Coquettish Rebirth

Finally, the folks were sent away. After arranging the folks to stay in the hotel yesterday, Jia's family also invited the folks to have a meal that night.To be honest, Jia Hongjian and his family were actually at a disadvantage after doing this calculation, but to be honest, this calculation is meaningless.why?Because of feelings, we can't just count on money!Like now, almost everyone in Huaxia Hi-Tech has received a few pieces of Nine Yellow Cakes.Jia Hongjian looked at the expressions of the employees when they were eating Jiuhuang cakes, and saw many little girls thinking of them going to be volunteers in the wind and rain, and now they ate Jiuhuang cakes made by the villagers. Spin inside the eye socket!

After eating the Nine Yellow Cakes, Jia Hongjian felt a little dazed for a moment. He suddenly felt that all the people in Huaxia Hi-Tech, from top to bottom, suddenly had a different mental outlook!If it is said that in the company before, when many people were doing things, they were still not in a hurry, then after eating the nine yellow cakes, the rhythm of many people's work is a bit different, a bit like It feels like the wind is sitting like a bell, and there is a feeling of doing something vigorously!

At the same time, there was an anger on everyone's face that they hadn't seen before, at least the kind of anger that they couldn't see before this summer!Everyone's face is flushed, and they all have a different temperament from before!Everyone seems to hold their heads high, each one of them looks so confident and friendly... This is a state that is difficult to describe.This state immediately caused Jia Hongjian to think deeply...

He vaguely remembered that the so-called Japanese business god Konosuke Matsushita said.He doesn't run a business to make money.Making money is just a less important part of his business operation. His most important purpose is to fulfill the social responsibility of the company.Of course, this statement sounds a little false, a little fake, a little hypocritical.But if you think about it from another angle, a company that is not even willing to do face-saving projects, a company that is not even willing to do a basic image, is only interested in making money, and only cares about making money.Is this enterprise really good—for such a company.That is, if in the short-term or long-term interests, they can get their goal of making money by cheating consumers, then they can cheat consumers ethically, such a company with no lower limit.really good?

Whether it is a company or an individual.To really make it bigger.To really do it for a long time, to really achieve a big thing, there still needs to be some grandeur.To get on the stage!What does it mean to be on the table?It's like some online videos in later generations, all kinds of "chaos" are sprayed. When they are right, it is really comfortable. It is really enjoyable to listen to them, but the scolding has to be justified. There is evidence, to hit the nail on the head, but not dirty!Maybe it will be very exciting for the first time and the second time full of dirty words, but after a long time, the words related to genitals will make the audience feel that this video can be on the stage?

Maybe this metaphor is not suitable, but Jia Hongjian suddenly felt that he had mastered a little bit of things—remember, when he was working on the YOTA all-in-one machine before, he thought that if the product was raised a little higher, the effect would be extraordinary .Chi Guoguo said that your products are good, but consumers will think that I must buy your products because they are good?Even if the things consumers are currently using are not so good, but in the case of suitable use, why do people have to spend money to buy a so-called good product?Who stipulates that consumers must pay for good things?

Such a product, after being elevated, can impress consumers.After being elevated, it can get rid of consumers' rational thinking, impress consumers from the perspective of sensibility and impulsiveness, and make consumers have a willingness to buy.So, does it mean that if the image of the company is elevated, the employees in the company will have more sensibility and more impulse to work for the company?After all, there are many companies in the future, and they all talk about their various corporate cultures.In fact, Jia Hongjian knows that many companies are a pain in the ass, that is, the boss himself does not know what is the use of his corporate culture. He just sees that this thing is popular, so he makes a set of things that are a pain in the ass to call it culture. Then let the employees memorize it all day long.This kind of practice is very famous, but why is there the first person to do it?What is the purpose of the first person to create this corporate culture?

Is it to enhance the cohesion of the enterprise, or to enhance the work interest of employees?After all, the employees in Huaxia Hi-Tech, before the disaster relief volunteers, and now after the disaster relief, have different mental outlooks!If you think about it carefully, if you bring it in, if Jia Hongjian is an employee, an ordinary employee.In the earliest days, it may be just to make money, to support the family, and to work for the sake of work.But after being asked to be a volunteer by the people above, you may feel unwilling, but you can't complain that you are wrong. After all, this is a big issue, right?But tired, tired, after all kinds of volunteering, when they saw that the common people lost a lot of losses because of themselves, when they saw that they really participated in great events, and when they saw the people they helped thank them in person, they Will you still complain?Won't!They'll feel like they're a character!They will feel that they used to be ordinary, a grain of sand, so inconspicuous, but now they are different, they have a great experience, someone will thank them, they are important!

That's right!In fact, isn't what a person pursues all his life the important feeling?He, Jia Hongjian, and his parents used to visit the employees' homes, and when they praised the employees in front of their families, how did the employees feel?It's me who is valued, it's me who is important!So I have to work hard, so I have to go to the company even if I have a bad cold!why?Because the boss is optimistic about me, the boss is kind to me, I can't let the boss down!Even exaggerating, this person will feel that the company can't do without him!That's why he has to work hard! [

That's right!When a person feels that the earth is like that without himself, what motivation does he have?One more of him is not much, one less of him is not much, why is there any need for him to exist?This must be all kinds of powerlessness!But when we can't do without him, then he has a sense of existence.Then all kinds of efforts will be made!So, if you want to run a business, you have to give employees a sense of presence?But it is difficult for companies to give employees a sense of presence.Assuming that Huaxia Hi-Tech has thousands of employees, can it give thousands of employees a sense of existence?During the few days of the Chinese New Year, their family couldn't even visit all the employees' homes!

So, is to come up with a corporate culture?A corporate culture that is not so imaginary, a corporate culture that is willing to donate money and do good deeds, a real corporate culture?Does this make employees feel that they are important?Said here.Jia Hongjian suddenly remembered a sentence he said when he fooled the car master Guo Konghui.At that time, it was to fool Guo Konghui over.He, Jia Hongjian, seems to have said so—he wants to allow thousands of families in China to drive cars, and he wants to turn China into a car kingdom.Then Guo Konghui came over, so to speak.Guo Konghui is a great god.That is also for the ideal.People are not for money!

From this perspective, what is the corporate culture of Apple?Is it a "breakthrough" innovation?Although not every generation of their products is so "breakthrough", but basically in a few years they will have one that makes people shine.It's amazing how it is possible to make a breakthrough innovation of this kind of thing, and then this leads to a lot of people with innovative ability and thinking in their company!

So, what kind of corporate culture should Huaxia Hi-Tech be?What kind of corporate culture does Huaxia Hi-Tech adapt to?With the world in mind?No, this is too vague, this is not breakthrough enough!So what is better?Suddenly, Jia Hongjian remembered the biographies of celebrities he bought in the United States, and he suddenly remembered a story-at the end of the 19th century, the US Department of Defense was committed to developing a machine that could allow people to fly into the sky. It's called an airplane.They found the most famous scientist and inventor at the time, Samuel Langley, and gave him US$5-the price in US dollars was quite high at the time, after all, the US dollar was pegged to gold at that time!That's a lot of money!And this huge sum of money is for Langley to develop the aircraft!

Who is this Langley?He had great contacts at Harvard University. In 1881, he invented the pyrometer, which can be used for precise measurement of microcalorimetry.Lan used it to carefully measure the sun's radiation intensity in the visible and infrared bands, and extended the measurement of solar radiation to the far-infrared band for the first time. In 1886, Langley received the Henry Draper Award from the National Academy of Sciences for his contributions to solar physics. Langley became the third secretary general of the Smithsonian Institution in 1887, and in 1890 founded the Smithsonian Astrophysical Observatory. In the 19s, Langley carefully studied the principles of aerodynamics, trying to draw inspiration from the flight of birds to develop airplanes. On May 90, 1896, Langley conducted experiments on a model of a manned airplane on the Potomac River near Washington, which was "shot" from a ship and flew about half a mile.This flight is considered in the history of aviation as the first sustained powered flight by a vehicle heavier than air.On November 5 of the same year, another model of his airplane successfully flew over 6 feet!

It can be said that this Langley is so close to researching a successful aircraft!But he didn't succeed in the end, who did he lose to?Everyone on Earth knows, the Wright Brothers!What is the background of the Wright Brothers?How could they compete with someone with a background like Langley?As for the Wright Brothers, they are two brothers who have not received any higher education, and they have no contacts at Harvard University, and they have no funding from the US "government". They have nothing, not even money!All they have is a bike shop and a dream of flying humans into the sky.Therefore, they use the money from selling bicycles to research aircraft. In the 21st century, they are peasant scientists who make their own submarines.But just these two people actually beat Langley!

The two of them won Langley. This is not the point. The point is that after Langley heard that the Wright Brothers invented the airplane first, Langley didn't run over and say that he could help the Wright Brothers improve the airplane. He just gave up. up!Why?Because Langley is so arrogant, he only wants to drink the soup!He is not developing airplanes for the dream of letting humans fly, but for making money!So after he realized that the first one was taken away by someone, after he realized that he couldn't make a lot of money by researching airplanes, he decisively gave up and went to research other profitable projects...

From this point of view, Samuel Langley, no one knows, and the Wright Brothers are immortal... So, Huaxia Hi-Tech should have a culture that embraces the world and is related to all mankind?It might not be possible to be the Wright Brothers, but at least not so Langley?He, Jia Hongjian, manages his image outside, doesn't he also often manage himself to be that kind of good person?Didn't he always agree that losing money is taking advantage?So how about defining culture as -- "making the world a better place"? (to be continued..)

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