Coquettish Rebirth

While Jia Hongjian, old man Olsen and others were brainstorming, on the other side, Professor Negroponte, who had returned to Boston, started writing his column.Although he didn't seem to have interviewed anything that broke the news when he came to ms company this time, it doesn't mean that he really doesn't know anything!After he came back from ms company, after a little inquiry in school, he heard that ms company originally developed a series of modular disk workstations, which were mainly prepared for business users, and what he played was a set of disk workstations. s solution.

"Recently, the author visited the ms company in Massachusetts. You may not have heard of this ms company, but the chairman of the company has a lot of background, let me listen to the old man slowly. By the way, 30 years ago, in a middle school in Seattle , a teenage boy became very interested in the pp-8 computer at school, and he used to circle around it, which, despite its limitations, inspired him to indulge in a kind of dream , let him believe that one day millions of people will have a computer of their own. This kid grew up and started a software company. Later, this software company got the outsourcing qualification of BM's OS system... ...The name of this child is known to almost everyone on the planet today, his name is William Henry Gates, or his nickname is Bill Gates..."

Professor Negroponte, is a professor, his writing is very good.In his writing, the relationship between Bill Gates and the chairman of the ms company slowly surfaced, and at the same time.The true face of the chairman of the ms company gradually surfaced. "The chairman of ms company, officially the father of minicomputers who founded Digital Equipment Corporation 40 years ago, is Ken Olson! Maybe some young people don't know the whole story of Olson's life, and the old students will briefly repeat Olson here. , is the star of Tiangang, who is sincere, loyal, upright and upright, so people in the Jianghu gave him the nickname Tota Heavenly King!"

"Tota King Olsen, his digital equipment company, has dominated the world for decades. E has grown from an ant to a behemoth with tens of billions of assets. In the 80s, it once defeated the blue giant International Business Machines bm and horses! The world is shocked, and there are even children's rhymes in the market, singing e, it will be a success. bm. No life! Unexpectedly, the world is unpredictable. In a blink of an eye, e has reached an agreement with Compaq, and will sell the company and Compaq for a sky-high price of 90 billion US dollars , and Olsen, the king of Tota, left e in 94. He established his own ms company..."

"Now, when the author visited MS, I was surprised to hear that Olsen, the king of Tota, had partnered with the mysterious Oriental visitor, introduced funds from the mysterious country, and transformed MS into a joint-stock company. Who is this mysterious Eastern visitor? It is a music pod Only the founder! Jia Hongjian who is known as the Eastern Jobs! Why is Jia Hongjian called the Eastern Jobs? It should be for this reason that he developed the epoch-making Sherlock Holmes in his weaker years, and also sold the music pods nationwide. Also developed by this person!" [

Professor Negroponte first spent a lot of space introducing the legendary careers of the two people, as a popular science for some young readers or some readers who don't know the secrets of the industry. Of course, in fact, it is more used It is just to pretend to be a word-count mixed manuscript fee and to make the article look more substantial.

After introducing the history of the two people here, Professor Negroponte then began to think about all kinds of things, "When these two people get together, what kind of chemical reaction will happen? We know that Jia Hong's crescendo lies in Internet applications, whether it is Sherlock Holmes or Music Pods, are rooted in Internet applications, and then they are related and infiltrated like traditional industries, thus changing the model of traditional industries.”

"It's like Sherlock Holmes, which has profoundly changed the status quo of the retail industry. In the past, because of the existence of shelves with capacity restrictions and geographical restrictions, it was impossible to keep all products on the shelves for a limited time. The retail industry In order to make money, the company will continue to remove unprofitable products from the shelves, and continue to search for more profitable products, so this has formed a result where the strong will always be strong, and the weak will always be weak. But when there is an online sales platform Later, because compared with traditional shelves, online shelves have almost no time and space restrictions, and can be sold on shelves for a limited period of time, which leads to a very important result. Some goods that are not sold well in a short period of time, if accumulated If the time is long enough, the total amount will be considerable! That is to say, it will give the manufacturer enough profit! And this is the long-tail theory announced by Holmes Corporation!"

"Similarly, such a long-tail theory has also shown their power in the music pods. The bosses of several record companies have discovered that some of their old records that have long been outdated have suddenly ushered in the second in this digital age. Although Chun did not sell much in a short period of time, after a year, the sales of old albums are even higher than those of some not-so-good rookies! And such a digital music consumption model has destroyed the past. The traditional strategy of bundling good songs with not-so-good songs. Consumers are free to buy their favorite songs. Although this has caused a certain crisis for record companies, it has also created a crisis for record companies. They provide an opportunity to better see which style of single is more popular through market reaction. They can use a small single to test the market reaction without worrying that this small single will only attract core fans... ..."

"Under this long-tail theory, theoretically, manufacturers don't have to swarm to produce the most popular content in the market, but can choose some relatively niche content to produce for a long time, so that long-term interests can also guarantee publishers Manufacturers can survive for a long time, and such a long-tail theory can be said to protect the diversity of the commercial market! And this diversity, just like our American yyng, is the source of our culture and creativity! "

"As for ms company, according to the survey, this new company established by Olson is aimed at commercial and enterprise users. It specializes in providing a complete set of modular disk working systems ranging from disk working machines to systematic disk workstations. And if Jia Hongjian, who started from the network solution, contacted the traditional industry, and then subverted the traditional industry, and a former industry leader Olsen joined forces, what kind of magical work would they produce? Would it be a project aimed at commercial users? , to radiate the design of the traditional p industry with Internet applications downward? Even in the face-to-face interview, Olsen and Jia Hongjian personally admitted that the product they designed this time will be a product that can be judged by evolution , about how the p-machine evolves. I think this point can be discussed in depth..."

then.This Professor Negroponte continued to use his fantasies and associations about the future network world in "Digital Survival", and then applied them to the products of Jia Hongjian and Olson.Basically, according to his description, this product is a soho-like concept, that is, smlloffe&homeoffe, which means small office and home office!In the imagination of this professor.Jia Hongjian and their evolutionary product.Obviously, it is going to be an evolutionary product that reforms the current traditional commercial p application!

All right.From some perspectives, Professor Negroponte's imagination is really rich!I don't know if he did it on purpose or if he really just thought so, anyway, what he described.From Jia Hongjian's point of view, it was a bit like the Arabian Nights and had nothing to do with what they were doing!So in a way, it's a really nice smokescreen!At least Apple will definitely not be alerted that MS company has also started to make yt machines!

Regarding this article by Professor Negroponte, Jia Hongjian and the others did not express any views, so they let him go.But what he didn't know was that the influence of this "Wired" magazine in the United States was really not low!This magazine, which was founded in 1993, may not be well-known in China in this era, but it can be said to be a must-read magazine in the scientific and technological circles in the United States!Even, this magazine was once considered to be a member of the New Economic Magazine. Around 96, all Americans basically saw that the future is the world of the Internet!So this "Wired" magazine has become one of the most high-end monthly magazines in the industry!

Such a high-end magazine not only has extraordinary influence in the industry, but also has a great influence on a large number of y lovers and digital enthusiasts in the United States. You must know that in this era, the United States is the largest y country in the world!People in this country seem to be particularly fond of all kinds of computer hosts and the like.At the same time, there are a lot of people who are interested in technology!Therefore, this Wired magazine can be said to have once become the "Bible" of the technology world, especially t and the technology world!

Even in 98, the status of "Wired" magazine in the United States has surpassed that of "Forbes" magazine. In the global magazine rankings, "Wired" ranked 13th, while "Forbes" ranked 18th!Under this influence, cultural critics have begun to claim that this "Wired" magazine has begun to resemble the "Rolling Stone" yyng in the 60s, and has begun to drive a group of fanatical fans and fans!

Why is this magazine so demonic?A very important point is that although this magazine is the most advanced magazine in the industry, it does not simply talk about technical terms that no one can understand!Instead, they start from the perspective that ordinary people can understand, and discuss the impact and transformation of a technology itself on human beings and human society, rather than discussing whether there is any room for improvement in a certain protocol in a technology !

Even, this magazine has consistent grand and far-reaching themes, such as what impact the Internet will have on the entire human society, where new media will go, or how intellectual property rights are integrated under the Internet, as well as Internet etiquette and even the Internet real-name system, etc. Waiting for a series of questions, they can even philosophize the discussion of a technical topic, which can make a person who does not understand technology read their articles with gusto!

And the columnist of this magazine, the report on Jia Hongjian and his ms, the repercussions it can arouse in the United States are definitely beyond Jia Hongjian's imagination... (to be continued...)