Coquettish Rebirth

Chapters [-], [-], advertisement broadcast——

Chapter [-] Advertisement broadcast

After watching the corporate image film, Jia Gang and Su Ping, who watched the commercial, did not have the surprise of watching the image film.They found that the shooting of these commercials was relatively simple, nothing more than the stars kept repeating some catchy commercials.For example, "No gifts will be accepted for Chinese New Year this year, only Life Number One will be accepted for gifts!" and so on.

To be honest, in the eyes of Jia Gang and Su Ping, whatever idea the son came up with was excellent, but compared with the "excellent" corporate image film, the "excellent" advertisement in front of him still has a lot to offer. "Slightly" worse.After reading it, the two of them didn't say anything, but they saw that Jia Hongjian was very satisfied.

After seeing off Zhang Yimou, Jia Hongjian who returned to the office suddenly said, "Mom and Dad, I can actually predict that what we are doing now will cause a large number of not-so-good imitations. Or, even give other companies some strange misunderstandings..."

"How to say?" Jia Gang asked. "Now we are using various methods to hype and use marketing methods to continuously open up the market at a rapid pace. The reason we do this is because our family started from scratch, and I don't want to take it slow. But in the eyes of others, we What this kind of experience will prove is that in this era, marketing is the kingly way, and product quality, as long as you get past it..." Jia Hongjian explained, "Plus, those advertisements just now were made deliberately by me. Like that, because consumers are most accepting of this kind of advertisement. But after this kind of effective advertisement is seen by other merchants, they will only think that consumers are idiots. sell away……"

When Jia Gang and Su Ping heard what their son said, they were stunned.They were just immersed in the happiness of success now, and they never thought about what would happen in the future, let alone the impact their actions would have on the whole society.Everything the son said is just guesswork. It is obviously too worrying to stop the progress of his family just because of this kind of guesswork. If you don’t pay attention to this point at all, it will be recorded in the history books as the culprit or the instigator in future business textbooks. On the surface, it doesn't seem to be a particularly glorious thing.

If anyone else would pretend not to know all this and continue doing it at such a time, Jia Gang is obviously not that kind of person.If he was this kind of person, he wouldn't have written underground transcripts scolding the Gang of Four in that chaotic and high-pressure era!

But after thinking for a long time, Jia Gang couldn't think of any suitable idea.He felt that everything was just as his son said, what his family did was in line with the rules, and his family didn't only focus on marketing but not on product quality!Jia Gang even wanted to make the production line conform to the international Shenma ISO standard according to what his son said...

Finally, he asked his resourceful and talented son, "Then what do you think we should do?"

"I think..." Jia Hongjian hesitated, "In order to prevent the Handan toddler later, we should make more efforts to do this set of things!"

What is the logic?This kind of logic made both Jia Gang and Su Ping foolish—in order not to let others learn from Handan, our marketing method ignores product quality, so we have to follow this marketing model?

"Don't worry, I'm not crazy!" Jia Hongjian said with a smile, "In order to prevent them from letting their toddlers in Handan continue to use this old method to eat our money in the next 20 years, what we need is to get this old method within 3 years. If we dig out all the potential of this model, if someone learns from us later, it may be good at the beginning, but it will quickly collapse within a few years, so that there will be less people learning this set of things in the future. ..."

Hearing his son's explanation, Jia Gang finally understood.At this time, he clapped his hands violently and said hello!As an adult, he certainly knows the psychological state of many people in this society.If the Jia family succeeded in following this model, and then the Jia family publicly stood up to ask everyone not to learn this method, how many people would believe it?

At such times, the Chinese are always not stingy about speculating on Jia Hongjian’s family with the greatest malice, and they will definitely say behind their backs—look, this family has made money by themselves, and others have to learn from it. They refused to let it, and they were too stingy!Too hypocritical, too hypocritical!

Instead of standing up to persuade them to be unflattering, and counterproductively stimulating those people to learn this way harder, to some extent, it is better to break this way as soon as possible, and use a few examples of blood and tears to let others Wake up!

Yes, this was Jia Hongjian's plan.He felt that if he used the improved three-plant method for marketing, not to mention anything else, at least the future three-plant must learn this method crazily.Jia Hongjian's family has a bottom line and knows what can and can't be done.But what about the three gangs?According to the experience of the previous life, the Sanzhu gang has reached a certain level. When they send experts to the countryside for free consultations and give farmers free physical examinations, no matter whether they are sick or not, they say that their stomach is not good. What should they do if they are not good?Drink three plants!

Even in 9596, there were often some messy advertisements like "the old man who is about to die drank xxx oral liquid, and he got better immediately! He can walk on the ground!" This kind of nonsense advertisement came out, this is not Jia Hong Gradually bragging, just because he himself knows that "Jianlibao" will shrink sharply in the next few years when the beverage market squeezed by health care products, the planners of Jianlibao really wrote "the seriously ill old man drank Jianlibao and ran all over the ground immediately" The bullshit advertising planning book!

At that time, if the boss of Jianlibao had a bit of conscience and bottom line, and had a premonition that such a high price would lead to a big collapse in the future and prevented this advertising case, then ordinary people across the country would really be lucky enough to see carbonated drinks on TV. An ad for the ability to resurrect the dead!

Compared with the Chinese commercial market at the end of the 20th century, the commercial market in the 21st century is much more mature and standardized, and the common people are also much smarter. The nonsense of the resurrection of the earth!Now the Chinese business market at the end of the century can be said to be an era where lunatics and liars are rampant. In this bastard market, any crazy thing can be successful...

Jia Hongjian's plan is also very simple, he just needs to grasp both hands and harden both hands.Although on the surface he seems to be walking on the foot of "marketing is king", in fact Jia Hongjian will definitely step up transformation or invest in scientific research behind the scenes.If others can only see thieves eating meat but not thieves being beaten, can only see Jia Hongjian succeeding as a king through marketing, and cannot see a series of serious efforts behind him, then those people will crazily give up quality and learn After getting Jia Hongjian, don't blame Jia Hongjian for changing into the young Bao Qingtian's outfit and going out to crack down on fakes!

……

After Su Ping flew all over the country to sign contracts for purchasing advertising time, these commercials were about to be released.According to the contract, starting at 31 o'clock in the evening on October [-], some people who slept late suddenly discovered that the commercial of "Huaxia Hi-Tech" that was hyped a while ago was actually broadcast!

This short 30-second advertisement, compared to the silly factory manager’s office picture in this era, where a silly factory manager declares that their products are provincial, superior, superior, national, or other advertisements, or The commercials of Ge You and Lu Liping who starred in "The Story of the Editorial Department", but the commercials of Huaxia Hi-Tech are quite excellent.

Some stars are dressed gorgeously, standing in a clean but not too big house, repeatedly introducing products with simple and catchy slogans, although it is not as good as Ge You's "Who is Ge Ling?" I smiled, but I have to say that this simple but not simple advertisement is very effective in making the audience remember the name of the product.

If someone sleeps late on weekends, they will be surprised to find that all TV stations except CCTV continue to play "movies" at 0 o'clock when they usually end.This video looks so detailed, it is completely different from ordinary TV commercials and even TV dramas, as if the definition is many times higher.The light and shadow in that film looked so beautiful that many viewers thought it was some new movie released this year within the first 5 minutes!

Then, the scenes of well-known stars working in Huaxia Hi-Tech, the scenes of consumers living happily, and the scenes of everyone smiling happily are scenes that consumers in this era do not have. seen.They looked at the scene that seemed to be in a dream, and subconsciously felt that they wanted to live that kind of happy and worry-free life in the future. By the way, their impression of Huaxia Hi-Tech and Life No. [-] directly rose to full marks!

Especially after hearing and seeing the rhetoric that Huaxia Hi-Tech wants to be the No. 1 taxpayer of China's private economy, definitely more than one or two viewers began to think that Huaxia Hi-Tech is a Fortune [-] company-this is normal Can your company call it out?

Such a round of advertising and the broadcast of corporate image films directly resulted in two results.The first result is that the bosses of many companies started to stay up late to watch Huaxia Hi-Tech's advertisements seriously within three days.Before the advertisement and corporate image film of Huaxia Hi-Tech appeared, they never knew that the original advertisement could be shot like this!It turns out that advertising does not need to directly promote how good your product is, but just tell the audience that celebrities also use this product?

And the second result is that there are some very lovely elderly consumers who are looking for the sales point of "Life No. [-]" all over the city on the second and third day after they saw the advertisement...

Today is also the end of the fourth update, please ask for a monthly ticket~

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