress in the high-end consumer goods market, and desperately guard the last frontier position in China.

On the eve of New Year's Day in 2014, a heavy snowfall came quietly, and the earth was completely covered by numerous snowflakes.

Ishikawa City, which was always shrouded in haze, finally got a lot of fresh air because of the heavy snow.

"Is this supposed to be the first snow of the year?"

At this moment, Li Mo stood in front of the floor-to-ceiling windows of his office and thought to himself.

As the saying goes, moist snow heralds a good year. I don’t know if I, who witnessed the first snow, can continue to maintain the momentum of rapid progress in the new year.

"Boss, the matter of Zhonghua is settled."

While Li Mo was staring at the snow scene in a daze, Lu Siming, who was wrapped in a down jacket and still had some unmelted snow, walked into the room and said, "The brand asset transfer agreement will take effect on January 2014, [-], that is to say, after a week, this The brand is ours."

Founded in 1954, it has a history of 59 years. It was acquired by the European Unilever Group in 1994... Now this well-known local toothpaste brand has been in the hands of foreign investors, and finally returned to the hands of Chinese people. <Group, other consumers who are always paying attention to this rookie company also cheered for a while.

"Also, our comprehensive index of personal care products market share has already occupied the first place, and one out of every three Chinese people is using our products."

Lu Siming continued excitedly, "Companies such as Baojie, Qiangsheng, Lihua, etc. have been overshadowed by us in terms of traditional commodities, and they have begun to switch to the high-end consumer goods market that we have not yet touched. It can be said that now our phantom The product has already taken the top spot in the domestic daily chemical products market.”

If Li Mo's development in the stationery industry is to control the paper and pens of the Chinese people, then in terms of daily necessities, he has a strong control over the hands and faces of the Chinese people.

"Well, it's fine."

Hearing this, Li Mo looked away from the snow scene in the distance, turned around and said calmly.

This result, he had considered and looked forward to this result when he bought the product from the plane mall before, but now the fantasy has become a reality, instead of the expected scene of crying with joy.

On the one hand, it was because of the unique training that made Li Mo's nerves rough. On the other hand, after all these contests, his state of mind has also been greatly improved, and he will no longer be so easily excited or depressed by success or failure.

"How is the preparation for the New Year's Eve concert? If possible, let's use this as our celebration by the way, and select some employees to watch it."

Later, Li Mo mentioned another topic. (to be continued..)