Rebirth of Hong Kong Island, leading the technology war

Chapter 465: Strategies for Promoting the Resort
Feng Hua chuckled. Song Jinghao said, "How is it? Isn't the design of the resort amazing?"
The meaning of anti-slip is that he has a good vision. It is absolutely not what Song Jingtao said about blind investment.

In fact, Feng Hua had never seen the design drawings. He never thought that the resort would be so beautiful and unique. For you.

You can tell by the expressions of other people. Just by looking at the photos, you can imagine. Go to the resort and see what it is like in real life? It is very attractive.

Song Jingtao was speechless. If the photo was photoshopped, it was possible, but how could the video be faked? It should be impossible.

At this time, there is indeed no technology to fake videos, at least not among the general public.

There is a saying on the Internet at this time: videos cannot be faked and cannot be post-processed unless they are animations or CG.

What you see in the video is what you get, and it is definitely true.

In the following years, the situation where videos could not be faked completely changed, because with the help of artificial intelligence technology, it is possible to create some lifelike things in minutes.

Song Jingtao had no choice but to say, "This design looks really impressive, with great details. If it wasn't for the resort, I would have thought it was an ancient town project built by some scenic spot. This must have cost a lot of money, right?"

As he spoke, Song Jingtao glanced at Hu Jiangshan.

The latter smiled slightly: "It does cost a lot."

Feng Hua said, "I think Mr. Hu's resort has much better details than those ancient towns. You can hardly see the details in the photos. You can't even see a light bulb, let alone wires. Dad, what do you think?"

Feng Yongze said: "Well, Mr. Hu..."

Hu Jiangshan quickly said, "Uncle, please stop calling me Mr. Hu. Just call me Little Hu."

"Ah, Xiao Hu, did you buy that island?"

"Correct."

"What is your name?"

"Tenglong Island."

Feng Yongze and others certainly had never heard of this island.

"Are you really planning to build a resort on the island? With such a huge investment, haven't you considered the risks?"

Hu Jiangshan answered sincerely: "Uncle, my island is quite special, with very beautiful scenery. I personally think there are risks, but they are not big, and this is not my main business on the island."

Huang Yongze was stunned: "Xiao Hu, what is your main business?"

"Uncle, I wonder if you have heard a rumor that a space launch site appeared on Hong Kong Island."

"A spaceport?"

Feng Yongze was stunned at first, then looked at his wife Xia Yilian.

Feng Yongze spent most of his time in the mainland, so he had indeed not heard of it. However, Xia Yilian spent a long time in Hong Kong Island, so if the matter was big, she should have heard of it.

As expected, Xia Yilian said, "Yes, I heard before that a launch site was recently built in Hong Kong Island. It seems to be on an outlying island. A rocket was launched there some time ago. It caused quite a stir at the time. Some people even went to the scene to see it. Xiao Hu, is that launch site related to you?"

Hu Jiangshan nodded: "Yes, Auntie did hear about it."

Feng Hua chuckled: "Mom, of course it's related. That launch site was built by Mr. Hu. It was a sensation in Hong Kong Island!"

Feng Yongze was very surprised that Hu Jiangshan could come up with such a thing.

"...A launch site, a launch site that can launch rockets. Although I don't know much about it, the investment should be greater than that of a resort, right?"

Hu Jiangshan said: "Yes, investing in a resort is much smaller than that. Fortunately, the space launch site has already started operation and has received several orders. It will be busy for a while after the New Year."

Feng Yongze didn't expect that Hu Jiangshan had quietly caused such a big thing. Even though Feng Yongze was not an expert, he could tell by intuition that something as high-end as a space launch site was not something that anyone could build, and that there was a huge threshold.

Song Jingtao's eyes widened in disbelief and wonder. It was beyond the imagination of ordinary people that there was a space launch site in Hong Kong Island.

How could an ordinary person think of doing such a project?

Even if you want to do it, you may not be able to do it.

Song Yaqi said: "I know, the resort is built next to the launch site. Living in the resort, you can watch the rocket launch while on vacation."

Hu Jiangshan smiled slightly: "That's what I mean."

"Ah, that's great! If there really is a rocket launch, I would also like to stay there for a few days to experience it. It should be great."

Hu Jiangshan joked: "Of course I welcome you with open arms. We welcome the beautiful ladies to stay at the resort."

Song Yaqi chuckled, and when she saw her brother glance at her, she quickly closed her mouth and took a sip of juice.

Needless to say, Song Yaqi was not just talking, she was really attracted to the resort.

The key point is that Hu Jiangshan, the owner of this resort, is really not annoying and is quite charming.

Appearance is justice, and it seems that Hu Jiangshan has more than just good looks.

Feng Yongze was silent for a moment, then said, "Rocket launch is indeed a very good gimmick. Combined with the resort, yes. This is indeed a good idea."

Feng Hua chuckled: "Ah, I told you, Mr. Hu, this project is definitely very promising, and my vision is correct."

Feng Yongze glared at his son and said, "Alright, I don't know you. You definitely didn't do a good job of research ahead of time. You just relied on your intuition. I can tell you that intuition is not always accurate. If you're unlucky, you'll suffer a big loss!"

"Dad, I see."

Xia Yilian was unhappy: "Old Feng, you can't say that. It's because your son has strong communication skills and a wide network of contacts that he was able to find such a good project. You should encourage him more and praise him if necessary. Don't just criticize him. That will destroy his confidence."

Feng Yongze changed his expression and said, "Ah, I see. I just pointed out some minor shortcomings to my son, so that he wouldn't get too carried away. He has an unstable mind, and getting too carried away can easily lead to problems and affect his future development."

It seems that Feng Jingze is also a henpecked husband. He is afraid that his wife will be angry. Find her quickly.

However, Feng Yongze did change his previous opinion and became optimistic about this project.

Because there is a space launch site on the island, which is indeed a great feature, even he himself couldn't help but want to go and take a look.

Song Jingtao asked: "What is the positioning of this resort project? I mean, which customer group do you mainly attract?"

Hu Jiangshan replied: "Of course it is the high-end group." At this time, Song Jingtao said: "I think the space launch site alone is not enough to revitalize a new high-end resort."

Feng Yongze said, "Jingtao, if you have any ideas, just speak them out and let Xiao Hu and the others take them as a reference. One person may not be able to think so thoroughly and it is easy to overlook potential problems, especially Xiao Hua, who is completely in the dark and sometimes just fools around."

Feng Hua smiled bitterly: "Dad, when did I ever act foolishly? I'm very cautious, okay!"

"That's enough! I don't know that you..."

Feng Yongze was about to open his mouth to scold his son, but he felt his daughter-in-law's gaze and quickly swallowed the rest of his words.

Song Jingtao smiled slightly: "The space launch site is indeed a good gimmick, but the customer base it can attract is probably limited to Hong Kong Island. It is difficult to attract customers from the mainland or overseas."

Feng Hua was stunned: "Why do you say that?"

"Think about it, other places don't even know that there is a space launch site in Hong Kong Island. For example, my uncle has been staying in the mainland, so maybe he hasn't heard of this news?"

Feng Yongze nodded: "That's right, I haven't heard of a space launch site in Hong Kong Island in the mainland."

Song Jingtao said: "This is information asymmetry, which is information gap, or the so-called information cocoon."

At this point, Song Jingtao looked at Hu Jiangshan and said, "So your resort can only attract customers from Hong Kong Island, not real tourists. There is no demand for living here. Even those rich people will only stay here once or twice to watch the rocket launch for fun, and then they will not be so enthusiastic. So this business model is unsustainable and can only be popular for a while."

There is nothing wrong with what Song Jingtao said, and it can even be said to make sense.

The fact that he could mention circles, information gaps, and even information cocoons at this time shows that Song Jingtao is a very knowledgeable person with real talent, and he is not simply arrogant and contemptuous of others.

Sure enough, Feng Yongze nodded: "What Jingtao said makes sense. There was an old saying that good wine needs no bush. The situation is completely different now. The competition is fierce. Even good wine needs no bush. There are many hotels in Hong Kong Island. Even if there is no suitable one in Hong Kong Island, there are many resorts in Southeast Asia. Many of them are chain resorts of big brands. The places where they operate are popular holiday destinations with better and more complete supporting facilities. They are very appealing. It is indeed a bit difficult for a new resort to compete with them."

Xia Yilian said: "Don't just give suggestions and attack people. Do you have any solutions? Put them forward for everyone's reference."

Feng Hua also said: "Yes, give me some suggestions. Mr. Hu and I are both people who listen to advice. When the time comes, we will plan carefully, and this way our chances of success will be higher."

Feng Yongze said: "I am not good at publicity. I am used to finding a professional research company to research the market situation. It is difficult to make a judgment now. Jingtao, you have a good brain. If you have any ideas, please speak up first."

Song Jingtao quickly waved his hands: "I don't have any mature ideas."

Feng Hua said: "It doesn't matter if it's immature. Just speak it out so that everyone can listen. We have nothing to do anyway. If it inspires you, that's great. If not, just treat it as a chat."

Song Jingtao took a sip of coffee and said, "Okay, I'll just talk nonsense. Please don't laugh at me. In fact, there is no good way to promote a resort hotel. We can just increase investment, such as advertising with mainland travel companies and travel websites, and invite some internet celebrities to come and experience the travel. Let them write their experiences and post experience videos on travel-oriented social media. This can quickly attract the attention of people who like to travel. However, we need to pay attention to the screening of tourist groups. If we want to attract high-end customers, we have to set the room price higher. It is best to charge an island entry fee to attract another wave of people."

Hu Jiangshan looked up and glanced at Song Jingtao.

I have to say, this guy really has some good ideas.

Although Song Jingtao is just talking casually now, the fact that he can come up with so many feasible methods in such a short time shows that he is quite knowledgeable in this area, or at least may have thought about it in this regard.

It is 2019, and outbound travel is very popular at that time, so many social media with travel content have appeared in the mainland.

For example, Xiaofenshu, Yucheng.com and other websites.

In addition, there are many bloggers on major video websites who make a living by shooting travel videos. They are very popular. Many of them can attract millions of fans in one trip and become big anchors. The entire industry is very prosperous.

Hu Jiangshan had thought about using this marketing method to promote the resort before, but he didn’t think of it in such detail as Song Jingtao said. It was indeed very inspiring.

At this time, Song Jingtao said, "Oh, there is one more important thing to do. It would be best if we could get a celebrity to endorse the brand. The bigger the celebrity, the better the effect. We can increase publicity efforts. Although the direct publicity effect may not be great, it will indirectly enhance the brand value and image, which is very important for a new brand, and the resort is no exception."

"Well, that makes sense."

Feng Hua obviously agreed, and turned to Hu Jiangshan and said, "Mr. Hu, what do you think? Do we need to invite a celebrity to liven up the scene?"

Hu Jiangshan said: "Sure, I think it's entirely possible. Do you have the resources in this area?"

Feng Hua waved his hands: "How can I have that, Mr. Hu? You can call the shots in Hong Kong Island, do you still lack resources? You can just find a celebrity to do this."

"That won't work. There are too few big stars in Hong Kong now. The ones who have appeal in the mainland are all veteran stars. I don't have the ability to invite them to come out."

Feng Hua thought about it and it made sense. Hu Jiangshan's connections could indeed reach some local Hong Kong stars, especially female stars. However, the influence of the Hong Kong entertainment industry is not as great as before. It has always been relying on its past reputation. Although it is well-known in the mainland, there are indeed not many stars that can be proud of.

Suddenly, Feng Hua had an idea: "Oh, Mr. Hu, have you forgotten Chen Yifei? She is not just the right person!"

Before Hu Jiangshan could say anything, the other people's expressions exploded.

Xia Yilian's eyes lit up: "Chen Yifei? Are you talking about the famous star Chen Yifei?"

Feng Hua said: "Of course, Mom, you must know that Mr. Hu is very familiar with Chen Yifei."

"Very familiar... Oh, by the way, some time ago, it was said that Chen Yifei had a rumored boyfriend who was a young man from Hong Kong Island. Could it be..."

"That's right, it's him, Mr. Hu!"

When the others heard this, their eyes popped out.

Chen Yifei is a top-tier actress. Although she is not as popular as other top-tier actresses, her status is quite transcendent because of this.

But it is still hard for people to accept that Hu Jiangshan is Chen Yifei's rumored boyfriend.

Hu Jiangshan quickly said, "No, those are just rumors, don't believe them."

When everyone heard this, their faces relaxed.

If it's a rumor, that's normal.

Chen Yifei could be interested in Hu Jiangshan? That was a joke.

Although Hu Jiangshan is handsome, his reputation is not that good. But his current condition is okay and he looks presentable, but he is not enough to be noticed by top female stars.

Just then, someone came up.

The one walking in front was Li Shuning.

Feng Hua whispered, "See? Chen Yifei's agent came to see Mr. Hu."

When the others heard this, their expressions changed again.

(End of this chapter)