Coquettish Rebirth

That's right, in Jia Hongjian's introduction of discount techniques, he really introduced many psychological techniques!It can be said that Jia Hongjian not only told everyone the "why" but also told everyone the "why" why he did this!

In his introduction, during the promotion, the whole re-created New Year's page is also very particular.Like what to put in the front, what to put in the back, and what to put in what position, it all needs to be strategic!Although this kind of position generally pays attention to different prices for different positions-but this method of charging different prices according to the wide position has just started to be done on the Sherlock Holmes platform in the United States, and it has not been done on the mainland. .So, the Sherlock Holmes platform on the mainland side, for whom and what position is given, is the same as the counter in a shopping mall-I think your product is easy to sell, so I arrange you in this good position. For products that are not easy to sell, you expect to spend Money buys good location?Forget it now!Therefore, whoever goes up and who goes down in this position, and where their products are placed, are all particular!

However, this particularity does not mean that Jia Hongjian understands it very well.In his previous life, he was not the manager of a fast-moving store like a supermarket. How could he understand so clearly?And he heard that according to Japan's experience, a hypermarket or a large supermarket basically has to change the shelf placement of 50% of its products in ten years!Maybe what Jia Hongjian knew about the layout in the 21st century is completely inappropriate in the 90s!These specific things must be arranged according to the specific situation.If there is no experience and no theory to support it, it can only be said that it is slowly tested with practice!So in fact, such a thing still needs to be designed first and then tested several times before it can be really arranged!And you can see it from this angle.How troublesome it is to get such a huge promotion in China!And such a trouble is just the beginning-it is only the trouble of Huaxia Hi-Tech, it has not started contacting other businesses, and has not made other businesses and manufacturers ready!

Therefore, it was obviously impossible to say that after Jia Hongjian made a decision, everyone immediately started contacting and so on.Now this is called preparation.The so-called preparation is planning from scratch!For example, what Jia Hongjian and the others need to determine now is an approximate time point.This year's Chinese New Year is in mid-February, so it is probably set that such a promotion should be in mid-January at the latest. If you consider that some people may go home early, this promotion will probably be set to early January, so in the end everyone After thinking about it, it was agreed to start on the morning of New Year's Day on January 0st.Until the end of the morning of January 2nd.

For these manufacturers, such a large-scale full-site promotion, and the notice that almost all products are discounted together, this is simply unprecedented and unheard of in their eyes!They hadn't seen a promotion of this magnitude before, perhaps the biggest discount they'd ever heard of.It was nothing more than the legendary Changhong's TV going to the countryside.In this event, under the guidance of an inexplicable god, Changhong suddenly had a magical plan, and after discounting a large number of backlogged old products, he directly sent a home appliance to the countryside. Directly and cheaply sold to the countryside all over the country!

In such an activity, ordinary consumers in the market may pay attention to the concept of so-called gold service.Is the concept of various home delivery.But in the eyes of various merchants, what they see is dealing with overstocked goods!So, now that they heard that Huaxia Hi-Tech was looking for them to do a big promotion, their immediate reaction was not to do anything else, but to clear the inventory!However, even if Jia Hongjian knew about their misunderstanding, he did not give any correct guidance.To tell the truth, he knew that it would be useless even if he guided it. If those companies thank Jia Hongjian, the big boss, for setting up a platform for everyone to sell, then Jia Hongjian and the others are not the superiors of other companies, nor are they My dear father!Everyone is for the benefit.Maybe some things should give Jia Hongjian some face, and it's okay to listen to Jia Hongjian's words.But if you say anything, you have to listen to Jia Hongjian, especially when they don't understand it at all, and when they find out that this opportunity is actually dealing with light warehouse goods.It's time to turn the backlog of funds into cash. If Jia Hongjian came out and said that you can't do this, how would the manufacturers feel?I must feel that Jia Hongjian is self-righteous, he thinks he is God, and then suppresses everyone's chances to make money!

This kind of idea is very good, the motivation is very good, but it is completely impossible to do it, and even in the end, it can be said that it is not only impossible, but also disgusting, and there is no benefit in wasting one's own efforts, Jia Hongjian would not Will do it again.On the other hand, from a certain point of view, the various behaviors of manufacturers are also in line with the laws of the market, at least they are in line with a development law of the Chinese market!Even if the American market pays attention to "promotion" from multiple angles, it not only pays attention to a kind of discount, but also various shipping costs and other stuff, and even provides better quality products, which is considered by many critics in the world. is a very good move.But it doesn't work in China!Why do you say that?Do you remember the story of Jack Welch?

Jack Welch's ge is the kind of company that has the image of "tall, rich and handsome" all over the world.When this kind of enterprise entered the Chinese market in the early 90s, Jack Welch once imagined that he would easily use his technical strength to crush similar Chinese manufacturers, and then win a big victory, even if the price is lower than others. Much higher but not very marketable.As a result, the bulbs produced by Jack Welch and the others cost 10 yuan each, while other small factories made much worse quality products for 2 yuan each. Guess which one Chinese people prefer?Obviously it's 2 yuan!That's right, in the Chinese market, price is king!Generally speaking, unless it is given to others, unless it is the kind that pays special attention to face and asks to give it to look good, who will use all kinds of high-end products for the things you use?

Yes, Jack Welch's light bulbs are all kinds of technological cattle, but is this technological cattle useful to ordinary people in China?This comparison may not be strong enough, so it is easier to see a new technology trend in 2012 as an example—for example, in 2012, some Japanese manufacturers and some domestic manufacturers have begun to try to spread The so-called 4k resolution TV.What does this 4k resolution TV mean?Generally speaking, high-definition TV is 720p, which is about 1300x720.As for the so-called full HD, it is generally 1080p, that is, a resolution of 1920x1080.Then the meaning of 4k resolution is not 4kp, but a similar resolution like 3860x2160. [

Well, this 4k resolution sounds awesome, right? The 1080p picture is only a quarter of the size of others in the 4k picture. This 4k is absolutely clear, right?But such a clarity is useful to ordinary people?A 4k TV costs 9 yuan, and a full HD one costs 5000 yuan. A consumer just watches TV and Blu-ray v at home. Why does he have to buy a 4k TV for more advanced technology?Does he hurt?To put it bluntly, spending so much money to buy higher technology, will there be any additional benefits for him?Apart from a little difference that can be seen and a series of pretense, what use is this 4K for ordinary people?Of course, there is also a reason behind this that 4k film sources are too scarce.However, it can also be seen from this perspective that consumers' consumption is rational, and they will come according to their own needs!Just like what Jia Hongjian once said, it doesn’t mean that if a company’s products are good and advanced, ordinary people must buy them!Who says they have to buy good products?

In such a very "rational" Chinese market, the income of consumers is not high now. Generally speaking, everyone is more inclined to be practical, or more inclined to be cheap.So in such a situation, a simple price war is obviously very able to stimulate sales.So how to fight the price war?Of course, it is impossible to say that the manufacturers will suffer a lot. If this is the case, no one will do it with Jia Hongjian in the future!So Jia Hongjian wants to make the manufacturers make money and satisfy the consumers!Then we can only get rid of the warehouse first, make out the shocking price to attract people, and then use the tricks that are often used in various shopping malls in later generations to attract consumers to do more shopping!

For example, if you spend 299 and get 260 back, when the consumer buys 299 yuan, he sees that it is 39 yuan away from 40, thinking about buying another product of about 299 yuan, which is enough to make up 50 and then cut [-], which is equivalent to Bought a product for nothing, right?But in fact, although the price of a product bought so much has been reduced, in fact, for merchants and manufacturers, there is a greater opportunity to earn more!Why do you earn more instead of cutting meat with the manufacturer's discount?It's very simple. When the merchants set a rule of how much to rebate, do you think they calculated it out of their brains?Of course not, many times there are precise mathematical calculations behind it!

The simplest example, I was having a meal, and then I met a razor seller. The razor seller said that his electric razor is very good. It’s 75 for one, and 50 for two. Is that okay? Do you understand that 150 will return 50?That is to say, buying two at the original price is 150, and then returning 50, and the final small payment is 100 yuan. Isn't this equal to 50 each?Is this what consumers earn?Obviously not, for the razor seller, it is obvious that only when he sells two at a unit price of 50, he can earn more than selling only one at a unit price of 75, will he sell it like this!That is to say, if the cost is x, (50-x)x275-x, the final calculated result is that x is less than 25!In other words, when the cost is less than 25 yuan, the merchant and the manufacturer will join forces to play a 150 to 50 event!They have to ensure that they earn more than the original after running more goods before they can rebate! (To be continued. If you like this work, you are welcome to come to the starting point to vote and monthly pass. Your support is my biggest motivation. Mobile phone users, please go to m to read.)

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