Coquettish Rebirth

"Secretary Cheng, Mr. Jia, please look, this is the latest d33 digital camera developed by our company. This digital camera can be said to have filled the technical gap in related domestic fields, and has caught up with the world's advanced technology and strengthened our country. The market influence of national brands... As for our camera, although it is an imported foreign technology, but now our company's relevant technical personnel are working hard to understand and localize this foreign advanced technology, and finally create Our nation's own digital camera..." Director Lin of Seagull Factory enthusiastically introduced the d33 digital camera to Jia Hongjian and Cheng Yu.

Looking at the camera on the display stand, Jia Hongjian hardly recognized that it was a digital one—the digital cameras of the later generations are in the shape of various cards, all of which are very thin. Of course, this is a consumer-grade one. It's a fool machine, not something like a digital SLR.But the digital camera in front of me is similar in shape to the film point-and-shoot cameras of this year, about 4 cm thick, and its overall size is not as industrial-designed as the digital cameras of later generations—the lens is facing Jia Hong At the beginning, there is a built-in flash in the upper right corner, which is as small as a film camera, and then at the top left of the center, there is a small viewfinder, which is also the same as a film camera, a double-layer glass A small blank space, so that when shooting, you can see the position of the lens through the viewfinder.Then, the left side is where the four fingers and the palm of the user's right hand except the thumb are held, and the thickness is specially increased.It is made into an arc shape, which is very comfortable to hold, but it is too difficult to carry!

Why was the previous film machine made so big?That's because there is film in it!This space is fixed, so it can only develop in the direction of matching hands!But you don't need such a large space for a digital camera!You can make it as small as possible!For example, what are you doing with the viewfinder?Are you digital and think you don't have an LCD screen?What you see is what you get with an LCD screen, why do you need a viewfinder?Isn't it increasing the process and increasing the cost?

At this time, Jia Hongjian watched as Cheng Yu stepped forward and picked up the digital camera to watch at a close distance. He also followed directly and "snatched" it from Cheng Yu's hand. He turned to the back and saw the back There is an LCD screen that is about one inch and less than two inches. Generally speaking, it is about the same size as the color screen of a candy bar mobile phone in the early 21st century!Needless to say, it's time for smart phones later!It is the color screen size of a functional phone!Such a color screen.What can you see then!The things shot are viewed on such a small screen.It feels like my eyes are going to go blind!

He snatched the camera from Cheng Yu, which made everyone around him look stupid!Especially Manager Nalin!Although this Jia Hongjian is the son of the boss of Huaxia Hi-Tech Co., Ltd., he wouldn't say he stole something from the deputy secretary of the municipal party committee?Is there any respect for size?This, this, this... What if Secretary Cheng gets angry?Look, you, Jia Hongjian, are not causing trouble for yourself!What a cheat!If your father's business is affected by this.Let's see what you do as a son!When the time comes, you will have no place to cry!

Just when Manager Lin was so full of thoughts.All of a sudden, he found that Deputy Secretary Cheng Yu asked Jia Hongjian with a smile, "How is it? What do you think of this thing?" Oh my God!Looking at Secretary Cheng's appearance, he didn't mind at all being robbed of his camera by Jia Hongjian!wipe!Why did Secretary Cheng...why dote on Jia Hongjian so much?How did he treat Jia Hongjian so well?

Manager Lin was still surprised, but Jia Hongjian shook his head with his lips pursed. "As the first immature product, it is understandable, but it is difficult to dream of how this product will become a best-selling product and turn the entire company into a profit." Hearing this, Cheng Yu's face collapsed !This camera is what Cheng Yu considers to be a great achievement!Just so not favored by Jia Hongjian?Secretary Cheng hadn't spoken yet, but he could not help but ask Manager Lin next to him: "Why does Mr. Jia say that? We can introduce the models and technologies that Kodak launched to the market last year! Why can't we Turned losses into profits?"

Indeed, Manager Lin was quite unconvinced!You must know that in the earliest days of their Seagull Factory, the first camera they copied was only the camera of the German Leica company in 2030 before liberation. After so many years, hasn’t it become one of the best in China?Isn't it because the market was opened up in the 80s, and it was hit by Japan's unexpected point-and-shoot cameras?If they had known about point-and-shoot cameras earlier, they would never have lost to the Japanese!It will not lose most of the market in a short period of time, and as a result, there will be no funds to follow the strategy!Why can't we turn losses into profits after only playing with the market for a year to get a digital camera?

"It's very simple. Let me ask you one thing. How much are you going to sell this thing for?" Jia Hongjian raised his head and asked coldly. "This..." Manager Lin was a little speechless at the time, "The price of this may be relatively high, about 6000 yuan, but this thing is a foundation! Didn't our country's aviation also rely on learning from the Soviet Union to introduce rice? Did you get up from an airplane? It’s impossible to say that if you can’t walk, you can just run! We have to learn how others walk!”

"Well, that's a good point, but why did Kodak sell this technology to you? It's not because it has a good relationship with you, but because Kodak itself is gradually being left behind by this trend. Let's not talk about this matter, let's talk about the topic just now, If such a product is only for tuition fees, if it is only used to learn things, can such a thing be expected to sell well in China, and then turn a profit? Borrow a camera from a colleague, but spend five or six thousand to buy such a thing? Can this thing provide me with any special benefits? Can it take pictures more clearly? Can it be easier? Can it be printed out? Can it be done? Will it be a photo? Can you show it to relatives and friends?"

Jia Hongjian's series of questions made Secretary Lin speechless, and he stuttered for a long time before finally saying: "Kodak and they can do digital printing! They will make their printing shops all over the country and even the world! "

"Oh...you can count on Kodak for everything...understood..." Jia Hongjian didn't refute anything, just nodded his head lightly.But his indifferent attitude.But it gave people a sense of IQ being despised by Jia Hongjian!How can you, Jia Hongjian, make it clear after hearing such a sentence?Why do you have this attitude?Are you implying that we depend on others for everything?Is it implying that we have no initiative and everything is waiting?

Just when Manager Lin was ashamed and angry guessing what Jia Hongjian meant, Cheng Yu asked the key question for him: "Hongjian, what do you mean?" Secretary Cheng asked, Jia Hongjian naturally had to say: "What I mean is very simple. We expect this product to be profitable. The idea is very good. But before the idea becomes a reality, we have a lot of things to do, such as such an expensive product. A product. Who do we want to sell to? Is there a market positioning? What is the price of digital cameras that most consumers in the market think they can spend money on? How can people who already have cameras buy ours? Camera? In addition, after purchasing our camera, what kind of supporting environment can we provide? Well, maybe in the next three or five years. Kodak can make their photoshops and printing shops all over the country, so that means Within three or five years, our products will not be able to sell well? When our products cannot allow most consumers to quickly show others the works he has shot. Why should they spend money to buy?"

When Secretary Cheng heard this, he was stunned, and Manager Lin was also stunned.That's right, as soon as they heard it, they knew that what Jia Hongjian said was true!They used to think that this domestic national camera factory finally kept up with the latest international form, and it was regarded as a kind of political achievement.It seems to say that it has been introduced and has been offline. This means that it has basically been thoroughly understood, that is, it can be launched on the market, it means that it will be sold soon, and it means that it can promote the prestige of our country!But thinking about it now, the real big seller of this product is still far away!What Jia Hongjian said was one by one!When things taken by digital cameras cannot be directly transformed into photos for others to see, why should consumers buy them?Well, when the relevant supporting facilities in this market environment have not been completed, it is certainly not easy to sell digital cameras. It can only be said that they are silently digesting technology and trying to keep up with the world's leading level!In other words, what Jia Hongjian said was: "Success? Hehe, you have just started!"

Cheng Yu and Manager Lin stood on the spot, speechless, and the accompanying personnel on both sides of the scene were so quiet that a needle could be heard.At this time, Jia Hongjian, the instigator, was playing with the digital camera with his head down.I saw him take a few glances, and after turning it on proficiently, he directly looked at the effect of the lens through the less than 2-inch display, only to find that the screen was actually black!He thought the camera was broken, but who knew that after he accidentally touched the shutter, he heard a click, and then a blurry color photo appeared on the black screen...

"Pfft... What kind of design is this Kodak... If this company is not careful, they will go bankrupt in ten years!" Jia Hongjian said with an angry smile. "What? Hung-chien, you said that Kodak... went bankrupt?" Cheng Yu was startled at that moment!This Kodak!The yellow giant of the United States is number one in the world!Will this company go out of business?Will it go out of business in 10 years?

"Well, if Kodak doesn't get rid of this big corporate disease, there will definitely be a crisis within 10 years!" Having said this, Jia Hongjian saw Cheng Yu's disbelief and Manager Lin's expression as if he saw a ghost, so he simply took the initiative. I said a little more-"Kodak invented the film camera in 1883, and then they were the first to promote it, and they also designed the best film camera, so Kodak has today. But look at Kodak's digital camera Inventors, what kind of shit are they inventing now! Why put a viewfinder here when there is a color LCD display? Since d can directly sense light, why not make the display what you see That is the viewfinder you get? Why do you want to aim through a traditional viewfinder, and then display it on the monitor after taking a picture? What is the purpose of making it so complicated? Did they really think about how to make this product reasonable? ? Are they really paying attention? They just think of this thing as an improved version of the film camera? Did they not think clearly about the characteristics of the digital camera and how to design it to give full play to its advantages? ? Did they just make this as a film camera?"

As soon as Cheng Yu heard this, he subconsciously turned his head to look at Manager Lin, only to see that Manager Lin opened his mouth but couldn't speak, and the whole person was dumbfounded and looked like a defeated rooster!As soon as he saw this, he understood that what Jia Hongjian said made sense!He, an outsider, also thought it was right. Since it is technically possible to display it directly on the LCD screen, why do we need a small window... What is it called a viewfinder?Isn't this taking off your pants and farting?A company as big as Kodak has been researching cameras for so many years. Could it be that no one in their company can discover what Jia Hongjian discovered?This...how does this feel like a problem that only occurs in state-owned enterprises?This feels like a systemic problem, right?Why do large companies in the United States also have systemic problems?Could it be that Kodak, the world's number one yellow giant, is actually a comparatively well-established Chinese state-owned enterprise? (To be continued..)