Coquettish Rebirth

() A health product, drinking to death, this is definitely a fatal blow.Almost overnight, various rumors appeared in the market, some said that Sanzhu had filed for bankruptcy, and some said that the boss of Sanzhu had fled with the money!At this time, the three headquarters in Jiaodong urgently held a press conference. They said at the press conference that they had invited a series of agencies and institutions such as the Peking Union Medical College Hospital in the capital, the State Food and Drug Administration, and even the inspection department. A random inspection of the stocks of the three strains has been carried out, and the current inspection results have been released, which prove that the three strains of oral liquid have absolutely no toxic and side effects!According to the identification and academic report research results of China-Japan Friendship Hospital, China Rehabilitation Research Center and other institutions, Sanzhu Oral Liquid is a high-tech product that is safe, non-toxic, effective, and reliable in quality!

Can such a press conference similar to crisis public relations really save everything?The answer is no, because it is certain that the history will be hacked by the media after something happens!And do these three plants have a dark history?Of course there is!So a few days later, the "Southern Weekend" in Lingnan Province first published a report-"The three plants have already been in trouble, who is protecting it?" This article can be called a blockbuster, it is written like this of--

"Recently, China Satellite TV's "News Investigation" broke out that three products may have caused old man Chen to die after a deep coma. This report has attracted the attention of the people of the whole country. Irregularity, some so-called experts’ words are often quoted without authorization in the advertisements of the three companies, thereby exaggerating the efficacy and slandering the peers. In May 1994, Yin Guanglin, a researcher at the Shanghai Institute of Bioengineering, Chinese Academy of Sciences, was in Shanghai’s " Xinmin Evening News published a statement, claiming that the article "Sanzhu - A Leap for Human Microecological Balance" published by Sanzhu in its brochure of "Sanzhu Square" and signed by Yin was an impostor.

In May 1995, the Lingnan Provincial Health Department issued the "Notice on Revoking the Approval Number of Sanzhu Oral Liquid Drug Advertisement", which stated that "Jiaodong Sanzhu Health Products Factory published in "Zhujiang Economic Information News" The drug advertisements exceeded the approval content in the "Drug Advertisement Approval Form", and there were award-winning content, unauthorized additions, etc., and the drug advertisement approval numbers of the three oral liquids will be revoked immediately.Suspend any form of advertising within our province'.The notification document number is Yuewei Yaozheng No. 5.

In September of the same year, Pan Xian, a reporter from "Hangzhou Ri Daily", published the article "Three Jiaodong Companies Frequently Release False Advertisements, Three Hangzhou Hit the Nemesis" in his real name. An advertisement was published on the Internet, claiming that the three-strain oral solution can effectively treat cholera, and at that time Hangzhou was spreading the epidemic acute intestinal infectious disease on a large scale.At that time, when the three advertisements were published, they immediately attracted the attention of Hangzhou Municipal Party Committee and Municipal Government, and the industrial and commercial administrative department and the health department immediately investigated and dealt with them!

From this point of view.Obviously, the three plants have been investigated and dealt with by the governments of various places, why are the three plants still bragging about advertising all over the country?Who is protecting them? "

This black history is well dug, but this "Southern Weekend" has always claimed to dare to dig news and dare to tell the truth. In the 21st century, it is a bit penny-oriented, but in the 90s, it really pointed out the current problems.Other newspapers and periodicals may not dare to continue writing after writing here, but the reporters and editors of "Southern Weekend" dare to continue writing!

"In Lingnan, the three strains are prohibited from advertising in any form. It can be said that it is a sentence equivalent to the death penalty for the three strains in Lingnan Province. After all, if it cannot be advertised, sales will be affected. But after the three strains of oral liquid As if they were not affected in any way, they do not advertise in the media, but use brochures to advertise to consumers when selling on the street, and even exaggerate wildly-they claim on the street that all common diseases, acute diseases, The three strains can treat chronic diseases, even elderly diabetes, high blood pressure, high blood fat, gastric cancer, esophageal cancer, rectal cancer, pancreatic cancer, leukemia, rheumatic arthritis, and rheumatic heart disease.

Such crazy publicity is tantamount to dismissing the notice from the Provincial Department of Health as nothing.But after this newspaper reported it, it was as if nothing had happened. The relevant departments did not respond, as if no notification had been issued at all, and even other media were silent, as if this matter had never happened at all!

After Sanzhu was exposed by Pan Xian's article in Hangzhou in 95, Sanzhu immediately sued Pan Xian.However, they did not prosecute Pan Xian in the name of false reporting, but on grounds.Alleged that Pan Xian violated the right of reputation.Ask the court to order Pan Xiandeng to apologize.The reason for this is that when the Sanzhu Group itself established subsidiaries in various places.Deliberately established as a du li legal person, so the subsidiaries in various places have no relationship with the parent company in theory!Finally, after six months of delay, Pan Xian was forced to reconcile with Sanzhu and publish an apology statement... At this time, a week after the joint investigation by the industrial and commercial health department, Sanzhu continued to appear in the Hangzhou market and carried out sales and advertising.May I ask, what is the background behind these three plants?What made them dare to ignore zheng fu regulations and deal with decisions?Who is standing behind the three trees to act as an umbrella for them? "

After this article came out, it immediately caused a huge repercussion in the country!More than [-] newspapers and magazines reprinted this article, which directly caused a blockbuster effect across the country!

While other media followed up on the three incidents, Yuan Ming came to Jia Hongjian's office with some document. "Mr. Jia, this is my letter of self-criticism..." Yuan Ming said with his head lowered. At this time, the literary girl had a face full of self-blame, as if she blamed Old Man Chen's death on her.

"What's the matter? What kind of review letter?" Jia Hongjian took the review letter curiously and began to read it. "It's all my fault. At that time, I didn't think of digging in history. If I dig a little more, their reports on Southern Weekly will be ours now... I was the one who led the team to Xiangxi, and I was the one who made the final decision on the program structure, so I was in charge. ..." The girl said in a low mood at this time.

Seeing this girl's appearance, Jia Hongjian was delighted at the time.Well, this is a bit too much for him to fool his sister.This Yuan Mingna has been quite a journalist since she was a child. She is not very old now. Although she has opened her eyes everywhere and served as a host, she is still young, only a little over 20 years old. What a foolish age!One must know that Jia Hongjian is a scoundrel, his mental age is already 40!This kid in his early 20s is fooling around, isn't that just fooling each other?

When he was in Taiwan before, Jia Hongjian told Yuan Ming what a newsman should be like when he had nothing to do—should be within the policy red line that the top leaders think is acceptable, and expose bad things in the world with a fair heart!Dig out the inside story of the news and show it to the common people!This kind of rule is common all over the world. For example, in the United States, racial discrimination is a policy red line that cannot be touched. In the news, reporters can't even deliberately describe which skin color committed a crime. They can only say that a certain young person or A young man from a certain ethnic minority is definitely not a black young man, because this is racial discrimination!Because this may cause people not to notice that this person is alone, but think that it is a black crime!

After Jia Hongjian's fooling around, Yuan Ming really accepted it.At least she might feel that this is the most idealistic career in the world, the most glorious career—who wouldn't be idealistic among young people?After being fooled by Jia Hongjian like this, and after going to Jinxi for an interview and exposing her, can she think that Jia Hongjian is right?So now, I didn't think of investigating other media's historical reports. Isn't this the biggest mistake?When Jia Hongjian instructed them to conduct interviews on counterfeit wines in West Shanxi, they had to collect historical materials on counterfeit wine incidents from various brother stations!Isn't this just a job error?

Young people, they always make mistakes. Young people don’t make mistakes. How can the uncles live?That's why Jia Hongjian didn't criticize Yuan Ming. He smiled and said, "Okay, if you know your mistakes, you can correct them. Just remember this lesson next time. This is the first time you have taken full control. It's normal if something goes wrong. People are not sages." Books can be at a loss, but then we have to make up for this shortcoming.”

"Yes! Mr. Jia, next time there is news, I will definitely investigate the historical data!" Yuan Ming did not expect that he was not approved at all, so he immediately promised excitedly.But who knew that Jia Hongjian said this at this time—"Next time? What next time! Just this time! There is a big news that you haven't noticed yet?"

Looking at Yuan Ming's innocent and ignorant look with his big eyes, Jia Hongjian really sighed.Thinking back to when he was in school, it seemed like a pain in the ass—well, in fact, he went to Fudan to attend the basic writing at the School of Journalism to accompany Zhou Ruihan.The teacher taught news sensitivity and fast writing.Basically, in the class, the teacher would just come up with a topic, and the students had to write an 20-word press release within 800 minutes, and it was handwritten!This is very necessary for getting news out of the time of publication and printing after entering the news industry.

In such a basic writing class, I once had such an experience - the teacher drove the students out of the class once, and asked the students to go out to find news, and then the teacher read martial arts novels by himself in the class .Everyone else went out, but Jia Hongjian and Zhou Ruihan stayed in the classroom alone.The teacher didn't ask, and neither of them spoke.Finally, after the second class madly finished writing the report, Jia Hongjian and Zhou Ruihan were named and praised by the teacher.Because Jia Hongjian's report was written—"Why did the teacher drive the whole class out of the classroom during class time?" ", and Zhou Ruihan wrote "The news teacher drove the students out of the class to look for news, but two students didn't move and got the best grades!" "

At that time, finding news itself was a news, but at this time?

"Yuan Ming, Southern Weekly has been guessing whether there is a protective umbrella. Isn't the matter of the protective umbrella the biggest place to dig?" Jia Hongjian asked Yuan Ming helplessly.