super plane treasurer

When Li Mo was sitting in his office in the Joint Experimental Building, calmly announcing the new research and development task at hand, there was someone who couldn't sit still on the opposite side of him.

"They're cheating!"

When you see thousands of fast food windows popping up almost overnight, and they sell new products that have never been seen before, whether it is KFC, which ranks first in the number of stores in China, and has been eyeing Yaoxiang Catering before, or a famous restaurant. McDonald's, which came second, and several other local fast food restaurants were taken aback by this.

In their view, according to the strength of this fast food restaurant, [-] themed restaurants is already its limit, but they never imagined that a fast food brand that has been established for less than half a year, after its rapid expansion, would pass through and those stationery The shop and the skin care product specialty store have joined forces to come up with such a trick.

The difference in quantity alone is fine, but the other party quickly sells products that are similar to his own, but not inferior in quality, which once again subverts the perception of Li Mo's strength by several giants.

In their view, apart from the word "cheating", they can't think of any other reason to convince themselves.

This time, it wasn't just KFC executives, Su Jing, as the president of Yum! China Region, also felt more and more that his performance was going to "slide down" this time.

Although there is currently no clear data showing that KFC's turnover has plummeted due to Yaoxiang Manju's crazy counterattack. After all, it has been in China for so long, and its revenue on this land accounts for one-third of the fast food revenue outside the United States. KFC does not It may lose a large number of customers because of the rise of a local brand.

But the information from the front-line stores shows that they are surrounded by more and more fast food windows on the periphery.

For those who want to find a place to rest, it may not affect their choice to spend in KFC stores.And for those who take it back to work or eat at home.And more and more attention is paid to the impact of fast food on the body.For those who want to eat fast and nutritious, these windows have undoubtedly snatched away a group of traditional customers.

Moreover, relying on the advantage of the number of stores before, KFC almost surrounded Yaoxiang Manju, blocking customers by various means.

From this point of view, in order to experience the power brought by hegemony, he was instantly surrounded.

Sitting in my office, after tasting several vegetarian fried chicken burgers in a row.Su Jing found that even if he tasted it with a picky intention, he couldn't find a reason to refuse to buy the food in front of him!

Compared with KFC's traditional burgers, the taste is not inferior at all, and compared to the nutritional value, it kills me by a few blocks.

If the other party stepped up their efforts, there would be only one selling point of KFC, and that would be meat, real chicken.

"We can no longer try to defend ourselves on price. It's killing us."

Thinking that what I just ate was all made up of vegetarian food, judging from the price.The cost may not even be half of his own, Su Jing quickly thought of this question.

At present, KFC is almost still focusing on coupons to attract consumers.

It may still have some effect now, but in time, after the other party really develops, this method will obviously only torture oneself.

But other than that, I don't seem to have any other options. The development of new products is still going on at a moderate pace. No one expected that such a powerful opponent would suddenly appear...

Looking at the information about Yaoxiang Manju and Li Mo on the computer screen, the more Su Jing thought about it, the more he had a headache. He felt that he had been strangled by a young man named Li Mo before he could exert his strength, and he had fundamentally lost his counterattack. motivation.

Unless I can produce so many miraculous new products in a short period of time, I can only hope for other additional means to survive in the near future.

He can also see that the reason why Li Mo suddenly came to such a move is probably related to his previous efforts to suppress the other party's business with the help of KFC, which has a large number of stores.

Otherwise, why doesn't he go to a copycat McDonald's or a pizza?

Thinking of this, Su Jing picked up the phone weakly, summoned the executives of his catering department, especially the person in charge of the KFC fast food restaurant, and issued several new orders in succession

Cancel the previous promotional activities that imitated Yaoxiang, prohibit anyone from expressing hostility to Yaoxiang Manju in any public place, speed up the development of new products, increase advertising investment, and suspend any obstructive measures against Yaoxiang...

The reason for doing this is that Su Jing wants to relieve his own pressure on the one hand, after all, his turnover is not bad, so doing so many activities against potential enemies will only make him tired.

In addition, he also wanted to show his goodwill to Li Mo through this move, showing that he would no longer take small actions, but to compete fairly, and hoped that Li Mo would stop copying his own products.

"Then what about the anime that we have purchased the copyright for?"

Hearing that his boss is about to suspend the original plan and resume the previous state of operation, the rest of the executives who are aware of the danger are still puzzled.

"Sell what can be sold, and lock up what can't be sold."

Thinking of the source of this disaster, Su Jing felt another headache. Back then, he just managed his catering business well, so why did he have to go out of his way to provoke an enemy who didn't care about him?

If the other party took this as a grudge and came up with a Pepsi formula, wouldn't he not even find a place to cry.

On the one hand, there are Pepsi and KFC that have died down, and on the other hand, Li Mo, who is still sharpening his knife.

Since investing in new fields, Li Mo himself really didn't intend to regard anyone as an opponent who had to be killed, but just wanted to use the plane goods to obtain more value.

It's just that there are some practitioners who want to regard themselves as enemies, which makes him quite helpless.

Although KFC withdraws money at this time, and even privately circulates through the media that they hope to get along with Yaoxiang Catering, but the water is hard to stop, and it is impossible for Li Mo to take back the new products that have been launched on the market.

Of course, even if he could, he wouldn't do anything sympathetic to his opponent for a moment.

On the contrary, after learning that Yum was planning to resolve the previous misunderstanding, Li Mo followed up with his statement, "Yaoxiang will never take the initiative to be an enemy", and then continued to open more restaurants.

No one has trouble with banknotes.

Under the various foreshadowings in the early stage, Yaoxiang Fast Food has gained great recognition both in terms of food content and consumer psychology, its business performance has steadily increased, and money is rolling in.

As Su Jing imagined, according to the current growth rate of income, in the near future, Li Mo will not only be able to quickly recover the initial investment funds, but more and more consumers will occupy the market leader position like the Ugly Fish Phantom , is also just around the corner.

"Boss, the research and development of smart toys has made substantial progress and can be put into mass production in front-line factories."

A few days later, Qiao Han came to Li Mo's office to report in person. He appeared with him, as well as several animation figures or smart assembled dolls that could only be seen on the drawings before.

It can be seen that Johan himself is very satisfied with the research and development of these new products, "I believe that these products can shock Yaoxiang diners no less than vegetarian burgers." (To be continued...)