Coquettish Rebirth

What did Jia Hongjian arrange?It's very simple, let David Geffen, a well-known producer and boss in the American music scene, use his relationship to contact various American entertainment media, and then let them start hype!That's right!This is a very common hype process in later generations-the promotion of the entire film, that is not just before the film is released!It's too late then!The real publicity starts from the time of the selection, just like the various auditions in the previous life when shooting the Red Mansion, and then it starts to attract attention!

Then, various things can be used as gimmicks during filming, even if the actor and heroine have a tacit understanding in filming, these can be used as gimmicks-such as various scandals and so on.If it is possible to say that the scandals that spread at other times are still possible, then the scandals that came out during the filming process are basically fake!why?Because at this time the whole play needs publicity, and the audience needs to pay attention!So when there is no other theme to promote, then of course it is necessary to publicize the ambiguity between the leading actors!

Jia Hongjian asked David Gefen to contact the media, which means to let the media come to help with publicity. Of course, this is also good for the media itself-it can stimulate sales.But is it to spread the scandal between Cheng Long and Aniston?Didn't you just say that there was going to be a gossip?Gossip is indeed a method, but this method is only done when the drama itself is so dull that there are no gimmicks!But will Cheng Long's drama be so dull that there are only hype scandals?of course not!

Audiences in Hong Kong, mainland China, and even Japan and Southeast Asia will know how hard Cheng Long is. The news of Cheng Long's injury in these places is entertainment news!You must know that this is still the place where Cheng Long is familiar with!Put it in a place where Cheng Long is not familiar with it.Isn't such news more eye-catching?Think about it!An action actor like a lunatic, he has a talent for directing. In the case of a lot of money, he still works hard and doesn't take his life as his life. It's quite a gimmick, right?Will not stop!One such man is hitting Hollywood right now.In the future, you can see this person's film, so it's another gimmick, right?

Next, there are many famous Hollywood stars making guest appearances in this play. Is this a gimmick?Then why did the big Hollywood stars come here?Was shocked, was frightened!It's definitely a gimmick, right?In the end, this actor was so aggressive that he said that no insurance company in the world dared to insure him!Is this level of desperation a topic?Is it a gimmick?Such a person.They are all doing stunts directly and desperately. Is this a gimmick?Then, such a person just jumped from the embassy in the UK. Although he succeeded, he was injured, but after the injury, he was as happy as a child, and shouted to continue working the next day!Is this a gimmick?This series of gimmicks is too much, okay?

After David Geffen found those media-related people here.Soon all the entertainment media in the United States were interested - those who said they were not interested were all pretenders!After all, what does the entertainment media do?That's the topic of eating!If there is no topic, they can make up hype topics, and expect that they will not be interested now that there is a topic?For entertainment magazines, the topic is small money!Especially when this kind of well-known Hollywood media has been notified, such a big topic, others have reported it, if you don’t report it, well, then your sales must be lower than others for a while!Because readers can't see things on your side that everyone else reports!Readers will naturally buy other people's newspapers and magazines!

Of course, Jia Hongjian asked David to report to the media in the United States. He didn't just say "Cheng Long is here. You can report it." To come out, you must have your own promotional ideas and processes!First of all, what is a draft?The so-called draft is not just what Xinhua News Agency distributes to various media for everyone to read!There are also drafts in other situations. For example, if there is a male star and a female star, if the crew asks them to gossip, the crew will make up the news in advance.Write a manuscript and send it to various media, and then invite each media to use it!Of course, people may not actually copy it, but some want to save trouble or have a good relationship with the media.Then, if the problem is not too big, it will really be published directly according to the draft!This is why all kinds of gossip news, although the headlines are very sensational, but actually saw the content inside and found that the stuff of each family is similar!

Of course, Jia Hongjian and the others also wanted to issue drafts. Why did they issue drafts?Because now the various media send their own people to the UK to film or search for news, they will not be able to keep up with the time, and they may not have the funds.Well, Jia Hongjian and the others prepared press releases and various behind-the-scenes materials in advance, so that the American gossip media can make news directly in the office. Isn’t this convenient for others and convenient for themselves?

Therefore, at the request of Jia Hongjian, David Geffen contacted all major entertainment media in the United States, and then gave the other party a full set of information—from some of the storylines that can be revealed in this movie to which one? Big stars came here to make guest appearances. What do these big stars think of Cheng Long? How does Spielberg think of Jia Hongjian? Who are the investors behind the scenes? What are the scariest stunts in the movies that Long has made before, and where has Cheng Long been injured.It can be said that after these materials are given out, whether it is a newspaper or a magazine, several special editions can be made!There are even photos taken inside the various crews, which have been given to the media along with the materials, so that the media don't even have to look for photos! [

In addition to such a set of preparations, of course there is another preparation, which is the so-called rhythm control-it is impossible to say that all the authority is released at once, and all the media are swarming indiscriminately!This needs to be controlled, and to achieve the best effect in communication, it is natural to release a little today and a little tomorrow.In addition to this kind of control, there is also the need to provide them with different materials according to different types of media—for example, newspapers and magazines. Newspapers are short, flat, and fast, and the most important thing in a newspaper is timeliness.Just track it every day!Under such circumstances, it is impossible for the newspaper to say that the depth of digging was very deep, only that the follow-up was more detailed.As for magazines, because the frequency of publication of magazines is slower than that of newspapers, it is definitely impossible to compete for timeliness, so magazines must pay attention to depth!It is the same question, maybe the newspapers are just a few words, but the magazines can discuss it in two or three pages.And the discussion is very deep!

Therefore, David Geffen and the others still have to provide different information according to the different positions of different media!For example, for newspapers, it may be the same thing that is broadcast every day, that is, to give people a little trivial gimmick every day, and for magazines, it may not be so trivial.It is worth digging deeper!For example, the opinions of the people in the American film industry may be exaggerated in the newspapers, saying that all the big names in Hollywood are optimistic about Cheng Long. What kind of shock and shock did Hollywood bring.What kind of promotion and overall impact will it have on future Hollywood movies!There is even a question about whether Cheng Long’s approach is reasonable, whether it is necessary to work so hard, you can talk to various experts and scholars, these are things that magazines are suitable for, but newspapers are not so suitable for it!

So, after David Geffen followed Jia Hongjian's instructions and got the various materials and photos sent by Jia Hongjian's airmail, it took several days to sort them out and make a plan. Time, and then send it to the media, a few days later.This is a well-known gossip magazine in the United States, or an entertainment magazine. It can be said that the headlines on the front page are all news of Cheng Long's coming to the United States!

This is not to say how much they value the Chinese, or how much they value Cheng Long, but simply because the news is too big!Why is it said that the news is big and not Cheng Long himself?Because this news will be regarded as the headlines on the front page, because the news they released is that all the superstars in Hollywood have been shocked!That's right, it was because the Hollywood superstar was shocked, so Cheng Long was a cow, so Cheng Long became a topical figure and hit the headlines!

Without these Hollywood stars as a foil.As a background, the news that Cheng Long came to Hollywood alone to work hard is at most just a block of tofu in the second and third editions!In fact, Americans have a sense of arrogance like a country in the sky. Many people really don't care about the affairs of other countries in the world-they call the champion of their national league the world champion!Obviously only the United States and Canada participated.How dare they call this the world champion!And not necessarily in basketball, like ice hockey they still call the champion of their ice hockey league the world champion!

Therefore, if a star from other parts of the world comes to develop, no matter how awesome and desperate this person is, at most it will be a piece of lace, at most it will be a piece of tofu, and ordinary American audiences will ignore it because they don’t know it. , unfamiliar!Anyway, if you are a foreigner who comes to our place, you have to follow our rules!You come to our kada because our kada is important, so we are uncles!Since we are uncle, why should we curry favor with you?Why should I care about you?It should be you who took the initiative to please us, you took the initiative to attract our attention!This is the arrogance of the American people!Or the kind of temper that only looks at the sky with its eyes on the sky!

But with Hollywood superstars as a foil, it's different. It's tantamount to saying that a foreigner came here and single-handedly challenged the entire Hollywood!What is this rush?How big of a topic is this?So after such news came out, all the newspapers were sold out!After all, the title is too sensational and amazing!This kind of news on the front page will really make people want to buy the newspaper and read it carefully after seeing it!

Think about it, if the Chinese people suddenly saw their own domestic entertainment newspapers that said, "A Malaysian kung fu star convinced many Hollywood superstars, Schwarzenegger and Stallone voluntarily played tricks for him for free." Who would be curious when they saw such headlines? Who is this man?Who wouldn't be curious about how this guy is so good that those two giants would be willing to use him as a gun?This concern, this astonishment, it is very likely to buy it, and if there are too many people who buy it, this newspaper will be sold out!