Capital Datang

After hearing what Li Bing said, Cui Jing looked at him and smiled, but Cui Huang was confused, wondering what Li Bing meant?Although Lu Hong was full of embarrassment, he was not surprised. After a while, he said: "I have heard about the assassination of King Qi in Weizhou. In fact, the mastermind behind the scenes is also kind. I wanted to use this to make King Qi turn his attention to the struggle for the throne, but unfortunately he failed, otherwise the burden on our aristocratic families would be much lighter."

Hearing the hint in Lu Hong's words, Li Bing and Cui Jing didn't ask any more questions, but the Qinghe Cui clan behind Cui Huang was a little less powerful, and they hadn't heard about it at all, so they didn't understand it at first, but from the three In terms of dialogue and performance, Cui Huang could guess a thing or two, and he couldn't help being a little shocked in his heart, and there was also a kind of shock in his eyes when he looked at Lu Hong.

Li Yexu didn't lie. Not long after Lu Hong's bamboo forest gathering, under Li Min's suggestion, Li Shimin ordered Chang'an to set up the Datang News Supervision Institute, and transferred Xu Shaozong from the Patent Department. He became the first doctor of the General Academy of News and Supervision, and the doctor of the Patent Department was replaced by Li Yifu, a former member of the Department of Patents.

At the same time that the General Institute of News Supervision was established, Datang issued a decree allowing private newspapers to be run, but the newspaper organizers had to bring their household registration certificates to register with the General Institute of News Supervision, and then the General Institute would make decisions based on the income and Fame, and then decide whether to give the qualifications to run a newspaper.

As for the printing and paper-making used in running the newspaper, this is not a problem, because Li Min has already invested in the construction of many printing factories and paper-making factories with various upstart families in Chang'an.The newspapers of various newspaper offices can be typeset and printed by these factories, and Li Yin and the others also made a fortune from it.Capital Datang 139

As soon as this news came out, there was an uproar immediately. With the increasing sales of Datang Daily, those who knew the inside story already understood that this was a sharp weapon in Li Yin's hands to combat the influence of the five surnames and seven wangs. .But it is such an important thing that he took it out for everyone to share. It is really hard to guess what he thinks?

However, after the establishment of the General Academy of News Supervision.Although there are quite a lot of people who come to inquire, there are very few who are really willing to run a newspaper, because many people have known about it long before.Datang Daily is now operating at a loss, all relying on Li Yin, who has a rich family, to post money to it, so the newspaper is not something ordinary people can afford.

Of course, there are still some people who are willing to run a newspaper. For example, several industrial associations such as coal, cement, and glass jointly established the "Industrial and Commercial Daily"; The "Confucianism" newspaper was founded; in addition, in several big cities such as Luoyang, Taiyuan, and Zhengzhou, they also opened their own regional "sex" newspapers.

With the opening of these newspapers, the topic of the dispute between industry, commerce and agricultural population has become more intense.It's just that the battleground is slowly shifting. Among them, those who support industry and commerce mostly publish articles in the Industrial and Commercial Daily and Datang Daily, while those who support agriculture mostly publish articles in the Confucian Daily. In the newspapers, there are occasional scenes of quarrels between the two sides.

With the establishment and development of several newspapers.The advertising business, which had been prepared for a long time, was finally introduced to the newspaper by Li Yin. There are countless industries under his name, and he found a few key projects to advertise on Datang Daily. Although the newspaper was also run by him, the advertisers The industry still has to pay a certain amount of advertising fees.

However, Datang Daily is a relatively political newspaper.Therefore, it is not suitable for a large number of advertisements, and some advertisements are not suitable for placing on it, so when Li Yin advertises on Datang Daily, he also asks people to negotiate with commercial newspapers that are more suitable for commercial advertisements. The sales volume and influence of newspapers are given a certain percentage of advertising fees.

Once the newspaper advertising business was launched, it almost immediately explained the big problem of the newspaper’s loss. Take Datang Daily, which is not suitable for advertising, as an example. Although there are not many advertising spaces in the newspaper, because it is Datang’s first newspaper, No matter in terms of sales volume or influence, it is not comparable to other newspapers, so the advertising fee of newspapers is also the most expensive.

But even so, the advertising space on Datang Daily was quickly snapped up by various industrial and commercial owners, and they put up their own brand advertisements on it, and the income from these advertising expenses immediately reversed the loss situation of Datang Daily.Although he didn't bring much income to Li Yin, as long as the newspaper can independently support his own financial operations, he is already satisfied. As for the small amount of profit, Li Yin didn't pay attention to it, and let Yanbei send it all as a reward. To the advanced workers in the newspaper office.

Compared with Datang Daily's "no loss, no profit", the commercial newspaper, a newspaper with a money smell in its name, has made a lot of money from advertising business.As the newspaper with the strongest commercial atmosphere in Datang, most of its readers are large and small business owners. They use their sharp eyes to pick out the information that is beneficial to them from the commercial information in the newspaper, and then Using this information to convert it into money, the commercial newspaper has a very large number of readers and a wide range of circulation. It is even the second newspaper to start opening branches in various cities after Datang Daily.

It is precisely because commercial advertisements can achieve the greatest conversion rate in commercial newspapers, newspapers have no official background, and there is no need to take into account serious or serious issues. There are a lot of advertising spaces that can be added to newspapers, coupled with good sales volume and influence , many business owners are willing to spend a lot of money to advertise on it, so in a short period of time, the advertising revenue of the Industrial and Commercial Daily has surpassed Datang Daily, becoming the most profitable newspaper in Datang.

This is beyond the expectations of several business associations. The reason why they wanted to start a newspaper was firstly because of Li Yin's face, and secondly because industry and commerce had extremely high requirements for information circulation, so they did not hesitate to lose money to start the newspaper. The Industrial and Commercial Daily, just didn't expect that the money was not lost, but it also gave them an additional income channel, which made the people in several associations have to sigh: King Qi is indeed the reincarnation of the God of Wealth, and he can earn a lot of money with just a single idea !

Compared with the commercial newspapers that make money, the Confucian newspapers run by several big aristocratic families are a typical example, because it is a position to suppress industry and commerce, so it was unanimously boycotted by industry and commerce. Otherwise, their business will not be able to continue. After all, no one will cooperate with a businessman who is an enemy.

However, the aristocratic family behind the Confucian newspaper didn't care about this. They even declared in the Confucian newspaper that Datang Daily and the Industrial and Commercial Daily used words to make money, which was an act that insulted sages and gentlemen, and would be a newspaper that would benefit academic exchanges. , It has become a tool that only cares about making money and is full of money, which is really a disgrace to the press.

Regarding the insults from Rubao, Datang Daily and Commercial Daily, contrary to their previous toughness, did not make a sound. Suddenly received a leaflet from the General Institute of News Supervision, to the effect that they named and slandered Datang Daily and Commercial Daily in the newspaper. This kind of behavior is not allowed by the General News Supervision Institute. Apologize, and at the same time pay a huge fine for Yixiao and serve as a warning, otherwise they will be disqualified from running the newspaper.

The aristocratic family who just entered the newspaper industry did not expect Li Yin to have such a hand at all, let alone the General Institute of Journalism and Supervision to have such power.No matter how powerful they are, they will not be able to affect the General Academy of News and Supervision controlled by Li Yin. In desperation, they have no choice but to accept the punishment. On the last day of the deadline, they publicly apologized in their own newspapers. They will not let this opportunity to add insult to injury, unscrupulously repost this statement of apology, and spread it to all parts of the Tang Dynasty, further damaging the prestige of the aristocratic family.

The successful money-making model of the commercial newspaper slowly spread to all parts of the Tang Dynasty. As a result, those who were a little bit excited immediately turned into practical actions and prepared for the opening of the newspaper.After all, a newspaper is not just a money-making tool. While making money, it can also bring great prestige to the sponsor, and this prestige and influence are even more precious than pure money in the eyes of most people.

When Li Yin learned from Xu Jingzong that more and more people were planning to start newspapers, a smug smile finally appeared on his face.In the era when there were no telephones, internet, mobile phones, or even telegraphs, newspapers were undoubtedly the main means of information transmission. After the formation of newspaper networks across the country, the speed of information transmission will increase exponentially. As a future generation, the entire No one in Datang understands the importance of information better than him.

Speaking of Xu Jingzong, he was not highly evaluated in history, saying that he was not only greedy for money, but also mean and frivolous.But in Li Yin's eyes, this Xu Jingzong is not a simple character.At the beginning, by coincidence, Li Yin's position as a doctor in the patent department fell to him. However, the patent department is full of old people from the original cement supervision institute, and there is Li Yifu, a smiling tiger in charge, so Xu Jingzong's position as a doctor Sitting is not steady.

However, during his two years in office, Xu Jingzong relied on his many years of experience as an official to not only manage the patent department in an orderly manner, but even Li Yifu, who was obedient on the surface but arrogant in his heart, also highly respected him. From the initial rejection to the later active cooperation, it can be seen that Xu Jingzong's methods.Capital Datang 139

The reason why Xu Jingzong took up the position of doctor in the News Inspectorate this time is that he asked for it on his own initiative, because he was born with a pen, and he was a Zhongshusheren who drafted a letter for Li Shimin at the beginning, and he is also very talented .Therefore, compared to places like the Patent Department, he was still interested in work related to pens in the News Inspectorate, so he recommended himself to Li Shimin, and Li Shimin also valued his talent and ability, so he agreed.

Just when Li Yin was complacent about his achievements, he was suddenly summoned to the palace by Li Shimin, and the two had a secret conversation for a while in the study behind the Liangyi Hall. When he came out of the study, his face was full of It became extremely gloomy, and when he walked to the gate of Liangyi Hall alone, Li Yin raised his head and looked at the sky in the northeast direction, and said bitterly: "Fan Yang Lu!" (To be continued. If you like this work , you are welcome to vote for recommendations and monthly tickets, your support is my biggest motivation.)