super plane treasurer

() and Ding Yibo made the same judgment, and there are several other Chinese local brand apparel companies including Li Ning.

Although there is no direct communication, everyone seems to be tacitly aware of it, or they can discount and reduce prices for various reasons within the range they can bear, so as to make room for shopping with giants such as Adidas and avoid being implicated. , or one after another transferred factories or stores that continued to lose money and handed them over to Phantom Bow in private.

<, trying to join them in the form of OEM cooperation.

And this progress has greatly exceeded Li Mo's expectations.

At this moment, on the computer screen in front of his eyes, the latest information just submitted by the marketing department was displayed.

The number of original [-] Magic Bow specialty stores showed a straight-line upward trend after one week of official opening, and the number quickly expanded to [-].

Most of these stores are purchased from Xtep, Anta, Li-Ning, etc. domestic first-line brands, or the other party sent them on their own initiative.

He had just set up a flag, and before he made the next step of shouting vigorously, he had already made many competitors who were out of sight bow their heads and surrender. This effect was really unexpected by Li Mo before.

But what is even more surprising is that these second-hand stores were originally loss-making or meager-profit stores of the original brand, but after changing the signs of the magic bow camouflage, the situation was reversed almost instantly. The original owner was jealous.

If it is said that Yaoxiang's start was as fast as an airplane, then the force of the phantom bow this time made people feel the speed of rising like a rocket. <As fast as its animation products.

Fortunately, Li Mo has already prepared, whether it is from cotton planting and supply, or factory production and processing capacity, he has prepared resource reserves, and can guarantee the product supply of these specialty stores at any time.

...

"Boss, this is the effect of our new season's products, please take a look."

In accordance with the weekly report requirements, in the afternoon, designer Fan Junwen led a group of young men and women into Li Mo's office to show him the latest design results.

Unlike showing Li Mo with the drawings and samples before, this time Fan Junwen directly brought the models wearing the new products into the office according to Li Mo's request, so that he could show the effect of the new products more intuitively.

In addition to continuing to make efforts in terms of production and ensuring sufficient supply, the aspect of new product design has never been ignored by Li Mo.

He clearly knew that his way to win, in addition to the comfort of his clothes, was also inseparable from the constant upgrading of his appearance.

Blindly spending huge sums of money to purchase new products from the Plane Mall, although it can guarantee a strong product update, undoubtedly reduces the great waste of ready-made resources in one's own hands, and reduces the price-performance ratio of products, resulting in the inability to make large-scale profits .

Therefore, in addition to purchasing a few necessary new products from the Plane Mall according to demand, Li Mo also made full use of a group of designers in his own hands to expand the new series for himself and ensure the maximum return on investment. <Become an empty shell that can only rely on foreign aid, but its own research and development capabilities are extremely weak. In that case, if I can’t care about a certain part of the huge industry in the future, or the authority of the plane mall encounters some kind of accidental ban on access, I will spend a lot of money If the empire built by the efforts of two bulls and two tigers is about to collapse overnight, then there will be no tears left.

"Take out these two models, and continue to improve the others."

Due to frequent dealings with designers, frequent screening in the plane mall, and actual sales, although there is still a big gap between the aesthetics and professional artists, Li Mo can already choose according to his own business needs. New on request.

And with the real-time update of sales data, Li Mo's vision of this kind of character has become more and more precise and vicious. From the huge sales difference between the original plane series and the real processed version caused by extensive research and development at the beginning, it gradually equalized later. The sales data, as long as the new magic bow camouflage products that have entered the market through his approval, can almost reach the same sales level.

After giving pointers to the two models, Li Mo finally selected two of these seven or eight new products and put them on the market.

"We're just going to keep improving."

Hearing this, Fan Junwen couldn't help congratulating in his heart, this time it was finally not in vain.

As for the several new products that have been painstakingly designed before, a pair of shoes and a pair of trousers can be kept by the boss, which is already Amitabha.

Most of the time, batches of products that have not yet entered the market have been sacrificed at the sample stage because they cannot satisfy Li Mo's increasingly critical eyes.

Before Fan Junwen invited out these nervous or excited models who were still staring at Li Mo, the assistant in charge of general affairs, Lu Siming, arrived unexpectedly.

"Boss, we may have encountered some trouble."

After signaling Fan Junwen with his eyes to take the models away immediately, Lu Siming turned around and closed the door with a serious expression.

"Did they drop the price?"

Hearing this, the first question Li Mo thought of was this.

Just as other apparel brands think, the reason why their products are priced higher than local brands but lower than the prices of these international brands is that Li Mo is targeting those who regard China as a place for gold digging. overseas group.

After all, nearly half of the garment processing factories in China are producing OEM products for these enterprises, shipping them overseas or directly selling them locally.

What Li Mo has done is also trying to break this restraint, so that those local companies that can produce cheap and high-quality goods on their own have their own place to stand, get rid of blindly manufacturing and knockoffs, and build their own brand effect.

"This is one aspect, but it's not a big threat to us."

Lu Siming immediately said, "In terms of price, you have a better bottom than me. According to our cost and strength, if we really want to fight the price, I'm afraid it won't be up to the local companies to collectively lower the price. It's actually a problem of raw materials."

"raw material?"

Hearing this word, Li Mo couldn't help being a little curious.

Since opening up its own production area in the rear area, acquiring hundreds of factories, and building a chemical enterprise with first-class production capacity, how could it be possible to still encounter troubles in raw materials?

"We are located in the main cotton production area of ​​Xinjiang Province. We have bought some of the processing factories in the area, and the other part, because of the process, is still contracted and cooperative with the growers for the time being." Lu Siming stood in front of Li Mo and explained in detail. Dao, "As you know in Xinjiang Province, the internal situation is more complicated, and the procedures and procedures related to land are much more troublesome, but at least our previous contracts are also legally binding. There will be no problem, but recently some growers have requested to cancel the contract, intending to contract the production area to other buyers."

"Isn't that a breach of contract?"

"This is the reason why we signed the supply contract with those growers. We also clearly stipulated the price of breach of contract, and the amount of liquidated damages was stipulated according to the level of local economic development. Usually, this liquidated damages is enough to make these growers The households went bankrupt, but they would rather tear up the contract and compensate us for such a sum of money, and insist on giving up our cotton supply and switching to others."

When it came to the end, Lu Siming shook his head in confusion, "There are people in the business of beheading, but no one in the business of losing money. I think it is very likely that someone is manipulating this matter behind the scenes in order to suppress our momentum."

"Who do you think it might be? Adidas? Nike? Or our own local brand? Have you investigated the partners that these merchants switched to?"

After roughly understanding what was going on, Li Mo asked a series of questions.

"Investigated, but the other party is very cunning, just like we did at the beginning, through a shell company to purchase cotton, and the factory sent to it is also an OEM factory, and has cooperated with many clothing brands. From this point of view, It is impossible to be sure who is behind the murder. But on the one hand..." Lu Siming paused, "It is basically certain that it is a company headquartered in Shanghai, and it is."

"This range is too broad..."

Hearing this, Li Mo just felt speechless.

Where is Magic City, an international metropolis, the first choice for foreign companies to invest in China to set up their headquarters, including Nike, Adidas and other Li Mo's public rivals' China headquarters are stationed here.

With just such a clue, it is undoubtedly the same as nothing.

"However, apart from the first time, there is another clue, which we accidentally discovered when we inquired about relevant information. This company seems to have a partner in catering, and this catering group has also imitated us recently to conduct a large-scale land enclosure. Movement, which also includes some cotton-producing areas that are necessary for the apparel industry.”

Immediately afterwards, Lu Siming added, "And, among Yaoxiang Catering's overseas competitors, only this catering group has not been greatly affected."

"Well…"

Speaking of which, even if Lu Siming didn't specify, Li Mo knew who it was, "Yoshinoya?"

"Yes."

It has to be admitted that, as one of the few rice-based catering brand chains in China, Yoshinoya’s breakthrough experience in Western fast food chains has undoubtedly become a success story in the catering industry. This point was also used by Li Mo before as his own The case for entering catering.

Because they are in Asia and are neighboring countries, even though there are many differences, there is no doubt that this fast food restaurant from Japan has something in common with Huaxia in terms of food.

Perhaps it is such a commonality that makes KFC, Pizza Hut and other Western-style fast food suffer from Yaoxiang Manju's crazy erosion of market share, and Yoshinoya, a fast food restaurant that is quite close to the Chinese people's food taste, is protected from Li Mo's tornado. safe and secure.

"So, do you think the clothing brand that cooperated with Yoshinoya is also from Japan?"

If the scope is delineated in this way, then there is no doubt that the direction is very clear, and that is Mizuno, one of the Japanese apparel companies that is doing well in China.

"Recently, we have entered a new field whether it is sports sponsorship or publicity. From the previous popular clothing, we have gradually begun to get closer to noble sports, including title sponsorship of tennis and snooker events, and just touched golf. Competition sponsorship."

Later, Lu Siming continued to confirm his speculation by citing evidence, "There is no doubt that we have inherent advantages in this area. No one would have thought that not only swimmers need high-tech swimsuits, but even golfers can rely on them." Wearing technical clothing to improve performance, and the one who is most vigilant about this is probably Mizuno, who started out by making golf equipment and is particularly fond of this aristocratic sport.”

"Looking at it this way, it seems very logical. Although there are still many loopholes, but... just treat them as them for the time being."

It doesn't matter whether the opponents who made trouble for him are these two companies or not. The important thing is that Li Mo has realized that he still has a fat fish that slipped through the net.

It's just that he didn't expect that the "Kamikaze" who saved the fat fish was actually himself.

"You continue to investigate this matter first, and increase supervision to prevent such things from happening in other production areas. I will deal with the rest."

While issuing orders and making countermeasures, Li Mo also began to think about how to eat this fish that slipped through the net. It is best to cook it with his companions to fill his stomach. (To be continued.)