Coquettish Rebirth

Jia Hongjian and Ye Jing's intimacy, I won't go into details, the two of them haven't eaten the forbidden fruit yet, but they have reached the verge of eating the forbidden fruit.Jia Hongjian had already fooled Ye Jing to take off the last triangular "protective cover", and then promised Chairman Mao in various ways that he would never do bad things and not put something of his in hers. , he gained the power to rub... Of course, it is not convenient to talk about the next thing that is not suitable for children.

A few days later, Jia Hongjian and Ye Jing, the pair of gluey little lovers, went to the United States of America again.The reason why they ran over was very simple. It was because of the old rival Jobs and their Apple conference, which was about to be held in two weeks!This time, Jia Hongjian guessed that this old Qiao must be releasing their m all-in-one machine!Therefore, Jia Hongjian and the others came to the United States ahead of time to see if they would catch Jobs by surprise in advance, or wait to hit Jobs in the face later.

In fact, Jia Hongjian's hatred for Old Qiao was not as deep as this kind of aiming at others and making trouble.But what is the problem?This is equivalent to a "national war", it is the need for struggle between companies, when ms company needs to become famous as soon as possible, it is like a star needs to attract attention, so it is normal to find someone to quarrel or something, everyone is It's not that Jia Hongjian is really disgusting and wants to tease people just to get food.

However, this Apple company is not a good deal. After Jia Hongjian repeatedly tried to use others to gain positions, it was impossible for Jia Hongjian to use Apple as a ladder for no reason!So this Apple company must turn against Jia Hongjian.And after the Apple company fell out with Jia Hongjian, why should Jia Hongjian be polite to the Apple company?Anyway, no matter how polite you are, others will not forgive you, so just offend him to the end!

Jia Hongjian deliberated over and over again, and finally decided to wait until Jobs made a move. Therefore, he scheduled their ms company's press conference for a week after Apple's press conference.After all, no matter what this Apple company, there is a great god Jobs, if there is someone else.It's fine for Jia Hongjian to slap his face first.After all, the other party is unlikely to make any unexpected moves.But Old Qiao and the others are not sure. Who knows what plans Old Qiao and the others have?In case Old Qiao and his products change later, there is a [-] in [-] chance that they will be more powerful than MS company's products. If Jia Hongjian first brags about how powerful his own products are.Wouldn't that be embarrassing? [

Here, Jia Hongjian and the others were devoting themselves to designing their press conference.Old Joe and the others are also designing their press conference.Old Joe this time.That is to come out with a brand new sub-brand - m!In the past, this Apple product did not start with "".For example, their computer mainframe was originally called Apple, and then it was Mntosh Macintosh, that is, when it entered the mainland, the official translation was the first generation of Macintosh computers that used a graphical user interface.

And this kind of mntosh computer is more nicknamed m in English-speaking countries, which comes from the abbreviation of "m" Mike for the name "mkntosh" McIntosh, just like mhel Michael will be abbreviated as mke, and wllm William is referred to as BLL for short.

On the following Newton p and other things, Apple did not add any "" before the newton trademark.Therefore, the matter of adding "" is that after Lao Qiao returned to Apple, he was going to bring a major innovation to Apple's products, and only after a "revolution" did he change the name!Since the Macintosh computer is called m, why not rename it based on m?So, there is m?of course not!Where is it so simple?

The name of this product was not actually thought of by Jobs himself. How could he think of such a thing? He outsourced the naming business directly to the advertisers who undertook Apple's advertising business.Although the other company helped Apple think about how to advertise, but since the head of the big client asked their company to help think about it, wouldn't the company's creative director Ken Siegel not help?

Among the 5 names that Siegel came up with, his favorite name is m!This m has a meaning!You know, after this old Joe returned to Apple, he didn't do eo directly, but first managed the operation as an "acting mayor", that is, "transition eo". In English, that is nterm, and the abbreviation of Jobs' position in the company is eo!

Of course, this era is the era when the Internet is slowly gaining momentum, so the names of many things are generally related to e in keeping with the trend, such as e-ml, ettre, so, this Siegel also Give it an em name.

After Siegel showed Jobs the five names he had prepared, the old Qiao Na was at the time when he was so angry with Jia Hongjian. None of the names were aggressive enough or deterrent enough, so none of them were chosen.This Siegel can only go back and think about it, but even if he finished thinking about it, when he showed it to Old Joe, this Old Joe still didn’t choose it. At this time, Siegel said——I personally think that M is a fortress, no matter what Believe it or not, I believe it anyway.

The old Joe sighed at the time, calming himself down from the urge to point at Siegel's nose and scold his mother, before explaining calmly—this apple is no longer the apple it was 10 years ago.Apple ten years ago was a market darling, and Microsoft is nothing compared to Apple!At that time, the hardware of the Apple computer was not the x86 Intel and M, but the Motorola and BM chips. It can be said that it is completely different from Intel and Microsoft.Their hardware is quite good, and their software—the graphical operating system and supporting software are very innovative, which attracts consumers to buy.

But what about this time?At this time, Apple's hardware really can't compete with companies like Hewlett-Packard and Compaq. This is like the phone of later generations facing the machine-sea tactics and stacking hardware tactics of Samsung and other companies!In the earliest days, Apple's products had hardware advantages, and they were all copied and imitated by others, but gradually, the other party's configuration became more and more awesome, and it became more and more equal to Apple!In 97, Apple's hardware was compared with other companies. There is really nothing special about it, and it is basically the same!And what about dedicated software?Just kidding, people's ordinary PCs can use Microsoft's system, and then there are many softwares like the sea that can be used, but what about Apple computers?Even a browser depends on Microsoft to help!It's no wonder that such computer products are not looked down upon by consumers!

Therefore, in the face of such a market situation, Old Qiao had to come up with something particularly eye-catching!At the same time, when all kinds of hardware and software are not good, the most practical way he can choose to attract attention is to modify the appearance of the computer!Although Old Joe is always portrayed as a wizard or a monster like a reborn in the outside world, in fact, this old Joe's thinking is very pragmatic!

If the profitability is poor and the market share is poor, then first stop the products that cannot make money, shrink the front line, and make the main battlefield profitable first!This kind of shrinking front can not only concentrate the company's research and development energy and resources, but also reduce unnecessary waste of money, and even the cost of branch and leaf products can be saved for the research and development of main products!And this main business, that is, in terms of complete computers, when the hardware and software are not outstanding, and you can't spend too much research and development expenses, how can you get a gimmick that makes the market feel immediately bright?That is to break with the past!It is to create a feeling of changing dynasties from now on!Then the appearance needs to be changed, then the name needs to be changed!What's more, there are suddenly more spoilers like Jia Hongjian in the market!Although Old Qiao was very, very upset, he had to admit in private that Jia Hongjian helped them hype up Apple from some angles and made a lot of news!

However, also because he was fighting with Jia Hongjian and the others, the name should be more domineering.What's more, this product that only changes in appearance, it is best to be able to kill Jia Hongjian's products in the end!Such a gimmick!So Old Joe told Siegel that he didn't hate the name "m", he just thought that adding a "" in front of the product sounded silly and had no effect, he really couldn't like it!

However, this Siegel really insists that the name m is good, and it is said that after the company's internal publicity, Apple, which has many otaku code farmers, is also very interested in this kind of name that does not start with the popular e, but the name at the beginning. recognition, because in their view, this is the imaginary unit of the square root -1 in mathematics.Seeing that the people around him recognized so much, Old Qiao barely recognized it - this means that he has a good temper now, if it was in those years when he was the eldest brother, he would have to train these bastards one by one They all take the initiative to admit that his view of Jobs is the most correct!

With some human nature, Old Joe reluctantly accepted everyone's opinions, and named this new product that was going to change Apple's fate as m, and the specific model was g3.For such a product, Old Qiao even had his advertising slogan ready - this is not a computer!

Obviously, if this thing is a computer, it will inevitably be compared with other computers!Well, as long as our appearance is different from others, and we say that our stuff is not a computer, but a fashion item, or a completely different computer similar to home appliances, then consumers will use a new Look at it from a perspective?Jobs' talent as the world's number one product manager is here!

Seeing that Apple's product launch event was about to begin, there were still 4 hours left, but Jobs, who was preparing for it at this time, found himself in a big trouble! (to be continued...)