Coquettish Rebirth

() Ni Runfeng was also watching the "News Investigation" broadcast on TV in a cold sweat at this time. Although he probably heard that the economic situation this year might not be too good, Ni Runfeng really didn't know that the domestic situation is so difficult now!The national industrial product inventory is 3 trillion yuan, fully accounting for 96% of the country's GDP in 50. How can this be digested?You need to know that industrial products are not to say that there is a backlog of inventory and it will be fine. In a market economy, the upgrading of industrial products is not slow. Once a new technology comes out every few years, the old technology will become obsolete, and the price will drop. To reduce, even in the field of some consumer electronics industrial products, several batches of upgrades or concept upgrades in a year are normal things!

But can these [-] trillion overstocked products be sold out within a year?Certainly not possible!If it is possible to sell [-] trillion yuan of goods a year, it is impossible for the [-] trillion yuan to be backlogged!So, even if a market is found, if the [-] trillion yuan is accumulated for two to three years, the craftsmanship will be behind, and the price will be cheaper, and it may even be sold at a loss in the end!After all, this state-owned enterprise can't compete with private enterprises in terms of cost!It doesn't even compare with those township enterprises in southern Jiangsu!Under such circumstances, others may just sell off with capital preservation, which will be a big loss for state-owned enterprises!At the same time, during the sale of state-owned enterprises, do their employees want to eat and drink?Do you want food, clothing and shelter?Doesn't this require state loans to support?Even in such an enterprise, can't all production be stopped so that ordinary people have nothing to do?If the common people have nothing to do, they will make trouble for others.So continue to produce?The more production, the more losses and backlogs! . .

Why should Ni Runfeng care about these things?Except for the simple patriotic sentiment of being a Chinese.In addition to not wanting to make our country bad, there are still a lot of expectations that don't want our potential consumers to have no money!Why can't potential consumers have no money?Because their current TV products are to be sold to ordinary consumers, and among these ordinary consumers, the biggest ones are the employees of various state-owned enterprises, collective enterprises, and government agencies and institutions!It can be said that this group of talents is a group of people with relatively average income, relatively high and stable income. Using foreign definitions, this is the "middle class"!After all, you have to know that the reason why the middle class in foreign countries do DIY and mow the lawn by themselves is because they don't have enough money to hire someone to do it!And the so-called middle class does not mean that they are not poor.Isn't it the middle class of the rich?And now these people in China are not considered the middle class in China?

right now.Ni Runfeng's Changhong is planning to sell 700 million TV sets this year. Isn't this 700 million TV sets sold only by these ordinary people?If their businesses aren't doing well, they don't have much money.They don't have much money left.Can this Changhong TV still be sold?When I thought of this place.That really made Ni Runfeng shudder!According to this form, it obviously shows that the business form of domestic enterprises in China is getting worse and worse, which may lead to the disappearance of a large number of potential consumer groups in the next year or two.Even if the sales volume does not drop significantly this year, it may drop significantly in the future.

And if this is the case, the TV market, which has been growing rapidly every year for 10 consecutive years, will face stagflation or even shrinkage!After all, TVs are not fast-moving consumer goods, they are not used every day, and they are not bought every year!From the current point of view, this TV is a durable consumer product. Not to mention buying a TV in ten years, how can it take at least five or six years to buy one?According to Ni Guangnan's calculations and survey statistics, most of the TV sets bought in recent years are either old TVs that have been used for about 10 years, and it is time to replace the 14-inch to 1-inch black-and-white TV or color TV with a 21-inch or even The above, or simply bought one for the living room after the previous small TV broke, and then took advantage of various small events or promotions, and bought another one for the bedroom by the way.

Because of these reasons, over the years, almost all of Changhong’s TV sales have been contributed by urban residents, and rural residents only contributed in 94 to deal with inventory and send home appliances to the countryside. Just a little money.In the past two years, the situation in the countryside has not been very good. The rich farmers do not have much money, so even if they make home appliances and send them to the countryside, they will not be able to earn much money. Returning liquidity only.

If the consumption power of urban residents has been greatly affected, what about Shuchuan Changhong's performance?If the performance is not good, the products cannot be sold. Don't get it to the end that Changhong will be half dead like other state-owned factories!

Ni Runfeng and Wang Koulan, and even more normal-minded people in the Chinese corporate world, panicked after they saw the first episode of the China Satellite TV special!In the past, the future of these teenagers in China's commercial streets can only be better, not worse!

What was the state of China before?It's an era where dreams can come true!It is an era where there is only the unexpected, but nothing is impossible!It is an era in which talented people come forth in large numbers, no matter their major or not, as long as they dare to advertise, the products will sell well!In such an era, whose brain is not hot, who would have thought that the market may shrink in the future?How could it be possible for people to realize that the market might turn cold under such an environment that made people's blood boil and head heated up?

Not only that, according to the experience of the sun god they saw from China Satellite TV, they suddenly discovered that it seems that this era has suddenly changed into a situation where you can make money by simply throwing money into a field , Why doesn't it seem that if you don't understand an industry, you can spend money in it and make a lot of money!Such a discovery, such a market change, terrified them very much!

You know, this company, like people, is lazy. Unless it's a technology house-run company, who the hell is free to research new technology and new technology for future upgrades?The goal of the enterprise is to make a profit!When you can make a profit without upgrading, who cares to make a profit?Only technology geeks will simply lose technology for the sake of technology, and only upgrade for the sake of upgrading.But tech geeks are not businessmen, and often the things made by tech nerds are interesting and fun, and the technology is very high, but they just can’t be sold!

It's like a child. Children are told by their parents to study hard every day, but children's nature is to play!So, either I was forced to study by my parents, or I tried to get confused, such as pretending to be studying, but actually my head was wandering, or secretly reading comics and wandering on the Internet.If it is said that children will be found to have a drop in grades if they do this, then companies start to fool children like this, and then start to play with some so-called gimmick concepts, so that consumers are fooled into thinking that they have upgraded. Okay?From an evolutionary point of view, this is to pay less effort to get more benefits. This is the way of smart people!

Anyway, regardless of whether Chinese entrepreneurs realize that they may need to innovate, at least they have now passed the first episode of Jia Hongjian's program and realized that they may have reached a year of change.They probably all have a premonition that the next day will be difficult at first, and the next one may be a fight among colleagues!Perhaps, in this elimination competition, many, many companies will be eliminated...

Businessmen have seen the market changes they will face in the next one or two years from this program, and ordinary people have also realized some of them at this time.For example, Zhang Shengli and his family, relying on their status as the 4th store of Huaxia Hi-Tech, Zhang Shengli and the others have really made a lot of money in less than a year!In this year, it can be said that they relied on the money they earned from the 4th store to exchange [-]% to [-]% of the money they borrowed to open the store!Seeing the hope of returning to the capital so soon, the family of three was quite happy!

However, after they saw the film that seemed to have nothing to do with them, Zhang Shengli suddenly looked a little serious.According to the analysis of the "system" of private enterprises in the film and the analysis of the system of state-owned enterprises, Zhang Shengli suddenly felt that the future was not very optimistic. If both private enterprises and state-owned enterprises fail, how can their employees have the money to buy him? What about Bujing 660 car?If they don't come to buy cars, how can Zhang Shengli make money?

Even when his daughter told the textbook that overproduction was the source of the economic crisis, Zhang Shengli panicked for some reason!He heard from his daughter that the biggest economic crisis in the United States began in 29 years. At that time, it seemed that tens of millions of people were homeless wandering in the continental United States!What if China is like this?At that time, will law and order be chaotic?What about their Zhang family?If you want to emigrate, you can't immigrate, and if you want to run, there seems to be no place to run!Besides, isn't China reforming and opening up? Doesn't it mean that everything is thriving? Doesn't it mean that by the year 2000, it will basically reach the standard of a well-off society?Why does it suddenly feel like it's about to collapse?

In fact, Zhang Shengli is not the only one who thinks so. Under the explanations of some half-baked water or some people who have a deep impression of textbooks, various rumors soon appeared in the streets and alleys.In these rumors, everyone is worried about whether China's economy will be too cold in the future, whether there will be an economic crisis, and then everyone's life will plummet...even, the high level of the country is with the help of the eyes and ears of Xinhua News Agency Next, I have noticed this tendency at the grassroots level... (To be continued. For mobile phone users, please go to read.)