Coquettish Rebirth

This time, the Sherlock Holmes Company was in a big battle. They paid for the travel expenses and asked all the upstream to send people for emergency consultations.This kind of thing has never happened in society before!Not even in America!In connection with the recent crusade against Sherlock Holmes by conservative celebrities such as Fox TV, the big upstream companies have all sent people here!Companies such as Columbia Pictures, Paramount Pictures, Universal Music, Dell, HP, Compaq, and even Microsoft, Bosch, Samsung, etc. have all sent people here!

Among the people sent here, the lowest ones are all marketing managers from the North American side, and the higher ones, like the general manager and eo of the North American company, all came here in person!Even courier companies like UPS have commissioners come to attend the meeting!Below them, there are various individual sellers, such as Gao, the small boss of an electrical appliance store.The small boss of the Yuhme furniture factory, and even the farmer from Texas, all flew here in person!

The reason why everyone flew over is very simple, because Holmes Company urgently called them and told them that the entire platform is now experiencing a crisis of public opinion!If they don't deal with it, in addition to Holmes' company will suffer losses, the incidental sales decline will naturally affect their business!At the same time, the Sherlock Holmes Company is going to start crisis public relations, but before starting crisis public relations, we need to discuss related matters with everyone and make overall arrangements!

In this way, as long as the merchants who make a lot of money on the online platform of Sherlock Holmes, they have to fly here!Even those film companies and record companies still mostly rely on the traditional market for their business.But this network market share is not small, if the profit of the network market decreases, then they will be affected by the disaster!

On the other side, under the command of Jia Hongjian who had rushed to the west coast, Holmes Company directly booked a medium-sized hotel for all business representatives to live in.Three days later, the emergency consultation meeting of this merchant is about to begin! [

Trevor is the marketing manager of Universal Music. His daily work is basically all kinds of communication with dealers. To put it bluntly, he is responsible for the company's products so that every consumer who wants to buy or not can see them.At the same time, I also deal with various media.They can hang record advertisements of their company's main artists in various places.At the same time, there are also various radio stations dealing with the new album. When it comes out, it is always sent to the radio station for broadcast, so that ordinary people can "try it out" before it may have better sales!

Originally, at this time, he was busy with other things in the company.But it was because of this phone call from Holmes.He was asked by Shangfeng to fly over to the meeting immediately.And during the interval between meetings, the news should be sent back to the company as soon as possible!Because after their calculations, it was in 1998.The total record sales market in the United States is around 5 million!That's 5 million albums sold a year!

If these 5 million albums are calculated according to the price of 10 US dollars, that is a big market of 50 billion US dollars!And in such a market, although the online purchase of physical CDs provided by the Sherlock Holmes platform and the digital downloads of the music pod system are loaded together, it is at most 50% of the 10 billion US dollars, but this 10% is still money!Especially according to Universal Music's own statistics, after the music pods were launched, among the tracks downloaded through the Internet, the downloads of single songs far exceeded the downloads of entire albums.Even in the market of music pods, the single test sales of newcomers and less popular singers have increased by about [-]% compared to previous years!

This shows what?This shows that the network and digital platforms have been growing slowly. Who knows if the proportion will increase to 25% or even higher in the next five or ten years?And even if it is such a 10% share, it is still 5 million music market sales!Even if it is allocated to Universal, it will be [-] to [-] million, but this is still money!It's dollars!Even if the United States does not have such a saying that "blocking people's money is like killing their parents", but now Trevor definitely has this kind of rush!If the annual sales of their global company have declined because of some celebrity, then Trevor's mid-year prize will be much less!The company will criticize him severely!Then how could he be happy?Even just thinking about it makes him kind of want to hire a psycho shooter and go to Fox Network and shoot that famous talker!

When he came out of the hotel, he saw everyone in the hotel walking out in unison.Among the people on the same floor, he also met many acquaintances, of course they were marketing managers of other companies in the record industry. They were all competitors, but they were also partners in many cases.This time I come to Holmes Company for a meeting, he will come, and of course others will come too!A group of people were going downstairs in the elevator, and they were complaining about the "fucking" of the so-called famous talker in Fox Corporation.Can this not make everyone angry?

After getting off the elevator and coming out of the hotel, Trevor saw that the entire lobby of the hotel was full of people, and employees from Holmes Company kept coming to lead people to the parking lot according to various industries, and then left in the bus.Soon, Trevor and others got on the bus and headed all the way to Holmes Company.

This time they came to a theater not far from Holmes' company.This theater was contracted by the Sherlock Holmes Company for the meeting.After taking something similar to a work card, Trevor entered the theater with a few acquaintances, and then sat in his seat and was filled with righteous indignation with his colleagues in the front, back, left, and right.About half an hour later, the emergency meeting finally started, and a Chinese man and woman came to the stage first.Everyone knows the woman, she is the legendary Sherlock Holmes's eo Ye Jing, and many people don't know the man next to him, but Trevor recognized it. This is Jia Hongjian who talked to him about the music pod sharing!

After watching the two people come to the stage, the originally noisy venue slowly quieted down. After all, everyone wanted to know how the Sherlock Holmes Company was going to deal with this crisis!At this moment, I heard Ye Jing say through the microphone, "The one standing next to me is the chairman of our Sherlock Holmes Company, Mr. Jia Hongjian. Next, I would like to invite Mr. Jia Hongjian to speak..."

There was a burst of applause sparsely in the venue, and it could be seen that everyone didn't have much thought to maintain a demeanor in this critical moment.So after taking the microphone, Jia Hongjian exchanged pleasantries and directly got into the topic, "I believe everyone already knows who I am, so without further ado, let's start discussing what to do. But in Before the discussion, everyone can take a look at a data forecast that we urgently sought the help of Nielsen, please turn off the lights in the venue, and please watch the big screen." As soon as he finished speaking, the big screen on the stage slowly fell, Then Jia Hongjian and Ye Jing walked to the edge of the stage, and at the same time the lights in the arena dimmed, and then a short video appeared on the screen...

"Nowadays, the online shopping platform of Sherlock Holmes has become an important part of the consumer goods retail industry in the United States. According to Nielsen's annual data survey, the total market share of Sherlock Holmes in the North American retail market at the end of 97 was 006%. The total retail sales of consumer goods in the United States in 97 was 2732 trillion U.S. dollars, and Sherlock Holmes’s market share was 006%, with annual sales of 16392 billion U.S. dollars! You can verify this from the annual report published by our Sherlock Holmes company.”

As soon as Jia Hongjian said this, everyone in the venue agreed that there were quite a few people speculating in stocks, especially after everyone experienced the increase in sales of their company through the Sherlock Holmes online shopping platform. Everyone is more optimistic about this company.So by the way, I bought the stock of this company in the market, what's so strange about it?This is also a major reason why the Sherlock Holmes company was able to reach a market value of tens of billions in just a few years!Even the annual sales of Sherlock Holmes reached tens of billions of dollars, which everyone saw in the annual report!This is a big reason why everyone is optimistic about Sherlock Holmes!

"However, after a well-known celebrity on the Fox TV network targeted us Sherlock Holmes, the stock of our Sherlock Holmes company has fallen by 3% within three days. This has an impact on the market and on you businesses. Lean on us at Sherlock Holmes to make the sale. Let's see what Nielsen predicts will happen to various industries if nothing is done about it..."

"First look at the record industry. Today, the record industry has a total annual sales of 53 billion U.S. dollars on the Sherlock Holmes platform. If calculated in the current form, if no action is taken within a month, sales may drop by 10%. A 200% drop within a quarter, and a 50% drop within half a year... In general, within half a year, the merchants of record companies may lose 26 billion US dollars in sales just because of this celebrity and the attack of conservatives!"

"Next, let's look at the clothing industry. Today, the total sales of the clothing industry on the Sherlock Holmes platform are 243 billion U.S. dollars a year. If it is also estimated according to the current situation, the clothing industry will lose about 10 billion U.S. dollars within half a year... The consumer electronics sector is expected to lose $15 billion...food industry...losing $7 million...ticketing market...losing $5000 million..."

The loss of this sentence immediately made the eyebrows of everyone in the venue frowned!This is money!Live money is about to slip by!At this moment, everyone was furious!It can be said that at this time, if Jia Hongjian really proposed a proposal that everyone pooled money to find gunmen to kill those famous talkers, as long as the merchants were not involved, everyone would acquiesce! (To be continued...)