Coquettish Rebirth

() On this side, Jia Hongjian is actively preparing for an alternative source of profit after the collapse of the health care product industry, while on the other side, the three plants that once fought with Jia Hongjian and the others in the market are not doing anything right now. Feel the storm coming. (138 Kanwang.) At this time, the three plants are quite impressive in the industry. At least at the beginning of this April, they played a very innovative trick-joining dozens of domestic scientific research institutions to launch a This novel with more than 4 words... Ah no, it's not a novel, it's a thesis - "Thesis on Clinical Certification of Three Strains Oral Liquid".This paper, which is similar to a novel, is divided into several parts, such as theory, clinical, mechanism, foundation, and cases.

In terms of the cases at the end of the article, they collected or "fabricated" hundreds of cases, and wrote exactly the curative effects of these hundreds of patients after taking the three strains of oral liquid, some of which are so miraculous that it is unimaginable. describe.

It can be said that the three plants, like Fengtian Feilong, are one of the most unscrupulous factories in the Chinese health care product market.If we talk about Feilong's habit, it's just bragging, as if no matter what the disease is, as long as you drink Feilong's stuff, even their Reduping can brag that the anti-inflammatory effect of penicillin is a wrong theory in the world!This is really a bit of the so-called "Second Second Disease" in later generations-it is not me who is wrong, but the world!

As for the three plants, they are relatively smart, but they are not smart enough.The three of them created an advertising model before, that is to say, when placing advertisements in magazines and newspapers, they seldom bargain with each other, and they agree to whatever price the other party asks, but there is only one condition for exchange, that is I ask the other party not to put this advertisement on the advertising column, but to put it in the "Minsheng Report" section, even if it is not possible, put it in a corporate image section, that is to say-software!

This kind of soft article, that is, try to promote your own things in the tone of news reports. This kind of stuff is easy to mislead consumers, especially in 95 and 96. When you sell them, they will be stupid. The consumers who help you count your money.What's more, these three plants are not just writing soft articles. When they are doing marketing, they also printed a brochure and sent it to every salesman. What is written in these brochures?Needless to say, it must be the soft articles written in the way of reports in those newspapers!This is even more misleading to consumers!

They even carried forward Jia Hongjian's two theories, such as Jia Hongjian's sending medical treatment to the countryside, etc., and the three of them carried forward it and found doctors to "endorse", that is, they kept sending medical treatment. When I was in the countryside, let the doctors say that the three plants are good, or send some soft articles in the name of the doctor from time to time, so that the common people feel that the doctor's words can be trusted!That’s not a big deal. In the Sanzhu booklet, they also gave Jia Hongjian’s strategy of encircling the cities from the countryside to Dawang. They talked about their Sanzhu’s policy, and then described what seemed to be the most "individual" in China. "Native" enterprises use this well-known Mao Zedong struggle line to win the favor of the common people.

However, what the three people didn't realize was that they were the ones who caused the collapse of the health care product industry in the future - it was because of their unscrupulous innovations that were constantly borrowed by other companies, and then gradually changed It has become a crisis of social trust in health care products!And this crisis of trust is enough to make most of the health care products on the market die without a place to die!

At the beginning of 1994, the slogan put forward by Wu Bingxin and his son of the three companies was that the annual sales volume in 94 would be 1 million.This seems very weak, and it is not comparable to Huaxia Hi-Tech's 10 billion a month. Even at the beginning of 94, when they expected the full year goal of next year, that is, 95, it was to guarantee three and compete for six—guarantee 3 6 million sales, and strive for 95 million sales.But when it really came to the beginning of 16, their data changed, and it became a sales volume of 20-1600 billion yuan in 2000!The development speed is [-] to [-]!

This is a five-year plan for their three plants that they put forward in an interview on the "People's Daily"-the development rate in 95 was 16 to 20 percent, and the sales of 96-400 hospitals , and then the growth rate fell back to 100 in 97, with sales of 200 billion yuan. In 300, the growth rate dropped to 98, with sales of 100 billion yuan. In 600, the growth rate fell back to 99, with sales of 50 billion yuan. , By 900, the speed will fall back to [-], and strive for [-] billion yuan in sales.

This series of growth and sales of "95 million yuan" shocked people when they were published that year. This really brought a dizzying effect.Jia Hongjian didn't take this matter seriously, and he didn't even read the "People's Daily" very much himself, but many people at the time carefully cut out the report and made it into a newspaper clipping—— This is not to make a fuss about the future, but many people really feel that the era of 2000 is the era when any fantasy can come true—even if you look at Qin Chi, this broken factory with only [-] million sales a year before, To be able to become the best-selling brand of Chinese baijiu, isn't it just a year or two?Who can guarantee that these three plants can't do this?Who can guarantee that the three plants will not exceed Huaxia Hi-Tech?

In 94, when the Giant Group began to research hundreds of products, Wu Bingxin, who was a guest of the Giant Group, even persuaded Shi Yuzhu that the world is full of gold. This era is a good one, but we can’t make all the money. , We have to find the ones that are easy for us to earn, and let us not touch the ones that are not easy.There are too many temptations in this world, and you may have to trap yourself in it.

At that time, what Wu Bingxin said sounded very calm and rational?Indeed, if it is not a reborn person, then there is no way to foresee the risks in the future. If it is diversified casually, it is really possible to kill yourself directly because of one or two small pits.But this is to say yes to others. When Wu Bingxin encountered this opportunity of diversification, he simply forgot about it!

At the beginning of 96, Wu Bingxin was faced with the broad prospects of the pharmaceutical market and the gold everywhere. He, the old man, seemed to be unable to tell which one he should take.He also embarked on an ambitious design diversification.In his design, the three sun queens should be like this - have a blockbuster product, and design a set of brand new concepts for it, and then spread out a huge marketing network based on the product plus concept!Then, in the process of network coverage, you can continuously develop new products one by one, and then fill these new products into the expanded marketing network, and then these new products will gradually derive an independent small system small system , and finally let Sanzhu become another industrial pattern of "big medicine and big health care"-to put it bluntly, they have to participate in no matter what kind of medicine or health care, even medical equipment or sports equipment!

There is no right or wrong for such a concept. According to the public view of history, it is right if it is achieved, and it is wrong if it cannot be achieved. However, in Jia Hongjian's opinion... he can only use the word "hehe" to express his feelings .

At the beginning of 96, these three plants developed and launched new products such as "Fuxinkang", "Ecological Beauty", "Xinnaokang", "Baotengkang", "Wu's Therapeutic Instrument" and so on.And this is just the beginning!At least in the internal high-level meeting in April 96, Wu Bingxin said this-"What is Coca-Cola? Compared with our company in the future, Coca-Cola will also have to bow down! Why did Huaxia Hi-Tech dare to develop cars? They dare to why us Don’t dare? We don’t develop cars, but I think it’s enough to develop precision chemicals, biosciences, materials engineering, physical electronics, and cosmetics! The key is not too many, it should be in Jing! Personally, I think, Starting from next year, we can use all of our company’s funds to eat up small and medium-sized pharmaceutical factories and even beverage factories across the country. We must carry forward the concept of health care and medical treatment. Who said beverages can’t provide health care? Yes? I think it is very promising to have a health drink with Chinese medicine ingredients! By the way, in order to allow our team to adapt to the increased business more effectively next year, I think it is necessary to deliberately start to expand the manpower of companies at all levels Yes! Talents need to be cultivated first, you can’t wait for people after the business is established, it should be people who have been trained and wait for the business!”

Wu Bingxin taught with the emphasis of an old ** old Red Army inside the company, but he didn't realize at all that Huaxia Hi-Tech, which he was learning to surpass, did not have subsidiaries everywhere!That's right, now these three subsidiaries are companies in various provinces, companies in cities, and even companies in counties below. The subsidiaries and Sun companies have managed an overly large and bloated marketing network.

On the other hand, in Huaxia Hi-Tech, various businesses are basically handed over directly to provincial-level regional distributors, and Huaxia Hi-Tech doesn’t care about the following things. In this way, Huaxia Hi-Tech’s management organization is very simple and flat!The result of such a structure is that it is very easy to send down the situation, and it is very easy to manage efficiently!And if a huge system like Sanzhu still needs to recruit people on a large scale, the "dinosaur disease" of bureaucracy and procrastination will become more and more serious...

On this point, Wu Bingxin was definitely not as profound as Jia Hongjian.Jia Hongjian is deeply aware of what a super-fast-growing enterprise will bring—just like a child who suddenly grows to a height of 2 meters overnight, it will hurt if the skin is torn or something!If it is placed on the enterprise and suddenly expands, this huge victory will of course fill the interior with various centripetal forces and combat effectiveness, but what if there is emptiness after the victory?If everyone suddenly finds that there is nothing to do, and that's all they do if they do good or bad, isn't it going to be a huge internal fight?Isn't that the division of interests?

Only when the boss can continuously bring enough fresh benefits to the company, so that the internal mountain can let go of conflicts and focus on creating new profits, can the company be full of momentum.But when the enterprise slows down, the internal mountain cannot get enough fresh benefits from the outside, and the next step is to look inside!So it is particularly prone to high-intensity infighting!

This is why Jia Hongjian has been looking for new profit points in all walks of life. To put it bluntly, he just keeps everyone in the company busy, he just keeps everyone busy to seize profits, and then has no time Infighting!He, Jia Hongjian, is a reborn person, not God. It is impossible to say that there is no infighting in the company, but he, a reborn person, knows how to use future interests and industry directions to distract everyone's attention and keep everyone busy. They rushed forward to make money for him, Jia Hongjian, and for themselves, and had no time for office politics!

As for the fact that after 2012, there are no new positions... that's none of Jia Hongjian's business!Anyway, he has already earned enough, and he has already enjoyed life, and then what do you like, anyway, the life of Sajia is worth it! (To be continued. You are welcome to register as a member to recommend this work. Your support is my greatest motivation.)