Coquettish Rebirth

() Huang Renxun was smoking a cigar in the office, exhaling smoke rings, quite comfortable.At this time, he had to be satisfied. At the age of 30, he successfully fulfilled the promise he had made to his college girlfriend to own a company and become the boss!He was born in 63, and created his own Feng Deyi in 93. As he is approaching his 35th birthday, the cumulative sales of graphics cards in the company exceeded 100 million.Although the company is still only a second-rate small company in the industry, it has to be said that it is on the right track and is already moving towards a bright future in the future!

What is a bright career future?Naturally, it is going public to collect money, and then split and go public again!In that case, just by collecting dividends, you can count the money until your hands feel weak!And now his nvidia graphics card company is obviously about to go public!Even after going through various listing trainings, their company's stock has been sold to a securities company. Although the price of the stock sold to the securities company is not high, even if it is not high, it has been exchanged for 2000 million US dollars!

The 2000 million US dollars is the price at which they sold the tradable shares to the securities company, and the next stage is the stage when the securities company sells the stock. For them, nvidia actually only needs to sell the stock at this stage, and the specific selling price does not matter. It doesn't matter, anyway, no matter how high the price is, they won't get a penny.With the 2000 million US dollars in their hands, they can use the money to develop the company's ambitious tnt graphics card! . .

The market that their tnt graphics card is aiming at is not ordinary!This Huang Renxun understands both technology and the market, and he has already seen it.Although the voodoo series of graphics cards released by the industry leader 3dfx are particularly powerful in 2D rendering, they are not so good in 3D game rendering!According to Huang Renxun's forecast for the industry, 3D games will definitely become popular in the future!So their nvidia company came up with the tnt graphics card aiming at 3dxing performance!

The performance of this tnt graphics card is just like its name, it feels like explosives!In Huang Renxun's plan, the tnt graphics card uses two pixel pipelines for rendering.Other graphics cards basically only have one pixel rendering pipeline at this time, while tnt graphics cards use twice as much!According to Huang Renxun's design plan, the tnt graphics card with these two pixel pipelines can directly achieve twice the performance of the industry's overlord voodoo2 graphics card.In particular, the 2D rendering performance is several blocks away from voodoo!

Although this plan is still unknown to outsiders.But Huang Renxun is confident that after releasing this tnt graphics card, he will directly rule the market!Now with these 2000 million, this goal is obviously one step closer!Originally, their plan only existed on paper, and then the 2000 million was used where it had to be used.The remaining millions can be found by companies that make chips to help make their chips.Finally, find Feng Zizi, how can he let him smoke a cigar uncomfortably?

But at this moment.His desk phone rang.When he looked at the number, it seemed to be the phone number of the securities manager, and he immediately picked up the phone, "Hey, Ronald! What's the matter?" But the securities manager on the other end replied a bit embarrassed, "Hey, Huang. I have bad news and good news, which one do you want to hear?" "Bad news..." Huang Renxun suddenly had a bad feeling in his heart, could it be that the stock sales are unfavorable?

"The bad news is that your company's stock is really not easy to sell. No matter how big your future plans are, the market still thinks that you are just a small company and will not threaten the status of 3dfx in the short term, so the stock is really not good. Sell. We are now worried that when you go public in October, your stocks have not been sold out. If that is the case, we will try our best to sell before listing, which may affect the trend of your stocks after listing..." said the securities manager.

Hearing this, Huang Renxun felt uneasy for a while. "What about the good news?" He raised his eyebrows and asked the securities manager. "The good news is that Sherlock Holmes, that is, the giant on the Internet, they want to acquire your company, and they only need a controlling stake..."

Before the securities manager had finished speaking, Huang Renxun flatly refused at that time, "No way! It's impossible to sell!" This old Huang was a bit like a lion getting angry at that time!Indeed, he had a reason why he couldn't sell it. When he and two other friends planned to start this company called nvidia, the savings of the three of them were far from enough.The three of them are all about 30 years old, but even in the United States, even if the three of them are engineers, it is great to raise hundreds of thousands of dollars at most. How can this little money be enough to fight in the graphics card market?

And you must know that Americans don’t have any concept of savings. They rely on credit cards such as credit cards for consumption. When the monthly salary arrives, that is, the direct repayment of the money, the repayment of the loan, and finally Not a few thousand dollars left.This kind of credit consumption is fine in daily life, but when it comes to starting a business, it is not easy to raise funds!Moreover, the economic situation of this old Huang's family is not good. When his family first ran out of Dawan, it can be said that it was because they couldn't get along in Dawan.When Lao Huang was just five or six years old, his family went to Thailand.Later, when Lao Huang came to the United States, it was because of him that his family sent him to a school near his relatives in the United States.

But what was that school like?The students inside all smoke, drink, and have tattoos. The whole school can be said to be equivalent to a work-study school. It is a place where those "juvenile offenders" who have committed crimes but will not go to prison are locked up and let them study.This old Huang learned to smoke and drink, got tattoos, and even learned to fight.If it weren't for his innate intelligence, and a kind of stubbornness that the Chinese are born with, I am the number one in the world and no one will accept it, he would definitely not have this level today!

Later, if you want to start a business, how much money do a few young people in their 30s have?So I looked for VCs everywhere, but when VCs heard that they were going to make graphics cards, they laughed and drove Lao Huang out. There are too many half-dead graphics card companies in the market, and VCs will only invest in them when they are full!That is, Lao Huang stubborn, and finally ran to two venture capitals.As a result, after the negotiation, the family finally signed the contract and was willing to pay.And the promised 220 million US dollars of venture capital finally came to their account half a year after the company was established, which means that the company had to rely on the savings of Lao Huang and the others for the first half of the year!

This venture capital invested 220 million US dollars and took 70% of the shares. At that time, everyone had already negotiated that if it could be listed in the future, Lao Huang and the others would use money to buy back the shares!It can be said that among the 2000 million US dollars of stocks that Lao Huang and the others sold, some of them were stocks sold by venture capital, and some were sold by Lao Huang and the others.After everyone divides the money, the remaining 1000 million US dollars on Lao Huang's side will be used to repurchase shares!After the repurchase is over, there are only a few million dollars left, and with the reinvestment of the company's own profits, this is barely enough for the TNT graphics card to be made into a real thing!

Now they haven't received the money from the securities company, and they haven't started to repurchase. If they sell the company's controlling stake in the future, although they can get a lot of small money, the company is not his anymore!It's not even the three of their entrepreneurs anymore!Didn't the three of them become part-timers?When he swore to his wife back then, he said that he would own his own company!

Today's Nvidia is different from a few years ago, and now they have passed the most difficult time.In 9596, Microsoft launched the directx API application software interface, which was tantamount to acting as a middleman between game and software terminals and software manufacturers.In the earliest days, sound cards and graphics cards had one driver for each family, and they were not compatible with each other.How bad is this kind of thing?That is, if a game does not cover the driver interfaces of all graphics card manufacturers and sound card manufacturers, then some players who buy this game back will not be able to play it!

And Microsoft saw this space and took the initiative to propose the directx interface.It means that many software vendors only need to match the directx interface, and then each hardware also matches the directx driver interface, so that no matter what consumers buy, they can use the software for playing games universally!

Such a directx application software interface is of course friendly to consumers, but it is not friendly to various manufacturers. For example, for 3dfx, the graphics card of their market leader has its own api interface.As the overlord, of course the game will be designed to interface with 3dfx graphics cards, not necessarily with small and medium graphics cards.In this way, 3dfx can set up a "firewall" and set a threshold, a small and medium-sized manufacturer's further threshold, and set a threshold to protect its 3dfx!

As for Microsoft's stuff, it is obvious that the threshold has been cut off. The result is that players can buy any graphics card, even as long as it has strong performance, that's fine.In this way, if a cat and a dog go away and release a graphics card with a performance of only 3% of the performance of 5dfx, but the price is only 3%, then consumers will not all buy this graphics card of a cat and a dog?Isn't [-]dfx unhappy?So graphics card manufacturers are boycotting Microsoft's stuff together.But at this time, Lao Huang's nvidia secretly embraced Microsoft's thigh. When Microsoft needed a lot of money to buy horse bones, it did not hesitate to cultivate them. They directly introduced some downstream foundries to Lao Huang. That's how Nvidia became the top of the second tier, otherwise they would still be at the bottom of the second tier!

With the support of Microsoft, the design of tnt graphics card, and the bright prospect of going public in the future, why did he want to sell the controlling stake in the company?money?As long as the tnt graphics card is released for things like money, it will come naturally! (to be continued...)