Coquettish Rebirth

Chapter 5 [-]-second commercials and special programs——

Chapter 5 [-]-second commercials and special programs

After obtaining CCTV's advertising bid king qualification, Tan Xisong, as the director of CCTV's advertising department, went to find Jia Hongjian's family in person, and began to discuss with them very enthusiastically how to make a five-second advertisement several times. "I've seen the rolling advertisements we broadcast on local stations. Those advertisements are really beautiful, but I have to say that they are not very suitable for broadcasting on our CCTV prime time..." She started with these words.

Of course, Jia Hongjian's family also understands this reason, because most of the commercials they originally shot were aimed at 20 minutes long, and no matter how compressed they were, they were not enough to show, and what was simply broadcast was "not accepted during the Chinese New Year this year". Gifts, don’t accept gifts” even exceeded the standard!

Now that I have obtained the status of the king of bids, I can choose the last advertisement before "News Network" and the first advertisement after "News Network". It only takes 5 seconds, so I must re-conceive an advertisement. "Does our company have any louder slogans? For example, something like a man-made peak?" Tan Xisong asked.

She had thought about Huaxia Hi-Tech's advertisement for several days before the King's Conference, and the final result was that if there was such a slogan, it would basically be enough for 5 seconds, and it was also in line with Huaxia Hi-Tech's habit of making a corporate image .Moreover, according to her imagination, someone as smart as Jia Hongjian must have thought of slogans and other things in advance.

But the facts disappointed her. Jia Hongjian replied very openly and directly, "No." He felt that the slogans such as the high mountains and the peaks were too mysterious. If it wasn't that he smoked in his previous life, Otherwise, he might not know what the Hongta Group does for the rest of his life!The same is true of Liqun Group and the like, who only shout slogans all day long, and in the end, ordinary consumers will never guess what the advertisement is about!

"No?" Tan Xisong was really stunned. She thought that Jia Hongjian would just think of a very good slogan and use it as the core idea of ​​the company, but now it seems that he doesn't like playing games. A set of things for everyone to play with? "Then what do you think?"

"Me?" Jia Hongjian thought for a while and said, "Don't we want to donate the profits to the Hope Project, just use the photo of the girl with the big eyes of the Hope Project, and then dub it with Life One to support the Hope Project— ——Huaxia High-Tech can do it like this, it is concise and clear, and it talks about what needs to be said. Or..."

This "or" shows that Jia Hongjian suddenly thought of a good idea.Yes, he really thought of it!Originally, what he said before was an advertisement he had thought up before, but at this moment, he suddenly thought of Ye Jing, and then thought of something else through Ye Jing...

"Our company is going to the United States to sign a billboard in New York's Times Square next year. You said that we will use a helicopter to take aerial photos. What will the effect be? Then there will be another thousand miles in the background, and I will follow you?" Jia Hongjian said.

Yes, he suddenly thought of the billboard in Times Square through Ye Jing, and then thought of "Beijingers in New York" which will start broadcasting on January 1 of the next year.This movie could be said to be a popular TV series back then, and almost every household would turn on the TV at this time every night to watch this movie starring Jiang Wen and singing the theme song by Liu Huan.Since this movie is going to be very popular, why don't you take advantage of it?How about getting a 1-degree aerial shot of the billboard?

"You...we want to buy billboards in Times Square?" Tan Xisong was surprised immediately, "That's very expensive? And use a helicopter to take aerial photos?" For low-altitude flying, there are helicopter rental companies everywhere in the United States, and for a few thousand dollars or even a few hundred dollars, the pilot can take the helicopter around several times..." Jia Hongjian said very familiarly.

"That's right, it's okay..." Tan Xisong imagined it in his mind and felt that the idea was not bad, so he nodded and agreed, "But this commercial will be released quickly, and it's best to be able to show it before the end of December." Give me the sample of the ad so we can hit it off on January 12st."

Hearing this, Jia Hongjian realized that something was wrong, because the billboards that his family wanted to buy would only take effect on January 12st, which means that the advertisements would not be replaced by his house until December 31st at the most. Yes, if you want it before, can the owner and the original advertising company be willing?After thinking about it, Jia Hongjian felt that he should give it a try. After all, James Cameron has already shot "Terminator 2" these days. If it doesn't work, wouldn't it be over if he used computer special effects to synthesize it?It's just that in this way, the day to go to New York will be greatly advanced...

The next day, after attending the rehearsal for the "Rematch" with Little Lolita, and knowing through the relationship between Tan Xisong and Sun Yusheng that the show of Little Lolita and Mrs. thing. "Xiao Fang, I want to ask you to help me with something." After Jia Hongjian invited Ye Jing out for dinner, he said so.

When Ye Jing heard this, she immediately had an expression of "I knew you would be like this", and then she put her arms around her chest, and asked Jia Hongjian with a flushed smooth face, "What's the matter, what's wrong with you?" What bet do you want to bet with me again?" "What bet?" Jia Hongjian was stunned when he heard it, and it took two seconds to realize what was going on!It turned out that Ye Jing thought that Jia Hongjian invited her to dinner today just to further eat her tofu, and thought that this time he was going to take advantage of her with a reason of betting!

"Hey, am I that kind of person?" Jia Hongjian shook his head and said, "I really want to ask you for help this time, and I want you to go to the Big Apple City as our company's representative to help us talk about billboards. "Of course Ye Jing knew that the Big Apple he was talking about was another name for New York, but she wondered why she needed her help to talk about this kind of thing?

"Because we are in a hurry here, and our passports in Shanghai haven't been approved yet. Even if the company there sends a business invitation letter, we can't go abroad without a passport." Jia Hongjian said.This is true. According to the normal process, a passport can only be obtained within two months.

"Hmm..." Ye Jing pondered for a moment, she had never been entrusted with such a heavy responsibility.When I was at home, my parents always treated her as a class enemy, while my relatives and friends treated her like a little princess. She hasn't been on the house for three days since she was a child. Who would entrust her with important things!And she was thrown to the United States at the age of 13, even if someone wanted to entrust her, she couldn't entrust her with anything!

For a moment, Ye Jing was really not confident. She was really afraid of messing up Jia Hongjian's affairs, but looking at Jia Hongjian's eager eyes, she couldn't say a word for some reason. "Then I'll give it a try...but don't blame me if the conversation breaks down..." She said cautiously.

"How can I blame you? I blame you when I'm full. Am I that kind of person?" Jia Hongjian agreed to the beautiful girl with ghosts and spirits, and the one who was in a hurry said happily, "It's really impossible to talk, you Just call me and let me talk to them over the phone, that's the same, don't worry, I will never embarrass you." If he wants to be gentle and considerate, why don't he throw other men out?This kind of attitude can directly warm Ye Jing.

On the next day, Sunday, when Ye Jing was about to pack up her things and fly back to the United States, the status of Jia Hongjian's family as "Biao Wang" was finally exposed on CCTV.Originally, Tan Xisong had always wanted to put the matter of Huaxia High-tech as the king of the bid in the noon news, but the head of the news interview department was a stubborn old man, and he disagreed desperately. Adding advertisements before and after is already a violation of his magic.

In the end, Tan Xisong had no choice but to get a special report through the Second Central Committee.In this special report, the Central Second Child analyzed Huaxia Hi-Tech as a phenomenon. From the origin of Huaxia Hi-Tech to its current winning bid, it made a comprehensive analysis and report. Hung-chien and his group also used the sideshows they filmed on the way to Liaoning to find Ma Junren.

Such a feature film broadcast, the effect is not the same.Originally, Huaxia Hi-Tech only occupied the evening time of TV stations in almost all provinces, municipalities and autonomous regions in the country, but after all, many office workers could not see these advertisements.But as soon as this feature film came out, it was still on CCTV with the highest ratings, so it really became known to almost the whole people!Because the day it was played was still a Sunday!

In this feature film, CCTV reporters reviewed the joy and madness of the provincial exclusive distribution rights auction, and then recalled Jia Hongjian and Huaxia Hi-Tech as the first company in China willing to give back to the society. Sending medical care to the countryside for any profit purpose, even without any profit purpose voluntarily declaring that 5% of the profits will be donated to the Hope Project for the schooling of out-of-school children in the western mountainous area...

All of this, under the report of CCTV reporters, is almost the same as reporting the contemporary Lei Feng, basically all praises!This kind of image creation for Huaxia Hi-Tech is not only good for Huaxia Hi-Tech, but also for the future of Tan Xisong and CCTV's Biaowang Project!Tan Xisong and Director Sunshine, it is true that CCTV will have an advertising time resource comparable to administrative allocations in the future!

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