Coquettish Rebirth

Such a big oolong made Jia Hongjian very happy.However, after the fun was over, he immediately contacted the tax department of Shanghai and asked them to come to check the accounts - your sister, it doesn't matter if Hurun calculates randomly, don't let the tax department think that Huaxia Hi-Tech has sold so many things with little results False reporting, this is not good!Huaxia Hi-Tech does not have two sets of ledgers, just one set!And the tax department didn't dare to be negligent. After a week of careful investigation, they really found that Huaxia Hi-Tech did not underreport or omit the report. It was really Hurun's miscalculation!And it was ridiculously wrong!

At this time, the people in the tax department were also dumbfounded!As a result, Jia Hongjian distributed a pack of cigarettes to each of them at this time, and at the same time gave a small gift to each of the leaders of the taxation department, telling them not to spread the news—this kind of Huaxia Hi-Tech could not enter the top 500 at all, but it did. Mixed into the top 500 camp, and even made a speech on stage as a typical thing, it must not be destroyed in advance!How interesting!This funny thing can make Jia Hongjian wake up laughing when he is dreaming, okay?

For this kind of thing, the tax department is of course willing to turn a blind eye to it!After all, the top 500 is none of their business, right?They are not the responsible department!Moreover, this problem is caused by the United States and Hurun, not by them, and the responsibility will not fall on them in the future. Why are they meddling in their own business?

Ever since, this matter has become unnoticed!As for Jia Hongjian, he was in an absolutely good mood, and began to pay attention to how to manage the house with his family.At the same time, I began to think about how to make a keynote speech at the funny annual meeting, ah no, the annual meeting of Fortune Magazine.And at this time, one night, when Jia Hongjian was watching a program on his own China Satellite TV, he was surprised to find that a very strange advertisement suddenly appeared during the evening prime time of China Satellite TV!That's what the ad says - it's time to learn!We are determined to let 1000 million students across China watch "Learning Revolution", and let 1000 million people realize that they have problems with their concepts and methods!

"Tell you how to read four books a day and remember them; how to master the core content of a foreign language in four to eight weeks; how to let your child increase his knowledge during the critical period before the age of 8; how to maintain Lifelong learning; how to lead in school. Even when you start out at a disadvantage; how to make the best decisions in business, school, and life; how to find the way of learning, thinking, and working that works best for you; how to enable students to learn Advances by leaps and bounds. It has outstanding implications for business, school, and home—everyone rethinks the future, rethinks the new century. It touches on the most important questions facing adults and young people alike, how to Learn more in less time, how to enjoy learning, how to preserve what you have learned..."

Wipe it!Such a thing.Jia Hongjian spent money in his previous life!Although the result is to learn a little things.But it is not enough to talk about revolution!Jia Hongjian remembered those years.This "Learning Revolution" and other learning books like "Four-Wheel Learning Strategies" are very popular!Many times, Jia Hongjian himself didn't even know about it, but his parents heard about it first!Then how hot is this thing?These books are no longer sold in bookstores, nor are they sold at newsstands on the street.They all went directly to the big shopping mall and opened a special counter to sell them!Then there is an endless stream of people buying it!What kind of phenomenon is this?It's a kind of madness, if you really say it!That's right, crazy, just like when people learned Li Yang's crazy English!It feels like everyone is going crazy!

Well, back then Jia Hongjian was one of this crazy crowd. Back then Jia Hongjian didn't understand so much, he just bought it when he watched others buy it.But if you think about it now, how did this book sell so badly?If you think about it carefully, abnormal things are demons!Is there any "inside story" behind this?

Really!Jia Hongjian is now different from himself at this age in his previous life.At this time in his previous life, he was just a college student who was about to graduate.Although he has a little brain, but to be honest, he is really not enlightened!And where do you know so much about marketing?Didn't later generations learn it when they were working hard in society?But now Jia Hongjian is different.Now he has gone through more than ten years of tempering before his rebirth, and he has long since become an old fritters, not to mention his own experience of being the top leader on the scene after his rebirth!So at this time his sensitivity is quite high!

What about more sensitivity?It will make Jia Hongjian vaguely feel that the background behind this "Learning Revolution" seems to be not simple!It seems to have the attitude of selling health care products back then!It seems a little bit like when Sanzhu brushed the advertisement on the cowshed in a remote rural area!First of all, this ad was played during the prime time of eight or nine o'clock in the evening!Although it is not as good as the prime time after the CCTV news broadcast and before the weather forecast, but eight or nine o'clock in the evening is the time for ordinary people to watch TV dramas. After all, there are no online games, no online videos to watch, no post bars and forums to hang out, nightlife Not much, what else can I do at night besides watching TV? [

According to Jia Hongjian's understanding of China Satellite TV's advertising price, the advertising space at eight or nine o'clock, according to the 15-second advertising method of "Learning Revolution", will cost at least 100 million a day. !In one month, it would cost as much as 3000 million just to buy advertisements from Huaxia Hi-Tech!So much was spent on advertising alone, is this just an ordinary book?What are the expected sales of the book?

right?Jia Hongjian is a businessman, and he knows it. When this business advertises, it doesn’t mean that they just throw money into it as soon as their brains get hot. It doesn’t mean that they spend as much as they want. Award advertisement, give the champion 1 million cash or something!For example, when Ji Changkong was competing for the title bid on CCTV, what he paid attention to was "Driving in a Santa, and driving out a Mercedes-Benz"!After this investment, more output value is required!Call for higher sales!According to the trend that ordinary people still believe in advertisements these days, investment in advertisements can bring a lot of sales.Why should the return on advertising investment be kept at around 10:10?That is to say, if you invest 1 yuan in TV advertising, you hope to get 3 yuan in sales. This is probably an optimistic estimate of manufacturers these days. Even if you are conservative, the return on investment ratio must be at least [-]:[-]. right?Otherwise, why do manufacturers do TV commercials?

If this is the case, if they invest 3000 million yuan in advertising fees on China Satellite TV a month, then they should at least expect to get 1 million yuan in sales from China Satellite TV's advertisements, right?Yes or no?And a book, whether it is for learning or not.Want to sell 28 million a month... According to the advertisement.If a book is 30 yuan, even if it is 330 yuan, how many books do you need to sell in a month to reach 330 million in sales? 300 Thirty-three thousand 300 three copies!You need to sell 1000 million copies in a month to achieve a return...and you need to sell [-] million copies in a month, and you need to sell [-] million copies in three months...Is this a bit too exaggerated?

You must know that China is not the United States.The legitimate book market is not as big as $300 billion!In China where piracy is so rampant.Even if it is a hot book like "Harry Potter" in history.When the nth book was published in China, the publishing house only printed a million copies!In other words, a book in China sells millions of copies.It's already a bestseller!And under such circumstances, such a "Learning Revolution" wants to sell 1000 million copies in three months?Is this possible?

Of course it is possible!Because Chinese parents are most concerned about their children's learning!Because Chinese parents are most willing to spend money for their children!But from another perspective, this almost perfect strategy really made Jia Hongjian feel that there was a plan behind it!Yes or no?How can a publisher publish a book in such a hurry?Even if they know that Chinese parents are most concerned about their children's learning, the publishers used to do business without advertising!Now suddenly a dozen advertisements make it so big!Is it possible to say that there is no expert guidance behind it?This expert must be just like Jia Hongjian, who is very familiar with the current market trends.Knowing that after you have seized a project, and seized a project that ordinary people are willing to spend money on, as long as you spend a lot of money on advertising, you will definitely earn more, even so much that you can count the money until your hands cramp!

So, behind such a book, who is operating it?Jia Hongjian called back to the TV station the next day and asked someone from the TV station's advertising department to check it out, but found out that it was not the advertising company affiliated with China Satellite TV that bought the advertising time for "Learning Revolution". The publishing house that published this book-Shanghai Sanlian Bookstore!It's a company called Kelihua!Jia Hongjian then asked the employees to call the joint bookstore as employees of the advertising department. After inquiring, he heard that the "Learning Revolution" was not published by the joint bookstore itself. "Agent Publishing".That is to say, someone bought their book number, and then asked their publishing house to take a little management fee to publish it on their behalf.How many copies of this book have been printed are all contacted by Sanlian Bookstore as required. Their bookstore is not responsible for selling it at all, but just gave the book to the customer and let the customer handle it by themselves.And this client happens to be called Ke Lihua!

Out of curiosity, Jia Hongjian went to the industrial and commercial department to check the registration information of this Kelihua.It turned out that this Kelihua was registered in the Haiding District of the capital in 1991, and the company's registered address was in the Shangdi Information Industry Base in Haiding District. According to Jia Hongjian's understanding of the capital, this place should be in " Wudaokou Vocational Technical College is just a little southwest of Qinghua University, and its main business items are educational software, nter network education, e-commerce, electronic publications, and a high-tech enterprise that sells software and hardware.Of course, when you look at online education, e-commerce, and electronic publications, these things must have been supplemented and registered in the past two years, but from this point of view... Could it be that people from this company are operating this book? Book?Because it is in the business of educational software or something... operating educational books, this is not considered cross-industry, basically it is a peer, and it is all about education, right?

The legal representative of Kelihua is called Song Zhaodi... a girl who sounds a bit like a patriarchal family who has no boys and saves too many girls... Could it be that this person is running this " The one from The Learning Revolution?Could he be the black hand behind it? (to be continued...)