Coquettish Rebirth

() That's right, in Bill Gates' opinion, he doesn't know whether Jia Hongjian is a good boss, but he is obviously a good product manager!What is a Product Manager?That is the person in a big company who decides what new technology to turn into a product, and decides what a big company will do in the next period of time!

In a general large group, the real president is not thinking about the product, but about the direction. For example, whether to develop more touch technology in the future, for example, whether to invest money in pre-research of cloud technology, or even What kind of road should the enterprise take in a few years' time.These are the things that a real big president needs to consider. What they have to do is to plan for a general direction and play the role of a guide. . .

As for product managers, they are people like Jobs and Jia Hongjian. Although Jobs himself is the CEO of Apple, in fact he is more suitable to be a product manager, that is to say, to plan the final product for consumers look.Whether to add certain functions or not may be necessary for some functions to have gimmicks. Short-term marketing with gimmicks can create sales, but it will have an impact on word of mouth. Whether such functions should be implemented in the product is what the product manager needs to do.In other words, the product manager is to follow the boss's overall plan for the company to transform it into actual products with the ability to execute, to judge what each product should look like, and to determine the differences between a batch of products and market positioning.

Taking Nokia as an example, Nokia's decline is more often caused by product managers, although their president is considered a "trojan horse" implanted by Microsoft, canceling Symbian and other systems that can make a little money back .He even posted Microsoft unsuccessfully.But these things only happened when Nokia was no longer good. When Nokia was still good, since they had already researched touch technology and smart phones, why didn't they apply touch technology to smart phones? ?Why are they all rigid things that can be bulletproof or can smash the earth?To put it bluntly, it is the product manager's mindset, which is caused by the rigidity of the product manager! . .

Jia Hongjian is different from Nokia's product manager, and Jia Hongjian is also different from Jobs.If Jobs thought of something new.Then, if some revolutionary and epoch-making product is produced by using the cutting-edge technology under development, Apple will return to normal without him, and if it develops something that is not too attractive and not too revolutionary, then Jia Hongjian is actually More suitable for Apple who has lost Jobs, he is better at combining some scattered small functions, similar to Nintendo's way of applying some mature technologies to mature products.Then develop something that people find interesting and engaging!

For example, the split-screen picture-in-picture function of the TV.This is actually the original function of digital TV without changing the signal source of the TV.Just by adding some digital processing chips inside the TV, the content can be displayed on the TV.This kind of chip and function has been very mature in Japan in the late 80s and early 90s, but no one has ever thought that this kind of function can be built into the set-top box!

after all.For people in developed countries, the guy who can bear to use the old TV is either a poor ghost or a stubborn old man. Neither of these two kinds of people can afford this kind of digital set-top box.But China is different. Although the Chinese are a bit poor in this era, their potential consumption power is very good, and they are easy to accept new products. Look at the TV sales in the Chinese market!It is said that Changhong's target for this year has already set a sales volume of 600 million units!

The TV sets sold by Changhong and some other manufacturers in China are naturally relatively low-tech. Although the screen is large, the core technology is not good.The simplest thing is that the most high-end color TV in the Chinese market is Panasonic's "Three Super Picture Kings" color TV, and this Japanese brand color TV sells for more than 1 in the Chinese market!That technology is really good, and Changhong's flattery can't keep up!

This is of course a big flaw in the Chinese market, and of course a big flaw in Chinese electrical appliances companies, but what if this kind of external set-top box is used?Doesn't that mean that they have functions that they didn't have before?Isn't this a huge success?

To be honest, now, when Bill Gates looks at Jia Hongjian, he really has a heart of love for talents. He really thinks that if Jia Hongjian is not the prince of Huaxia Hi-Tech, he really wants to dig Jia Hongjian. Come and be a product manager at their Microsoft headquarters!In that case, maybe one day Jia Hongjian will present him with a lot of interesting and exciting products combined with many small functions!

Bill Gates slowly came back to his senses watching Jia Hongjian's explaining posture, and he was suddenly surprised to find that the picture-in-picture function just now seemed to be only a part of Jia Hongjian's expectation, and there were more functions. Wonderful things are waiting for everyone "I believe you should know that now on a PC, that is, a personal computer, there is something called a TV card, that is, through this chip board, the analog signal of the TV line can be converted into a computer monitor. digital signal. If a TV card is installed on the PC, consumers can watch TV with the original resolution of 320*240, while splitting the screen or doing what they want in the foreground. Then the function of this TV card We can make a little change to make it into the Venus project, and even achieve the default split-screen operation. Who said that one TV cannot do two things? We can divide the TV into two screens, upper and lower, or left and right. One side of the screen is for children to study online or play games, and the other side is for family members to watch sports games! If it is necessary to switch, just press a button, and one of these points can be switched instantly How interesting is that to the front desk? Why can’t women use the remote control to go online and look at cheap clothes during halftime of a sports game? Why can’t half of the screen be used for women to look at clothes after the game starts?”

wonderful!The idea is simply brilliant!Bill Gates knows that this idea is a function derived from picture-in-picture. Obviously, this function requires the embedded operating system such as windowsce to be configured in advance, but if it is really configured, it is really suitable for development. Think about it in China, if a family only has one 25-inch large color TV, and the old black-and-white color TV has been eliminated, why would the family fight over which channel to watch?And quarrel?Why can't everyone share a color TV to do what everyone wants to do?Anyway, thinking of this, Bill Gates felt like applauding. This idea is sincere!Even Bill Gates felt that if he was a resident of a third world country, or a resident of a developing country, if he had such a thing, as long as the price was not too expensive, he would really be interested in getting one for fun!

"Even, our set-top box can also be upwardly compatible with those 18-inch or even 14-inch color TVs or even black and white TVs! Who said that the old-fashioned button TV can't be turned into a remote control through the set-top box? The TV itself is just a It’s just a display device. An old color TV can obviously enjoy the most advanced technology through our set-top box! After the 14-inch color TV is connected to our set-top box, when they watch TV in bed, they don’t need to get up to change the channel. They only need to talk to 20 Like a new multi-inch color TV, it can be converted directly through the remote control! How good is this? Personally, I estimate that such a function can be done at a cost of about 200 yuan, but it is just a bad street remote control with an infrared recognition It's just a chip!"

That's right, Jia Hongjian at this time recalled the various products that appeared on the market from 98 to 2000 in his previous life. The products that were similar to set-top boxes used the set-top boxes to replace part of the digital circuits to make old color TVs produce remote control. Effect!This kind of thing sells for 200 yuan or 300 yuan in China, so the cost is obviously lower than this. So integrating such a low-cost thing into their Venus plan can enhance the attractiveness of the product?

Even Jia Hongjian’s plan is more than that: "A toy called an electronic pet is popular in China now. This toy is about the size of half a mobile phone. They use the original LCD screen to produce a chicken or A puppy needs to be taken care of by children. The basis for the popularity of such a toy in China is that the current children in China are only children, and they often have no one to accompany them, and most of the parents in China are dual-employed, and it is very difficult for children to be alone. Lonely, and there is no law in China that prohibits families from leaving children under a few years old alone at home. At the same time, because living in the city, many families live in apartment buildings and have no place to keep pets, which gave birth to a virtual pet market! Then, can we optimize this kind of virtual pet, put him in our set-top box, and make it a built-in game, making the pet more colorful, more vivid and interactive? Why can’t we make the whole People in China fall in love with our products?"

Jia Hongjian is really domineering at this time, the aura he displayed at this time can really calm many people, at least Bill Gates is very enthusiastic and interested in being influenced by Jia Hongjian!Because he discovered that when Jia Hongjian does things, he does not simply want consumers to buy this thing, but rather makes consumers fall in love with this thing and develop a sense of dependence on it. Huge consumer loyalty!And such a loyalty is what businesses need most!After all, most of the time, consumers are like clouds in the sky, which may act as sunshine for you during the scorching sun, but may also bring you heavy rain!It may even be that the scenery in other places is better, and the clouds will float away lightly... (To be continued.)