Coquettish Rebirth

Huh?Is this Bill Gates going to help Jia Hongjian get ahead?Ready to blackmail Apple so directly?Could this be too... what?We must know that Jia Hongjian is not a kind person. Although he will not doubt the intentions of others to help him, how can I say that this person has helped him in the early days, and he will have to pay back the favor in the future?Even in the United States, this is said in human terms-in the United States, it is all about "owing others once" after others help you once.Then, if someone else encounters something in the future and asks me to pay it back once, they will have to pay it back no matter what. Isn't this a domestic debt of favor?

This time Bill Gates helped Jia Hongjian to stand out. In the past few years, Bill Gates’ xbox sales were not good or something. Running to the xbox for sale... This is returning favors.It is easy to receive favors today, but it may be hundreds of millions of dollars in favors tomorrow...

Of course, Jia Hongjian was not a person who gave up eating because of choking.If you don’t accept this favor, then the current loss may cost hundreds of millions of dollars—although Jia Hongjian’s current Jota all-in-one machine seems to be positioned as a high-end machine, so the sales volume must not be high, or even Compared with the low-end ones, it is not necessarily true that someone will make money.This is against common sense?Most people will definitely think that high-end products will definitely make more money than low-end ones?

The selling price of individual high-end products is much more profitable than that of low-end products, but the profit of a group that only produces high-end products is not necessarily higher than that of low-end products!this theory.That will definitely make ordinary people look dumbfounded!Because in the eyes of ordinary people, according to what the media said, Americans make high-end products and let the Chinese help in the production, so the Chinese can only get one-tenth of it, and the big money is made by the Americans, right? How can you make money by being low-end?

A simple example can break the rendering of this media - the Spanish clothing brand Zara, this is definitely a low-end brand, so it can't even be called high-end.How much does the handbag made by this clothing brand cost? More than 100 points!Such a price is compared with the thousands of yuan of lv bags.Who makes more money?Of course, lv makes more money!After all, even this Zara factory is a magic factory.They are all women's bags created out of thin air, but at most one bag can only earn more than 100 RMB?After all, this product sells at this price!But what about lv?They only have 10% of the profit, so that's a few hundred yuan, isn't it?In terms of a single product, it must be LV's high profit.So how do the two companies compare?

It seems that his net worth is only 290 billion US dollars!The difference between the two is only 50 billion US dollars!And to know.The boss of this Zara has reached 240 billion US dollars in revenue only by relying on such a company.And the boss of lvmh made a lot of money by relying on mh!what is this mh?This can be seen from the full name of lvhm - Moët Hennessy - Louis Vuitton Group!This Hennessy can also make a lot of money for the chairman!

In this way, it can be found that, in fact, they are making low-end goods and making women's bags worth more than 100 yuan.The money that can be earned is really no less than making lv!Why is this happening?Because the sales of products are also pyramid-shaped, the lower the bottom must be, the more they will sell, because the relatively poor people must be the majority!The lower the sales, the bigger the market, and the bigger the market, it proves that if you do it well, you can run a lot of volume!So even if the profit margin of a product is low, but if the volume of tens of thousands of pieces, hundreds of thousands of pieces, and millions of pieces is really high, the overall money earned is really a lot!In the high-end market, although the price of a product is high and the gross profit is low, on the other hand, the sales volume must be small, so the real profit may not be really large!

Therefore, on the surface, it seems that Chinese companies are OEMs for American companies. In a product, Americans earn 9 yuan and Chinese people earn 1 yuan. If the company is an OEM, then who makes money?If in this product field, the products from low to high are all manufactured by this Chinese company, who will make money?Isn't this a story of gold rushing? During the gold rush, a large number of people took risks to get rich overnight, and it is true that the myth of getting rich overnight happened from time to time, but the people who really got rich in a down-to-earth manner were the ones who went to the gold rush. The workers sell hoes and pants!

The Zara Group could only be listed on the Fortune Global 05 in 500, but in 06 it could become an existence in the apparel industry second only to Adidas in terms of market value!Isn't this enough to hang?Moreover, the good thing about making low-end products is that the capital flow in hand may be very large!And after mastering more working capital, it is really not impossible to slowly move towards mid-to-high-end companies in the future, and then slowly encircle and suppress high-end companies!

Sound fantastic?But in the real world, there are so many such things that hanging silk beats the rich and handsome-swatch, this Swiss watch, was only established in 85.This watch was aimed at low-cost high-quality watches from the beginning, that is, at the low-end market.After occupying the low-end market and making sure that I will not starve to death, I slowly climbed to the middle level, and then climbed to the high-end. After 20 years of effort, this swatch watch has covered all the high-end, high-end and low-end!Of course, the high-end is not as good as a Rolex, but people have already begun to enter the high-end market to seize market share!And Rolex, do they have a low-end market to rely on?If the competition continues like this, who is more likely to live longer in terms of pure advantage?

Just like quantitative changes lead to qualitative changes, when the market share of a company covering low-end products reaches a certain level, it will undergo transformation, and then it will slowly climb up, starting to challenge or encircle or even start Rolling mid-to-high-end products!Just like Hewlett-Packard and Dell, which of these garage culture companies started to cover slowly from small shops to low-end?In future generations, even if Dell is all kinds of bulls, will he be willing to give up the low-end market?Does he dare to only make branded phones worth more than 1 yuan?Whoever dares to suggest Dell to be the Rolls-Royce of the computer industry, Dell dares to shoot anyone!Even Jobs' Apple started from hanging silk products back then-don't forget the first Apple product, that is a learning machine!Later, after Apple products became high-end and the prices became higher and higher, the market was no longer able to do so!

So, why did Jia Hongjian aim at the high-end market instead of the low-end market?The reason is simple, really simple - not so much money!To be in the low-end market, the experience and small money spent are really too much!Because of Jia Hongjian's current status, it is impossible to say that he started from a small shop little by little, just like starting from scratch.Now that he wants to do it, it is obvious that he will spread it all at once, but if he wants to spread it all at once, the small amount of money occupied is obviously too scary. To put it bluntly, why not spend billions of dollars for the layout?

The route that Jia Hongjian is aiming at now is rather a route after the return of Jobs, which is to rely on creativity to cause a kind of popularization from top to bottom—that is, to let high-end users enjoy it through innovative product design. Like it, and then slowly influence the following people to also be interested, and then do everything possible to buy it!Isn't this one of the reasons for the apple cows in later generations?Before the ipad and iphone came out, who in Starbucks had seen someone using an Apple notebook?But when these things are popularized, there will be more Apple notebooks with X installed!

Of course, the products made by Jobs and the others do not have to be exclusive to elites on the logo.But the things they designed happen to be small and refined. This concept actually fits the taste of the so-called elites.To put it bluntly, it is petty bourgeoisie!Then, slowly, this thing spread and became popular.Jia Hongjian chose such a path.

However, this kind of road does not mean that we can move forward with confidence all the way, just like after Jobs died, Apple's products were always questioned.Indeed, if there is a problem of exhaustion of creativity in such a route, then the vitality of low-end and mid-end products will indeed not be as long-lasting. Didn’t you see Apple that drove Jobs away back then? It took ten years step by step Did you kill yourself slowly?

However, Jia Hongjian didn't care about this! The ams company was originally just for him to invest money for fun, and for ams company, this all-in-one machine is also a money-making toy, not the real main business. The real main business is diskless workstations system!So if this matter becomes dirty in the future, it will be dirty. Jia Hongjian is not afraid, and neither is Olson.

Here, Jia Hongjian has basically decided to accept Bill Gates' help. Just when he was about to call Bill Gates to report the news, he heard his phone ring.When he answered it, it turned out that it was Mr. Sievell calling. "Mr. Jia, let me report now. That woman has been sued by us. If there is no accident, the court will revoke her lawyer's license for life! In addition, our law firm is also planning to compensate your company ...The main thing is to reduce the agency fee for one year..."

This is the compensation offered by Sever and the others?In terms of one-year agency fees, this is almost a million dollars. From this point of view, it is not a loss, which means that the law firm has lost money.So, do you accept it or not?Jia Hongjian felt that this matter should be decided by Olsen, after all, the old man seemed to be injured deeply. (To be continued..)