Coquettish Rebirth

Chapter [-] The imminent battle of health care products——

Chapter [-] The imminent battle of health care products

Shi Yuzhu looked at the brain gold packaging box in his hand, feeling very satisfied. "Very good, how is the ad going?" He asked Cheng Guodao, "The ad is almost done, both of which are two commercials according to your idea, a long 30-second ad that highlights the dha pair in Brain Gold The benefits of brain development, short advertisements are more repetitive slogans, as long as the promotion is brain gold, only brain gold..."

"Okay..." Shi Yuzhu nodded, he suddenly thought of something, and immediately said, "Remember, there are two aspects to the effect of dha, one is to be good for children, and it can make children smarter in the future, and the other is On the one hand, it is also good for students..."

Yes, Shi Yuzhu knows that Chinese parents always attach the most importance to their children's grades at any time.As long as it can make children smarter, and as long as the price is affordable by themselves, they will definitely buy them for them!This is the way he found out for Brain Gold after a thorough consideration that can compete with Life No. [-] in a differentiated way!

Life No. [-] is more about promoting the benefits of body functions, relatively speaking, it mainly focuses on strengthening the body, so Shi Yuzhu wants to compete with Life No. [-] in a differentiated way, emphasizing the role of strengthening the mind!

"In addition, the means of publicity should be based on Life No. [-]. It is better than the blue! I don't ask for anything in the countryside, but at least all the residential buildings in all prefecture-level cities must have stickers on the door of each unit. An advertisement for our brain gold! This is the first battle of our three major battles!" He said ambitiously.

For Shi Yuzhu, Jia Gang of China Hi-Tech is now his biggest competitor, or his biggest goal!Why?Because when Shi Yuzhu started his business with 4000 yuan, he once set a Chinese record and became a millionaire in one year, a multi-millionaire in two years, and a billionaire in three years. All the achievements actually made Jia Gang break within a few months!Moreover, it was so thoroughly broken that Shi Yuzhu himself felt that he could not regain this honor—Huaxia Hi-Tech was a multi-millionaire in one month, and he was worth billions of dollars in two months. According to the current development speed, he reached 94 By the end of the year, he will definitely become a billionaire!

Shi Yuzhu, who is very proud, just wants to prove his own strength from another aspect by using a completely aboveboard attitude that does not even compete with Huaxia Hi-Tech in person, without using any dirty tricks that may cause controversy!However, Shi Yuzhu now just thinks that Jia Gang brought everything about Huaxia Hi-Tech. Now he can still retain a little self-esteem because he is younger than Jia Gang. If he knows that everything is actually behind the 15-year-old Jia Hongjian What he planned, then he doesn't know what kind of gaffe he will be...

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At the same time, in Yangcheng, the capital of Lingnan Province, the boss of the famous Helios Company, Huai Hanxin, was also having a meeting with the senior management. "Look at the situation in front of you! Don't you think that our Sun God is still the leader in the health care product market? Our annual turnover last year was only 13 billion, and the profit was only 3 million! Now the profit of Huaxia Hi-Tech in a month can There are 5000 to 5 million, and others will be close to [-] million a year! Don’t close your eyes now and think that our company is still a country, don’t close your eyes, open your eyes and look at the world! We are now the challenger!”

At this time, Huai Hanxin paused for a lesson, "Starting today, contact the film and television company and the advertising company immediately. We want to make a new commercial, and the more beautiful the commercial, the better! Our company wants to differentiate They Huaxia Hi-Tech wants to popularize it in the countryside, so we will stick to the city! Do a good job of corporate image, make those corporate image films look better than Huaxia Hi-Tech, we must let consumers know that our Sun God products are the most high-end !"

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In addition to the two companies in the south, Sun God and Giant, which were stimulated by Huaxia Hi-Tech to compete in the health care product market, some companies from the north have also begun to move.If it is said that Jia Hongjian’s Huaxia Hi-Tech has a high-end image and a high-end image that can be lowered to post small advertisements everywhere, but Sun God is all about making a high-end image, and the giant company wants to differentiate If globalized competition eats up the student market, then a company called Feilong Health Products in Northeast China is planning to learn from Huaxia Hi-Tech's low-end strategy of advertising bombing.

The Feilong Company in Shenyang City in the Northeast sells a Feilong Yansheng Protecting Liquid that is said to be very curative and health-care for men and women with kidney deficiency.This kind of product, which is similar to the later Huiren Shenbao, does not cherish feathers like Sun God or Huaxia Hi-Tech, and does not pay attention to marketing skills and brand image.Their only skill is to learn the skills of Huaxia Hi-Tech.They don’t place advertisements in the newspapers of the three northeastern provinces. If they want to do so, they just post an entire page for several days without interruption. At the same time, they follow up on all the municipal TV stations and provincial and municipal radio stations in the three northeastern provinces. The intensity of advertisements is simply amazing-basically, the advertising time slots of these media that had no advertising opportunities before are basically booked by Shenyang Feilong!As long as you are watching these city-level TV stations or listening to the radio, you will only see and hear the advertisements of Shenyang Feilong!

If Jia Hongjian, the boss behind the scenes, Huaxia Hi-Tech still pays attention to methods and techniques when placing advertisements, then Feilong Company can be said to be rampant. It is bluntly wanting consumers to simply live in an environment surrounded by their company's advertisements, directly creating a suffocating advertisement encirclement!

Originally, in 1991, Feilong could only advertise locally in Shenyang.That year, they invested 120 million yuan in advertising fees, and realized a profit of 400 million yuan.In 92, they invested 1000 million yuan in advertising fees, and their profits soared to 6000 million yuan. At the beginning of 94, under the stimulation of Huaxia Hi-Tech, they were ready to invest more than [-] million yuan in advertising funds. Basically squeezed out all the money in the company and put it into the advertising field!

Originally, the performance report of Jiang Wei, the boss of Shenyang Feilong, would gradually attract the attention of the entire Chinese business community, and gradually everyone was surprised to find that such a mindless advertisement can also make a lot of money.This has puzzled many foreign brands and Hong Kong and Taiwan marketing experts who have been fighting in the Chinese market for many years, but it has a great inspiration for those private entrepreneurs who came from reckless backgrounds.

But now history has changed. The attention that Shenyang Feilong should have received was snatched away by the sudden emergence of Huaxia Hi-Tech.When a series of marketing plans of Huaxia High-tech New Year's Day were launched at the same time, they went to the United States to set up billboards, and painted advertisement pictures in the countryside. At the same time, they took turns to put advertisements in the middle of the night every day. All attracted away.People of different identities seem to be able to find suitable skills from Huaxia Hi-Tech.

At the same time, in Jiaodong, Wu Bingxin and his son, who had failed to compete with Shi Yuzhu's giant company for the exclusive provincial distribution rights of Huaxia Hi-Tech, "developed" their own three-strain oral liquid.The old man Wu Bingxin decided to publicize that this oral liquid is a high-tech biological preparation. Regardless of whether the main ingredient is bifidobacteria or not, it must be the same as the high-tech meaning of Huaxia Hi-Tech. , but it seems to be very powerful.

In fact, Wu Bingxin’s oral solution is said to be particularly good for the stomach, and Angli No. [-], which they were the agent for distribution, is also good for the stomach... Therefore, are the ingredients and formula of the three-strain oral solution from Angli? If Liyihao’s product is a counterfeit product, no one will know about it...

These three plants have also begun to exert their strength in the Jiaodong area. They have learned the skills of Huaxia Hi-Tech and Shenyang Feilong. On the one hand, they continue to place a large number of advertisements in newspapers. The advertising time of the top TV stations and even the TV stations inside the medium and large state-owned factories!At the same time, they also learned from Huaxia Hi-Tech to make image films.What they produced is a kind of image film that is not exquisite, but it is very "talkative" - ​​anyway, it is all kinds of slogans, how to bluff people!

What is "Three plants are the first taxpayer in China", what is "revitalizing the national industry", what is "a century-old classic secret recipe", what is "the product is an investment of hundreds of millions of yuan, the traditional formula is improved by the R & D center in San Diego, USA, and it is improved to be suitable for modernization Production……"

If Huaxia Hi-Tech's advertisements can make consumers think that they are China's top [-] companies, then Sanzhu's commercials will definitely make consumers think that Sanzhu was already the world's top five companies a few lifetimes ago. Top [-]!There is a research and development center in San Diego, USA, right?

When these manufacturers and companies that have been popular in the Chinese health care product market in history have been stimulated by Huaxia Hi-Tech and Jia Hongjian to enter the health care product market ahead of time, even some companies that have not had any impact on health care products in history Interested companies also have a little bit of interest...

For example, Wang Shi, the boss of Wanke, a well-known real estate company in later generations, is watching the research report on the health care product market submitted by his deputy.This Wang Shi is now in his early 40s. His father was originally a member of the frontier production and construction corps. He once followed the famous construction corps leader "Wang Dabeard" and killed some very disobedient "soy milk" in the frontier. .Later, in response to the country's call, Wang Shi's father followed the Production and Construction Corps to the South China Sea where Chief Designer Deng drew a circle, and built that small fishing village into a metropolis.

Of course, Wang Shi's family went to Shenzhen and Hong Kong. Later, when Wang Shi's father became a member of the Liuzhou Railway Bureau, the official-second-generation Wang Shi even got to know someone who was the secretary of the Lingnan Provincial Party Committee at the time. The daughter of a senior official, and successfully married the official-second-generation Bai Fumei back home.So now, he, Wang Shicai, has a big company called Wanke.

Wan Ke, who is in power in the king's world, pays attention to diversification at this time!Even Wang Shi's dream is to build a "super comprehensive store" in southern China that sells everything and can buy everything.Even in his own words, this is the trend of the times, why? "Because at that time, 95% of the companies in the special zone were operating in a diversified manner!"

Before and after New Year's Day in 94, Wanke had 55 affiliated companies and associate companies, and they spread across 12 cities across the country.Such a Wang Shi who wants to do everything and participate in everything, how could he not discover the most dazzling health care product industry in the near future?

In any case, a war in the health care product market ignited by Jia Hongjian is about to begin...

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