Coquettish Rebirth

()Yang Rong's motto is just one sentence, "Knowing changes will lead to victory, and sticking to the rules will lead to defeat."This sentence comes from "Sun Tzu's Art of War", so what Yang Rong likes very much is that, like Jia Hongjian, he breaks the rules.In the past, in China's advertisements, it was never mentioned that the price of the product was printed in the advertisement, let alone a car, even instant noodles!This has created a situation where consumers don't even know what price this thing should sell for!

Why did many P&G products or joint venture products later have the price of "suggested retail price" marked on the advertisement or even on the outer packaging?That is to let consumers understand that there is no room for fraud!Just like a car, the best-selling models of future generations will cost extra money to buy at 4 stores!Or you have to wait half a year to pick up the car!Isn't this extra money a space for deception?There will be such a space for future generations in the 21st century, but there is no such space in this year?

In these days, not to mention the fraudulent practices of dealers, even if they come to the factory to directly buy a car and pick up the car, can't the people who handle it be fraudulent?Can't eat card to get it?To put it bluntly, the person who handles it can completely hint at the consumer—give me a favor, and I will let you get the car now, but don't you give me a favor?Just wait and go!

Jia Hongjian saw the existence of the unspoken rules of this thing, so he broke through the unspoken rules on the advertisement and directly put the words "recommended retail price 880 yuan"!The purpose is to reduce the room for fraud, and of course it is to attract consumers!

Yang Rong was also thinking about it, he is also a person who likes to break the rules, when he saw Jia Hongjian's Bujing 66 advertisement, Yang Rong slapped his thigh at that time-this is simply Fellow people!So next, this Yang Rong immediately invested and advertised in the national sub-level newspapers and media, and also made a clear quotation!This Yang Rong's Gold Cup is the second company in the country to clearly mark the price in the advertisement!

After Jia Hongjian and the others advertised, there is still more than half a year before the actual sale, but Yang Rong and the others are not here, and the entire car has been developed on their side.The test has also been completed, and basically three or four months of work can start selling - after all, they don't need so many bids or anything.At the same time, he also opened up a new breakthrough point - unified discount for dealers across the country!

At this time, because Yang Rong moved relatively quickly, he didn't know what kind of money-raising conference Jia Hongjian was going to hold for 4 stores.He just follows the distribution method of other commodities.Prepare to find provincial agents in provinces across the country.However, other products generally recruit provincial agents nationwide.The discounted prices are all different—after all, there is a problem of distance. For example, our factory is in Shanghai, and how much it costs to ship to East Zhejiang.How much does it cost to ship to the Qinghai-Tibet Plateau? Is it possible for me to give both sides the same discount?

But this Yang Rong made it clear that regardless of the world, as long as they are Huachen's distributors, they will get a uniform discount!Such a publicity comes out.At that time, people from every province in the country came to get this dealer qualification!Of course, Yang Rong also held a small bidding meeting in private, but he didn't make much money, because his idea of ​​uniform discounts was mainly to prevent insiders from colluding with outsiders to do tricks!

For example, if the internal marketing personnel took the benefit fee of the provincial agency, they should have given them a 15% discount, but he gave them 2%.Isn't it cheaper for people to buy goods?It's okay, if it develops later, he starts to suppress those agents who don't give money in order to collect money, isn't this a rat droppings that ruined a pot of soup?So after doing this, in February of 96.Yang Rong's subordinates directly recruited dealers from all over the country.

But in March, when these dealers were preparing to start booking cars according to the regulations, Yang Rong heard some bad news-that Huaxia Automobile actually wanted to promote 3 stores? 4 What is a shop?At the last understanding, Yang Rong was shocked and realized that this Nima is a specialty store!This Huaxia Motor has made a 4-store model.It is to let the 4 stores have only one store in each city above the prefecture-level city to sell, and the scope is only this city.So in this city, a situation of monopoly sales has been formed.Moreover, Huaxia Auto does not need dealers at all, only terminals!what does that mean?This means that Huaxia Hi-Tech can reduce most of the circulation costs!

What is the circulation fee?This is not just logistics costs such as tolls, but the cost of the entire product from the manufacturer to the consumer. For example, according to Yang Rong’s more traditional dealer model, they wholesale to After the dealer, the dealer must earn at least 2% of the profit?Then it is very likely that the dealer will sell the product to the next-level prefecture-level agent, and then the agent also needs 2% of the profit?In the end, what consumers get is 5% higher than the ex-factory price, which is considered a small amount!

And the 4-store model developed by Huaxia Automobile is equivalent to what it is. It is equivalent to the State Council directly managing every city in the country, not at the provincial level. Therefore, such a flat management can directly reduce a considerable amount of money. There are a lot of circulation costs and administrative delays, so in the end, even if the 2 yuan car cost of Huaxia Automobile has already reached about 25 yuan, every link can make money!

Such a model is a devastating impact on Yang Rong's traditional model!At least now after thinking about it, Yang Rong and their distributors have the urge to break the contract and compete for the 4th store qualification!At this time, Yang Rong had no choice but to be creative due to the pressure. He directly made a new decision to retain the dealer - the acceptance system!

What does this bill of exchange system mean?That is a kind of financial draft, which is an agreement on future payment under the consent and supervision of the bank. To put it simply, for example, Yang Rong made an agreement with a dealer to deliver the goods first and then pay for the delivery. The agreement is prone to situations, such as delays in payment and the like.But after the two parties went to the bank to get the acceptance draft, the bank checked and found that the dealer’s account did have the money, and then promised that in the future, for example, after 3 or 9 days, the bank would take the initiative to transfer the money to Yang Rong and their Jinbei account!

Such an acceptance bill system can be said to be very good for both dealers and manufacturers, because by using financial tools, both parties have a guarantee, and manufacturers don’t have to worry about the payment of goods, so they don’t have to force dealers to be first-hand Money first-hand goods!As for dealers, with dozens of days of tolerance, they can move funds more easily!At least now I don’t have to have any stingers on hand?

Such a model, it can be said that Yang Rong used his previous experience as a financial speculator to come up with a coup, which directly resolved the impact of Huaxia Automobile's 4-store model on their company.Moreover, Yang Rong also works as a dealer in various ways-for example, explaining to the dealer that Huaxia Automobile is making cars, and their Jinbei is making passenger cars. There is absolutely no competition in the market for buses or coaches or even corporate vehicles.Moreover, such things as 4 stores have not been adopted in the foreign bus market!

After such an introduction, those dealers finally calmed down. Indeed, they came to represent this bus mainly because they want to do business in the bus market. If the bus market is to be done, besides strong sales, In addition, the terminal must have a related household and be able to sell cars to relevant enterprises and institutions.In this respect, it really has nothing to do with Huaxia Automobile!

So all of a sudden, the series of operations of this Jinbei bus went on a smooth road again.Yang Rong let out a deep breath at this time. After letting out his breath, he looked to the south by the way, as if he could see Shanghai, his second hometown, from the northeast, and he could see the boss of Huaxia Automobile! "I didn't expect that there are really people in this country who can compete with me? Tsk tsk, it feels really good to meet an opponent. Fortunately, we are not competing against each other. It's quite interesting to split the competition like this, haha! Go meet the people from Huaxia Automobile!"

Yang Rong wanted to think so, because if it wasn't for the competition from Huaxia Motors, he wouldn't have thought of accepting the draft!As for the act of accepting bills of exchange, their Jinbei is the first to do so in all commercial circulation fields nationwide!The repayment time of both parties has been greatly relaxed, which can greatly stimulate the dealers!And these dealers, seeing that they all have loyalty!

In the half month of ordering in March alone, the Jinbei under Yang Rong's control has already tied the half-month sales record of FAW Jiefang brand buses. It surpassed the sales volume of FAW Group's Jiefang brand passenger cars!To put it bluntly, Jinbei's Sea Lion bus is already the number one in the country just by ordering one round!Although the performance and safety of this car may not be the number one, but it has a novel appearance and looks not earthy!And the most important thing is that the price is a bit cheaper than the Jiefang brand, so it's still not selling well?And even if this is the case, Yang Rong's Gold Cup can still guarantee a 3% profit from the ex-factory price!

At the beginning of 1996, it can be said that a shining "gemini star" suddenly appeared in the automobile industry!Although the two people's hometowns are both in Shanghai, but now there are two camps, one in the south and one in the north. In the field of car sales alone, many people have begun to spread that this is "Nan Jia Bei Yang" "!"Some people even began to wonder whether Nanjia and Beiyang would be the two most dazzling superstars in the future Chinese auto industry?Will Nanhua Automobile North Jinbei, controlled by Nanjia Beiyang, become the largest automobile company in the Chinese market in one year?Can they hold up the banner of national brands?