Coquettish Rebirth

Chapter [-] Christmas Eve——

Chapter [-]: Christmas Eve

Smits realized that he had made a big oolong this time. He thought that if anyone in this era would spend money to buy the billboards erected by their company on Times Square, it must be the Japanese!These damn Japanese, a few years ago they said they could buy the whole of America!

Since the appreciation of the yen after the Plaza Accord in the 80s, those Japanese people have been crazy. At first they bought some land to build hotels in Hawaii, and later they went directly to New York and Los Angeles to buy skyscrapers! In 198-9, Japan's Mitsubishi Land Corporation purchased 13.73 office buildings in Rockefeller Center at a high price of US$14 billion. Sri Lanka Insurance Company, because in the past, the brain-dead actually signed a 1991-year lease to other companies, and the annual rent was only the price negotiated in 114!

The owner, Prudence Insurance, was not happy, so in 91, he decided to auction the Empire State Building. At this time, a Japanese named Yokoi Hideki actually wanted to buy the Empire State Building!At a time when the Japanese are so crazy that they seem to be able to buy the entire United States, and when China has no sense of presence in the world real estate investment market, how could Schmitz think that this company in Shanghai is actually Chinese!Damn it, how can Shanghai belong to China?

At this moment, he hastily apologized to Jia Hongjian and Ye Jing, "I'm very, very sorry, our company has not done a good job in this aspect, and I really didn't mean to offend. If necessary, we can temporarily find an interpreter now..." Hearing his words Having said that, Jia Hongjian and Ye Jing were also quite speechless about this oolong. After discussing it, the two decided that there was no need for an interpreter, and just let her, Ye Jing, help.

"Our company is very interested in buying your company's right to use the billboard for one year, but there is one thing I want your company to help coordinate, that is, we may need to replace the advertisement in advance..." Upon hearing this request , Schmitz became a little embarrassed, "Sir, we need to act according to the contract. If we terminate the contract with the other party in advance, we need to pay double the liquidated damages..."

"Problems that can be solved by money are not problems, are they, Mr. Schmitz?" Jia Hongjian likes dealing with foreigners very much, because basically money can solve them.When Schmitz heard that Jia Hongjian's Huaxia Hi-Tech was willing to help pay the liquidated damages, why would he be unwilling?Although the price of the liquidated damages is not high, it can be said that it can be settled with a dozen or 20 U.S. dollars, but they have to be strict in doing business, and they will never pay for what they should not pay. Now the money owner is willing to help pay. Why don't you agree quickly?

However, when he agreed and prepared the contract, he heard Jia Hongjian convey a sentence through Ye Jing that he couldn't understand-"Can your company's huge advertising printing equipment print Chinese characters?" Chinese?These Chinese people actually want to type Chinese on the billboard?No, maybe it's normal for Chinese people to type Chinese on billboards, but this billboard is in the United States!How many people in the United States understand Chinese?Why did they put their mysterious square text on billboards in the United States?

"I personally don't know about this, but don't worry, I'll ask our technicians now." Schmitz hurriedly asked the secretary to help find a technician. He really doesn't know the requirements for advertising text in non-Latin letters!

But after asking, Schmitz felt that he was very lucky. In this era, their advertising company has already started to use computer graphics. As long as there is a computer, install a Chinese character package, and even directly use the mysterious square text as a picture. !

"Mr. Jia...no offense intended, I personally feel very curious, why does your company need to put Chinese characters on the advertisements in the US market? Is this not in line with the needs of localization?" As an American, as the world's only super A citizen of a big country, Schmitz, with a hint of arrogance, finds it very incomprehensible.

"Mr. Schmitz, this is the difference between the thinking of Western society and Eastern society. Although our billboard is set up in New York, the United States, it is actually for Chinese consumers..." Jia Hongjian said with a Explained in a way that Chinese people can understand.

But these words made Schmitz completely incomprehensible. The American way of thinking has always been linear—since the billboards are all set up in the United States, how can the Chinese see them?And there will not be local Chinese people visiting Times Square every day!Is it for those Chinese Americans?But there are not too many Chinese in New York, so it would be better to go to Chinatown to establish one... Although Schmitz doesn't understand this kind of mysterious and secretive explanation, he doesn't want to go too deep, after all The other party is here to do business, as long as the business is done, it doesn't matter what the reason is.

Next, after Schmitz prepared the contract, Ye Jing and the lawyer she brought with her reviewed the contract and signed it with their names.In this way, Huaxia Hi-Tech and Schmitz & Schmidt Advertising Company will own a billboard in Times Square in the next year, and the contract can start from next week.

The contract was signed, but Jia Hongjian couldn't relax.why?Because there will be more preparations later!You need someone to design the billboards, you have to work overtime to replace the billboards as soon as possible, and you have to find an American advertising company to shoot the 5-second commercials... All of these are unavoidable details!

But fortunately, my Huaxia Hi-Tech has a dispatched employee in the United States——Ye Jing. With the help of this little girl, Jia Hongjian only needs to control the gates in China by remote control, and he doesn't need to do everything himself.At the same time, in addition to being busy with his own company, he would also occasionally help keep an eye on the affairs of the four TV manufacturers in the minor league.For example, as New Year's Day approaches on January 1, in addition to Huaxia Hi-Tech's advertisement going on CCTV, the four manufacturers in the minor league will also unveil the prelude to a market cut-throat war against foreign manufacturers!

And now, Jia Hongjian is having a conference call with the bosses of the four small league manufacturers on the phone, talking about how to attract more consumers' attention in the market cut-throat battle-"Mr. Ni, when the time comes, the four bosses of you If you are free, you can wear a red ribbon on your body, write your job title and name on it, and then go directly to work as a salesperson at the counter of a certain department store..."

At this time, Jia Hongjian was very mean and hateful, and told others in advance the plan he would come up with in the future, and he still pretended to be Jia Hongjian's idea to gain favor!In history, Ni Runfeng, the boss of Changhong, who has always liked to fight price wars, really rushed to the front line of the battlefield during the national industrial uprising in 95, standing at the counter as a salesman. His behavior at that time was very direct. It was reported on the national news!

And now, Jia Hongjian just told him the plan that Ni Runfeng would use in the future.After hearing Jia Hongjian's words, the other bosses were a little hesitant, but Ni Runfeng immediately applauded!This approach suits his style so well!He has a very military temperament, and he likes the feeling of rushing to the front line, and at the same time, he is also vigorous and resolute.

As soon as he heard Jia Hongjian's suggestion, he immediately knew that it was an eye-catching plan. This kind of plan would definitely attract the attention of most consumers in the first place in the price war. Hung-chien's "Home Appliances Going to the Countryside" to conquer the market below the second tier, and the bigger trump card - old for new, this is a whole set of publicity hot spots!

This set of four-point plan can completely support each point for several months. After the news effect of each point is almost weakened, the next propaganda point will be detonated. After such a set of four points, basically 94 years The hype is crazy all year round.After such a crazy year, Ni Runfeng really couldn't believe that his four bosses couldn't deal with the foreign devils!

After Ni Runfeng explained it to the other three bosses on the phone, the three immediately lowered their posture and agreed. In this way, the publicity plan for the domestic home appliance small league with Jia Hongjian as the military adviser for the coming year is basically finalized. Come down, when the time comes, as long as it starts, there will be wave after wave, absolutely dizzying propaganda battles!

"Next year, the foreign devils are going to enter our country in a big way. At that time, we will directly give them a blow, and while they have just entered the border, we will directly slap them with a sap, let them know what it means to be strong. Know that China is not a place that foreign devils like them can easily conquer!" At the end, Jia Hongjian concluded the conference call with these words.

Time passed quickly, and New Year's Day was approaching in the blink of an eye. With Ye Jing's help, Huaxia Hi-Tech's new billboard was about to be erected at the crossroads of the world in Times Square, New York.Also with the help of Ye Jing, I found a local advertising company in the United States and used a helicopter to shoot a 5-second commercial. It only took a week from the signing of the contract to the sending of the master tape of the video by the American company to China by ems!

New Year's Day is coming in another week, and Ye Jing, who started the Christmas holiday, has also returned to Beijing. "When are you going back to Shanghai?" Ye Jing asked after having an early Christmas dinner with Jia Hongjian. "Why did you remember to ask this?" Jia Hongjian himself was hesitating whether to spend Christmas with this spooky girl in Beijing.

"You've been in Beijing for a long time. Your parents must miss you a lot... It just so happens that I haven't seen my aunt for a long time, and I'm planning to go to Shanghai, so I'm asking when you're going to leave." Ye Jing's two eyes were bent into a crescent shape, and she said with a smile.

Jia Hongjian was a little moved when the arrogant young lady said this.On the surface, what she said seemed to be a coincidence, but in fact, she just wanted to spend Christmas with him again, and she didn't want him to be separated from his family for too long!How considerate!

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