super plane treasurer

"What is our new opponent doing?"

Seeing that Li Mo did not follow the traditional path to continue to expand stores, but went to various villages and fields in China to fiddle with fruit planting, the catering giants of all parties were also a little confused for a while.

Among them are overseas catering groups such as Yum! and McDonald's, which have already occupied half of China's fast food market, as well as Yonghe, which has entered China's development and rise in Taiwan, and Kungfu Catering, the only local brand among the top five Chinese fast food companies.

Undoubtedly, from the very beginning of the establishment of the unique Yaoxiang Manju, these catering giants who feel threatened have always focused on this new Chinese local brand.

After learning about the defeat experience of daily chemical giants such as Procter & Gamble and Unilever, they can no longer hold a contemptuous attitude towards the rising industry rivals around them, but have begun to take measures one after another.

Among these measures, the most direct and effective one is to increase popularity and consolidate position by constantly launching new product packages and doing more activities.

However, compared to Li Mo’s continuous introduction of animation, novels, mobile games and other promotional methods in line with local characteristics, and food that integrates China’s extensive and profound food standards, KFC and others simply give away coupons and change meat or add some kind of food. The way of seasoning is obviously going to be a disadvantage.

Therefore, some giants naturally have some secret means to create some troubles for their competitors.

After all, compared to knocking down the enemy, tripping the enemy is also an effective means that is not uncommon.

"Mr. Li, I'm afraid we will have new troubles."

In the afternoon, just as Li Mo and another advance team were inspecting the newly opened fruit farm in the rear.Kang Haibo hurried over with a briefcase in his hand.

"what's the situation?"

Seeing the urgent look on the other side's face.Li Mo stopped talking with the planting technician beside him.turned around and asked.

"Here... is it convenient to say?"

Glancing at the few people behind Li Mo, Kang Haibo hesitated.

"Oh, let me introduce you first. These people are new members of our company. This is the technical director of our production area in Jiangxi Province, Mr. Gu Ming." Li Mo then pointed to a person who looked like an intellectual beside him. Chao Kang Haibo introduced, "You will have to deal with them in the future, so if you have anything to say, just talk directly. It can be regarded as letting them integrate into the company atmosphere as soon as possible."

In order to ensure the normal operation of these production areas, Li Mo not only spent huge sums of money to purchase land, but also worked hard on management, acquiring several fruit and vegetable companies one after another, trying to establish his own logistics system in the shortest possible time.

And in order to make these new members familiar with their own rules as soon as possible and use them for themselves, Li Mo even arranges training programs constantly, so that these employees can quickly adapt to the new job arrangement.

"That's right, several of our more threatening competitors have recently started a land enclosure plan, and launched fruit and vegetable fast food similar to ours. They also cooperated with some Japanese animation companies to launch comic products, trying to follow suit and launch a series of marketing activities .”

Immediately afterwards.Kang Haibo eloquently introduced, "It can be said that as long as we are doing it, they will follow closely behind, and the scale will be larger than us. If this continues, I am afraid that our advantages will not be able to continue to be highlighted. ..."

The most threatening opponents that Kang Haibo said were undoubtedly the foreign fast food such as KFC and Pizza Hut that Li Mo was eyeing. At present, only these market giants would worry about the threat Li Mo posed to them. As for other local fast food, there was no such thing at all. Dare to consider Li Mo as a competitor, and even took the initiative to come to beg for cooperation.

"Is this learning Chinese tradition?"

Li Mo couldn't help but smile wryly when he thought that these brands that had always been copycats started to follow suit and imitate him.

<As far as the earth is concerned, it is difficult for even a company at the global hegemony level to stand up and compete with its products and strive for innovation. The best way is to imitate its opponents in order to take away some neutral and swaying consumer groups.

Of course, these giants will not be so stupid as to openly copy or plagiarize, but start from the form, what Li Mo does, what they do, and avoid being hit by the opponent's new tricks to the greatest extent.

"Although our products are very attractive, compared with their huge sales scale and publicity system, they are still a bit weaker."

As he spoke, Kang Haibo took out another bottled drink from his briefcase, which was a blue-toned Pepsi.

"Look at this."

Then Kang Haibo handed the seemingly ordinary bottle of drink to Li Mo.

After receiving the drink handed over by the other party, Li Mo took a look at it in his hand, and as expected, a new line of advertisement appeared on the top of the plastic wrapped in the bottle.

"Want to join the Pepsi Alliance and get the latest animation information? Want to compete with your favorite stars in auditions? Click..."

And in the latest "rewards for uncapping" event held by the other party, it is impressively marked that with the bottle cap code, you can get the opportunity to redeem KFC coupons or experience new animations.

The practice of buying products to obtain codes to exchange for physical goods has long been common in the industry, but Pepsi’s sudden move is obviously helping its brother group Yum to prevent problems before they happen, and put pressure on Li Mo.

"From the perspective of outsiders, this is understandable, yes."

Then Li Mo handed the bottle of drink back to the other party, showing a thoughtful look.

Obviously, compared with those stationery manufacturers who directly copied their own products, the planning of the big groups is much more careful. If the previous daily chemical giants lost Jingzhou carelessly, then this time they want to use the paralysis of their opponents to pretend to be pigs and eat tigers. method is obviously not suitable.

"Indeed, it not only imitates our routine, but also does not constitute infringement. There is no way to counterattack this kind of tactic."

Kang Haibo shook his head helplessly, even if he went to court, he had no chance of winning at all, and trying to stop the other party from imitating him through legal means was nothing but fantasy.

"Then the matter of running on our suppliers and competing with us for storefronts is also the consultant of this giant?"

Li Mo thought of another question and asked.

Even though he was a little resentful, he himself was not too worried about his opponent directly imitating his thinking. After all, in terms of content, the opponent was definitely far behind him. What a horror.

The most important thing at the moment is to figure out who your enemy is.

"According to the current data, as long as the opponents we can think of, they all regard us as opponents, but the methods used have different interests and goals."

Hearing this, Kang Haibo looked solemn, "Yum is relying on Little Sheep to joke with us in an attempt to prevent us from entering meat fast food. McDonald's feels that we have affected their expansion plan of [-] stores. Yoshino is half competing for the same type of product market, and half is Starbucks has also taken some actions in order to vent its anger on the domestic consortium that controls Dongyangzhihua, and other things, but at present it is only to prevent the expansion of our beverage business, and there are not many aggressive actions."

Hearing that the Little Sheep acquired by Yum!, which was totally different from its target consumer group, was being shown to compete with Yaoxiang Catering at this time, the logistics staff who were new to Yaoxiang Catering standing behind Li Mo were also speechless for a while.

"As for the method, it is nothing more than using the resources at hand to suppress our product supply channels, poaching and media cooperation."

As a senior practitioner, Kang Haibo is obviously familiar with these methods.

"It's time to expand our store size."

After thinking for a while, Li Mo said slowly.

In the nearly two months since the end of the new year, almost all of his energy has been put on these newly developed lands, and he has devoted himself to his own defense construction. The various fruits he bought have already been stored in the reserve warehouse, waiting to be dispatched. .

Originally, Li Mo wanted to continue to wait for the production area to further form a scale, and then come to take the initiative to raid and spread Yaoxiang all over the country in an instant.

But business wars are always timeless. If you don't take some measures as soon as possible, you may have missed the best time by the time you exert your strength.

"In addition, don't they want to imitate us? Then we have to take some countermeasures." After bowing his head for a while, Li Mo raised his head with a smile on his lips, "Since they imitated us formally, Then we will imitate them in terms of content, and we can’t suffer in this matter.”

"Forehead…"

Although I didn't understand what Li Mo meant by imitating them in terms of content, through this familiar confident smile, Kang Haibo, the director of Yaoxiang's catering, seemed to be angry and helpless in his heart. He was also instantly motivated and became excited.

After burying his head in the mountain stream for so long, he, the behind-the-scenes boss who has always been low-key and hidden, is finally about to attack again. (To be continued..)