Coquettish Rebirth

The old man Shigemitsu Mizushima was standing in the office of the president of Hitachi Electronics, bowed 90 degrees, and at the same time held a letter in front of the president with both hands.The envelope had two big Chinese characters "resignation". "Mizushima, what do you mean?" The president asked in horror after seeing the resignation letter.

"Over the years, thank you for your cultivation and care... But... maybe it's time to say goodbye..." Mizushima didn't raise his head, but bowed 90 degrees and said these words in a low voice.From his voice, it can be heard that the old man is also in a very heavy mood now.

The old man Mizushima finally resigned.The president tried everything possible to keep him, but in the end he still didn't choose to stay.It was not Jia Hongjian's persuasion that made him finally make this decision.In other words, Jia Hongjian's various persuasions were not the straw that broke the camel's back.

The straw was that the old man Mizushima attended an enlarged meeting of the head office a few days ago.When the old man finally walked out of Hitachi Electronics with a cardboard box containing his office supplies, he looked back at this modest, dilapidated building, where he had 30 years of youth. Now, he to leave.

He couldn't help recalling the meeting a few days ago, the situation at that time was like this...[

The Hitachi Group held an enlarged meeting of the board of directors, which convened the so-called executive and professional affairs of all subsidiaries, that is, the board members of all subsidiaries came.The topic of their meeting is very simple, which is to discuss the future direction of the entire head office.

After the meeting started, the old president in his [-]s and [-]s still made a speech against the company's old traditions, either to say that the traditional strict hierarchy is no longer suitable for business operations in this era.If the Hitachi Group wants to get rid of the large losses expected this year, unless there is a thorough reform, and the goal of the reform is to half-abolish the seniority system, so that young and talented people can rise to positions of power through competition.

In this regard, a senior executive of the head office issued a tit-for-tat criticism.In the mouth of this executive, the current Hitachi is already at the point where it is hard to return.Even the key is not the disease of any big company, but the mistake of the business line of the company itself!In this expert's criticism, the concept of traditional Hitachi's diversification and the pursuit of market share instead of profit margin is fundamentally wrong!If the market share is only for the sake of market share, but you can't make money, this is putting the cart before the horse!This specialist also specifically cited European and American companies as examples.It proves that European and American companies are all about making money first!Even playing some cost-effective brand to seize the market share is also for making better money in the future!

"We are for market share, but also for making better money in the future!" some old antiques retorted.

"But it was said decades ago! Today, decades later, where is the money? Look at the ratio of our company's operating profit to total revenue! We are living on investment! But the investment market is not good now! How can we Do you want to do it? You still deceive yourself and say that our diversification is for the better future? If we continue like this, it will be a question of whether there will be a future in the future!" The executive yelled.

It turns out that if "operating profit" is divided by "total operating income", generally speaking, the profitability of one or several core industries of an enterprise can be judged.The so-called operating profit.That is the profit from business operations, that is, not counting investment and non-operating income, and the total operating income is the overall income including all income and even investment income.Such a percentage figure can usually compare the profitability of a company's main business.

For example, Hitachi, their percentage figures are basically consistent at around 1%-3%, which shows that the ability of Hitachi to make money is too weak. Generally speaking, if the company's profitability is good, it is more likely to rely on other companies. Money earned from investing in things like that!If you compare it with General Electric, which also has a lot of business.The core industry profitability of Jack Welch's enterprise is about 15%!

Generally speaking, in order to avoid business risks, it is best to disperse the profits of enterprises into several parts, so that when one or two parts have problems, other parts can still bring profits.However, Hitachi's main business accounts for too little profit contribution, which leads to a situation - if the market is not suitable for investment, such as when the overall recession, then Hitachi will be out of luck!Because they can't make much money by relying on their own business.You can only make money by investing in the big environment!

From a certain point of view, Mizushima agrees with the executive's words, but if analyzed according to the executive's words, then their unprofitable LCD department will definitely shrink or even be abolished!And the president wants to insist on diversification, but if he persists, he means to stop investing in unprofitable projects, so there must be no investment in LCD!

If you say so on both sides.That's all, Mizushima believes that for the sake of the company as a whole, it's okay for the department to suffer a little bit and be patient.But the problem is, this meeting lasted for two days.In the end, they couldn't reach a unified opinion. In the end, no one convinced anyone about how to go!

When I saw this place, Mizushima really felt a little chilled—outside, Chinese and Korean companies were eyeing each other, and even the companies on both sides were backed by their respective countries, and their purpose and direction were also very clear. One voice from top to bottom!But in Japan, there are many voices, and these presidents and executives are all small soldiers who started from the grassroots, and have nothing to do with the entrepreneurial family!And just like the disease of a big company, internal factional disputes are fierce. The struggle between the president and the executive is obviously a result of the factional struggle. I think this executive wants to impeach the president, and then he will become the chief president in the future. ...

Compared with Jia Hongjian, the state will invest 40 billion US dollars at every turn, and the industrial chain from Japan's upstream to downstream will be moved to China at every turn. Compared with that, there is a national-level LCD industrial park there. Suddenly, Mizushima felt that Hitachi was a dead company, and it felt like they were all old men fighting for power and profit!Compared with China's Huaxia Hi-Tech, it is like President Jia, young and aggressive!It seems that no matter what they are fighting for power and profit, they just want to make the company bigger and the industry well, and they will not give up until they achieve their goals!From this point of view, Mizushima suddenly had a feeling that he was startled-ten years later, Huaxia Hi-Tech will be far behind the Hitachi Group!

That's right, Huaxia Hi-Tech has Sherlock Holmes in Europe and the United States, which has a steady stream of profit sources. Although it also has diversified operations in China, almost all of them are operating income to provide profits!Under such circumstances, people can still rush to deploy in an industry that is losing money now but will make money in the future!This is obviously the real focus on the future!Compared with Hitachi?Hitachi has not yet made a final decision on how to get rid of the current losses, and the struggle for power and profit has not been finalized, let alone how to get out of the trough in the future!This comparison is really chilling!

Not to mention that there have been recent resignations from Hitachi Electronics, and they were all poached by Huaxia Hi-Tech.Even if LCDs don't make money, other electronic products still make some money!But the people in these departments switched jobs, and they were all regarded as such!No matter whether it is Hitachi Electronics or Hitachi Headquarters, for such a large-scale job-hopping, not only have no countermeasures at all, but everyone has no intention of mentioning it!Even from some angles, it made Mizushima feel like they all breathed a sigh of relief!This really chills Mizushima!If half of the researchers run away, what will the company rely on to turn around in the future?It’s not that by changing the business strategy, the stop loss will turn around. If you don’t find a new profit model and continue to develop new products to make more money, then sooner or later you will face this situation again!

At the end, Mizushima, who was thinking about it, suddenly felt that Hitachi, which had occupied him for 30 years, seemed to have too much time.He didn't know why he had this feeling, but he suddenly felt that everything was open, and he had a feeling of looking at things from the eyes of God.He had never felt this way before, so in the end, he chose to leave.Maybe he left to develop liquid crystal technology to prepare for the future, and then transfer the technology over when Hitachi's situation is better in the future.Otherwise, if it continues as it is now, Hitachi's LCD project may really be doomed forever!What he didn't know was that at such an instant, he really traveled through time and space and saw the scene of the afterlife.In later generations, Hitachi did not cheer up all the way, and did not overcome the traditional problems. When encountering problems in the general environment, Hitachi was not the first unlucky one, but also one of the most unlucky...

Shigemitsu Mizushima's resignation and defection to Huaxia Hi-Tech caused a huge repercussion in the Japanese electronics industry, and it is not an exaggeration to call it an earthquake!This is a professional job!This is the head of the liquid crystal development department!In the past few years, you may be a person who can become the president. This is more than a year ago. Hitachi, which led the company to enter the LCD industry, was the first LCD wizard in the world to install and mass-produce the generation line. !Such a talent actually betrayed?

When others heard about Mizushima's mutiny, they would not know Mizushima's disappointment with his former employer, nor would they know that Jia Hongjian had made various promises to Mizushima.What they know is just what they heard - Shigemitsu Mizushima received an annual salary of hundreds of millions of yen from a Chinese company, as well as shares in a well-known overseas Internet company, which can get dividends every year, and even a mansion with a sea view, a young and beautiful woman secretary……

However, even though the industry mentioned this matter behind the scenes, everyone seemed to be disdainful on the surface.But in fact, those people all hope that when Huaxia Hi-Tech can find them... Motivation. Mobile phone users please go to read.)