Coquettish Rebirth
Chapter 2022: One Arrow and Two Eagles
Some of Jia Gang's words were written by himself, and the other part was taught to him by Jia Hongjian.Originally, what Jia Hongjian taught his father was to pretend to be weak—remember, Jia Hongjian once concluded that the Chinese media always have a primitive belief from socialism, and they always naturally think that disadvantaged groups and knowledge Molecules are innocent.So one of Jia Hongjian's designs for Jia Gang was to try to appear innocent and helpless when reporting.
Just at this time, Jia Gang saw the unexpected rush of the reporters, so after adding some words, he suddenly seemed very helpless.It seems that in order to clear the charges given by the rumors, the only way to attract everyone's attention is to prosecute, so as to spread the concept of being innocent to ordinary people.To be honest, many reporters at the scene really admire Jia Gang from the bottom of their hearts at this moment.
They didn't know that the legendary Jia Hongjian was helping Jia Gang's statement. Now they have a kind of admiration for Jia Gang, because they really think Jia Gang's method is good-as media practitioners, they also know that if one A report said that "Huaxia Hi-Tech is a big bastard" so many people must read it, this is explosive news!This is equivalent to the Pope of Catholicism molesting a little girl!It violated the tradition of molesting little boys and started molesting little girls. Isn't this breaking news?But after it was proved that this was a rumor, even if the media published a clarification article, even if it was placed on the front page, would anyone read it?Someone will go to see it.But in fact, not as many people watched it as before!
why?Because a man biting a dog is news, but a dog biting a man is not news!It was reported that a person biting a dog violated common sense, everyone cared about it, and talked about it as an after-dinner conversation, but it was later clarified that it was not a person biting a dog, but a dog biting a person. This kind of thing that can be seen every day does not violate common sense. Go and see?Yes or no?Similarly, even if Nanzhou helped to publish the clarification news for a week with a sense of responsibility, the reporters present could guarantee it with conscience.Absolutely at least half of the ordinary people have heard of Huaxia Hi-Tech's connection with ultra-short-time calls.I didn't know that Huaxia Hi-Tech was okay!Because those who just started spreading the word, after they know that they are wrong, will they take the initiative to find those who have heard him spread to clarify that they are wrong?
At this time, ordinary enterprises can only be dumb and unable to tell if they are suffering from Coptis chinensis!But Huaxia Hi-Tech is different. Huaxia Hi-Tech has a deep understanding of the content of communication.To know the news is to make it big.Just like Pulitzer said.News is all about sensationalism!So in order to clarify myself, Huaxia Hi-Tech's move to sue Nan Zhou is really appreciated!According to the understanding of the reporters.That is, Huaxia Hi-Tech knew that he could not win, but deliberately claimed such a high compensation amount, just to attract media reports, to attract the attention of ordinary people, and to use such an exaggerated amount to attract those "communicators" in society to spread it to others The news that Huaxia Hi-Tech was innocent!As for the loss in the final lawsuit, it doesn't matter too much. Anyway, the news that I want to spread has already been spread!To be honest, many reporters now sincerely feel that such an approach should really be recorded in the standard textbooks of the two schools of business and journalism!
However, what they don't know is that this is actually just a superficial statement, or in other words, this is just one of the goals of Jia Hongjian, the mastermind behind it!That's right, one purpose of Jia Hongjian's lawsuit is indeed to let consumers know by making a big news. In fact, Huaxia Hi-Tech has no shortcomings, at least in terms of telecommunications charges. wrong!But in addition, Jia Hongjian didn't just want to make a big news, he wanted to make a sensational incident to attract everyone's attention, implying that everyone was actually right about Huaxia Hi-Tech.What did Jia Hongjian really want to do?He just wants to beat Nan Zhou, he is seriously preparing for this lawsuit!He also really wants to win!He just wants to use legal means instead of administrative means to let the people of Nanzhou know that you should not use Huaxia Hi-Tech as your target!We are not other stupid companies or institutions in China, we are not so stupid that we can only talk with money!
Those domestic companies are really stupid these days, even in later generations.Basically, when there is news that is unfavorable to their own side, the first reaction of domestic companies is to stuff money, that is, to buy out the other party's news and ask the other party not to send it out.To be honest, this is too simple and rude. Although it is useful sometimes, it is easy to suffer when you encounter that kind of one-sided newspaper office!People have to report life and death, what can your company do?By the way, people can also report on the things that your company spends money to prevent us from reporting!In this way, doesn't the company have another handle, another crisis?Isn't this stupid what is it?And how much is the investment?How much do you want?Hundreds of thousands, millions?
For Jia Hongjian, the best way is to sue the court directly and ask the court to issue an injunction, just like Europe and the United States!Ask the court to restrict the media from reporting relevant news before the matter is clarified for the benefit of investors!Such an approach is the best. Of course, it is only something in the Anglo-American legal system or the legal system of the sea.China belongs to the continental law system of the European continent, and there is no such thing as a prohibition order.But even so, it doesn't matter, just sue first!Find a group of lawyers and tell them in their newspapers that if you report casually before the matter is fully clarified, you will see them in court later, and all losses will be paid by the other party!
Not to mention whether the other party will bow his head and admit defeat in this situation, but the other party will definitely be very careful about the content of the report when he is under such pressure!I will definitely take down the content of the report that is not very accurate, so as not to give the other party a handle!And isn't this the most important point of the public relations crisis - first of all, let the crisis not continue to expand?
After such a thing is done, then threaten to sue or actually sue, which is the same as Jia Hongjian's approach.By making a big news, other media will not dare to report rumors, and at the same time, it will also give the market confidence in the company's products, so that the marketing market will not collapse before the truth is revealed!And one of the best reasons to do this at the same time is that it’s so cheap!How much does it cost to hire a lawyer?Lawyers in China are not charged by the hour like those in Europe and the United States. Chinese lawyers charge by the case—even if they are charged by the hour in later generations, but this is also set by the Price Bureau. At most one hour is 200-3000 yuan.The float shall not exceed 20%!Get some lawyers.To be honest, it didn't cost tens of thousands of dollars to sue the other party as a threat to go to court!In the end, I added tens of thousands of dollars to the reporters of other media to send some bonuses, which can basically temporarily curb the spread of rumors!
Isn't this much more economical than simply stuffing money?And the other party has no way to grasp it!This is to follow the rules and do things through all the clear rules.Do things through the channels allowed by the government and the law.That's it.Absolutely no one said it couldn't be done!Of course, if this company is like Sanlu, there are really problems with its own products.In the end, if the truth comes out and it is found out, then don't blame Jia Hongjian for being helpless—who can do something like this?
Speaking of which, Jia Hongjian really wanted to sue Nan Zhou this time!Why sue?It's very simple. Later generations of TV stations, especially Phoenix TV, why do they put a sentence at the end of the program that "the guest's speech on this program only represents the personal views of the guests, not the views of the station"?This is a disclaimer revelation!This is like putting up a "slippery" sign in a public place when the ground is wet, just in case you don't get into trouble!If an old lady walks over, without this sign, she slips and falls to the ground, okay, broken hip, broken pelvis, broken forearm, sue this property or somewhere in court all at once, and ask the other party to pay for it If it costs more than [-] yuan, the property will definitely lose the lawsuit!Because they have no hints!Did not fulfill their due obligations!
It can be said that such a brand has the same effect as the disclaimer on Phoenix TV!It's to not get yourself into trouble!However, the problem is that it doesn't mean that if the sign is erected, it will be fine-it's like a child having an accident at school. This doesn't mean that the school signs an agreement with the parents before the child enters school, saying that if the child has an accident at school Just do it without any responsibility!This is not something that can be done with disclaimers or agreements all the time!The school is obliged to take care of the children studying at school. If the child has nothing to do, the school will definitely pay for it!
Similarly, there may be a notice posted in the parking lot, saying that important financial items should not be left in the car, and the parking lot will not be responsible for any loss.But the problem is, if a thief comes in, smashes the window of the car, and takes away the finances, and the parking lot doesn't know anything about it, and doesn't stop it at all, do you think the parking lot should be held responsible?Of course you have to take responsibility!They don't have cameras?They just let people without cars come in and out?Where is their patrol man?They heard the siren of the car and didn't react at all?
This kind of disclaimer, in the event of infringement, is a self-protection existence, but it does not guarantee that there is really no liability at all!But it would be an even greater sin not to present a disclaimer - not even fulfilling a basic duty of reminder!
And this time, Jia Hongjian and the others sued, actually aiming at this point!He just wanted the lawyers to report to Nanzhou without reminding consumers that these are just the personal opinions of experts and do not represent the correct views, nor their opinions of Nanzhou!They did not remind consumers that this kind of report may be biased and needs to be temporarily doubted, and it is not the result of the final trial!Therefore, adding all kinds of speculations after the Southern Zhou Dynasty, and the above people because of various simple patriotism, it can easily lead to a misleading-Huaxia Hi-Tech's products are not good, but the above has released water for various reasons!Isn't this a rumor?Did they investigate in Nanzhou?Do they have witnesses?What material allows them to guess like this?Is this a violation of reputation?Or according to Hong Kong, is it defamation?
Jia Hongjian wanted to seize this point and torture Nan Zhou!It's also killing chickens for other media to let them understand that when you encounter news about Huaxia Hi-Tech in the future, you all be careful!Don't talk nonsense like you can't control the train!Otherwise, if I sue your newspaper office, even if I fail to win the lawsuit, I will still be able to toss this civil lawsuit for three to five years, seven to eight years, and your newspaper office will not be able to survive the toss!He Jia Hongjian in the United States is considered a small loach, unable to fight all kinds of big crocodiles, and will be pissed off by Intel and Apple.But in mainland China?Even if he doesn't say he is a toubob, he is not someone who can be easily bullied by the media!He is one of the best predators in this area!It can only be him who bullies others, not others who bully him! (To be continued..)
Just at this time, Jia Gang saw the unexpected rush of the reporters, so after adding some words, he suddenly seemed very helpless.It seems that in order to clear the charges given by the rumors, the only way to attract everyone's attention is to prosecute, so as to spread the concept of being innocent to ordinary people.To be honest, many reporters at the scene really admire Jia Gang from the bottom of their hearts at this moment.
They didn't know that the legendary Jia Hongjian was helping Jia Gang's statement. Now they have a kind of admiration for Jia Gang, because they really think Jia Gang's method is good-as media practitioners, they also know that if one A report said that "Huaxia Hi-Tech is a big bastard" so many people must read it, this is explosive news!This is equivalent to the Pope of Catholicism molesting a little girl!It violated the tradition of molesting little boys and started molesting little girls. Isn't this breaking news?But after it was proved that this was a rumor, even if the media published a clarification article, even if it was placed on the front page, would anyone read it?Someone will go to see it.But in fact, not as many people watched it as before!
why?Because a man biting a dog is news, but a dog biting a man is not news!It was reported that a person biting a dog violated common sense, everyone cared about it, and talked about it as an after-dinner conversation, but it was later clarified that it was not a person biting a dog, but a dog biting a person. This kind of thing that can be seen every day does not violate common sense. Go and see?Yes or no?Similarly, even if Nanzhou helped to publish the clarification news for a week with a sense of responsibility, the reporters present could guarantee it with conscience.Absolutely at least half of the ordinary people have heard of Huaxia Hi-Tech's connection with ultra-short-time calls.I didn't know that Huaxia Hi-Tech was okay!Because those who just started spreading the word, after they know that they are wrong, will they take the initiative to find those who have heard him spread to clarify that they are wrong?
At this time, ordinary enterprises can only be dumb and unable to tell if they are suffering from Coptis chinensis!But Huaxia Hi-Tech is different. Huaxia Hi-Tech has a deep understanding of the content of communication.To know the news is to make it big.Just like Pulitzer said.News is all about sensationalism!So in order to clarify myself, Huaxia Hi-Tech's move to sue Nan Zhou is really appreciated!According to the understanding of the reporters.That is, Huaxia Hi-Tech knew that he could not win, but deliberately claimed such a high compensation amount, just to attract media reports, to attract the attention of ordinary people, and to use such an exaggerated amount to attract those "communicators" in society to spread it to others The news that Huaxia Hi-Tech was innocent!As for the loss in the final lawsuit, it doesn't matter too much. Anyway, the news that I want to spread has already been spread!To be honest, many reporters now sincerely feel that such an approach should really be recorded in the standard textbooks of the two schools of business and journalism!
However, what they don't know is that this is actually just a superficial statement, or in other words, this is just one of the goals of Jia Hongjian, the mastermind behind it!That's right, one purpose of Jia Hongjian's lawsuit is indeed to let consumers know by making a big news. In fact, Huaxia Hi-Tech has no shortcomings, at least in terms of telecommunications charges. wrong!But in addition, Jia Hongjian didn't just want to make a big news, he wanted to make a sensational incident to attract everyone's attention, implying that everyone was actually right about Huaxia Hi-Tech.What did Jia Hongjian really want to do?He just wants to beat Nan Zhou, he is seriously preparing for this lawsuit!He also really wants to win!He just wants to use legal means instead of administrative means to let the people of Nanzhou know that you should not use Huaxia Hi-Tech as your target!We are not other stupid companies or institutions in China, we are not so stupid that we can only talk with money!
Those domestic companies are really stupid these days, even in later generations.Basically, when there is news that is unfavorable to their own side, the first reaction of domestic companies is to stuff money, that is, to buy out the other party's news and ask the other party not to send it out.To be honest, this is too simple and rude. Although it is useful sometimes, it is easy to suffer when you encounter that kind of one-sided newspaper office!People have to report life and death, what can your company do?By the way, people can also report on the things that your company spends money to prevent us from reporting!In this way, doesn't the company have another handle, another crisis?Isn't this stupid what is it?And how much is the investment?How much do you want?Hundreds of thousands, millions?
For Jia Hongjian, the best way is to sue the court directly and ask the court to issue an injunction, just like Europe and the United States!Ask the court to restrict the media from reporting relevant news before the matter is clarified for the benefit of investors!Such an approach is the best. Of course, it is only something in the Anglo-American legal system or the legal system of the sea.China belongs to the continental law system of the European continent, and there is no such thing as a prohibition order.But even so, it doesn't matter, just sue first!Find a group of lawyers and tell them in their newspapers that if you report casually before the matter is fully clarified, you will see them in court later, and all losses will be paid by the other party!
Not to mention whether the other party will bow his head and admit defeat in this situation, but the other party will definitely be very careful about the content of the report when he is under such pressure!I will definitely take down the content of the report that is not very accurate, so as not to give the other party a handle!And isn't this the most important point of the public relations crisis - first of all, let the crisis not continue to expand?
After such a thing is done, then threaten to sue or actually sue, which is the same as Jia Hongjian's approach.By making a big news, other media will not dare to report rumors, and at the same time, it will also give the market confidence in the company's products, so that the marketing market will not collapse before the truth is revealed!And one of the best reasons to do this at the same time is that it’s so cheap!How much does it cost to hire a lawyer?Lawyers in China are not charged by the hour like those in Europe and the United States. Chinese lawyers charge by the case—even if they are charged by the hour in later generations, but this is also set by the Price Bureau. At most one hour is 200-3000 yuan.The float shall not exceed 20%!Get some lawyers.To be honest, it didn't cost tens of thousands of dollars to sue the other party as a threat to go to court!In the end, I added tens of thousands of dollars to the reporters of other media to send some bonuses, which can basically temporarily curb the spread of rumors!
Isn't this much more economical than simply stuffing money?And the other party has no way to grasp it!This is to follow the rules and do things through all the clear rules.Do things through the channels allowed by the government and the law.That's it.Absolutely no one said it couldn't be done!Of course, if this company is like Sanlu, there are really problems with its own products.In the end, if the truth comes out and it is found out, then don't blame Jia Hongjian for being helpless—who can do something like this?
Speaking of which, Jia Hongjian really wanted to sue Nan Zhou this time!Why sue?It's very simple. Later generations of TV stations, especially Phoenix TV, why do they put a sentence at the end of the program that "the guest's speech on this program only represents the personal views of the guests, not the views of the station"?This is a disclaimer revelation!This is like putting up a "slippery" sign in a public place when the ground is wet, just in case you don't get into trouble!If an old lady walks over, without this sign, she slips and falls to the ground, okay, broken hip, broken pelvis, broken forearm, sue this property or somewhere in court all at once, and ask the other party to pay for it If it costs more than [-] yuan, the property will definitely lose the lawsuit!Because they have no hints!Did not fulfill their due obligations!
It can be said that such a brand has the same effect as the disclaimer on Phoenix TV!It's to not get yourself into trouble!However, the problem is that it doesn't mean that if the sign is erected, it will be fine-it's like a child having an accident at school. This doesn't mean that the school signs an agreement with the parents before the child enters school, saying that if the child has an accident at school Just do it without any responsibility!This is not something that can be done with disclaimers or agreements all the time!The school is obliged to take care of the children studying at school. If the child has nothing to do, the school will definitely pay for it!
Similarly, there may be a notice posted in the parking lot, saying that important financial items should not be left in the car, and the parking lot will not be responsible for any loss.But the problem is, if a thief comes in, smashes the window of the car, and takes away the finances, and the parking lot doesn't know anything about it, and doesn't stop it at all, do you think the parking lot should be held responsible?Of course you have to take responsibility!They don't have cameras?They just let people without cars come in and out?Where is their patrol man?They heard the siren of the car and didn't react at all?
This kind of disclaimer, in the event of infringement, is a self-protection existence, but it does not guarantee that there is really no liability at all!But it would be an even greater sin not to present a disclaimer - not even fulfilling a basic duty of reminder!
And this time, Jia Hongjian and the others sued, actually aiming at this point!He just wanted the lawyers to report to Nanzhou without reminding consumers that these are just the personal opinions of experts and do not represent the correct views, nor their opinions of Nanzhou!They did not remind consumers that this kind of report may be biased and needs to be temporarily doubted, and it is not the result of the final trial!Therefore, adding all kinds of speculations after the Southern Zhou Dynasty, and the above people because of various simple patriotism, it can easily lead to a misleading-Huaxia Hi-Tech's products are not good, but the above has released water for various reasons!Isn't this a rumor?Did they investigate in Nanzhou?Do they have witnesses?What material allows them to guess like this?Is this a violation of reputation?Or according to Hong Kong, is it defamation?
Jia Hongjian wanted to seize this point and torture Nan Zhou!It's also killing chickens for other media to let them understand that when you encounter news about Huaxia Hi-Tech in the future, you all be careful!Don't talk nonsense like you can't control the train!Otherwise, if I sue your newspaper office, even if I fail to win the lawsuit, I will still be able to toss this civil lawsuit for three to five years, seven to eight years, and your newspaper office will not be able to survive the toss!He Jia Hongjian in the United States is considered a small loach, unable to fight all kinds of big crocodiles, and will be pissed off by Intel and Apple.But in mainland China?Even if he doesn't say he is a toubob, he is not someone who can be easily bullied by the media!He is one of the best predators in this area!It can only be him who bullies others, not others who bully him! (To be continued..)
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