Coquettish Rebirth

() "Sister, why don't we expand the shower gel market!" Jia Hongjian had an idea at that time. "Shower gel, this thing can only be sold in summer? According to our research, the reason why the shower gel is so popular in Daiwan is mainly because it is hot in summer, and the body is greasy and prone to rashes due to sweating, so it is easy to use shower gel. Remove oil and sweat. Their side is hot almost all year round, and our side still snows in winter, so summer is needed in the four seasons? Is this market not easy to do?"

Hearing this at the time, Jia Hongjian shook his head. It is typical to see a new place where no one wears shoes and feel that there is no market. In fact, this is a huge market!By 2012, almost every household used shower gel for bathing, even in remote places, unless it was in the deep mountains and old forests, otherwise the average family income could live on, who didn't use shower gel?What's more, the shower gel is a big bottle, and a bottle of tens of dollars can last for three or four months, which is much more convenient than soap!Let those people in future generations not use shower gel except in summer, do you think they promise?

So Jia Hongjian said: "There are market segments here! For example, our environment is different from that of Dawan, so we can think about what the people here need in the other three seasons. For example, in summer, we need products that can remove prickly heat and relieve itching. Then, when autumn and winter are relatively dry, can we launch products that replenish the body’s moisture and keep the body elastic and hydrated? Of course, This is for girls...that is, for the female market. For men, we can use some gimmicks such as removing male hormones and bacteria. Anyway, in my opinion, girls need maintenance , to moisturize, to whiten, to have milk-like skin, while men just want to be clean, with no extra smell, I don’t pay much attention to other things..." ..

This idea is really not the result of market research, but the result of Jia Hongjian's own experience.Yes, he once thought about choosing his own body wash.I almost never choose any nourishing and lubricating shower gel.Either choose the Liushen kind, or choose Safeguard, which claims to remove bacteria!But what about his girls, anyway, when they lived together with Jia Hongjian, the worst thing they had was Johnson's baby shower gel.Further up, there are various foreign language brands that don't even have a Chinese description.The girl introduced all kinds of nourishing and tender skin.All kinds of water retention, anyway, it sounds very mysterious!But I have to admit, after the girl used up this shower gel.Whether the skin is good or not is hard to say, but at least the fragrance really attracted Jia Hongjian!

Wang Koulan was really shocked when she heard Jia Hongjian's casual suggestion!Not exaggerating at all!What a surprise!You must know that in her company before, she always thought that her company's performance was pretty good, and because the people in her company had learned some tricks from Jia Hongjian, she also felt that she was doing a good job in the shower gel market!But now when they saw the genuine Jia Hongjian coming, they immediately came up with ideas that were several times richer. They themselves only thought about the summer market, while Jia Hongjian thought of creating special ones for the autumn and winter seasons. Body wash, there are even different types of products for men and women!With this done, just thinking about it, you can see how many times the market can be expanded, and how many people can be seduced by Jia Hongjian to buy these shower gels!

It can be said that at this time, Wang Koulan really realized the difference in marketing ability between herself and Jia Hongjian!At this time, after she thought of something, she hurriedly asked Jia Hongjian, "Hongjian, there is one more thing. What if foreign P&G and Kao enter the domestic market to compete with us? Now the domestic people It’s still a bit...worshipping foreigners, I’m not criticizing them, even myself, sometimes when I meet foreign brands, I subconsciously feel that foreign brands are better. So how can we compete in this situation?”

That's right, from Wang Koulan's point of view, it's okay to talk about cosmetics in the market today, and those daily chemicals, such as toothpaste, are also okay, but in the field of shampoo, they have been retreating steadily, just like bee flowers. , the current market share is slowly declining every month, and it is estimated that after a few years, companies such as Procter & Gamble will dominate the market!Wang Koulan was really worried about this. She was also worried that what would happen if the market became bigger and was pushed down by foreigners after a while?

At this time, I saw Jia Hongjian smiled faintly and said, "First of all, it is divided into two groups, one wave is low-end, such as the brand of Fenghua, we mainly focus on low-income people in cities or rural areas. What do people and low-income people care about? It’s price, so we can make it big, for example, can it be made into a large bottle of 750 ml? Can it be made into a large bottle of 1 liter, or even a two-liter or three-liter bottle? If a large bottle of shampoo of three liters is sold at one time, what if we give consumers a discount on the wholesale price? Although we saw a discount, we shipped faster, and more goods and funds were sent out at one time. The circulation is also happy, which means that we have exhausted the spending power of consumers for a period of time at one time, so that they have no desire to buy other products, isn’t that good?”

750ml? 1 Litre?Even two or three liters?At that time, Wang Koulan's eyes widened. You must know that the net content of domestically produced bee flower shampoo is about 450ml, which is about the same as a beverage bottle.And the bottles of Head & Shoulders on the market are only about 400ml!Jia Hongjian suddenly said that he wanted to make a 750ml bottle, but... he wanted to redesign the bottle size?Even the one-liter, two-liter, and three-liter bottles don't know how big the bottles are!But Wang Koulan felt that she understood what Jia Hongjian meant. Suppose Huaxia Jahwa had 400 regular users, and they would buy this bee flower shampoo once a month. One purchase would cost [-] liters of shampoo. I bought it, of course it is calculated based on the capacity of the [-]ml bottle.But what if the capacity is one liter at a time?In that one purchase, one hundred thousand liters would be bought!

Although it is said that buying a one-liter capacity will definitely take longer than buying a 400-ml capacity, that is to say, the 400-ml capacity may be bought 5 times, and the one-liter capacity is only bought twice.But the problem is that if you sell it multiple times in small doses, a large amount of shampoo will be accumulated in the factory, and a small amount will be in the home of consumers.And for a large sale, although it seems to be discounted and more favorable, it actually transfers the pressure of inventory to consumers. Don't forget, the backlog of shampoo in the warehouse of the factory also has a cost. !No matter what product, as long as it is backlogged, it means that a share of money is suppressed, not only the cost is suppressed, but also the money that this product can earn is also suppressed!So commodity circulation is the most important, so this is why businessmen in Jiangsu and Zhejiang are saying that the money in circulation is money!

It can be said that after Jia Hongjian said this, Wang Koulan had a feeling of enlightenment, that is, she felt that she had a direction in her side and a huge market in a moment!At this time, she excitedly thanked Jia Hongjian, then hurried back to her room, presumably to write a proposal.As for Jia Hongjian, just like the father, he started to put his daughter to sleep.

Originally, it was long past the time for little loli to go to bed. If it hadn't been for little loli stimulated by Jia Hongjian's willingness to be a father, she would have been very sleepy.Here, Jia Hongjian carried his daughter, who was smelling delicious after washing, up the stairs and into her room.Then he hugged this cute little daughter and lay down on the bed together, but there was a problem when he lay down, that was the bed of little Lolita, it was a single bed estimated to be 1 meter wide in total, sleeping alone It's okay on the top, but two people need to sleep, even if it's an adult and a child, it's a bit difficult. After all, how wide does Jia Hongjian's shoulders have to be?

But Jia Hongjian made the little baby lie down, and he curled up sideways on the bed, using his arms as pillows, and lay down with the little baby.That little loli didn't sleep well either, she turned her side to face Jia Hongjian, but refused to close her eyes and go to sleep. "What's the matter, little princess, if you don't sleep, you won't be able to wake up tomorrow?" Jia Hongjian teased the pretty little girl. "Father, you won't leave after I fall asleep? You won't sneak away like before?" Little Lolita asked pitifully, her eyes widened.

The feeling was stimulated by the incident of Jia Hongjian's departure before, and when he heard that, he immediately patted his chest and made promises to the little princess, "Don't worry, little princess, Dad will definitely not leave, isn't Dad here all the time?" Have you taken a bath while you're here, I'm sure I'll sleep with you here, okay? If Dad leaves, Dad will be a puppy!"

Hearing what Jia Hongjian said, little Lolita finally believed him.But she still didn't say anything to Jia Hongjian, and even held onto Jia Hongjian's collar tightly with her small hands, not relaxing at all.Jia Hongjian lay like this for 20 minutes, but he really didn't dare to move, for fear of disturbing his daughter's sleep.But after 20 minutes, my hands are really numb, and I don't know why my back is itchy, I can't scratch it... Oh my god, being a father is so hard?Seeing that even if the little Lolita fell asleep, she would still hold on to Jia Hongjian's collar tightly. As long as Jia Hongjian made a gesture of touching her hand, the little Lolita would immediately become less sleepy, and even subconsciously become more sleepy. pay close attention!Facing this situation, what else could Jia Hongjian do?have to!Let's just dedicate ourselves to lying on this bed in such an uncomfortable position for one night... (To be continued.)