Coquettish Rebirth

Chapter [-]** Star Service Concept

While Jia Hongjian was discussing the future with Jia Gang, Li Dongsheng, the boss of tlc group, was sitting in a car heading somewhere, looking at a typed draft in his hand.There is a row of big words printed on this manuscript - "tlc will recruit a large number of after-sales service personnel in prefecture-level cities and above across the country, will withdraw from star service while reducing prices, and will always think that users are right , will quit free door-to-door delivery, will help users adjust the TV for free, and will not smoke a cigarette or drink a sip of water, and within 24 hours after the service, someone will call back and ask for a rating for the service... ", "On the eve of the new Eight-Nation Allied Forces entering China, tlc has made all preparations. Even if it is inevitable to die in the end, it will fight to the last person. It will definitely show the momentum of the Chinese! It will definitely not die like a wimp!", "The goal of tlc is to serve the country's Death Squad, and I, Li Dongsheng, am the Death Squad!"...

These words were basically sorted out according to Jia Hongjian's meaning.During the conversation at the annual meeting of entrepreneurs last time, Jia Hongjian basically gave them a set of strategies for sprinting into the prefecture-level city market while shouting slogans in the special A-level market to compete with foreign famous brand products in the market. plan.

In this era, the so-called "star service" has basically never appeared on the market, and Jia Hongjian's Huaxia Hi-Tech basically does not use this model. This model has already started to rot, so Jia Hongjian simply took it out as a favor.

This model should have been first implemented by Haier Company in history, but it was Lianxiang Company that impressed Jia Hongjian the most.When he was in college in 98, his family spent more than 8000 yuan to buy a Lianxiang computer. At that time, he was unlucky, and the hard disk failed after only one month of use, which caused the power-on self-test to fail.After making the phone call, Lianxiang's after-sales technicians came to help with the repair, and directly helped to replace a new hard drive on the spot for free.At that time, when Jia Hongjian saw that he didn’t want any money, not even an unpacking fee, he was a little embarrassed and poured him a glass of water, and handed him a cigarette at the same time, but the technician said that he didn’t want anything. , also said that this is the company's regulations.

At that time, Jia Hongjian felt that it was a shock, because in the previous 20 years of life, Jia Hongjian always felt that the after-sales staff was the uncle, and he had to go two or three times to ask for a door.And even if it is a real quality problem to run a machine to check, even if you don't pay for components, you still have to pay for manual work!At that time, when Jia Hongjian saw that the technicians in Lianxiang were unwilling to take advantage of anything, he just paid for the fare himself, and then left again, waving his sleeves without taking away a cloud. A girl with a sweet voice called and asked him to rate him.

At that moment, apart from wanting to chat with the girl for a while and ask her name and other things, Jia Hongjian's only feeling was "Fuck, I met the Eighth Route Army! The Eighth Route Army's military discipline is really good!" A technician who is willing to drink and sweats profusely without smoking a cigarette after being busy for ten minutes, Jia Hongjian can only think of the legendary Eighth Route Army who does not take a thread from the masses!

After that, Jia Hongjian, who was moved, kept advising everyone around him to buy Lianxiang's machines, until Jia Hongjian discovered that Lianxiang's computers made in China were more expensive in China than in the United States. At that time, he felt an arrow shot in his knee...

To be honest, Jia Hongjian decided long ago that he would definitely not enter the white goods industry such as TV sets, so he was willing to teach the concept of service first to those three uncles so generously—anyway, he didn’t need it. It's better to take it out in exchange for favorability.

Having said that, Li Dongsheng was very excited when he looked at the typescript that Jia Hongjian had prepared for him.He, a middle-aged man who has worked hard in society for many years, knows that there is no love for no reason in this world.But how could he not be touched by a young genius like Jia Hongjian who would help them all without asking for anything?

Before, he was driving around all the big shopping malls in the capital.Now in Wangfujing and other large shopping malls in the capital, it can be said that the most golden booths in the home appliance counters, especially the TV counters, are occupied by Japanese manufacturers.Just now Li Dongsheng signed a contract with their boss in Wangfujing.

This contract can be said to be a very crazy guarantee agreement-to ensure that the sales per square meter of the counter is not less than 5 yuan per month. This is Wangfujing handing over one of the best booths occupied by Japanese manufacturers to tlc The conditions for a whole year, if the contract cannot be fulfilled, then either tlc will take the initiative to pay the liquidated damages and be transferred to another booth, or it will make up for the royalties due to Wangfujing Commercial Building with its own money...

Although all of this was a marketing plan set up by Jia Hongjian for them, they were so aggrieved that they were looked down upon by big shopping malls in their own country, and they had to sign such a risky contract in order to get the best booth. The experience made Li Dongsheng feel tragic, and even for a moment, he really felt like a patriotic soldier during the Anti-Japanese War, ready to pick up a gun to fight against foreign invaders.At the same time, Li Dongsheng felt that he was very lucky to meet Jia Hongjian, a genius.

In the current Chinese color TV industry, whether it is tlc, Kangjia, Chuangwei or Changhong, basically they all gradually grew bigger after the color TV production lines imported from Japan.If you have to say it, if you divide it according to the three aspects of trade, craftsmanship, and technology, these domestic color TV industries are neither technology industry trade nor trade industry technology, but wonderful industry trade technology.That is to say, the existing manufacturing process, and then sell the product through market operations, but because of the lack of core technology, the product quality cannot be improved, and the brand gold content is not high.

In fact, it’s not just the color TV industry. To put it bluntly, the current domestic home appliance industry is basically like this—even for Haier, they also imported the production lines and technologies of Liebherr in Germany in the 80s. OEM for Liebherr refrigerators, but Liebherr allowed the Haier company in China to add the word "Qindao" to their location, so in the 80s, Haier's name was always—— — Qindao Haier.In order to show the friendship of Liebherrken to Haier technology and production line, the logo of Haier Company in China is a child with white hair and yellow hair standing very close to a child with black hair and yellow skin...

Under such circumstances, none of the other home appliance companies received the help of such a genius as Jia Hongjian. Only the four companies in the color TV industry were fortunate enough to receive his guidance—no, or they were taught by Jia Hongjian. Let them move forward better!Wouldn't Li Dongsheng be moved to have such an angel-like genius help?

After all, in this world, there are many people who make the icing on the cake, but there are too few people who can give charcoal in a timely manner!At this time, because there is only craftsmanship but no core technology, and at the same time, it is impossible to compete with foreign, especially Japanese home appliance companies for branding. These domestic home appliance companies are basically in a precarious state, on the eve of a storm.Not only do they have to compete with Japanese manufacturers in an aboveboard market, but they also have to compete with smuggled Japanese electrical appliances!What is smuggling?Smuggling means not paying customs duties!Now domestic import tariffs on foreign color TVs are as high as 35.9%!If there is no protection from tariffs, it means that basically their tlc products will be reduced in price by 30%, which is about the same price as the smuggled Japanese color TVs!How can you compete like this?

If Jia Hongjian hadn't existed at this time, Li Dongsheng really couldn't imagine what kind of scene he and those three TV manufacturers would encounter.Even thinking about it now, he feels a little scared!Yes, without Jia Hongjian's guidance, they would not have thought of encircling the cities from the countryside, fighting for markets below the prefecture-level cities, and would not have thought that they could forcibly eliminate old products and expand market share by exchanging old ones for new ones. It never occurred to me that I could strengthen my brand effect through the concept of star service, so that I could compete with Japanese high-end brands through differentiated competition in the domestic market!

At this time, at the newspaper office of "Consumer Daily", because a consumer in the capital sent a letter to the newspaper office, alleging that the quality of the air conditioner of a well-known Japanese home appliance company seems to be not so good, and the cooling effect is not very good in summer. After the reporter of "Consumer News" called the after-sales technical department of the Japanese company, he actually got a written reply from such a Japanese company-"The quality of our company's air conditioners will definitely not have problems, the reason why they may not work properly , that’s because the air in your China is too bad!”

Such a reply was seen by Jia Hongjian's old acquaintance, Liu Min, a reporter from "Consumer News".Even if it is true that the air quality in China is not good, but as a manufacturer who opens its doors to do business, can you point at consumers' noses and say that it is their problem?Don't you all say in capitalist society that the consumer is God?How dare you talk to God like that?Not to mention that this company is a fucking little Japanese!

Moreover, Liu Min also heard that Japanese manufacturers seem to have always regarded the Chinese market as the third world market in Asia, Africa and Latin America outside the European and American markets and their own markets, and basically refused to put the most advanced and best quality products in the market. Chinese market.

As soon as she thought of so many things, Liu Min immediately became angry, and she said directly to her buddy editor - "Juanzi, if you dare to answer like this, we dare to post it like this for them! Let's see who it is! I can't eat and walk around!"

When Liu Min's best friend heard her words, he immediately said with righteous indignation: "That's right, isn't he just a little Japanese, and he's pulling like [-] million! Go! If you think China's air quality is poor, go back to you guys." Go to Tokyo! Who the hell begged you to come to China to sell things?"

Note: This air-conditioning incident is true, the engineer in Japan really responded like this in the past, and the newspaper was very stubborn and just published it for them according to the original words!Later, hahaha...

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