Coquettish Rebirth

Full text without advertisements Chapter [-] The Eve of Nationalism

Liang Wang was a student of Qinghua University in the capital. He was reading a book in the dormitory when he suddenly heard a rush of footsteps, and then saw Xu Fei, who was in his dormitory, walking in quickly with a newspaper. "Liang Wang, look, this is so annoying!" Xu Fei said while pointing to a piece of news in the newspaper.

Liang Wang took the newspaper and looked at it, only to find that the article in the newspaper was an article derived from the answer given by the after-sales engineer of Panasonic Corporation a few days ago.Originally, what the after-sales engineer of Panasonic Corporation said made Liang Wang very unhappy, but after reading this article, he felt that it was not as simple as being unhappy!

Looking at the crimes of Japanese companies listed one by one, it made Liang Wang's stomach explode. Why did the Japanese company deliberately sell the worst products to China? After the warranty period, Liang Wang felt that the Japanese were simply too despicable if they were broken.

But what made Liang Wang most angry?That's what a "Panasonic senior executive" listed in the article said: "Even if we don't visit the Yasukuni Shrine, Koreans won't buy our products, and even if we go to visit the Yasukuni Shrine, the Chinese will still buy our products." Products of……"

These words simply ignited the most irritating national pride deep in Liang Wang's heart. He felt that any nation in the world could look down on the Chinese, only the Japanese were not allowed to look down on the Chinese! "Is there any qualifications? No wonder the Japanese engineer looked down on China. He dared to say that the air in China is not good. It turns out that they are not upright and crooked! It turns out that the boss of their company is always such a bastard!"

Having said this, Liang Wang still felt puzzled, but he didn't think of a better way to vent his anger. At this moment, he heard Xu Fei who was also angry next to him say: "We want to boycott Japanese products!" "Yes , Boycott Japanese products!" Liang Wang suddenly felt that he had found his way, "Don't the Japanese look down on us Chinese? Then start from me, we will never contribute a penny to Japanese manufacturers! Or they will never enter the Chinese market for the rest of their lives. , or if you want to come in, you have to apologize to us Chinese, or you have to call us grandpa!"

"We can also mobilize other students. We can't just boycott Japanese products. Only when there are more people boycotting can they make Panasonic pay attention to our China!" Liang Wang clenched his fists at this time and said!So, he and Xu Fei immediately started connecting with each other everywhere.Full text and no advertisements Students in this era are still very passionate, and because there is no political factor in this boycott of Japanese goods, Liang Wang and Xu Fei soon became entangled with hundreds of people.

"No, we can't boycott Japanese products in such a silent manner. We should set up a sign in the school to promote it, calling on everyone to come and address Japanese products. We should come to a thousand or ten thousand signatures to refuse to buy Japanese products!" Someone suggested.

It seemed that this small incident that would have caused only a little ripple in history seemed to be seized by Jia Hongjian, a reborn person, and then took the opportunity to stir up trouble and caused a disturbance.In any case, at least Jia Hongjian would not feel guilty about the consequences of this incident—anyway, no matter how unlucky it is, it is basically the Japanese company's unlucky, so what does Jia Hongjian have to do with him?

But to be honest, after Jia Hongjian put the content of the post that no one wanted to read on the Internet in 2012 into the newspapers of this year, the waves caused are definitely huge!When "Consumer News" released Jia Hongjian's article in the form of "letters from readers", it directly ignited the anger of many domestic consumers.

In the afternoon after the newspaper was released, consumers kept calling the newspaper office of "Consumer News". They didn't ask whether the things said in the article were true—consumers in this era are very simple and honest. Sincere, and very easy to trust others, they have never thought that what is printed in the newspaper may be false, or it may be just some rumors.They enthusiastically expressed their anger to the newspaper, and some even started to get involved in the evils committed by Japanese soldiers in China during the War of Resistance Against Japan, and directly began to criticize the national character of the Japanese!

This was still the first day, and on the second and third day, more than half of the city residents had heard about the incident, and countless people began to express their desire to boycott Japanese products.When the Japanese Panasonic Corporation was still treating the Chinese market with arrogance, before they realized it, a boycott of Japanese products started by the people spontaneously started by Jia Hongjian.And at this moment, Panasonic seemed to react very slowly, as if their public relations department hadn't noticed this trend at all...

At this time, Jia Hongjian received a call from the four CEOs of the small home appliance league. In the calls from them, the four bosses all said that their preliminary preparations had been done. The city has confirmed that the golden booth of at least one large shopping mall has been booked by them, and the density can even reach the point where 10 people correspond to a golden booth.Moreover, these four bosses also divide labor and cooperate, or divide the sphere of influence, each company occupies an area exclusively, at least the manufacturers of the four small leagues will not fight among themselves until the foreigners are driven away.

After answering the calls from the bosses of the four companies, Jia Hongjian unexpectedly received a call from Wang Koulan. "Hung-chien, our company has signed a redemption agreement with China's Johnson & Johnson. We have transferred all the shares of Yanzhong Industrial to Bao'an Company. The money in exchange and some loans have been used to redeem the MAXAM brand. Now, Can our company join the alliance you lead?"

After listening to Wang Koulan's words, Jia Hongjian didn't immediately agree without thinking, he was not that kind of person.He first ran through the information in his mind. Historically, Hujiahua bought back the Maxam brand in 95 or 96, but at that time it was too late to make up for it.

Why?Because at that time, although Johnson & Johnson did not launch any products that would crowd out Shanghai Jiahua's production line, Procter & Gamble did!Procter & Gamble not only launched shampoo, toothpaste, washing powder and other products relying on its brand advantages, but even launched several similar sub-brands in these product lines at the same time, such as Head & Shoulders, Rejoice, etc. Such sub-brands are mutually exclusive. Competition is tantamount to using the mode of group army battles, and the entire Jahwa market in China has been pushed down to sleep by directly fighting with each other at the same time...

But the situation is different in this year. Although Procter & Gamble China has launched the brand Rejoice in 94, there is only one brand now!Even Head & Shoulders and Pantene, which was invented in the international market in 92, have not yet entered the Chinese market!Not to mention all kinds of toothpaste, washing powder, Safeguard shower gel, soap and other messy homemade products!These days, Procter & Gamble is still deploying everywhere, opening "sub-bases" all over China, and has not made efforts to put promotion first.And in this year, the price of Rejoice shampoo is too expensive - the same bee flower shampoo only costs 8 yuan and 9 yuan for a large bottle, while a small bottle of Rejoice costs [-] or [-] yuan. Otherwise, why would you spend double the money to buy their things?

But speaking of it, Johnson & Johnson in the United States is really a pain in the ass. They purely want to abolish the local brand of Shanghai Jahwa, but they don’t take the opportunity to launch their own brand in the Chinese market to squeeze Jahwa’s position—basically in history they It is to turn the family into a pit, and then let Procter & Gamble occupy the vacant market. Is this Johnson & Johnson a "well"-a two-way anyway?How come you can't get any benefits by being a bad person yourself, and then make wedding dresses for others?

But at this time, Jia Hongjian didn't have the extra mood to complain or ponder how such a happy company like Johnson & Johnson came into being, because he felt that in such a completely different market situation, if Jia Hongjian were to say, going to Shanghai Hua really has a chance to fight against the odds! "Okay, you can join, but the press conference when you sign the contract will be arranged a little later. Wait for my notice. I will help you come up with a marketing plan first, and then we will act together!"

This proposal of his made Wang Koulan extremely happy - just looking at a few other cases, one would know that the marketing plan that Jia Hongjian helped make was basically foolproof!After hanging up the phone, Jia Hongjian began to seriously think about how to take advantage of this tide of nationalism to help Shanghujiahua develop the market.Shouting the banner of nationalism and slashing prices to grab the market must be done, but what happens after that?This Shanghai-style thing has already spread all over China. Even if he restores the original dominance with his help, it will only earn four to five billion yuan a year, and he will have to pay more than one hundred million yuan in taxes. go up.That's all, the key is that we will encounter strong competition from Procter & Gamble in a few years!If we don’t come up with a good idea and a good positioning for Jahwa, then the former overlord Shanghu Jahwa will inevitably become like the “Vigorous Erba Shashi Daily Chemicals” and gradually only exist in people’s memory...

So how to compete with Procter & Gamble?Jia Hongjian felt that Procter & Gamble's biggest advantage over Jahwa, apart from finding celebrities as endorsements, was the brand's advantage!After P&G entered China, they never made much publicity about how successful P&G is in the world, but they can use their experience in foreign competition to slowly moisten things and make people feel that their products are awesome. It is high-end!

Thinking about it, Jia Hongjian thought about Toyota's past.Toyota, which is also a Japanese company, used to be a company that made cheap cars in the eyes of Americans. Later, the boss of Toyota didn’t want to always be like this, so he proposed to upgrade the brand...

Sorry, it's a bit late~ But I still ask for a monthly pass~

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