Coquettish Rebirth

() "You don't need to think too much about it. You can rest assured that we don't have any plans for you behind this. It's just to expand our brand's market share." Jia Hongjian said with a smile.He really didn't have any idea about these farms?Yes, not at all!What he is doing now is to allow others to produce under their own brand through pure "OEM", which means that it is tantamount to adopting the OEM model for OEM.Use this method to greatly expand your brand influence!

This is the method Jia Hongjian came up with, and it is also the method he told the coca farmers in Chapare that night!In this method, Jia Hongjian's goal is very simple, which is to increase the market share of the "Inca" brand through OEM, and then use this market share to make some moves to expand profits!

For example, after the "Inca" brand occupies 70% or even 80% of the entire Argentine market, what will be the result?If these people raise prices together, everyone will make money!At the same time, because "Inca" occupies a full 8% of the market in Buenos Aires, it is easy to talk about the issue of putting ordinary quality bananas on the shelves with supermarkets across Argentina, and even with food factories and beverage factories all over Argentina. It is also convenient to talk about cooperation in processing those fruits of average quality! ..

Such an approach can be said to be mutually beneficial to a certain extent. Although the "Inca" wants to pay to seduce the other party to cooperate with each other, it actually benefits the other party much more than the money Jia Hongjian and the others gave!Because Jia Hongjian's banana plantation actually only has red-skinned bananas and no other fruits!Drive everyone to make money together.Driving everyone to "bully and dominate the market" to form an alliance and jointly use such an Inca brand can be said to be an excellent thing for everyone. Of course, among this good thing, the most famous and cheapest is the Inca banana plantation. Who let them have Red-skinned bananas that no one else has!

After Jia Hongjian made a request here, several farmers over there looked at each other in blank dismay.You must know that there is still a bit of competition between the Inca brand and them, especially the four farmers who also export bananas to Argentina!Now this competitor proposed to offer money, which sounds quite unscientific!And it is said that it is to increase the market share of their brands. Why does it feel like they want to kill the brands of these farmers?

At this time, the white-skinned fat man who had a bad attitude before started talking with a cigar in his mouth. "Huh? Let us use your brand? Do you want the outside world to think that we have been annexed by you? Well? Our farm has a longer history than yours. We also have our own brand!" After finishing speaking, the white-skinned fat man sneered, and Ready to go outside.Jia Hongjian turned his head to look at Juan'er at this time, and heard Juan'er say in English next to him: "This man's name is Jose Gasol. His family has been running a farm here for several generations. His family also produces bananas." .and was once the farmer who exported the largest volume of bananas to Argentina."

As soon as Jia Hongjian heard this, he understood that it was a matter of profit, but he was not going to stop the fat Jose.Mao Zedong's philosophy of struggle is well said.To fight, we must win over the majority and isolate the very few.Since José didn't give Jia Hongjian any face when he came in, why did Jia Hongjian still give him face?Anyway, he was missing a lot, and it was his own loss if he didn't cooperate!Encouraging this José, attracting most of the other neutrals, and making everyone rich together, isn't this enough to prove his establishment and integrity of Jia Hongjian?

So when Jose wanted to go out, Jia Hongjian didn't stop him at all.But the problem is, this fatty Jose is actually pulling his people in front of Jia Hongjian!At this time, I saw this Jose cursing and smoking a cigar, and said to the remaining farmers: "Hey, why are you still here? We are competitors with them! Competitors can give us Money? Could it be a good thing? Why don’t you leave quickly? They’ll be happy if they cheat you later!”

"Mr. Jose, if you don't want to listen to me, you can go, but if you continue to slander our company here, then you will see you in court! Our company has nothing but money, I You can hire the best team of lawyers in Bolivia to fight a lawsuit with you for 10 years, so that you have no energy to care about planting any bananas!" If the previous Jia Hongjian was still the gentle and gentle East Asian, then the current Jia Hongjian There was definitely a murderous look seeping out of Jian's bones.His murderous aura immediately shocked Jose to the point of being speechless!

But at this time, someone from the fruit merchants said, "Mr. Gasol, I would like to hear what this Chinese gentleman has plans." Jose looked around in shock, and was surprised to find that there was no People want to go with him!He snorted coldly angrily, and said, "If something happens in the future, don't blame me for not reminding you!" Then he slammed the door and left.

After Jose left, Jia Hongjian turned his head, smiled at the fruit merchants, and began to say kindly, "The people who stay here now, I can think that they are all planning for me. Interested? Then I can talk about my plan in detail. The plan is very simple, that is, I will give you money to let you use our brand. What is the benefit of this, that is, our brand possession If you rate it, you can become the dominant player in the market! Not only bananas, but other fruits as well. When we negotiate with beverage and food suppliers all over Argentina in the future, they will investigate the market and discover our products. If you have dominated more than 60% of the market, will you not cooperate with us? Everyone is a fruit maker, and the most troublesome problem in making fresh fruit is freshness preservation and quality control. If it is in If it is stored in the open air, one hundred kilograms of it may be damaged after a day of rain. In the process of planting, we cannot perfectly preserve the quality of the goods. The problem, we will sell at a lower price..."

Jia Hongjian was in China, and he once helped the local government in Shuchuan to deal with the problem of unsalable citrus. When he talked about the fruit issue, he was like an insider, not in general terms, but in every sentence. All the words hit the point!Such a performance by him really opened the eyes of the farmers present. They originally thought that Jia Hongjian was an international investment businessman. !Looking at it now, this Jia Hongjian is really an expert!

"Then what's the benefit of what I said after we use the brand together? What's the benefit for us after attracting food merchants and beverage merchants? That is, I can invest in a factory for you to do primary deep processing! Of course, everyone If we have money, we can invest together! The factories we invest can be built directly near your farms. In this way, some of our average-looking fruits can be picked and sorted directly for primary deep processing. Fruit puree or fruit juice, after adding some preservatives, this primary deep-processed product can be stored for a longer period of time. If we sell these products to food factories or beverage factories at this time, it will reduce the risk of quality control of their fruit purchases , they will definitely be willing! And in this way, our risk will be reduced, and the price can be higher, increasing the added value of our products! On the other hand, our high-quality fruits can be combined with brands to impact foreign markets. As long as we are clear internally and try not to compete with each other, then we can work together to win the Argentine market, and it is not impossible to even enter the US market in the future!"

Everyone knows that fruits need to be deeply processed to have added value before they can be sold expensively, but as an ordinary farmer, even with the money, they don’t have enough marketing capabilities to promote their deep-processed products!But listening to what Jia Hongjian said, it seems that he can handle this kind of model, and he can be responsible for the promotion, so of course everyone will make money in the end!In addition, according to what he said, if everyone co-brands, the market share will be enlarged, and everyone will earn money together, and they will also divide the labor and cooperate, so that in the future, if they can jointly defeat the fruit merchants in the Argentine market and fruit merchants in other countries, then It's a market monopoly!They are grouping together to compete with others, and of course they can be more competitive than others!

And in the future, if it is really possible to enter the US market, then everything sold will be in US dollars!That's a lot of money!At this time, the eyes of the farmers are all lit up!That's right, of course they could tell that Jia Hongjian's idea was good for everyone!This is how everyone can make more money!So would you like to join such a plan?Of course I want to join!As for that jerk-off Jose Gasol, let him continue, and everyone is not related to him, so why bother with how much money he makes?

Ever since, after becoming interested in Jia Hongjian's proposal, nearly ten farmers present here, all happily discussing in detail with Jia Hongjian under Juan'er's translation.Farmers in the Chapare jungle can discuss line by line, can't these educated white farmers?Hence, Jia Hongjian exhausted his eloquence and spent two full days discussing with them and drafting every clause. In the end, such a preliminary joint venture finally took the first step! (To be continued.)