Coquettish Rebirth

() "Yokoi, try to help me develop a game that uses color." Jia Hongjian called Yokoi Junpei. "Arnold? The signal is not good... The signal is not good, I can't hear..." Junhei Yokoi replied in such a tone. About 20 seconds later, the background message from his mobile phone His voice seemed to be much quieter, so he said hurriedly at this moment, "Mr. Jia, I was in the office just now, so it's not convenient to answer directly. You said just now that you want to develop color...games?"

"That's right, Yokoi, our company has now developed the world's first color mobile phone. This is the way of the future we once said, remember? In the future we will combine handheld phones and mobile phones! Now we We have already created a 256se screen, we need a little gimmick, so we need a game specially developed for color! A game that specifically uses color!" Jia Hongjian said.His request is not high, just a game on a mobile phone!There are no games on mobile phones these days. Not only are there no games on PHS in China, but games are not popularized on mobile phones abroad!Even if we dig a little deeper, Nokia's mobile phone will not come out until 97, the first snake!

Jia Hongjian's request is very simple, that is, to enhance the attractiveness of the mobile phone itself through additional "services", that is to say, to forcibly create consumers' usage on the originally boring color screen. need!No photos to see?No video to watch?It doesn't matter, can we play games specially developed for color!Although the game may be just to pass the time casually, it can also use the color screen!

However, Jia Hongjian's very simple request made it hard for Yokoi, because he, Junpei Yokoi, was not a software developer, he was an expert in hardware development!He was born in Doshisha University, a famous university in Kansai, and now he is the head of Nintendo's first development department!He's not a game development guy!And the problem is that if this mobile phone uses the most advanced technology, it is completely different from his development philosophy!

What kind of development philosophy does Junhei Yokoi have?Although he also pursues the advancement of technology, he generally does not adopt new technologies that are not perfect!When the GameWatch was developed, it happened to be when Sharp and other Japanese manufacturers began to compete for LCD screen production. The price of LCD screens in the market dropped sharply, so Yokoi Junpei adopted this mature product that has already been reduced in price. .Later, when developing the red and white machine, that is, the fc game console, it was because of the price reduction of chips such as zbo and the mature technology that he used it on the fc game console.It's even more the same for gameboy, he just built the already mature zbc chip into the palm of his hand!In his view, only mature technology can avoid too many risks.

Sudden adoption of the latest technology can easily cause everyone to be unfamiliar with this thing, and then make development more difficult-not only in terms of hardware, but also in terms of software. Although the latest technology is advanced, it may be immature and unstable , everyone develops games in an unstable environment, the final effect is predictable!As an entertainment company, of course you should choose something with low risk, that is, something with mature technology to build a platform!

In some ways, the concept of Hengjing Military Products has really penetrated into the entire Nintendo.In the 21st century, Nintendo developed the popular wii and other game consoles. Didn’t they all adopt this concept? In terms of performance alone, they are completely mature things, and they can’t be compared with competitors. It is dominant, even a little behind, but it can attract consumers by relying on creativity to make up for it, so that it can take advantage of the mature technology with low risk and low cost to earn a lot of money that competitors cannot earn!

"What's the matter? Are you having trouble?" Jia Hongjian keenly sensed Junpei Yokoi's hesitation at this moment, so he asked directly. "This... This is to let me see the actual product and think about how to do it, and give you an evaluation?" Yokoi Junpei did not choose to confront stubbornly at this time, but took a step back and said.Indeed, even if it is a new technology, it is not appropriate to define it casually before seeing the product.After all, Nintendo is currently developing a gb mobile phone with a color screen, and the name is gbc. According to the time node, it can be released in 98.

So on the weekend, Junpei Yokoi took some time and sneaked to China. When he saw the color screen mobile phone in Xiaomi's laboratory and learned all the technical standards, he was relieved. "There shouldn't be any problem with this. I can find someone to develop it..." It turned out that Yokoi Junpei thought at first that Huaxia Hi-Tech used such a great high-tech, but now it seems that it is actually just a gimmick.why so?Don't forget that they nintendo are working on a so called gbc!

This so-called gbc was designed by Junhei Yokoi under his name. Although he basically doesn't care about it now, he is still the director of the development department after all, so he still has to bear his name.This so-called gbc screen is a tft screen, the maximum number of sent se is 0 se, but the same screen can display up to 56 se.From a certain point of view, the mobile phone product of Huaxia Hi-Tech is not a game console specially designed for playing games after all, and its performance seems to be worse than that of gbc. In this way, it is actually not difficult to develop corresponding games. not big.After all, with such a mobile phone, it is impossible to get hundreds of kilobytes of operations in it. It is very difficult and there are some story-based games. It only needs to be simple and use various colors!

And this kind of game, in the eyes of professional game producers, is not difficult-just think of ideas, and the ideas should be related to color as much as possible.For example, in the 80s, the Japanese game manufacturer Enix organized a youth game programming contest, offering a reward of 50 rmb to reward the No. 1 competition, to see which layman could make a good game by himself.One year, a young man named Nakamura won the championship. He made a game, which was still a game on a ri-type computer of nec at that time, called "Gate".The whole game is very simple, just use a character to keep opening and closing the door-of course, just like "Gold Digger", there is always a character behind this character chasing this character.Then by opening and closing the door in this way, it can have a certain effect of blocking the pursuer, and it becomes a pretty good little game. <" is a small game company.

Why did you mention this person and this game? Because such an early "Door" game can be changed into a color-specific game—for example, doors of various colors have different effects, and some can bounce back from the hunter. Yes, some can only be opened in one direction, and some can fire bullets when opened... When playing this game like this, you must use the color and play according to the color. Isn't this just a game? Is it a color-specific game?So in the eyes of professionals, this kind of thing is easy to come up with ideas!

Soon, Yokoi Junping nodded, accepting Jia Hongjian's arrangement.Although he is still a member of Nintendo, he will basically leave in the fall.Although he is a hardware developer, isn't there a gabfreak in Huaxia Hi-Tech's Japanese branch that can develop games?Wouldn't it be over if he came up with an idea for those people to develop?

Here, Yokoi started to lead the development of a mobile phone game, while Jia Hongjian began to consider the issue of endorsement stars.If it is to be packaged as pop culture, it must have endorsement stars.Although Apple seems to have not used too many celebrities to advertise in later generations, but in many movies and TV shows, they really have a lot of things like product placement.So who do you find to advertise?Use the group of dumb stars under DreamWorks?The crisis in the Taiwan Strait has only passed for a few months. Even if the people on the mainland can accept them, they will probably estimate the reaction in Taiwan.There is nothing wrong with holding concerts and releasing records in mainland China, but the endorsement commercials probably make their livers tremble a little.

Jia Hongjian obviously wouldn't bother to look for them, so who should he look for?The Four Heavenly Kings of Hong Kong?Well, didn't Liu Dehua, one of the Four Heavenly Kings, also advertised for Gionee mobile phones in his previous life, and he didn't see how Gionee mobile phones sold well?Or is it a new debut?Like Chen Yixun?This Chen Yixun returned to Hong Kong in 95 to participate in the singing competition, and then released the film in 96, and the effect was not bad.Not too good. Chen Yixun is not well-known in mainland China now, so we have to wait until songs like "Ten Years" come out, so it is suitable to find him as a representative or something.

Wait... Chen Yixun... Singing competition?Shit, isn't there a singing competition under Huaxia Gaoke's team! The first season of "Chinese Singer Professional League" is coming to an end soon, isn't there Liu Huan, Mao Jiamin, Ai Jing and others in it!Looking for young people like Ai Jing, Han Hong, and Yu Quan to speak for them, the effect will be pretty good!There is even Jiang Wen Jiang Wu!That's all appropriate!Let them dress up more stylishly, and when they walk on the street, they will immediately look different from ordinary people, with their temperament, demeanor and clothes!Then they sent a text message, or a phone call, and then the colorful seed lights around the phone kept blinking?Tsk tsk, it looks pretty chaotic!